BUSINESS PLAN

BETT´S CYBER CAFÉ &

INTERNET SERVICES
PPROVIDED

BUSINESS NAME: BETT´S CYBER CAFÉ AND INTERNET

PROVIDED
PRESENTED BY: BRIAN KIPKURUI BETT
ADMISSION NO: 2021/08298
CENTER NAME: ELDORET NATIONAL POLYTECHNIC
COURSE: MECHANICAL ENGINEERING PRODUCTION
COURSE CODE:2501/
PRESENTED TO: KENYA NATIONAL EXAMINATIONS COUNCIL
SUPERVISOR:Madam Rebecca.
SERIES: JULY 2024

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 DEDICATION
I dedicate this business plan to my loving parents and to my siblings for they
were a special element that was needed to come up with the business plan.

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 DECLARATION
This business plan is a proud product of Brian Bett and I hereby declare that it
has never been presented or documented before for the purpose of financial
or educational gain and it is hereby my original work

SIGNATURE ____________________________

DATE ____________________________

Supervisors
We confirm that the work reported in this business plan was carried out by the
candidate was with our supervision and it is to our satisfaction

NAME: ___________________ _____________________

___________________

SIGNATURE: _________________________

DATE: _______________________________

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 ACKNOLEDGEMENT
I would like to acknowledge my family for the space they gave me and the help
provided in abundance that made this particular business plan possible.

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 1 Contents
DEDICATION..........................................................................................................................................2
DECLARATION.......................................................................................................................................3
ACKNOLEDGEMENT..............................................................................................................................4
1 EXECUTIVE SUMMARY..................................................................................................................7
1.1 BUSINESS DESCRIPTION.................................................................................................7
1.2 MARKET PLAN...................................................................................................................7
1.3 ORGANIZATIONAL AND MARKET PLAN.....................................................................7
1.4 PRODUCTION PLAN..........................................................................................................8
1.5 FINANCIAL PLAN..............................................................................................................8
1.6 SOURCE OF CAPITAL.......................................................................................................8
2 CHAPTER ONE...............................................................................................................................9
2.1 BUSINESS DESCRIPTION.................................................................................................9
2.1.1 BUSINESS NAME............................................................................................................9
2.1.2 LOCATION AND ADDRESS BUSINESS..............................................................................9
2.1.3 FORM OF OWNERSHIP................................................................................................10
2.1.4 TYPE OF BUSINESS.......................................................................................................10
2.1.5 THE BUSINESS SERVICES..............................................................................................10
2.1.6 JUSTIFICATION OF THE BUSINESS................................................................................10
2.1.7 THE INDUSTRY.............................................................................................................10
2.1.8 THE BUSINESS GOALS..................................................................................................11
2.1.9 ENTRY AND GROWTH STRATEGY.................................................................................11
3 CHAPTER TWO............................................................................................................................12
3.1 MARKETING PLAN..........................................................................................................12
3.1.1 POTENTIAL CUSTOMERS..............................................................................................12
3.1.2 MARKET SHARE...........................................................................................................12
3.1.3 COMPETITORS.............................................................................................................13
3.1.4 PROMOTION AND ADVERTISEMENT...........................................................................13
3.1.5 PRICING STRATEGY......................................................................................................13
3.1.6 SALES TACTICS.............................................................................................................13

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 3.1.7 DISTRIBUTION STRATEGY............................................................................................14
4 CHAPTER THREE..........................................................................................................................15
4.1 ORGANIZATION AND MANAGEMENT PLAN............................................................15
4.1.1 MANAGEMENT PLAN...................................................................................................15
4.1.2 MANAGEMENT TEAM..................................................................................................15
4.1.3 RECRUITMENT TRAINING AND PROMOTION...............................................................16
4.1.4 SUPPORTIVE SERVICES.................................................................................................17
5 CHAPTER FOUR...........................................................................................................................18
5.1 PRODUCTION AND OPERATIONAL PLAN..................................................................18
5.1.1 PRODUCTION FACILITIES AND CAPACITY.....................................................................18
5.1.2 MAINTENANCE AND REPAIRING OF EQUIPMENT........................................................18
5.1.3 PREMISES LAYOUT.......................................................................................................18
5.1.4 OTHER REQUIREMENT INPUTS....................................................................................19
5.1.5 PRODUCTION PROCESS...............................................................................................19
5.1.6 PRODUCTION STRATEGY.............................................................................................19
5.1.7 CAPACITY AND LEVEL OF PRODUCTION.......................................................................20
5.1.8 LABOR UTILIZATION AND SCHEDULING.......................................................................20
5.1.9 FACTORS AFFECTING PRODUCTIONS...........................................................................20
6 CHAPTER FIVE..............................................................................................................................21
6.1 FINANCIAL PLANS..........................................................................................................21
6.1.1 PRE-OPERATIONAL COSTS...........................................................................................21
6.1.2 WORKING CAPITAL REQUIREMENT.............................................................................21
6.1.3 PRO-FORMA INCOME STATEMENT..............................................................................21
6.1.4 PRO-FORMA BALANCE SHEETS....................................................................................22
6.1.5 DESIRED FINANCING....................................................................................................22

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 1 EXECUTIVE SUMMARY
1.1 BUSINESS DESCRIPTION
The name of any particular business is crucial as it serves as a marketing
strategy and in this sight Bett cyber café and internet services has been
brought up by the owner who intends to serve his constant demanding
customers with one of a kind customer service. The business ambitions are its
driving force that keeps its doors open from dusk to dawn the shop is located
at the vast area of Mombasa town and near a financial bank. The shop offers a
variety of services thus casting a larger net into the job market

BETT´S CYBER CAFÉ & INTERNET SERVICES

P.O.BOX 877

ELDORET

1.2 MARKET PLAN

The shop is located in the city of Eldoret and being opposite to a renowned
bank it gets customers that have been referred by the bank to get services
such as pay slips, K.R.A pins, driving license renewal filling, tax returns and
many more.

1.3 ORGANIZATIONAL AND MARKET PLAN

The owner of the shop works with a small and manageable staff and the shop
being a small as it is managing to put three square meals on the table
therefore it gives out the proper jest. The shop prides itself in thriving
competition as it works twice as hard to prove why it deserves any and every
customer who walks inside for a particular service. And with this being said the
shop has not been shy in putting its fingers on any service being offered by the

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internet from the K.U.C.C.P.S, HELB, to actual working class it is severely
diverse in capturing today’s market industry.

1.4 PRODUCTION PLAN

The steps taken or the money required to come up with the shop was
ridiculously cost effective or tiny for all the shop needed was: premises,
printers, scanners, commercial consumed computers, all in one computer,
internet, photocopier, and a server for a network between the commercial
computers.

1.5 FINANCIAL PLAN

For financing the business, it needed initial capital of 250k

EXPENSES DETAILS AMOUNT(KSHS)

Salaries 7,000
License bills 2,500
Electricity Bills 5,000
Printers 19,000
Scanner 4,900
Photocopier 21,000
Commercial consumed computers 50,000
Rent 10,000
All in one computer 50,000
Internet 10,000
Water bill 2000
Server 22,000
TOTAL 203,400

1.6 SOURCE OF CAPITAL

SOURCE AMOUNT(KSH)
Personal savings 50,000

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Loans 150,000
Contribution from friends 50,000
Contribution from parents 100,000
TOTAL 250,000

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 2 CHAPTER ONE
2.1 BUSINESS DESCRIPTION

2.1.1 BUSINESS NAME

The business is known Bett cyber cafe and it is focused on providing internet
services and cyber services as well. The shop has taken its time in ensuring that
the customers receive all sorts of services and with such provision ensuring
satisfaction of the highest quality.

2.1.2 LOCATION AND ADDRESS BUSINESS

The shop is located at the heart of the CBD and opposite a renowned bank this
ensures maximum capture of potential customers however the stiff
competition it faces the shop thrives with such odds and ensures that
customers have left with what they wanted and without compromise
BET CYBER CAFE
P.O BOX 014
ELDORET

Below is a map of the shop

BET CYBER CAFE REAL CYBER

LITMUS COMPUTERS
BANK

2.1.3 FORM OF OWNERSHIP

The shop is solely owned and is managed and serviced with a small deeply
motivated and happy staff that works in absolute harmony in promoting the
growth of their working carrier and that of the shop.

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2.1.4 TYPE OF BUSINESS
The shop prides in offering services to customers and it does so in quickness
and with regard to saving up on business hours to ensure productivity and
efficiency of the shop this is achieved by the fast computers in place and the
fiber internet installed in the premises.

2.1.5 THE BUSINESS SERVICES

Bett´s cyber café and internet provided offers services such as KRA setup,
business plan writing, project writing, pay slip processing and filling tax returns
driving license renewal and cyber services too among other tailored services
the shop does all this with the help of the staff as the owner bothers himself
with more superior problems such as bringing in more “big fish” customers
from big and medium firms.

2.1.6 JUSTIFICATION OF THE BUSINESS

Bett´s cyber café and internet provided is with good reason situated at the
central business district (CBD) and being opposite a bank it ensures that
people constantly walk in and out of the shop. The shop feels like it is being a
good force in the community and keeping today’s youth occupied.

2.1.7 THE INDUSTRY

The shop is just basically service for service is in its name and with this it
ensures that service is the only commodity being offered or sold to each and
every customer and it does so without favor being extended to one more than
the other and without discrimination for all customers are treated equally
and they each get what they ask for and when they want that particular job
done

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2.1.8 THE BUSINESS GOALS
The goals of the shop include;

 Create employment and offer quality services

 Make profits

2.1.9 ENTRY AND GROWTH STRATEGY

The shop intends to capture its customers by use of posters and boards
installed outside the premises the shop has also taken a step further in
painting its windows and doors in colorful and appropriate relevant market
selling ads and in this strategy customers who are attracted by beautiful ads
are sure to be trapped and end up in the shop and in this the shop records
more profit than the previous day

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 3 CHAPTER TWO
3.1 MARKETING PLAN

3.1.1 POTENTIAL CUSTOMERS

The shop intends to capture customers from the bank and offer services they
can’t and it also intends to receive customers with open arms from
incompetent business rivals and it will serve them without any bitterness
whatsoever and will put in mind that at the end of the day business is just
business.

3.1.2 MARKET SHARE

Within the region the bank holds most of the market share being able to serve
a large number of customers and the environs as well participate in the
recycling of local currency.

The local bank = 180

Nob’s internet services = 120

Real cyber connections= 80

Litmus computers=100

Object 1

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3.1.3 COMPETITORS
The shop has two competitors who saw share the same vision of taking
account and banker’s customers up for grabs

 Litmus computers
 Real cyber connections

These businesses are in close proximity to the shop and we intend to be

superior to them by

 Working very quickly

 Offering better services
 Asking customers what they would like to be offered as a piece of
business
 The business will also aim at better quality work to its customers which
will also play a role in self-selling

3.1.4 PROMOTION AND ADVERTISEMENT

Promotion might be given out of course to those who earn it but because it is
a shop it might not be a firm based really attractive but just enough to spoil
oneself on a hot weekend. Advertisements are made through banners which
are shared on social media platforms i.e instagram, facebook. Advertisements
are also made through painting the business logo on the walls of the premise
and also through generating mugs and tshirts containing the business logo.

3.1.5 PRICING STRATEGY

The pricing of our services will have to be constant as it is applying to all shops
and enterprises a like that offer the same services we do and we cannot risk
going broke as an attempt of engaging customers.

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3.1.6 SALES TACTICS
The shop’s owner being a friend to the local bank manager refers half if not all
of his customers to the shop and assuring those customers that the services
they will receive will be worth every coin spent.

3.1.7 DISTRIBUTION STRATEGY

The shop has not yet developed an effective distribution strategy as some of
the services require physical appearance and communication between the
staff and customers but it strives to do some activities remotely to the
customers in the foreseeable future.

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 4 CHAPTER THREE
4.1 ORGANIZATION AND MANAGEMENT PLAN

4.1.1 MANAGEMENT PLAN

It has a small but effective staff

Owner

Technicians

4.1.2 MANAGEMENT TEAM

4.1.2.1 OWNER
The shop is owned by one person

4.1.2.1.1 QUALIFICATIONS
The owner is a student at the Eldoret National Polytechnic and is
undertaking a Diploma in mechanical engineering production

4.1.2.1.2 DUTIES AND RESPONSIBILITIES

 Assigns duties to technicians
 Ensures that computers and peripherals are working
 Banks the money

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4.1.2.2 TECHNICIAN

4.1.2.2.1 QUALIFICATIONS
 Has a Diploma in Information Communication Technology or its
equivalent?

4.1.2.2.2 RESPONSIBILITIES
 Banks the money on absence of owner
 Serve customers

4.1.3 RECRUITMENT TRAINING AND PROMOTION

4.1.3.1 RECRUITMENT
This will only occur to future staff who have attained the necessary papers and
experience of not less than six months as the shop demands quality service.
4.1.3.2 TRAINING
Since it is a shop started by students and a really far location it is willing to
train those interested for six months at a fair price.
4.1.3.3 PROMOTION
A small promotion to a round the clock staff may be considered and offered to
those who deserve it may however be small but it’s the thought that matters.
4.1.3.4 REMUNERATION AND INCENTIVES
The salaries will be set according to the level of education and job assigned

This will appear as shown:

POST SALARY HOUS MEDICAL TOTAL

E ALLOWANCE
Owner 4000 Nil Nil 4000
Technician 1500 Nil Nil 1500
Technician 1500 Nil Nil 1500
TOTAL 7000

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4.1.4 SUPPORTIVE SERVICES
4.1.4.1 Transport
The roads are good and thus enable the shop to run smoothly as the place is
raised and free from flooding.
4.1.4.2 Power
Electricity supply at the region is quite impress due to the region being close to
a local bank.

4.1.4.3 Water
Water supply is in stored form such as Jerri cans.
4.1.4.4 Banking
The Kenya Commercial Bank (KCB) will carry out all the bank services.

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 5 CHAPTER FOUR
5.1 PRODUCTION AND OPERATIONAL PLAN

5.1.1 PRODUCTION FACILITIES AND CAPACITY

Serial Item Type Quantity Unit Total Source

no cost cost
1 Commercial Any 10 14000 140,000 Hip
consumed imports
computers
2 Server Ideal 1 50,000 50,000 HyperNet
p9 networks
3 Peripherals Any Enough varying Not Locals
more
than
100,000
4 Chairs Chairs Enough Not Not Chair
more more comfy
than than
1200 30,000

5.1.2 MAINTENANCE AND REPAIRING OF EQUIPMENT

Maintenance of any broken-down peripheral such as the printer’s scanners or
the system units and any other future repairs will be done and undertaken by
the owner of the shop.

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5.1.3 PREMISES LAYOUT
The business premises are set to be as shown below

5.1.4 OTHER REQUIREMENT INPUTS

This shop will need things such as the following:

 Electric fans
 Dustbins and buckets

5.1.5 PRODUCTION PROCESS

This enterprise is fixated at offering quality services and products at all times
and in so doing ensuring that speedy services have been offered at all times
and in spite of the owner being away the staff are well capable of working
without supervision.

5.1.6 PRODUCTION STRATEGY

The shop receives bulk supply of office stationaries like a rim of photocopying
papers from a firm every time a shortage of stuffs occurs and they are
distributed by Pick-ups. The shop requires three direct workers i.e. the owner
and two technicians who should have attained a Diploma in Information
Communication Technology to qualify for the job. The cost of production labor
per month is 100,000.

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The monthly production expense includes:
EXPENSES DETAILS AMOUNT(KSHS)
Salaries 7,000
License bills 1,500
Electricity Bills 2,500
Rent 5,000
Internet 2,000
Water bill 1000
TOTAL 19000 5.1.7 CAPACITY
AND LEVEL OF PRODUCTION
The shop will take first hand to a better service and products to her customers
at all times the services also have to be clear as they may affect the review of
the customers this is so as to utilize the time of production to ensure
maximum flow.

5.1.8 LABOR UTILIZATION AND SCHEDULING

The shop is quite small and with this a small labor force is needed and this is
also financially economical as profit is split three ways.

5.1.9 FACTORS AFFECTING PRODUCTIONS

5.1.9.1 HEALTH CONDITIONS
 Proper room ventilation
5.1.9.2 BUSINESS INSURANCE
The business will be protected JUBILEE INSURANCE against calamities like
flooding since it is a common case in the region.

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 6 CHAPTER FIVE
6.1 FINANCIAL PLANS
The idea was to start small and probably expand in the future if business is
good and with this the owner started with KSH250,000 for he did not want any
other future delays

6.1.1 PRE-OPERATIONAL COSTS

This are the costs incurred before the commencement of the business.

Facility/equipment NUMBER UNITS TOTAL COSTS

COST KSHS
Tables 10 6,000 60,000
Generator 1 35,000 35,000
Table and chair 20 1,000 20,000
Office and stationery Enough 10,000 10,000
Fire extinguishers 3 1,000 3,000
Trading license 1 6,000 6,000
Balance calibration 500 500
TOTALS 97,500

6.1.2 WORKING CAPITAL REQUIREMENT

Here is the working capital requirement for the first 3 years. The assumption is
that since I will be selling in cash, I will not be having any debtors

These figures are for any time of the year

Item 2023 2024 2025

Stock on shelves 600,000 700,000 800,000
Stock on store 200,000 200,000 300,000
Cash 100,000 400,000 400,000
Total 900,000 1,300,00 1,500,000
0

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6.1.3 PRO-FORMA INCOME STATEMENT
The pro-forma income for the first year

ITEM 2023

Sales 200,000

Cost of goods sold 100,000

Gross profit 300,000

EXPENSES PER MONTH

Salaries 7000

License bill 1500

Water bill 1000

Electricity 2500

Internet 2000

Rent 5000

TOTAL EXPENSES 19000

6.1.4 PRO-FORMA BALANCE SHEETS

Pro-forma balance sheet at start-up and at the first years of operation. The
assumption is that since I will be selling in cash, I will not be having any debtors

6.1.5 DESIRED FINANCING

ITEM AMOUNT

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 Pre-operational costs 97,500

Working capital 200,000

Fixed assets(specify) 100,000

TOTAL DESIRED FINANCING 397,500

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