Wed 5 April 2023

3:00pm (GMT +8)

mwka.com/talks

Speaker Speaker Moderator

LESLEY LIM JEFFREY ONG TOMMY WONG
Partner Olympian & Former Senior Associate
Sports Marketing
Professional

MWKA ONLINE TALKS

The Future of Sports Sponsorship
in Malaysia
2
 Wed 5 April 2023
3:00pm (GMT +8)
mwka.com/talks

Speaker Speaker Moderator

LESLEY LIM JEFFREY ONG TOMMY WONG
Partner Olympian & Former Senior Associate
Sports Marketing
Professional

MWKA ONLINE TALKS

The Future of Sports Sponsorship
in Malaysia
 About Us

● Welcome to MahWengKwai & Associates!

● Trusted by small medium enterprises (SMEs),
family businesses and individuals.
● Established in 1985 by Datoʼ Mah Weng Kwai,
now a consultant with the firm.
● Medium-sized law firm with 28 lawyers and 35 staff.
 Our Services

● Full-service law firm with 4 Departments:

○ Corporate
○ Dispute Resolution
○ Employment
○ Individuals & Families
 Our Practice Groups

● 5 Practice Groups:
○ ASEAN-China Desk
○ Construction
○ Foreign Direct Investment
○ Real Estate
○ Sports & eSports
 MWKA Online Talks
● To share knowledge, raise awareness, encourage
networking
● For clients, potential clients, in-house counsel
● Recent MWKA Online Talk:
○ 29.3.2023: AGMs for Stratified Developments:
Essential Insights for Developers, JMBs, MCs and
Property Managers
● Upcoming MWKA Online Talk:
○ 19.4.2023: Eviction of Squatters: Know your Legal
Rights as a Landowner
 Lesley Lim
● Head of Sports, Media & Entertainment and Technology & Esports

● Over and above her practice and experience in general civil litigation
matters and drafting of corporate and commercial agreements, Lesley
has a strong interest in developing the area of Sports Law in Malaysia as
she believes that the ever growing interaction between sports and the
law gives rise to the need for a special and greater understanding of the
sports industry and those related to it.

● Nominated for the “Woman Lawyer of the Year (Law Firm)” category at
the 2020 and 2023 Asian Legal Business (ALB) Malaysia Law Awards.

● Key team member of the Sports Law Practice Group at MWKA which won
the “Sports Law Firm of the Year Award” 2018 and 2019 ALB Malaysia Law
Awards.

● Captained the first national womenʼs dragon boat team to the 2018 Asian
Games and the 2019 SEA Games.
Jeffrey Ong

● Former Malaysian national swimmer who competed at

two Olympics

● Asian record holder in the 1,500m Freestyle, and won

an Asian Games silver medal, as well as 8 gold medals
at the SEA Games

● Malaysian Sportsman of the Year in 1988

● Malaysian record in the 1,500m Freestyle set in 1991

still stands to this day

● Worked in sports marketing as Vice President & Head of

Malaysia, Dentsu Sports Asia; Regional Commercial
Director, PGA TOUR; and Vice President of Commercial
Partnerships for Total Sports Asia (TSA)
 Talk Points

● Types and Importance of Sports Sponsorship

● Image Rights Exploitation, Management & Protection
● Impact of Technology on Sponsorship
Types and Importance of
Sports Sponsorship
 Forbes’ Highest Paid Athletes in the World 2022

Source : B/R Football

 Forbes’ Highest Paid Athletes in the World 2022

Source : Forbes
 Sponsorship / Endorsement Agreements

Source : Getty Images

 Sponsorship / Endorsement Agreements

Source : Chrono24.my
 Sponsorship / Endorsement Agreements

Source : Facebook
 Sponsorship / Endorsement Agreements

Source : F&N
 Brand Ambassadors

Source : sport247.my
 Sponsorship Agreements

Source : BAM
 MOU

Source : TheStar
Jasniʼs Twitter
Nauraj Singh
https://www.thestar.com.my/metro/metro-news/2019/0
6/27/company-extends-top-athletes-sponsorship
https://www.bernama.com/en/news.php?id=1745729
https://www.thestar.com.my/metro/metro-news/2022/0
9/26/sponsorship-coverage-as-para-athletes-aim-for-glo
ry
https://www.sportexcel.org.my/sponsor/
https://www.linkedin.com/pulse/how-secure-sports-spo
nsorship-advice-athletes-teams-zachary-colman/
 Naming Rights Agreement

Source : TSA
Image Rights Exploitation,
Management & Protection
 Intellectual Property Protection

● Trademark
● Copyright
● Patent
● Industrial Designs
● Trade Secrets
● Geographical Indications
Image Rights
 Image Rights

Source : cristianoronaldo.com/#cr7
 Image Rights

Source : Instagram
 Morality Clause

● Any conduct that may adversely affect the image or

integrity of the Association / Club / sponsor
● Adherence to Code of Conduct / company’s corporate
image
● Have regard to public convention and morals - Athlete
agreed to conduct himself / herself with due regard to
public convention and morals and agrees that he/she will
not do / say anything tending to degrade him/her in society
or bring him/her into public hatred, contempt, scorn or
ridicule or tending to shock, insult or offend the community
or outrage public morals or decency, or tending to the
prejudice of the association / club / sponsor

30
Morality Clauses
Nielsen
Impact of Technology on
Sponsorship
 FIBA to Debut LED Glass Floor Court

https://www.sportsbusinessjournal.com/Journal/Issues/
2023/03/27/Technology/fiba-glass-led-basketball-court-a
sb-glassfloor.aspx

https://www.sportsbusinessjournal.com/Journal/Issues/
2022/07/11/Insiders/Facilities.aspx?
 Esports

Source : Newzoo
 Esports

Source : Newzoo
 Esports

Source : Newzoo
 Esports

Source : Newzoo
 Esports

Malaysia
3rd largest in
Southeast Asia

Estimated value of
$786 million

Source : Newzoo
 7-Eleven x North American Rocket League Championship Series
(RLSCS)

Source : ESI
 NFL x FaZe Clan

Source : ESI
 ONE Esports x HSBC

Source : ESI
Source : Stream Hatchet
 MLBB Esports Hub in Malacca

Source : Hatten Land Limited

 MLBB Esports Hub in Malacca

Source : IGN
Conclusion
US Model of NIL
Questions?
 Upcoming Talks
Date Topic Speakers

19 April 2023 Eviction of Squatters: Know your Legal Vivien Fan & Ow
(Wednesday) Rights as a Landowner Jeong Jun

Sign up for more MWKA Online Talks at

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YouTube: www.youtube.com/user/mahwengkwai
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 Complimentary Consultation

Schedule a complimentary 30 minute video-

consultation with our lawyers by filling up the form at
https://mahwengkwai.com/schedule-a-meeting/
 Thank you!

Notice: This presentation does not constitute legal advice and its contents should not
be relied upon as such. The facts and circumstances of each and every case will differ
and therefore will require specific legal advice. Feel free to contact us for
complimentary legal consultation.
 Complimentary Consultation

Schedule a complimentary 30 minute video-

consultation with our lawyers by filling up the form at
https://mahwengkwai.com/schedule-a-meeting/