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Power Compete

Power - Enabler of Next Gen Apps for Big


Data & Analytics, Cognitive Computing, and
the Open Platform for Choice

Know Your IBM

http://www.ibm.com/partnerworld/knowyouribm

42757 EN
Power Compete
Power - Enabler of Next Gen Apps for Big Data & Analytics, Cognitive Computing, and the
Open Platform for Choice 2

Power Compete
Welcome to IBM's Power Compete module.
In a data centric world, businesses can deliver greater business results with Power
Systems as the foundation for mission critical applications.

Explore the possibilities with IBM Power Systems and understand how Power is the
ultimate platform for delivering efficiency and performance with high levels of customer
satisfaction.

Make sure you navigate through all the screens so that you are able to successfully
complete the quiz for this module.

To qualify for KYI points or promotions associated with the module you must complete
the module within three attempts before the deadline. If you do not successfully
complete the quiz within three attempts before the deadline, then unfortunately you do
not qualify for KYI points or promotions associated with the module.

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Power Compete
Power - Enabler of Next Gen Apps for Big Data & Analytics, Cognitive Computing, and the
Open Platform for Choice 3

Introduction
The IBM Power platform provides a flexible, secure and more easily managed
infrastructure than competitive UNIX and x86 platforms. IBM's investment in Power
technology has enabled IBM to differentiate the Power platform with undisputed
reliability, superior security, higher virtual density with lower cost and quick provisioning
of solutions in a cloud, while improving overall client experience.

By the end of this module, you will be able to:

Know Power Compete

• Describe Power Compete


• List the key features of Power Compete
• Present the customer benefits of Power Compete
• List the IBM Power Systems portfolio

Sell Power Systems

• Identify the sales process


• List the target clients and their business needs
• Recognise the x86 and UNIX competitive threats
• List the main competitors for IBM Power Systems
• List the top challenges when selling Power Systems
• Recognise the Power Systems value proposition
• Explain how Power Systems contributes to Smarter Computing
• Communicate the value of IBM Power Systems in sales conversations

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Power Compete
Power - Enabler of Next Gen Apps for Big Data & Analytics, Cognitive Computing, and the
Open Platform for Choice 4

Menu
Know Power Compete
Visit this section to have an overview of Power Compete.
• Power - Enabler of Next Gen Apps for Big Data & Analytics, Cognitive
Computing, and the Open Platform for Choice
• Key features of Power Compete
• Customer benefits of Power Compete
• IBM Power portfolio

Sell Power Systems


Visit this section to learn about the Power Compete selling process and opportunities.
• Sales steps to follow
• Target customers and their business needs
• Power Systems competitive UNIX
• Power Systems competitive x86
• Top challenges when selling Power servers
• What the people say
• Power Systems for a Smarter planet
• A Power Analytics Sales conversation example
• A Power Migrate Sales conversation example
• Handle a sales conversation
• Conclusion

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Power Compete
Power - Enabler of Next Gen Apps for Big Data & Analytics, Cognitive Computing, and the
Open Platform for Choice 5

Know Power Compete

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Power Compete
Power - Enabler of Next Gen Apps for Big Data & Analytics, Cognitive Computing, and the
Open Platform for Choice 6

Know Power Compete

Power - Enabler of Next Gen Apps for Big Data & Analytics,
Cognitive Computing, and the Open Platform for Choice
Today, we are in the midst of a technology shift driving growth and innovation. Cloud,
analytics, social business, and mobile solutions aren't simply remaking computing, they
are remaking business. These new applications are driving the huge growth in the
volume and variety of data and the need for systems with the compute intensive
performance.
IBM Power Systems are the engines for faster insights for mid-sized business, and the
ultimate system for compute intensive workloads. This new era represents an
opportunity for mid to large sized companies to reshape the value they deliver, but
cost, complexity and risk are standing in the way. So how can large and midsized
companies make sure they are ready now for what's next?
Smarter Platforms
Capitalizing on today's challenges is a readiness statement as we have entered into
the next era of IT--Smarter Computing. New opportunities and challenges in the era of
Smarter Computing lead companies to consider platform choices completely
differently.

Redefining Performance
IBM's next generation of integrated workload optimized Power Systems and software
offerings are redefining performance. POWER7+ technology can help you deliver
services faster, with higher quality and superior economics.

Opportunity
HP and Oracle customers are experiencing uncertainty around these two vendors'
UNIX processor roadmaps. This play capitalizes on the continuing window of
opportunity and uncertainty around Oracle buying Sun and the uncertainty that HP
UNIX customers face with HP-UX on Itanium/PA-RISC systems.
Oracle announced that they were discontinuing all software development for Intel's
Itanium processor. Oracle said that "Intel management made it clear that their strategic
focus is on their x86 microprocessor and that Itanium was nearing end of life." Here is a
prime opportunity for a reason of call to approach your HP Itanium competitive installed
accounts to present the IBM Power Systems story.

Sweeping the floor


POWER7+ Technology -based server solutions are fully deployed in the market, now is
the time to virtually sweep the floor and consolidate the Oracle and HP-UX systems
onto POWER7+ systems--allowing clients to improve service and availability while
dramatically reducing costs and reducing complexity.

Superior Portfolio
Sellers and Business Partners can benefit from this strong momentum by continuing to
exploit the superiority of the POWER7+ Technology- portfolio of offerings to penetrate
the whitespace and the competitive accounts/footprints.

Video: IBM Power Systems - Enabling Faster Insights


Duration: 4:12
http://www.youtube.com/watch?v=SftJ-yjIrx0

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Power Compete
Power - Enabler of Next Gen Apps for Big Data & Analytics, Cognitive Computing, and the
Open Platform for Choice 7

Know Power Compete


Key features of Power Compete
The IBM Power platform provides a flexible, secure and more easily managed
infrastructure than competitive UNIX and x86 platforms. IBM's investment in Power
technology has enabled IBM to differentiate the Power platform with undisputed
reliability, superior security, higher virtual density with lower cost and quick provisioning
of solutions in a cloud, while improving overall client experience.

Undisputed IBM's AIX v 7.1 running on Power Systems, averaged


reliability approximately 10 minutes of per server/per annum downtime
and recorded the least amount of overall downtime.

Superior security 10X less reported security complaints than commodity servers
based on Intel x86.

Higher utilization, PowerVM demonstrated virtualization efficiency and density that


lower cost is 2.5X higher than competition to increase asset utilization and
streamline integration of traditional and information-centric
applications.

Provision new Up to 58% faster project deployment.


workloads IBM is committed to delivering Power technology to the market
quickly and that drives new opportunities for customers with leading
easily analytics on a secure and highly efficient infrastructure.

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Power Compete
Power - Enabler of Next Gen Apps for Big Data & Analytics, Cognitive Computing, and the
Open Platform for Choice 8

Know Power Compete


Customer benefits of Power Compete
Is your client looking for a platform that:
• Has leading efficiency with competitive acquisition costs?
• Delivers a secure and highly available infrastructure with near five 9's
(99.998%) availability and significantly less planned and unplanned downtime
versus competitive platforms?
• Improves business outcomes by integration of transactional and analytics
workloads?
• Reduces administration, automates security compliance, and simplifies your
journey to on-demand cloud services?

Power is the answer.

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Power Compete
Power - Enabler of Next Gen Apps for Big Data & Analytics, Cognitive Computing, and the
Open Platform for Choice 9

Know Power Compete


IBM Power Portfolio
Discover the different options available for the midmarket in IBM's Power Expansion
portfolio.

IBM PowerHA High availability, business continuity, disaster


recovery. Power Systems is committed to investing
in, and bringing to market, solutions designed to
keep all IT environments resilient. IBM engineers
work continuously to optimize IBM Power Systems
hardware and operating systems to keep pace with
the increasing demand for 24x365 availability.
IBM PowerVM New PowerVM enhancements which support
20vms per core.

PowerVM server virtualisation helps businesses


consolidate multiple workloads onto fewer systems,
increasing server utilisation and reducing cost.
IBM PowerSC IBM PowerSC provides a security and compliance
solution optimized for virtualized environments on
Power Systems servers, running PowerVM and
AIX. Security control and compliance are some of
the key components needed to defend the
virtualized data center and cloud infrastructure
against ever evolving new threats.
IBM AIX operating system AIX technology offers deep integration and
optimization with PowerVM virtualization and
PowerHA high availability software as well as
optimization through IBM's broader middleware and
software stack.
IBM I operating system Midsize businesses rely on the simplicity, resiliency
and cost-effectiveness of IBM i to run thousands of
applications. Its reputation derives from the
integration of IBM i with its built-in DB2 database,
web services, networking and storage management
capabilities.
PowerLinux 7R1 and 7R2 New IBM entry systems PowerLinux 7R1 and 7R2
designed for compute intensive Linux workloads -
with 20 PowerVM virtual machines per core,
provide the right balance of high performance and
high utilisation that's needed for cost and energy
efficient consolidation from x86 commodity servers.
Power 710/730 Express New entry systems IBM Power 710 Express and
730 Express are ideally suited for webserving,
security, and business applications such as big
data applications with a combination of high
performance, core density and energy efficiency -
now at comparable x86 pricing.

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Power Compete
Power - Enabler of Next Gen Apps for Big Data & Analytics, Cognitive Computing, and the
Open Platform for Choice 10

Power 720/740 Express New entry systems IBM Power 720 Express and
740 Express provide efficient consolidation and
high performance for a wide variety of business
workloads - and now available at a reduced,
competitive price!
Power 750 Express New enterprise system IBM Power 750 provides
secure, reliable performance and reduced space,
cooling and software costs at an affordable price.
Bladecenter PS700 World's first scalable POWER7+-based blade
servers.
Maximize performance and minimize costs;
consolidate workloads and virtualize on an energy-
efficient platform that supports the latest POWER7+
processor technology.
Bladecenter PS701/PS702 Help deliver superior business and IT services with
agility and speed. When used with PowerVM for
advanced virtualization, these are the ideal blade
server solutions for driving the most demanding
performance and memory-intensive workloads.
Bladecenter PS703/PS704 Built on the proven foundation of the
IBM BladeCenter family of products, easy-to-use,
integrated platforms with a high degree of
deployment flexibility, energy efficiency, scalability
and manageability, the IBM BladeCenter PS703
and PS704 are the premier blades for 64-bit
applications.

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Power Compete
Power - Enabler of Next Gen Apps for Big Data & Analytics, Cognitive Computing, and the
Open Platform for Choice 11

Sell Power Systems

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Power Compete
Power - Enabler of Next Gen Apps for Big Data & Analytics, Cognitive Computing, and the
Open Platform for Choice 12

Sell Power Systems


Sales steps you need to follow
Learn to identify the different steps of the sales process and what it is expected from
you at each stage.

Your search for (new) customers


Prospecting • Look for opportunities in competitive install base
• Look for cross-sell opportunities to a customer who is
running x86 systems
• Give information about IGF/IBM Financing right at
the beginning
• Effectively deal with objections and leave the door
open for future sales
• Introduce yourself, state your purpose, qualify the
opportunity and plan the next steps
Becoming a Sales Consultant
• Understand customer needs
• Identify problems your products, services and
Finding Customer financing can solve
Pains • Understand competition
• Help your customer understand the business
implications of the problem and move from problem
awareness to solution commitment
How to avoid wasting your valuable time in chasing
prospects who will never become customers
• Make sure the solution solves the customer's
problem
Qualifying the
Customer • Find out if the customer sees the value of your
product
• Confirm that the customer has the budget to
purchase and determine if ready to purchase
• Talk to the right person, who can make a buying
decision
Basic pointers to winning
• Close from the beginning
• Recognize when potential customers are ready to
Closing the sale buy
• Note that free trials often lead directly to sales
• Choose from the IBM portfolio of migration or
consolidation assessment tools and incentive
offerings to open doors with customers and progress
deals

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Power Compete
Power - Enabler of Next Gen Apps for Big Data & Analytics, Cognitive Computing, and the
Open Platform for Choice 13

Sell Power Systems


Target customers and their business needs
You are selling into a competitive environment where you must quickly be able to
identify and address the right target customers.

Industry Power is directed towards all industries,


especially:
MM, Public Sector, Banking, Retail, Wholesale
and CPG, Insurance, Telecommunications,
Health, Industrial Products, Central and Other
Government, Computer and Professional
Services, Utilities, Electronics, Financial Markets,
Media and Entertainment, Transportation, Higher
Education, Travel, Petroleum and Automotive.

Size/Sector Power is designed to target the General


Business-Large Enterprise and General
Business-Midmarket sectors.

Market/Target workload Market: Power customers running, or planning to


run, additional workloads on competitive UNIX
and x86 servers.
Workloads: SAP app servers, Transactional web /
app servers, File/Print other Open Source
Workloads.

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Power Compete
Power - Enabler of Next Gen Apps for Big Data & Analytics, Cognitive Computing, and the
Open Platform for Choice 14

Sell Power Systems


Power Systems competitive UNIX
IBM has leading technology and vision in the UNIX market with virtualization,
performance and availability. See how Power compares to key competitor's UNIX
offerings:

HP

Less down time. Strategic leadership.


Users of HP-UX on HP Integrity servers Be confident in IBM's strategy and
experienced 2X and users of HP-UX on approach as IBM is seen as having
HP 9000 experienced 3X the amount of the best commercial UNIX road map
unplanned downtime per server / per versus HP or Oracle.
annum than AIX on Power users.

Oracle/Sun

Higher density, lower cost. Better performance.


PowerVM achieves high density IBM Power holds the TOP 3 positions
deployments to reduce cost and in the tpm-C per core results with
efficiently optimize data center Oracle T5-8 only showing up in 17th
resources through as much as 6X the spot. POWER7+ outperforms T5-8 by
density of other platforms. 2.2x per core.

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Power Compete
Power - Enabler of Next Gen Apps for Big Data & Analytics, Cognitive Computing, and the
Open Platform for Choice 15

Sell Power Systems


Power Systems competitive x86
BM Power Systems offers Unmatched virtualization, efficiency, optimization, density
and utilization that is designed for all modern-day workloads including cloud and
analytics.
Among the top reasons why IBM's Power Systems is better, we could mention:

Dynamic as your Better overall platform: Up to 58% increased agility


business (e.g. faster time-to-market for business initiatives).
Faster solutions to your customers: Implementation
days savings of up to 68% over VMware on x86.

Trusted resiliency Superior security: Fewer than 10% security complaints


when compared to commodity servers based on Intel
x86."... The risk exposure for PowerVM is significantly
smaller than it is for the competition ..."
Available for your key workloads: Downtime that can
be up to 5.5 times less than the other options.

Optimized for efficiency Higher density and better system efficiency: PowerVM
efficiency and workload density up to 2.5x higher than
competitive solutions.
Lower cost from efficiency: Power 760 (with 48 cores)
delivers 82% more users per core than leading x86
results (with 40 cores) in SAP S&D 2-Tier benchmark.

Video: Is the x86 architecture really the best choice? Discover IBM Power Systems.
Duration: 3:53
http://www.youtube.com/watch?v=jDJSssGp9O8

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Power Compete
Power - Enabler of Next Gen Apps for Big Data & Analytics, Cognitive Computing, and the
Open Platform for Choice 16

Sell Power Systems


Top challenges when selling Power Servers
Businesses that rely on IBM Power Systems servers don't just value leading
technology and applications. They value the exceptional client experience that IBM
provides throughout the business solution lifecycle that helps them drive rapid and
lasting business value.

There are some challenges you will face when selling Power Systems. Learn how
Power Expansion can help you to overcome these challenges and maximize
opportunities in the marketplace.

Challenge:
“Power servers are more expensive than x86”

IBM answer:
“Initially it might seem that Power servers are more expensive but when you look at the
total cost of ownership it quickly becomes apparent that that's not the case.

Power servers coupled with its PowerVM virtualization technology allows Power
servers to run much more efficiently and effectively allowing utilization to be driven at
much higher levels than can be reached with x86 servers.
Coupled with its tremendous RAS capabilities and ease of management it becomes
much easier to justify the price of Power servers.”

Challenge:
“My older Power servers are running just fine, why upgrade to POWER7+?”

IBM answer:
“The new POWER7+ class of servers provide up to five times the capacity in the same
footprint and up to 40 percent more performance per core than that found in previous
POWER6 systems.

This tremendous price/performance advantage allows clients to experience significant


operational savings in software licensing, management, maintenance, space and
energy.

In fact, many customers are experiencing a payback within 12 months.”

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Power Compete
Power - Enabler of Next Gen Apps for Big Data & Analytics, Cognitive Computing, and the
Open Platform for Choice 17

Challenge:
“I don't feel comfortable putting all that workload on far fewer systems. If the
system goes down the impact is all that much greater”

IBM answer:
“Although Power Systems have proven to sustain 99.997 percent availability, due in
large part to the tremendous RAS features found in the P7 hardware, coupled with the
most reliable and secure OS in the industry, systems from time to time do go down,
either because of planned or unplanned outages.

Because it is possible to experience some sort of downtime, Power Systems have


many offerings that can help a customer to ensure a highly reliable IT infrastructure
including offerings such as:

Live Partition Mobility, the ability to move partitions from one system to another and
PowerHA, the high availability software product that provides the capability to monitor
the health and availability of a system and, in the case of a system failure, move
application workload over to another system, almost instantaneously, without losing
any data.”

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Power Compete
Power - Enabler of Next Gen Apps for Big Data & Analytics, Cognitive Computing, and the
Open Platform for Choice 18

Sell Power Systems


What the people say
IBM's integrated and workload-optimized Power Systems and software
offerings are redefining performance. Our clients' business performance
depends upon delivering IT services faster, delivering those services with
the highest possible quality and delivering those services in the most
efficient manner.
Let's see what people are saying about Power.

What the research analysts are saying

Security Significant savings


"In the years 2011 and 2012, x86 "Customers running Oracle DB on
deployments reported 205,181 more Power can realize a savings of up to
security incursions than Power 40% over customers running Oracle
Systems with the average cost per DB on Oracle SPARC. By switching to
incursion 2.3X higher on x86." DB2 on Power, they can save even
more."
Source: Is your platform secure?
Really?, Solitaire Interglobal Ltd., (All Source: Business Impacts on SAP
rights reserved), January 2013 Deployments, Solitaire Interglobal
Ltd., (All rights reserved), January
2013

What our clients are saying

"The IBM Power Architecture has once "Our predictive analytics service will
again proved its value as a high- help financial institutions focus on
performance, highly available platform their most profitable customers and
for SAP applications. We are confident create goal-oriented offers that are
that the Power 750 servers will give us targeted to each customer's specific
the capacity we need to grow our needs."
business over the next two years and
beyond." David Rose, Senior Vice President,
Decision Optimization Solutions,
Bruno Sticht, Chief Information Officer Fiserv
at Constantia Hueck Folien.

Video: Siam Commercial Bank elevates customer satisfaction through power


availability.
Duration: 4:04
http://www.youtube.com/watch?v=tqYIy_p40kk

Video: Viking Range obtains an enhanced server experience with IBM .


Duration: 4:45
http://www.youtube.com/watch?v=ADLJOc2b3WA

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Power Compete
Power - Enabler of Next Gen Apps for Big Data & Analytics, Cognitive Computing, and the
Open Platform for Choice 19

Sell Power Systems


Power Systems for a Smarter planet

At IBM, we believe there's an answer to the technology shift driving growth and
innovation--we call it Smarter Computing--the IT infrastructure that enables the
opportunities presented on a smarter planet. It's a strategy that leverages virtualization
and cloud to speed time to market and improve efficiency, that unlocks the power of
data through business analytics to deliver faster and more actionable insights, and
secures critical information to reduce risk and help businesses enhance their
compliance policies.
Let's take a look at some of the business outcome advantages on Power for Retail and
Healthcare entities.

Retail

• Collect and analyze information from all channels and touchpoints leveraging
multi threading parallel processing for complete view of customers and
business performance
• Process the consumer spending and demographic patterns quickly to create
the basis of personalized, interactive marketing campaigns with a POWER 7+
system that efficiently uses their full capacity at lower energy costs while
delivering high availability and security through hardware innovation
• Enable faster, more informed business decisions exploiting data in-memory
cache and memory to support targeted marketing, tailored assortments and
personalized shopping to help drive profitable growth

Healthcare

• Collect and analyze structured and unstructured information from clinical, social
and transactional sources in parallel in seconds, leveraging multi-threading
parallel processing for complete views of patients and populations
• Enable more effective care decisions exploiting data in-memory cache and
memory for better care experiences
• Trusted to safeguard sensitive data and deliver encryption, real-time alerts and
simplified threat management and measurement while reducing costs
• Delivers leadership performance and outstanding energy efficiency - saving
more on software, management and energy costs while delivering high
availability and security through hardware innovation

Video: Smarter Computing: IBM leaders share their perspective.


Duration: 3:17
http://www.youtube.com/watch?v=vW7u2NhpCxc

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Power Compete
Power - Enabler of Next Gen Apps for Big Data & Analytics, Cognitive Computing, and the
Open Platform for Choice 20

Sell Power Systems


A Power Analytics Sales conversation example
Let's see some examples of the key business challenges that you, as an IBM Business
Partner, will need to address for your customers and how Power Analytics can help you
in your selling efforts.

Customer IBM BP
I don't understand why you say that Power customers can experience lower
Power Systems are economical, they TCO and often lower TCA by running
seem to be more expensive than x86. more workloads on fewer processors,
increasing utilization, reducing software
costs, simplifying management, reducing
energy consumption and increasing
availability. Power Systems' tremendous
RAS capabilities and ease of
management make it even easier to
justify the price.
We are currently running Windows 2008 Ok, but did you know that IBM Power 760
on x86 and we don't have many can handle up to 82% more SAP SD
complaints from our SAP users, we really users per core than the best x86 and
don't see any reason to change at this Power 780 up to 88% more?
time. Are your IT people happy with their
current analytics capabilities? Can they
glean insights from the data they
have fast enough? Did you know that
Power can give you 60% more java
performance than x86?

No, analytics is something that we have Firstly, on the analytics question, you
to look into further, my CIO has told me should know that Cognos BI V10.1.1 on
that the current capabilities are limited. POWER/AIX 7.1 can deliver insights up to
He also seems to be concerned about the 44% faster than your current system and
security situation. predict outcomes up to 22% faster.
As far as security goes, Power has the
best security record of all, Power clients
experience 10X less reported security
complaints than commodity servers
based on Intel x86 clients.

Ok, Power Systems seems like an No problem, let me send you some
interesting option, but I would like to get informationabout our Power Systems
our CFO involved in these conversations, offerings and customer case studies,
could you send me some pricing along with the pricing info and then we
information so that I can discuss this with can set up a meeting with both of you.
him?

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Power Compete
Power - Enabler of Next Gen Apps for Big Data & Analytics, Cognitive Computing, and the
Open Platform for Choice 21

Sell Power Systems


A Power Migrate Sales conversation example
For many customers, the thought of migrating their existing applications and databases
to a new platform can be very worrying. Let's see how our IBM BP puts the customer's
mind at rest with IBM Migration Factory.

Customer IBM BP
Now that we've agreed on the No need to worry about that, the IBM Systems
system we need, how do we go Migration Factory can help you develop a
about it? where do we start? were migration roadmap, an estimate of your
should we target to migrate first? migration effort, and a customized business case
we don't have specialized staff for for the migration.
this kind of migration. The Migration Factory uses proven
methodologies that are designed to be cost-
effective and help mitigate risk.

So what are the advantages of There are many advantages of taking the
using the IBM Migration Factory's Migration Factory approach.
methodologies? Firstly, it typically costs less than other available
options and preserves the investment in custom
applications as well as reducing the cost of
moving applications from one platform to
another.

OK, but when it comes to That is all very true, and I understand your
migration, cost is not our only concern, but the IBM migration Factory has
concern, we can't afford downtime, proven expertise, over 20 years, which helps
and data migration is a risky control the risk of moving applications and
procedure. associated databases from competitor platforms
to IBM. This includes migrations for custom-
coded applications as well as select packaged
applications and databases.
This sounds fantastic, what other You should know that this approach has been
advantages of using this proven used successfully for a broad range of migration
migration approach should I know? projects. Additionally, each step of the
in order to inform my CIO and the engagement process has defined deliverables
IT staff. that lead you to sound, informed migration
decisions. In most cases the users only notice
that the platform functionalities have improved.
Let's contact the IBM Migration Factory and they
can carry out a preliminary analysis.

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Power Compete
Power - Enabler of Next Gen Apps for Big Data & Analytics, Cognitive Computing, and the
Open Platform for Choice 22

Sell Power Systems


Handle a Sales conversation
You are speaking with your customer, the CIO for an international trade company that
is currently running x86 servers. Which of the following questions would be ideal to find
out if there is an opportunity to implement a Power Systems solution?

(Select all the correct answers from the choices below.)

Is your current IT infrastructure adequate enough to support your business growth?

Which Power Systems solution do you think you would be interested in?

Do your x86 servers provide the security and resiliency you need to keep your
business running smoothly?

That is correct.

Both the first and third questions explore the customer's receptivity and are better ways
to discover whether her company is a prospective customer for Power Systems. At this
stage, it is too early to focus on any specific tool and asking too broad a question may
be ineffective.

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Power Compete
Power - Enabler of Next Gen Apps for Big Data & Analytics, Cognitive Computing, and the
Open Platform for Choice 23

Call to action

• Look for important software/applications which might run better and in an


enhanced manner on Power Systems
• All the midsize and enterprise clients are potential customers for power to move
them on our latest POWER7+ Technology
• Evaluate the potential customers who are looking for cost effective solutions
(comparable to x86 or UNIX), but superior and more reliable technology, and
propose Power Servers and Solutions
• Submit a proposal and offer a "no charge assessment" to demonstrate how
moving up to POWER7+ Technology can help reduce complexity while offering
TCO/TCA savings
• Leverage IBM promotions and expertise with Power Rewards, Migration
Factory and GTS Services
• Engage your local IBM Global Financing representative
• Include a financing offer in every proposal

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Power Compete
Power - Enabler of Next Gen Apps for Big Data & Analytics, Cognitive Computing, and the
Open Platform for Choice 24

Conclusion

This is the end of the Power Compete learning module.

• In Know Power Compete you learned about the lead offerings, key features
and benefits of Power Compete

• In Sell Power Systems you learned about the selling process and
opportunities, target clients and competitive differentiators

To review Learn and Earn deadlines please access the Terms and Conditions located
on the Know Your IBM (KYI) site at http://www.ibm.com/partnerworld/knowyouribm.

Once you enter the quiz, you will not be able to return to the module so please ensure
you have reviewed the entire module in detail.

As a Know Your IBM user you have the option to view education modules in numerous
languages. Please note that you only get rewarded once for completing each module.

Good luck!

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