Group 8

Promotion
 Promotion

What is Promotion?

Promotion is a marketing tool, used as a strategy to communicate between the

sellers and buyers. Through this, the seller tries to influence and convince the
buyers to buy their products or services.
 Types of Promotion

Advertising

It helps to spread a word or awareness, promote any

newly launched service, goods or an organization.
 Types of Promotion
Public Relations

Popularly known as PR is exercised to broadcast the

information or message between a company (NGO,
Government agency, business), an individual or a public.
 Types of Promotion
Engaging customer

Engaging customers by allowing them to select the type of promotional discount that
best fits their personal preferences and needs is positively linked to purchase intention.
This relationship is sequentially mediated by perceived value and customer satisfaction.
 Types of Promotion
Communicating Customers Value

Value Communication involves articulating the unique benefits of a Business-to-business

(B2B) product in quantitative and financial terms. By highlighting customer value early in
the buying process, sales teams can enhance win rates and minimize discounting through
a shared understanding of value with the customer.
 Thank you for Listening!

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