fetel om y, Ass1gmmemt 23MBA39

(Page No.
BR(Date: |
(use Siudy
The De GeensDiumond Momopoloy
The DeBeROS Dicumom)i Gomsotium
South Afritcam- BoitishCoapoutiomthut
Specialized in diumomd miming, diammpnd
eplontutìom ididimom d etuiA dicdmomd
tudimg cumd imustaiuldieum oond
Gunufucuaim sertosY
Qiumomd is puesf foam of Ciaboon
Sigmlin paice. dl dicummàndis puaest xom
All the wonld the Gauze oh diemomd
imdiu
Tm 1&66Sathufaicey ltimbeandnp foamjed
diummoads eandthusstoay of modtam
dicamomd muret stuntedai
Im 1&&&, Cecil Ahodesduaonthed ge Beeos.
Luterhe sstuntedpceatmen ship with SonulL
owmen faonthe prokthe eusntd
Dxim 27 xee dum frghm Sudth
LAficu Compum fuced mumy paoblems
(ecRhodes died in 1992
Lutes2fhum,eunmPsfopeaheimen betome
ehoigomem Beers CLad aAten his
deth Heayyopemheimen; Són oA Eugmet
opemheanen hundediAs
Heggyeapeumde d busimess in mm
imdesmutiomelomties ike Censmd
RoadiqulAustaudiu Mlluyei ecte
 (Page No.
E(Date:

Durimgim gaeuti depaeasiom of

Compny im the eLY 1930Chuigmem
mude umidudau etiston to elose
ellfhedtcLonton mims eolth

e Beesiiogolememte d. tquol Cumtrud

OUerdramomdpaoduc tiom iomiitimg
the Suppty odicumadinpnthe
muslef
Theg Stitlkpdied dicumeats fho gequlete
the uvailubility eLmd muimfeinhigyh

They uumch ed duressfaul maa ketins

lempeuimqsi mostmofeublay the A diamua
i
Sfoxeuen Ceumptnshutinga Chltuqul
perceptiomemd booSitimg demumd
Foxinereisinsy dreimoatd denmmd eamo4
Cusitomexs then hicedhduenisims Lgemuny
N.0Ayemd Soms imphiludeohiu
CLmd imto doucedSpeticufibCcussfoms
ewedlery eMd ismdepeàte pttons in
ton
mimd ofCistome CLS Symbulot
by De Bees
De Beeas' Cscs in SeaNch
oßime)
marlket, to imta1icei dtelomnomt
Tupum meNerepeiencethe
dcumam.
 (Poge No.
R(Date:

eLsSymbo0indepemdemle
Sufficiesmt fon sele sufficiesm t emd sele
De Beeshuve alsoinmchedbia
Cusiapuigt in indiedtop
Dusimai20 half 020u Cemdusyme
mimes Uene discoveaed mRussic
Austcli cimd.: Cumeide
De Beers mankedim Cusnnpuign
Siqnificumduhy iauluemce d Consunmext
hehusibun iekiong diuomomts ce Symbol
Thene eabilitytoetept naakene hlmges
divensifyit operuttoneLnd estbdiSh
pertnenshinoedit to femaim
paomianemt plusyen im jdusds
Studyimg DeGeens Dcamom monopooy
pauvide seularebule: insighds into nindeanduy
o meuaket eumtad mia ketimg satdegie s
basinesscioald
nd udaptubility ig
 eur oetthe thaogh
t gmutmduim chullenglal
o lome
mlleimg
t toagism
geleat
to Selsonul
heuwida
9Busimesses
toleudin 4eaeujed
out tun Caustomer
mu ceuith stuggle Ggimess
proitubility
ing lecid uemue empty meLLY sBoth to
theix imputt
duxiny chulkenges ucesSiomiln
ofselsama
estumdtocmist
uoims
onypopolacY minicutuxei
golP
sstuimubiity its
thretofnSitosposes
to e luck
the Cautsime delieioes offenim& Despide
mDnth seSom. dinaoe- lustoment
tmceu enperi
ocertedatdoriisty
dnecLs huve
TespeetiJe dtetnathetn
The
aintheir qolfmimlulute
ba
fecedStnugqes
teoeemime
he ewe CuseInthis
tesouMt
Lmd Neix use
R(Date:
I
No. Page
 (Page No.
RDate:

shitB im Cusdomes
deisueuctuitek pxefenences eimd
impuctithedememd
recKeutiomelelcdiuities
busime sS juniozL41
sJutegies
CLAempdememted
yThe nestuunumt imtaoduce d divense mem
Cusexiame to locelaLmtimtexmutioaul
tustes
to 6e mudeCmdige o yimtugen a0 thet
llruct enistommeas
The mimietune ao.lEr fueitutesooaqainl2e
OReiseusom evegnH hte toinimumemts
iamdqtos in deuasls aaight
amdgudod
Speil putkeges imelu diongs gamp distoumts
cimdi leimiily deulsr should beintaoduced
toemioicYU egmoTevisitorh
Both5bazsimessa semhumce theiomlime
pgesemce thaoLgh piacfessiomeleúebsites
Lmd uctiueSociul medc accoumt
Theoldubuattiue Plfoat tth meuxby
eLgemeies
amude to paoamoteSemvices
(um be due to hiqhen mumbeg
Kevemue
Custommers tttute d
imlaeuje infot
Coum lem d to imta
TA ulso Ce
fox both nes
doufic Pox tuaaumt
nestuurumt s well as
mmimtutune qol.
 (PageNo.
so

Offen 0ndime Aistount oo biomuses

MeseaVutioms madeimeldvunee
emtouugime, nstome toplum
their vistet
miniture qol uemie Cam puactaen
tth Sehools r Commnnit qT04ps
fo distoumted cooup gtes udttbdiac
l e yuthenianga
9Tomplememtimg divensifie d memus,evemt
em d mualeetmg stautegies eihicn ded
im evemueeNem rim g
SeLsom
Byedoptime u Cum bimetio o Caeothue
mualkediny uteqic peutneg ship umd
emhumce d CauStomeY nedpemienteboth

Kevitulzetheig businessem s1uie

Consistemt seveóue eimd:Castomer
ehqugemermt throuhwit the. ycu
6Thesedddegies
1 mtw Ceito mer
motanla
wyl enustomeanbse esseteutelifa
lom tegm Sueressfor beusinessi
 (Page No.
R(Date: |

2Aduentisimg umd dhepite

3
of: eqequsSes.
LAdvex disimg puniei Crúciul godeiiaa shopim
Cnmyumerspence pdions (ad choilesinlJudimg
"imhe enyegusesimtusdy
Aduendisimg sadegiesanemdpaicimgo
egeydusses onstnomq eduttomship.
Lmomgthem
Im aecemtyeunty theengeqssed ntusfy
his eaperienmtèd significtunt gacuth aivem
by techmoloqitaladucntememtkshiom
taemds Chúuuaemess
lbo ene heulfh
neCosnpe Hlmg
to luptun e
doyaldycimulazesm howduesdsins stautegie
1f
impuld the iimgok eeglusses
high qaulidyesignert enyeglyses for
high cusspeople i

faiendlay eyeguseeaitheaut Loam pacmisin

quukity heuuilay in celebaithy eatdóaseamemf
Tavests omdhtghed
9lo'ss4 mugumi2e Qds imuqe
fushiom Shaco
tolaeute e
AEfoxduble enyedecLr etuiden
Soiul ontdtes opuio
digldeal muntetim
 (Page No.
E(Date:

pxite Ceoneovs Comsmes

enmphusi2e atfodubilidy
picimyaforx peatieved qiulity
paemim boumeeoeeu eaternsive
advextiinsyCeumpuimg Comtibute to
peree ptiom o Superor 9uelihcmd
Style alloasmg them to ammimd
paeomium paice.si Aox thei enyequluss e
9msume do pLay more
fox baumd imag e amd a status ussocited
taoith dhutpaotutd

uffodotle eyeoebs medeiJed t ete d

diqitel dvettsimaeumd Sociolme di
presemce eftet Cost Comsios Comsumers
a i a 9teepimgduentisinqlust
loc theny luMoffex enyeqlusses et
Csonpetuea paites uppenlimgto
bao uder GustomeNbelse
Advextisimg Cmeutes
eamomq Consumecoho
bcmd onyalty
weleutuny
umd
Fox
ueilliagtopanpremiìum
erclsive
eayeeeaa eeepertences
Thes peciee d stetscL`SOciaedith
preaniimeyeenbaum
Gepeut puxtheses drtrive
ySuuimsemd uffo dubilisudvetisin
 (Poge No.
R(Date: | |

TheiY SduBegi omline pTesece ullaco

them neuch toider cnudlemle
makimgeeglussesit ucessible
imdiuibualS tuhopDÖ7t2e Saviys
tuithout lompomisimg om quulity
ThìCuse stu£y illustutes thê dinect
Cumelattombetoeem dduentisimg stzalegies
eleteetesbun
udvextisin
penceptom clloculmqCompumiesto
chage higher pmites i cohdeColt
eEficttVe 3tteitulnmurlkettns emubles
affetubilityemd uccessib1lity
Bmd exstmdin q lansiime prefene sMeS &

iSChuielefó eyeu0elompamies
o i t h i u e m this Cosmpetive meualaet.
 Page No.

(Date :

OPEC emdthe coomld oil priles

OPEC stemd fosoaumizttom af the
petoolenm Eopoimo Cosim4r1es puy
paitesoj
ST4ls peMLmemtntegouemmental
orgami2tion Chuxtemdlay lonmsisting.
o196il paotucimy eamdecpoaimg
oumtoies'Spreudieceoo sthre
s e
lamimemsAmexiceAsIc eLmd Aficu
bil Smuinmeialke4ube Cesmmoity

oiLS uitulLkeyto deuelopnent its

revem1eseremot omly Used o exp uM
tcomomil elmd

lsotopauuidepeopleiithjobs,
eduto m
ltuima
decemt

hetd
Bueh de d, 1rqe.
Five Poumder Lmember
(gg lkuouit, Sundi Aaubica end
Weme2Velu
The orgcm2utioLcl's
(o -0dìmate the objective is to
membey Coties petolenim policies of
Lmd to de temine
the best amems foy
imoiuiduuls md Sufeguaxding
tollectìVeimteoest
 (Page No.
(Date: |

uthexmogefo emsuimo the stu bilizuticm.

ofpal(esim imteKMuttogtaln o 'mnke
toith View to elimimutim q hanmft
cimid umnecescLAy fJauctuutioMt
gegulatod Supply ofatpetaolemto
B(umsMingmutio
Cupitu tothose ionve'stinq impetaolenLm
uStyi
AtyCoumtxyuith Substumtiel nat epon4 oE
Caude petnoleantohtth hesfum dumemtull
Similur imterests tt
to thoSe ofmem beK
(oumties muy becomes a fyll memmbe
oaqemizakiom if Lepte d by mujority
9/4n of full
th membens inludim the
(omcunaimg Votes of l foumdes mmembeo
OPE heud
whose presidems Rosteim erhusemm)
pil uxket with eusomu6le
OPEC s
prices Steudy Supp)ie to Consumen
Theg mud e
Loil! be paopely Cuntaolle d
hes mude fuin pailimg Aue to
lompeitiog
Leohe m oPEC
instumethe obul supplydecaeuses
pao tuctio m
to potemtHcl
leudim4piles omensely ie OPEC inrel Se
oil m t Cum ledd to
Dapductio
daop n
Dices
 (Page No.
(Date:

ySeverúl Fuctoos inftuemte OPES deeisions

imtludimg ecomomie Stubility mddemumd
Supply dymummi
The melationshipbedeoeem OP£C umd 00d
OpTiES ilomple umd mulfuc4ed
aith fluctuatoms ofiem impullimg ecomemies,

Anel42ien y OPEY Jecisibon i eumd thela

effect oil paes imuotue Comsiderin g
alobul eontomi' ComdiioM poli4iceleuemts
emviummemtulilontenmiconnnng othen
fettor
 (Page No.

Paicimg ddmissiomto
nusenmt u

Tncmeusimg picimg far cdmissium to c

imSenm Cum be ni delhcuitelphéce ss thut
AJLLST0Ous fuctoosoi
mufSem
imstitutiom , fute si fimumciul thullemes im
Sstuinimqts Openutiom cmndpxeseuim g
itsnexhibitseai
Touddes& thilthe
thtk the museum s

ThtsiCuse study focploeIifheugtnateqiey eumd

Comsideutiom s imiulved iai ionplemem Hmq
thes ehumgei
3Fox iniaeersim theievemue of msénsm
shold
thenshold ullGofox tudemtsvisits
faom School 0aguml2imgyunioys euemt
eahibitiomS SpeifiCtvemtsn-dåimgo festivuls
Muke uttnuctim deFE etericlpeyelutchim
Cumbicme ae musenum e t .
Undeastumdim g thedémgau phicesic
musenmm CNIemtisi4ois
Comsidex ohethesY the, mmse U paimailay
Luftaatlorul mesdemt tcnusistsutemts
oyifüomliesii
malket. eSeLYn oasse ss the
yomduct Structse o.theY muse
pxiclmg
imthe negiom
 Page No.

Amuly2e ho Siailurims4itni4icms
paice the Atclee s CLmdthe vuloe
they olfe touisitonsi
S Hghlighty these olfexings toustiy the
prlCeimtrease, em$gmayisit0s feel
get4imqulae ofthei
theas elre

Commumicee the.éuson s
behimd.theapriceo jndxeusetevlsitot
ToumspuTemcay fum fusteea ea umdersteumding
Cumd reduce potem4iul buc lktush
94oemgthem the muieLom?s memg benship
prugrums oPfeiaa escclngìNebemefit

cceS echibiltomgt
oThts Cuimcem tivineTeqleer ystos
to hhetsmemem.be emsuina
stubleosouLeioreveMie
adurimg atfpeuk ineogtfor
Specifi WISitessi
Lotde udiemie
ohile muimteaimimeegulerpicmy
Forpula pertotsiia
lieaf stbsheefee dberclk mechmtsm
Comtimuosy guvge utsitagdatisfuctiom
m
dperce ptomSubogut nonecs
 (Page No.
ROate:
yAuustn: stutegte s beise d om fe pd buck to
uddresSComternspropty
malyzime visiBox demognuphi es
muxeet tiennds umd emhumclmgiiNSiHo
t
faperiemce, So tht museUm
implement patce imtreuse strutegitlly
Bulumeimg imtreused gevemme Loith isiBoxs
Sutstuttiomi key to emsunim qethe
musem don -tenm fimesmctul
Sustuimubili
tny
 (Page No.

lop 30 9P Conmties mtheOOald

base 0mhe Cnunent dutu

IUnitedsttes hh15 Spaim

L6JTmdosgesteL
3)Jupum 14NeHhenlemt
4) reYmumy
5) Tmdìc (9) Tunkey
6)
6 Uani4ed kimgdom 90) Seot2extumd
41 Faumce 21) Taiuum

IHuly 22] Polcamd

91 Cumuds 23) AnerMimeL
10 Buzil 24) Relguùan
1 RusSi 25 Suedem
12 South kogeL 26) Iae lum
(3 Astaulhe 97 Theailumd
tuMerilo 2%)
Noguuy
 Page No.

99 Isauel
20 Simgapone