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WHAT IS DIGITAL MARKETING ?

Digital marketing is the marketing of products or services

using digital technologies, mainly on the Internet, but also including
mobile phones, display advertising, and any other digital medium.

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 BENEFITS OF DIGITAL MARKETING ?

1.
ECONOMICAL

2. TIME & EFFORT

SAVING

3.
FLEXIBILIT
Y
4.
IMPACTFU
L
5. INSTANT
FEEDBACK

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 DIGITAL MARKETING ASSETS
1. YOUR
WEBSITE
2. BRANDED LOGO’S ICON’S
ASSETS
3. VIDEO VIDEO ADS PRODUCT DEMO’S
CONTENT
4. INFOGRAPHIC’S PRODUCT SHOT’S COMPANY
IMAGES PHOTO’S
5. WRITTEN BLOG POST’S eBOOK’S PRODUCT DESCRIPTION’S TESTIMONIAL’S
CONTENT
6. ONLINE PRODUCTS OR CALCULATOR’ INETRACTIVE CONTENT
TOOLS S
7.
REVIEWS
8. SOCIAL MEDIA
PAGES

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 THE 5Ds OF DIGITAL MARKETING
To understand the importance of digital marketing to the future of marketing in any
business, it’s helpful to think about what audience interactions we need to understand
and manage. Digital marketing today is about many more types of audience interaction
than website or email. It involves managing and harnessing these ‘5Ds of Digital’.

DIGITA
L
DEVICE

DIGITAL DIGITAL
TECNOLOGY PLATFORM

5D’S

DIGITAL DIGITAL
DATA MEDIA

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 THE 5Ds OF DIGITAL MARKETING
DIGITAL DEVICES

Audiences experience brands as they interact with business websites and mobile apps typically through a
combination of connected devices including smartphones, tablets, desktop computers, TVs and gaming devices.

DIGITAL
PLATFORMS
Most interactions on these devices are through a browser or apps from the major platforms or services, that’s
Facebook (and Instagram), Google (and YouTube), Twitter and LinkedIn.

DIGITAL MEDIA

Different paid, owned and earned. communications channels for reaching and engaging audiences including
advertising, email and messaging, search engines and social networks.

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 THE 5Ds OF DIGITAL MARKETING
DIGITAL
DATA
The insight businesses collect about their audience profiles and their interactions with businesses, which now
needs to be protected by law in most countries.

DIGITAL TECHNOLOGY

The marketing technology or martech stack that businesses use to create interactive experiences from websites
and mobile apps to in-store kiosks and email campaigns.

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DIGITAL MARKETING CONSIST OF

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Digital Marketing Tactics and Examples

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Digital Marketing Tactics and Examples

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Digital Marketing Tactics and Examples

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 DISADVANTAGES OF DIGITAL MARKETING

1. MORE
COMPETITION

2. NOT EVERYONE USES

INTERNET

3. NO PERSONAL
INTERACTION

4. UPDATE TIMING IS A CRITICAL

ISSUE

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 Relation between E-commerce and Digital Marketing

E-commerce is a business where buying and selling completely depends on the internet. Therefore the
Digital Marketing comes into the picture, as it is the only medium to help E-commerce business to grow.

Digital Marketing focuses on incorporating it’s appropriate marketing channels to make it easier for
E-commerce businesses.

Using Digital Marketing, E-commerce creates huge revenue as it helps to acquire customers and brand
value.

It has become very important to grab customers attention as they get distracted really easily, this is where
Digital Marketing comes into the picture and help E-commerce businesses to go through such challenges.

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 Difference between E-commerce and Digital Marketing

In general, there is no difference but when we get into the depth of each terms then we find out the
difference between them.

Digital marketing is one of the channels to promote and sell your product. Let's say you have a pen. You
advertise the pen in Google, create memes and post in FB and Instagram. People like and soon your pen is
known to people in the market. This is a example of what digital marketing is.

E commerce, on the other hand is selling things online. So say, a customer purchases your pen via your
website. He makes the payment online through a debit or credit card and the pen is delivered to him. This
is online shopping or e commerce.

Amazon, Flipkart, Alibaba are some of the e commerce giants. These giants use social media platforms and
Google to market their products.

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 AN
QUESTIO
Y
N

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