ARTS

IN
TODAY’S
SOCIETY
Prepared by Jermuel Manarin
GNED 01 – Art Appreciation
OBJECTIVES
1. Discuss the concept of soul making, art fusion and transcreation.
2. Develop students’ artistic potentials through the art of soul-making, fusion and
transcreation.
3. Enhance appreciation and awareness of students towards arts today’s society.
4. Explain the concept of hybrid art forms.
5. Characterize and define narratives, appropriation, borrowings and ownership of the artist
or any agency in the art world.
6. Develop students’ artistic ability in any form they would choose to appropriate an art.
"Time is a dressmaker specializing in
alterations." - Faith Baldwin
Soul-Making, Art Fusion, and Transcreation
SOUL-MAKING
◈ Refers to individual expression through the arts
◈ Deeper process involving the psyche
◈ Central to creative and therapeutic processes
◈ Known as "poesis" (Heidegger's term for poetry)
◈ Described as the death and rebirth of the soul (James Hillman)
Soul-Making, Art Fusion, and Transcreation
ART FUSION
◈ Product of industry and commercialism
◈ Collaboration between an artist and a brand/company
◈ Benefits the artist, company, and society
◈ Influences societal growth and evolution
◈ Can predict, maintain, or destroy the status quo
◈ Expands the artist’s reach to a wider audience
Soul-Making, Art Fusion, and Transcreation
TRANSCREATION
◈ Combines translation with creation or recreation
◈ Adapts messages for different cultures while maintaining intent, tone, and context
◈ Essential for global marketing campaigns
◈ Content is recreated to resonate with each target culture
Soul-Making, Art Fusion, and Transcreation
TRANSCREATION
◈ Involves modifying visual elements to cultural
preferences
◈ Example: Spider-Man’s adaptation in India to Pavitr
Prabhakar in Mumbai
Soul-Making, Art Fusion, and Transcreation
TRANSCREATION
◈ Visual changes can significantly impact marketing
success
◈ Example: McDonald's logo background color in
Europe (green instead of red)
◈ Drastic changes, such as Al Jazeera becoming AJ+ in
Western society, show significant cultural adaptation
Soul-Making, Art Fusion, and Transcreation
TRANSCREATION
◈ Drastic changes, such as Al Jazeera becoming AJ+ in
Western society, show significant cultural adaptation
 "Art is not a mirror to hold up to society, but a
hammer with which to shape it." - Leon Trotsky
 Hybrid Art Forms and Appropriation
HYBRID ART FORMS
◈ Defined as having mixed origins adding variety or complexity
◈ Explores media and techniques for innovation and experimentation
◈ Blurs boundaries between artistic media (painting, sculpture, film, etc.)
◈ Cross-breeds art-making with other disciplines (sciences, industry, etc.)
 Hybrid Art Forms and Appropriation
HYBRID ART FORMS
◈ Two Effects of Hybrid Art Forms
Integrative: Cooperation towards a common end (e.g., Wagnerian Opera)
Disintegrative: Lack of coordination, cognitive overload (e.g., Einstein on the Beach)
 Hybrid Art Forms and Appropriation
HYBRID ART FORMS
◈ Levinson’s three categories of hybrid art forms:
Juxtaposition: Joining different products while maintaining their identities (e.g., mime
with flute)
Synthesis: Components modify each other, losing some original identity (e.g.,
Wagnerian opera)
Transformation: One art form is transformed towards another (e.g., kinetic sculpture)
 Hybrid Art Forms and Appropriation
APPROPRIATION
◈ Involves borrowing and transforming preexisting images or materials
◈ Recreates objects by altering style, layering images, and redefining context
◈ Artists take possession of images to comment on their original meaning
◈ Recontextualization helps viewers understand the original and new context
◈ Often controversial but essential for artistic commentary
 Hybrid Art Forms and Appropriation
APPROPRIATION

The Eli and Edythe L.

Broad

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"Creativity takes courage." -
Henri Matisse
 Improvisation in Various Art Forms
IMPROVISATION
◈ Creating or performing spontaneously or without preparation
◈ Applicable across artistic, scientific, physical, and academic disciplines
◈ Adapting to unpredictable situations using available resources
◈ Emphasized by Murphy’s Law: Anything that can go wrong will go wrong
 Improvisation in Various Art Forms
PHOTOREALISM
◈ Art movement relying on photographs for accuracy
◈ Combines realism with elements that are not real
◈ Emphasizes traditional academic art techniques
◈ Example: Chuck Close’s photorealistic works
 Improvisation in Various Art Forms
INSTALLATION ART
◈ Modern movement with immersive, larger-than-life works
◈ Transform specific locations into interactive environments
◈ Three major characteristics: immersive, large-scale, site-specific
◈ Influenced by Conceptualism, Dadaism, and Performance Arts
 Improvisation in Various Art Forms
INSTALLATION ART
 Improvisation in Various Art Forms
APPLIED ARTS
◈ Application of artistic design to everyday objects
◈ Includes industrial design, fashion design, furniture design, and
commercial art
 Improvisation in Various Art Forms
1. INDUSTRIAL DESIGN
◈ Design process for mass-produced products
◈ Design precedes manufacture
 Improvisation in Various Art Forms
1. FASHION
◈ Art of design and aesthetics applied to clothing and accessories
◈ Influenced by culture and social attitudes
◈ Focus on originality, flattering fit, and comfort
 Improvisation in Various Art Forms
2. FURNITURE DESIGN
◈ Combines function and aesthetics in interior spaces
◈ Essential for adding style and personality to interiors
◈ Furniture should be functional and decorative