THE COURSE CREATION PROJECT

COMPETITOR
RESEARCH
SO, you’ve got a great idea and you know your Genius Zone inside-out! BUT, what are
others in your industry teaching about?

Spend some time researching courses within your industry, most popular keywords and
common themes... then FLIP IT! Work out your unique angle! How can you write about the
same / similar topics without BEING the SAME as everyone else?!

MY FAVOURITE RESEARCH TOOLS

Answerthepublic.com, quora.com, buzzsumo.com, keywordtool.io

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~ Topics My Competitors Are Teaching About ~

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~ How Are My Competitors Selling Their Course?~

(Webinars, video sales letter, written sales letter)
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DOERS WAY
 ~ Best Selling Courses In My Industry and Their Price ~

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~ What Common Features Are My Competitors Offering? ~

(Facebook group, group coaching calls, online training portal, face-to-face events)
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~ My FLIP! My Unique Angle ~

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DOERS WAY