Our identity

February 2019
Blendhub is becoming a reference of innovation and technology in the
agrifood sector.

Our origin can be seen in the founding of Premium Ingredients, created

in 1997 by Henrik Stamm Kristensen, a Dane with considerable
experience in the agrifood sector, who decided to be based in Spain.
Today, the company combines the native transparency and confidence
of Denmark, with latin character and agility.

His interest and consistent offering to food producers of a complete

service, above and beyond formulation and blending raw material
powders led to the creation in 2017 of an inclusive and relational
business model that impacts the final product price and facilitates
innovation: #Cloudblending.

Blendhub leads this bet, which questions the status quo of the agrifood
value chain, allowing faster access to new markets, reducing costs, and
providing a whole service offering from how to design, optimize and
supply powder based food.

Blendhub positions itself as a facilitator for the agrifood companies to

help them internationalize producing locally and generating new
business opportunities.
What do
we do?

Blendhub offers access to a global service, technology

and knowledge platform that optimizes the production
and supply of food powder blends.
Where are
we going?

We want to lead a change in the agrifood value chain

that enables access to basic food stuffs to be more just
and safer, reaching more people in more places.
 What
motivates us?

Feeding the global population, leaving hunger behind.

What
we are?
We understand our values in a practical manner; they
are the tools which allow us to manage and achieve our
vision. They are present in all that we do, and guide our
relationship with all our stakeholders.

because it is the basis for

constructing solid long
term relationships with
our stakeholders.
Blendhub has developed #CloudBlending, a business model that builds
relationships and enhances agrifood industry collaboration to create
shared value and impact the final price of food. It facilitates stakeholders
collaboration in the agrifood sector to achieve our purpose: feeding the
global population, leaving hunger behind.

It is a global solution that for the first time, will allow access to powder
based food as a service, anywhere in the world, optimizing processes and
costs.
The Challenge

30%
of food
A sustainable
long-term
alternative
wasted
9.7 B by 2050

The Community

A worldwide
experts
community

Machinery Distributors
producers

Raw Food
materials producers

Food Blenders
technologists

The Network
A global
network
of hubs

Producing in
the best location
at the best price
 We give others the
We share our opportunity to
increase their We reach further,
knowledge rather
added value. we offer more.
than hiding it.

Our model produces Our vocation is in

a fairer sharing of the being facilitators.
value created.

Our transparency is
Our credibility is in based on what we
our transparency. know.

Our business model, our corporate identity

and our value proposition can be resumed in:

We are OPEN, We are ANYWHERE

 We view our activity from an wide angle of vision, interacting with
many types of public. We believe that for an organization it is as
important to look inwards as it is to look outwards, know how to listen as
well as communicate.

Machinery
producers
Distributors Civil society

Food
producers
Food
technologists
Blenders
Public
Premixes administration
producers
Packaging Media
producers
Raw material
producers

Leaders
Competitors of opinion

Suppliers Professional
and external network
collaborators

Financiers

Employees

Owners
We are OPEN, We are ANYWHERE

YOU FEEL IDENTIFIED? TELL US:

stakeholders@blendhub.com
employees@blendhub.com
BR-ID (ENG) R2

C/ Cardenal Belluga. 24-23 Pol. Ind. Oeste. P.O. Box 487• 30169 San Ginés. Murcia. Spain
Tel. +34 968 82 66 66 / Fax. +34 968 82 66 67 www.blendhub.com