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Anh văn 3 (AV3) - 222_71ENG310033_19, 20

Home / My courses / Anh văn 3 (AV3) - 222_71ENG310033_19, 20 / LESSON 8

/ U3. LISTENING B. VOCABULARY - Activation

Started on Sunday, 8 January 2023, 9:26 PM

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Completed on Sunday, 8 January 2023, 9:28 PM
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UNIT 3: THE MARKETING MACHINE - LISTENING B: AN INTERVIEW WITH A GRAPHIC

DESIGNER
VOCABULARY

Exercise 1: Read and notice each word in bold and think about its meaning.
Creating a Marketing Message

What result are most companies trying to achieve with their marketing campaigns?
Usually, they want more sales and more customers for their products. First, they need to
figure out who their ideal customers are. Then they can focus on what will work for that
audience.
If you want to advertise a product, you need to think about design. What should the ad
look like? What kind of visual will get people’s attention quickly? What will attract the
most new customers? You also need to think about your message. A simple message is
often more successful than a complicated one. Your advertising needs to have new
energy and stand out from other campaigns. If it re-uses old ideas and images, it won’t
get new people to join your customer base.

Match each word in bold from exercise 1 next to its definition.

1. stand out ! : to be easily seen or noticed

2. achieve ! : to reach a goal

3. energy ! : the power to do work; a quality of being active

4. figure out ! : to solve, discover

5. result ! : an effect or outcome

6. design ! : the art of deciding how something will look or work using a
plan, model, or drawing

7. complicated ! : difficult to understand or explain

8. join ! : to associate with, become part of a group

9. attract ! : to draw in, interest

10. visual ! : a picture or image used to explain something

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◀ IELTS Speaking (Week 4) - Before Class - Sample Answer

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