Advertising is a one-way, impersonal communication process paid for by marketers, while public

relations (PR) focuses more on feedback and public response. A major similarity between the
conceptsContemporary PR and propaganda

Contemporary advertisement, PR and propaganda

Today, advertisement, PR and propaganda rely a lot on digital media. Social media has become a way to
not only disseminate information at lightning speed, it has also become a space where advertisement,
PR and propaganda battles are being fought. It has become a huge tool that helps transform public
opinion. Unlike the mass media, this offers scope for tailored messages intended to well-targeted groups
of people.

is that both are strategic communication techniques for engaging the target audience

What is common between advertising PR & Propaganda?

Both these have a specific target audience and they work to shape their thoughts, alter perceptions and
influence public opinion. Both use a variety of media platforms to reach out to their target and the
approach is systematic. However, it’s the intentions that are quite different.

Reference

Catalyst public relations Pvt.Ltd

Copyright 2023

No. 24/46, Dr. B.N. Road

(North Boag Road) T. Nagar