COVER PAGE

QAQIQUE ENTERPISE

Faculty : Faculty of Education

Program Code : Bachelor of Science Education (HONS) Biology
Group : ED 2473A and ENT600ED3E
Course : Technology Entrepreneurship
Semester :3
Group Name : Group 6 (QaQiQue Ent.)
Group Members : 1. MOHAMMAD AKMAL BIN MOHAMMAD AZMI
SANTANA (2021354967)
2. NURUL NAZURAH BINTI MOHD TAHIR
(2021307337)
3. NURUL HAFIZAH BINTI HAISKANDARSAH
(2021503653)
4. NABIHAH NADZIRAH BINTI NAZRI
(2021352595)
5. NUR AQILAH BINTI HARUN (2021513521)

Submitted to
Madam Balqis Binti Mohd Shariff

Submission Date
22 July 2022
COVER LETTER

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COVER LETTER

Bachelor of Science Education (HONS.) Biology

Faculty of Education
University Teknologi MARA Puncak Alam
42300, Puncak Alam, Selangor

15 July 2022

Madam Balqis Binti Mohd Shariff

Lecturer of Technology Entrepreneurship (ENT 600)
Faculty of Business and Management
University Teknologi MARA Puncak Alam
42300, Puncak Alam, Selangor

Madam,
Submission of the Written Report Technology Venture Blueprint (ENT 600)
Attach is the business plan title “QaQiQue – Deluxe Shoe Dryer” to fulfill the
requirements as needed as university requirement.
Below is the list of the group members that involve in completing this business plan:
1. NABIHAH NADZIRAH BINTI NAZRI 2021352595
2. NURUL HAFIZAH BINTI HAISKANDARSAH 2021503653
3. NURUL NAZURAH BINTI MOHD TAHIR 2021307337
4. MOHAMMAD AKMAL BIN MOHAMMAD AZMI 2021354967
SANTANA
5. NUR AQILAH BINTI HARUN 2021513521

Thank you,

Yours sincerely

………………………..
Nabihah Nadzirah Binti Nazri
General Manager

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TABLE OF CONTENT

COVER LETTER ..................................................................................................... 3

EXECUTIVE SUMMARY ....................................................................................... 8

1.0 INTRODUCTION........................................................................................ 11

1.1 Name of the Business ................................................................................ 11

1.2 Nature of the Business ............................................................................... 11
2.0 PRODUCT DESCRIPTION .............................................................................. 13

3.0 TECHNOLOGY DESCRIPTION...................................................................... 15

3.1 Product Specification ..................................................................................... 15

3.1.1 Overview of product prototype ................................................................. 15
3.1.2 Portable Apparatus ................................................................................... 15
3.1.3 Heating Element ....................................................................................... 17
3.1.4 Liquid diffuser ......................................................................................... 18
3.1.5 Side intake system .................................................................................... 19
3.1.6 Remote controller ..................................................................................... 20
3.1.7 Monitor display ........................................................................................ 21
3.2 Intellectual Property ....................................................................................... 23
3.3 Regulations .................................................................................................... 24
4.0 MARKET RESEARCH AND ANALYSIS................................................... 28

4.1 Customers ................................................................................................. 28

4.1.1 Geographic Segmentation ...................................................................... 28
4.1.2 Demographic Segmentation ................................................................... 28
4.1.3 Psychographic Segmentation ................................................................. 29
4.2 Market Size and Trends ............................................................................. 30
4.2.1 Price Calculation ................................................................................... 30
4.2.2 The 3 years of the current total market....................................................... 31
4.3 Competition and Competitive Edges.......................................................... 32
4.3.1 Comparison between Deluxe Shoe Dryer and other competitors ............ 32
4.3.2 Advantages and disadvantages of Deluxe Shoe Dryer ............................ 33
4.4 Estimate Market Share and Sales .................................................................. 34

4.5 Marketing Strategy .................................................................................... 36

4.5.1 Overall marketing strategy ..................................................................... 36

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 4.5.2 Pricing ................................................................................................... 36
4.5.3 Service and warranty policy ................................................................... 37
4.5.4 Advertising and promotion .................................................................... 37
4.5.5 Distribution ........................................................................................... 38
4.6 Marketing Budget...................................................................................... 39
4.6.1 Schedule of Remuneration ..................................................................... 39
4.6.2 Marketing Budget .................................................................................. 40
5.0 LOCATION, MANUFACTURING AND OPERATIONS ................................ 42

5.1 Location ......................................................................................................... 42

5.2 Process Planning for Manufacturing ............................................................... 43
5.2.1 Process Flow ............................................................................................ 43
5.2.2 Types of Machines ................................................................................... 44
5.2.3 Key Components of the Material .............................................................. 45
5.3 Estimate the Costs per Unit of the Product. ..................................................... 46
5.3.1 Material Requirement Planning ................................................................ 46
5.3.2 Sales Forecast Per Month ......................................................................... 47
5.3.3 Overhead Requirement ............................................................................. 49
5.3.4 Total Operations Cost ............................................................................... 50
5.3.5 Cost per Unit ............................................................................................ 50
5.3.6 Business and Operation Hours .................................................................. 50
5.4 Operations Budget ........................................................................................... 51

6.0 MANAGEMENT TEAM .................................................................................. 53

6.1 Organizational Chart ...................................................................................... 53

6.2 Key Management Personnel ........................................................................... 53
6.3 Management Compensation and Ownership ................................................... 59
6.4 Supporting Professional Advisors and Services .............................................. 60
6.5 Administrative Budget.................................................................................... 63
7.0 FINANCIAL PLAN .......................................................................................... 67

7.1 Start-up Cost .................................................................................................. 67

7.2 Working Capital ............................................................................................. 67
7.3 Start-up Capital and Financing ....................................................................... 68
7.4 Financial Statement ....................................................................................... 69

8.0 PROJECT MILESTONES ................................................................................. 73

9.0 CONCLUSION ................................................................................................. 75

5
10.0 APPENDICES ................................................................................................. 77

6
EXECUTIVE SUMMARY

7
EXECUTIVE SUMMARY

QaQiQue Enterprise is proudly presents the smartest and easy-to-use shoe

dryer in current market which is an innovation product so that it can do a better
function than the regular shoe dryer in the market. This is an innovation of a
technology industry product based on overcoming a common problem faced by the
society which is damp shoes. Our goal is to solve the daily issue related to footwear
among society especially in Malaysia which is well-known as a humid country. We
named after it the Deluxe Shoe Dryer. This is because of this shoe dryer has a cool yet
fancy design. Other than that, this device is a smart device where it tells the owner
when to charge or when to add on fragrance liquids. This feature will appear on its
display monitor of the device. The small signal produced by the sensor inside the
fragrance storage and caused the droplet water icon appear on the display and
blinking every 3 minutes.
The targeted customers for this product will be working and studying adults.
Also, people who wear shoes in their daily life but always have problem spending
their time in footwear care. This is because mostly of the company target market have
more capability to buy the product considering their age and stable source of income.
The secondary target has been determined by our company by using the market
segmentations method such as geographic, demographic and psychographic. This is
because these methods can contribute to increase our company profits. As for the
chosen state for the early production years, our company has decided to focus the
marketing of the product in certain state of Malaysia such as Johor, Kelantan and
Pulau Pinang. There is also future planning where once our business stable and
famous among the locals, we will expand our marketing area of the product to the
neighboring country such as Singapura, Thailand and even might venture into the
worldwide market.
When comparing the current shoe dryer that available in the market with our
product, the Deluxe Shoe Dryer obviously has the upper hand in term of uniqueness.
This is because, our product has shown way better features and functions than the
existing shoe dryer. Most of our competitors are producing regular shoe dryer which
does not provide any other color options except for black color only or white color
only. Therefore, to take it to the next level, we make our product more stand up and
distinguishable from our competitors’. We add varies color options and also reduced

8
the drying session every cycle without reducing the quality of the shoes. Moreover,
we also add fragrance feature in our product so that it will clean dry and gave the
shoes a great smell after drying session. Therefore, the Deluxe Shoe Dryer is the first
shoe dryer which produce by local company to provide a safety feature along with
fulfilling customer’s needs.
Thus, nowadays using the advancement of the technology, the society do not
have to go to spent much time and energy to care for their footwear. This is because,
this new product development which is Deluxe Shoe Dryer can definitely help people
in footwear care. The users just need to leave the shoes hanging on the rod of the
Deluxe Shoe Dryer and the machine will do the rest for the users. As this being said,
our company believed that people will be easily attracted to this new technology and
determine to buy it as the main function is to make their daily life easier. So, with a
special marketing plan of the perfect introduction of the new features and option
offered by this product, it definitely makes its own way to the top by making it
recognizable among the community in order to achieve our target profit.

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INTRODUCTION

10
1.0 INTRODUCTION

1.1 Name of the Business

The name of the company is QaQiQue Enterprise. It is a combination of

two words which are ‘QaQi’ and ‘Que’. The word ‘QaQi’ is used to
represent the product of our company referred to as feet. While the word
‘Que’ is a Malay word which means me that refers to a consumer. When
combined with both words, it means “My feet”.

1.2 Nature of the Business

The product we want to introduce is called Deluxe Shoes Dryer. Deluxe

Shoes Dryer is essentially a shoe drying machine that works by blowing
air on the inside of the shoes. Because of the airflow, the shoes dry faster.
It draws room temperature air through the dryer's rear vents. The power
heating element inside each tube then warms the air, which rises to
circulate through your footwear and dry it. It does not use forced hot air,
which dries out leather and damages shoes.

The main feature of this Shoes Dryer is that it is designed with modern
technology and an eco-friendly concept, so it does not require a lot of
electricity power to operate. It also includes a special remote controller for
controlling devices that are out of reach for direct control operation.
Deluxe Shoes Dryer is available in a variety of colors. Furthermore, it
provides numerous advantages to its customers. It can save a significant
amount of time while also increasing consumer confidence and enthusiasm
to face the public at that time. At the same time, it can be used to address
the underlying issues that frequently arise when such problems arise. As a
result, it is unquestionably the best option for consumers.

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PRODUCT AND SERVICE
DESCRIPTION

12
2.0 PRODUCT DESCRIPTION

Shoes not only aid in the healing of our feet, but also in the support and stability
of our feet. Shoes are primarily made of fabric and leather. The air dryer then acts as a
moisture remover by cooling the air with a refrigerant. As a result, the water vapor
condenses and the air can be compressed. As a result, dry compressed air is produced,
which can be used in compressed air equipment without causing damage. Leather,
while not a major issue on the outside, has a few issues on the inside. The fabric type
of shoes had a few issues on the outside, but it also had an issue on the inside when
faced with a wet and dump situation.

The deluxe shoes dryer is intended to serve multiple functions while remaining
simple to use. The deluxe shoes dryer is a machine that includes two adjustable
fragrances rods as well as fragrance storage in the body of the product. The fragrance
rod both holds the shoes and serves as a dryer. This is due to the fact that it is joined
to another rod known as a heating rod. The hot air can be released from here, and the
odor can be easily removed.It also acts as a sterilizer by sterilizing all germs when the
fragrance holes release liquid fragrance to humidify the shoes and improve their smell.
A thermoplastic polymer is used to make the deluxe shoe dryer. A thermoplastic was
chosen because it heats up and matches the temperature that our company uses.
Because this product is frequently in contact with wet water, which is the first enemy
of rust, it is critical to select a rust-resistant material. Thermoplastic is also an
easy-to-clean material after use.

The product's width, including the extension, is 110 mm, and its height, including
the extension, is 172.5 mm. The gap of the extension in each part differs by only
about 10 mm and 120.5 mm. While the product's length is approximately 170 mm.
With this size and area, we can conclude that deluxe shoe dryers are light and easy to
use. Even though it is lighter, we have included safety features such as imposing
Anti-Slip Silicone based on our product. This can help it to have a better grip.

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TECHNOLOGY
DESCRIPTION

14
3.0 TECHNOLOGY DESCRIPTION

3.1 Product Specification

3.1.1 Overview of product prototype

Label Component
A Heating element
B Liquid diffuser
C Display monitor
D Fragrance liquid compartment
E Side intake system
F Remote controller

3.1.2 Portable Apparatus

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Description:
This product utilizes a portable apparatus which is equipped with a
switching mode power supply, 20V AC/DC adapter that allows this
device to function well, either with or without direct electric supply by
changing the mode of the power supply. In other words, this device can
be used when it is connected to the power source (wired) and can also
be used when it is not connected (wireless) as it uses the power from a
20V lithium battery. When the battery is low, users can charge the
device again for another use later, or they can use it even while it is
still charging.

Specification:
Adapter
Attribute Value

Adapter type : Power brick adapter

Plug type : 3-pin IEC

Output voltage : 20V d.c

Input voltage : 80 – 240V a.c

Efficiency : 88%

Length : 170 mm

Width : 70 mm

Battery
Attribute Value

Battery cell : Lithium Ion

Runtime : 8 hours

Voltage : 20V

Weight : Lightweight

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3.1.3 Heating Element

Description:
The heating element allows the heating and drying process to occur,
fulfilling the purpose of this device, which is to dry shoes. This
element will start to heat up when it is connected to the power source
and along with this heating element, there will also have a fan blade
that is attached to an electrical motor. This motor will get the fan blade
to rotate, sending the air through the heating element creating the ‘hot
air’ needed to increase the evaporation of water from the shoes’
surface.

Specification:
Attribute Value

Input voltage : 20V

Rated voltage : 220V

Feature : Temperature adjustable

Weight : 120 g

Rated output power : Ceramic heater

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3.1.4 Liquid diffuser

Description:
This device is capable of releasing atomized water vapor to diffuse
fragranced liquid or whatever liquid the users want to use. This water
atomizer is an electric and ultrasonic diffuser that dispenses liquid into
the air through vibrations of the atomized steel plate, which causes
ultrasonic waves and will help create super fine spray particles of
liquid in a large amount of atomization into the air. These dispensed
spray particles are a non-wet desktop, which means that the sprayed
liquid will not get in the way of the shoes getting dried.

Specification:
Attribute Value

Voltage : 5V d.c

Power : 2W

Current : 300mA

Frequency : 108KHz

Driver board size : 35x19 mm

Outer diameter of silicone : 20 mm

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 ring
Diameter of atomized steel : 18 mm
sheet
Material : Plastic + silicon +
electronic board

3.1.5 Side intake system

Description:
The side intake system allows air movement from outside of the device
into the device, so that the air can reach the motor and the heating
element. The air intake can regulate the temperature of the device, so it
will not overheat while in usage, and to pass through the air to the
heating element to create ‘hot air’.

Specification:
Attribute Value

Material : Plastic

Element : Motored fan

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3.1.6 Remote controller

Description:
This component allows users to control the device wirelessly from a
distance easily and without having to interact with the device directly
on the monitor screen display.

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 Specification:
Attribute Value

Input voltage : 110/220V

Sensors : 2 temperature sensors

Mode : 5 function mode

Button : Temperature (+/-), time

(+/-), On/Off timer

Batteries : 2 x AAA batteries

Size of PC board : 140mm x 80mm

3.1.7 Monitor display

Description:
With this high-resolution LCD monitor display, it is able to display all
the important information about the device that the users need to know.
This display also allows the interaction between users and the device,
using the touchscreen interactive buttons. Besides, there will be a water
dispenser level to notify the users when the water level is high or low.

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Specification:
Attribute Value

Voltage rating : 3 – 5V a.c

Operating temperature range : 0 - 50℃

Visibility : LCD, high-duty daylight

Display : 80x70 graphic display

Resolution : High-resolution

Image display : Positive/negative image

Touchscreen : Available

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3.2 Intellectual Property

Intellectual property rights give innovators legal protection for their

original works, inventions, or the aesthetics of their products, as well as for
their creative creations, scientific discoveries, and other innovations. The
world has benefited much from these rights, especially economically. Many
businesses across a wide range of sectors depend on the protection of their
patents, trademarks, and copyrights, and customers can be sure that items with
IP backing are of high quality. Intellectual property rights are intended to
promote innovative works of original pieces, technology, and innovations that
may boost the economy. Intellectual property rights provide people more
motivation to generate products that lead to more job possibilities and new
technological advancements, accelerating the improvement and evolution of
our society. Intellectual property rights include patents, trademarks, copyrights,
trade dress, and trade secrets.
We and design manufacture our Deluxe Shoe Dryer ourselves so that
we can help people to solve their footwear care issues like people that always
experience wet shoes where they do not get to dry their shoes properly and
quickly, people that take care of their foot hygiene daily, and for people that
want to own an appliance that is practical. Our patent has been registered to be
under legal protection to avoid others from making, selling, or using our
invention without our consent. The design patent secures the aesthetics of our
produced item. Including our item’s outer design, features or embellishments,
original shape or arrangement, or any combination of these aesthetic features.
Without our consent, no item with a design that is significantly similar to our
design protected by a design patent may be copied, produced, used, sold,
exported, or imported for fourteen (14) years of patent protection starting from
the date of issuance.
QaQiQue also has issued a trademark registration upon our signature
elements that belong to our product identity, which are the liquid dispenser
feature for purpose of eliminating odor and bacteria from shoes, thus
providing more complete foot hygiene and a distanced control using a remote
controller. This trademark has become our business identity, showing that we
are different from other products that have been manufactured and marketed

23
 on the market. This trademark right guards our identity as an entrepreneur and
the true ownership of our product from that of something owned by other
businesses. Our brand name and logo are also under the protection of this
right.
Another one of our intellectual properties is our industrial design rights
to the design of our product. Our protected industrial design includes, the body
shape of the device, two heating stands with a 5cm extension, a water
atomization system together with the removable liquid storage attached to the
body, the color of our product which is white, black, and maroon, touchscreen
display, and a remote controller, are all registered under this right. These
registered design also gives us exclusive rights to our product’s visual
appearance and keeps it from being produced or used without our
authorization.

3.3 Regulations

In the majority of countries, electrical installations must adhere to

many sets of rules that have been published by national authorities or
reputable legal entities. These local restrictions must be considered before the
design process even begins. In order to develop electronic devices, businesses
must adhere to a variety of rules. Often, a business must put up internal
mechanisms to demonstrate that customers are being taken care of properly.
The regulations should be met to ensure all electrical devices meet all the
safety requirements and are guaranteed to be safe to safeguard consumer’s
interests and to make sure the efficient use of electricity and safe to use. The
use of regulated electrical devices that complies with all safety criteria helps to
avoid fires, electric shocks, explosions, radiation, and other threats that might
cause damage to property, injuries to people, or even death.
Our company has to follow the Electricity Regulations of 1994's
requirements for electrical equipment as it must be followed by manufacturers,
importers, exhibitors, sellers, and advertisements of such equipment. Under
this regulation, we have to acquire Certification of Approval (COA) and
Certification of Registration (CoR) by Malaysia’s Energy Commission, in
order to be able to sell our product on the market. The COA is needed to

24
guarantee that our product meets the pattern approval requirements, ensuring
the components and materials used in the manufacturing process are
compatible and suitable and proved to be safe for usage as a household
appliance. Cord, adapter, visual display unit, vaporizer, ventilating fan, and
heating element are all of the electrical equipment that needs to be tested to the
specified standards. After they are tested, then they can be certified to the
same standards for revisions or renewal process.
We also need to apply for Certification of Registration (CoR) by the
Commission too. After we have obtained the COA, we will need to apply for
CoR, in order to undergo inspection and test for the product installation. The
certificate can be cancelled if our product is found to be unsafe for use during
the installation testing, if the person responsible for the application of the
certification has contravened or failed to comply with any of the provisions of
the Act or these Regulations, or if the person responsible uses it for a purpose
other than for that for which this certificate was issued. After our application
for CoR is approved, we shall proceed with the issuance of Energy Efficiency
Labelling from Malaysia’s Energy Commission. This labelling was issued in
2006 by the Commission to the manufacturers of electrical appliances, whose
requirements of energy performance have been tested and approved. The
energy efficiency label informs the users of the estimated energy consumption
of our electrical device based on a rating system. Using the start ratings, users
can estimate how much electricity (kWH) the device consumes, to plan for
smarter planning of electricity usage in one’s household. With the approval of
this energy efficiency label, it is safe to say that our product is agreed to
improve the users’ life quality, help reduce the carbon footprint created by
electricity generation, and to help users save money in the long run.
Other than applying for Certification of Approval (COA) and
Certification of Registration (CoR), we also need the approval of the SIRIM
Label to be put on our product. We are responsible to make sure our regulated
device is affixed with the appropriate label to comply with electricity safety
procedures. When we have applied for the certification to be issued, every
now and then, the Commission will conduct inspections or enforcement
actions at the locations of manufacturers, importers, and distributors, as the
issuance has a limit period. By applying for this certification, it provides us

25
with the trust of the customers in the safety of our product. Having a SIRIM
label shows that our product has been inspected for its control of type and
quality of the components, materials used, and the product itself, as well as the
quality of the components from suppliers and quality production.

26
MARKET RESEARCH AND
ANALYSIS

27
4.0 MARKET RESEARCH AND ANALYSIS

4.1 Customers

4.1.1 Geographic Segmentation

Geographic segmentation in marketing is when a company
separates its target market based on location to better target its
marketing customers. There are various methods for performing
geographic segmentation which are divisions of the market including
city, county, state, region, nation, and the international region as well
as divisions into urban, suburban, and rural sectors. As of now, our
specific target locations are Shah Alam, Ipoh, and Kuantan, including
those who live in urban and rural areas. This is because, based on our
research, it is estimated that these places have a higher number of
populations which is a good opportunity for marketing and the weather
in these locations are similar, which the experiencing hot and humid
weather all year round.

4.1.2 Demographic Segmentation

As for the demographic segmentation, it focuses on more
distinct aspects like age, gender, profession, income, and marital status.
This is an effective strategy that allows a company to concentrate
efforts on a certain segment of the market rather than trying to reach
the entire market. Companies can spend their time and resources more
effectively by segmenting the market into smaller segments, each with
a common variable, and can employ advertising personalization to
ensure the needs of the intended audience are met by better
understanding the potential market. Most of our targeted customers’
age and gender range from 18 years old to 60 years old and consist of
both males and females. Our targeted customers’ can come from a
wide scope of employment statuses, from students, employed,
unemployed, and retired individuals. This is because most of them
customarily already have a stable income and surely have difficulties
in managing household chores without the help of technology. Hence,

28
 they may well be interested to purchase our shoe dryer machine is it
can clean their shoes instantaneously and efficiently.

4.1.3 Psychographic Segmentation

On the other hand, psychographics segmentation provides
valuable insight into customers’ lifestyles and motivations. This allows
a company to understand the pattern of its personality, values activities,
and interests. We are focusing on attracting customers who for the
most part, experience “wet shoes” and are in need of a device that can
make drying shoes much easier, less time-consuming, and more
efficient. So, people that are involved in any kind of activity indoor or
outdoor, which acquires them to wear any kind of footwear, have the
highest chance to be our potential customers. The majority of them will
wash shoes at least once a week to avoid any kind of foot infection
disease since they are very particular in taking care of their foot
hygiene and have problems with drying shoes during the rainy season.
We are confident that our product will be highly practical for them as it
can cater to all the difficulties that they have to face every single day.

29
4.2 Market Size and Trends

4.2.1 Price Calculation

No. Components Price (RM)

1. Bio- plastic (fragrance bottle) 5.00

2. PVC (body) 8.00

3. 2-20V MAX* Lithium Ion Battery 11.00

4. Electrical motor 14.00

5. Heating element 6.00

6. Fan blade 8.00

7. Cord 6.00

8. Digital Control panel 12.00

TOTAL RM 70.00

The percentage of markup cost is 15%

Selling price = Markup + cost per prototype
= (15% x RM 70) + RM 70
= RM 80.50 per unit

 Shah Alam, Selangor

Number of total population in Shah Alam = 778, 157

 Ipoh, Perak

Number of total population in Ipoh = 725, 782

 Kuantan, Pahang

Number of total population in Kuantan = 613, 844

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 4.2.2 The 3 years of the current total market

Number of total populations in Selangor, Perak, Pahang = 778, 157 + 725, 782 + 613,
844 = 2, 117, 783
75
Middle class people in Malaysia = x 2, 117, 783 = 1, 588, 338
100

From the total population, 8% is our potential customers

= 8% x 1, 588, 338
= 127, 067 customers

Average market size for Shoe Dryer Industry

= RM (80.50 + 160 +230) /3
= RM 156.83

Total Market Size = RM 156.83 x 127, 067

= RM 19, 927, 865.33
Market growth can be defined as the change of percentage in market
size during a specific time period. It is fundamental for each company to
revise its market growth when designing its goals and strategies. It serves as a
foundation for analyzing how well a product performs in the market. There are
a few factors influencing market growth which are population growth,
economic growth, changes in consumer tastes, substitute product trends, and
current market penetration rate.
The primary reason why our company decided to sell our product in
Malaysia is that the number of the human population keeps on increasing year
by year. With the growing number of populations, the addition of potential
customers can become possible resulting in an increase in purchasing power.
Besides that, consumer spending is impacted by economic conditions through
changes in consumer income. Although there are many potential customers in
the market, if they choose to spend less on goods, especially during this
pandemic where the economic crisis is at an alarming state, there will also be
fewer purchases made. Therefore, our company's main goal is to make an
improvement to the existing product that offers a reduction in cost. We sell our
shoe dryer at a very reasonable price of only RM 80.50 to provide a chance for

31
 many people to own our product and ease their burden. The last factor is the
change in customer tastes. The demand for items changes along with changing
consumer preferences. As in our case, the unusual pattern of weather causes
people to have difficulties predicting when is the best time to dry their shoes.
As a result, we sell a shoe dryer that can help them dry their shoes instantly.

4.3 Competition and Competitive Edges

4.3.1 Comparison between Deluxe Shoe Dryer and other competitors

Strengths Weaknesses
Deerma Shoe Dryer ● Constant heating at 65 C ● High energy
with customizable heating consumption of 235W of
time at 30 min, 60 min, power.
120 min and 180 min. ● Take quite a lot of space
● Able to dry 2 pairs of for storage.
shoes simultaneously. ● No colour options- only
● Flexible and extendable white.
tube- able to dry shoes and ● No available shipping to
heating the environment. outside of Malaysia.

PEET Shoe Dryer ● Offer a variety of DryPort ● Slow drying process

attachments in which since it implements
customer can dry gloves, technology that can draw
socks, helmet and room temperature air in
different kinds of shoe through the vents in the
accordingly to the type of base of the product.
item that they want to dry. ● Very expensive product
● Employ UV light as each DryPort
technology to prevent attachments is sell
footwear odour. separately.
● Energy-efficient product ● No colour options and
since it uses less unattractive design.
electricity of only 36
watts.
● Kids friendly- use natural
thermal convection and
aren't hot to the touch.

32
4.3.2 Advantages and disadvantages of Deluxe Shoe Dryer
Competitors are companies that can provide clients with
identical or comparable goods and services. The presence of
competitors can also bring advantages to the company as it will
encourage the company to give their very best in every aspect,
preventing them from just staying in their comfort zone and motivating
them to innovate and strive for higher standards. Table 1 shows the
two main competitors of our company which are Deerma Shoe Dryer
and PEET Shoe Dryer. We can analyze that there are some additional
features that our competitors provide that look more appealing than our
products. After considering a few factors, our company has made a
slight improvement to the existing product that is already in the market
to better enhance the overall product performance and meet customer
satisfaction.
Since our main objective to develop a shoe dryer appliance is
not to focus solely on drying up shoes but also as an appliance that can
give a good smell to the footwear. That is one of the advantages of our
product as compared to our competitors, which we have a variety of
fragrance scents such as floral, woody, and citrus scents to remove the
smelly odor of shoes and the customers themselves can use other
mixture of fragranced liquid such as clothe softener and water, it can
depend on their preferences. Other than that, our shoe dryer device has
an attractive exterior product design with a display monitor. Our
product also comes with various color options like black, white, and
maroon for customers to choose from. It is very convenient for people
of different ages to use this shoe dryer as it is very easy to handle, can
be remotely controlled and the battery is rechargeable.
People can also bring our shoe dryer to wherever they go since it is
portable, and easy to store because it can be folded to smaller sizes and
is light in weight. The highlight of our shoe dryer is the price. We offer
a very reasonable price to our customers along with technologically
advanced functions since our targeted customers have mainly come
from a middle-income background. By comparing our price with our
competitors, our price is the lowest which it only costs RM 80.50,

33
 followed by Deerma Brand which is RM 160 and the most expensive
one is PEET Brand at RM 230. Despite those advantages, our shoe
dryer product also possesses some disadvantages. Our shoe dryer still
lacks power-saving mode and silent heating mode. This causes it to
consume a high amount of electricity and produce a little amount of
displeasing sound to the ears.

4.4 Estimate Market Share and Sales

First year of 2022,

Total market share = 10% of total market size
= 10% x RM 19, 927, 865.33
= RM 1, 992, 786.53
RM 1, 992, 786.53/ RM 80.50 = 24, 775 units

With estimated RM 1, 992, 786.53 of sales and market share of 10%, Deluxe Shoe
Dryer will enter the market.

Product/Service Market Size, Market Share, and Sales

Year

2022 2023 2024

Market size
37, 133 111, 398 185, 663
(units)
Market size
2, 989, 179.80 8, 967, 539.40 14, 945, 899
(RM)
Market share
15 45 75
(%)
Total sales
37, 133 111, 398 185, 66
(units)
2, 989, 179.80 8, 967, 539.40 14, 945, 899
Total sales (RM)

34
Total market size in 3 years = RM 2, 989, 179.80 + RM 8, 967, 539.40 + RM 14, 945,
899
= RM 26, 902, 618.20

Sale forecast

Month Sales Forecast (RM)

1 249, 098.32

2 249, 098.32

3 249, 098.32

4 249, 098.32

5 249, 098.32

6 249, 098.32

7 249, 098.32

8 249, 098.32

9 249, 098.32

10 249, 098.32

11 249, 098.32

12 249, 098.32

Year 1 2, 989, 179.80

Year 2 8, 967, 539.40

Year 3 14, 945, 899

35
4.5 Marketing Strategy

4.5.1 Overall marketing strategy

Marketing strategy is crucial systematic approach created specifically for
attaining the organization's marketing goals. It offers a strategy for achieving
these marketing goals and serves as the foundation of a marketing strategy. It
was created after extensive market research. A marketing plan enables a
company to focus its limited resources on the most profitable opportunities in
order to generate sales. It focuses on four aspects which are product, pricing,
promotion and place (distribution) also known as 4Ps.
Every business strategy requires knowledge of the marketing goals of the
company. This is important since this is where they want to advertise their
goods and explain why their company is the best option among the rivals. To
determine whether their product can successfully enter the market, every
company needs to have a clear marketing strategy. To ensure a smooth and
efficient business operation, we have established a marketing department to
handle marketing stuff. We are inspired to come out with this shoe dryer
product is because of we wanted to solve the problem of many people that
have face the same difficulties like us in drying our shoes during rainy season
and also inspired by our business mentor to create product that can give
benefits to others and not only for the purpose of gaining profit. To stay
relevant in the market, we have designed a long- term marketing objective
which is to expand our business worldwide and targeting to increase our sales.

4.5.2 Pricing
A pricing strategy is a plan or technique for choosing the most reasonable
price for a product that the company want to sell. It also assists in setting
prices while taking customer and market demand into account in order to
maximize profits and shareholder value. Numerous aspects such as revenue
targets, marketing goals, target market, brand positioning, and product features
are properly considered before coming out with a fix price of the product.
Additionally, other external factors like market and economic changes,
competitive price, and consumer demand should also be considered.

36
Our company implement the penetration pricing strategy in which we put
market share ahead of profitability for a specific period of time. By start to
introduce our product at a lower price as compared to the competitors’ price, it
will attract more customers to not hesitate to purchase our product especially
those who came from low and middle socioeconomic status. From time to
time, our company will consider marking up our price in order to raise profits
and also increase our product’s value. Our goal is to quickly create demand,
expand a consumer base, and maximize brand loyalty.

4.5.3 Service and warranty policy

The purpose of service and warranty policy is to provide benefits to both
parties which is the business owners and the customers. It is important for
product to have this kind of policy so that if any problems arise their right as a
consumer can be protected as well as can gain customer’s trust on the product.
We have designed our own rules and regulations on the service and warranty
policy of our product. Our product warranty only applicable for 1 year. If the
product has any defect during the warranty period, they may contact our
customer service center or kindly direct message us at any of our social media
platforms. This limited warranty does not cover any products that have
undergone any of the following conditions which are modifications or
alterations made by someone other than our company’s representative, abuse,
negligence, or mistreatment; or damage sustained during product installation.
After thorough inspection is being performed by our technician and the result
prove that the product malfunction is due to product failure, we will provide
an exchange of the product but not allow any refund.

4.5.4 Advertising and promotion

An advertising strategy is a form of long- term strategy aims to increase
product sales. It is a one-way method of communication between a business
and a customer designed to provide them with the details they need to make a
purchasing choice. From the product advertisement, it can help customers to
have an insight about the product, ways to purchase it and many more. Despite
the goals of selling the product, from product advertising can also make the

37
brand become recognize. There are two main platforms that our company use
to advertise our product that fits our budget, business framework and also our
targeted customers. There are numerous ways to advertise product to the
market but we choose to social media marketing which are through Instagram
as well as our official website and also distribute flyers to the public. All of the
product details, price, method of payment and customers’ feedbacks will be
updated from time to time at our social media platform and official website.
On the other hand, promotional strategy is a two-way communication between
a business and its customers intended primarily to boost sales by attracting in
new potential customers. Promotional methods involve giving something
away, such as a free product, cash, or other prizes, in order to attract customers
who might not otherwise be drawn to the product. Sales promotion is the
strategy that our company aim to attract more customers to purchase our
product. We will provide them with the 5% discount for their first purchase if
they sign up to join our membership.

4.5.5 Distribution
The method utilized to deliver goods, services, and products to consumers or
end users is known as a distribution strategy. There are a few types of
distribution strategies such as direct, indirect, intensive, exclusive and
selective distribution strategy in which all serve different profits and cost
effective to the company. Since our product is still new in the market, we
decided to use the direct distribution in which we will control the overall
process from selling the product to delivering the product directly to the
customers on our own without involving any intermediaries. The reason
behind this is that we want to build a good relationship with our customers so
that they can easily reach us to provide their feedbacks of our product for
improvement purposes. At the same time, budget can also be minimized since
we do not have to share profits gained with the third-party distributor.

38
4.6 Marketing Budget

4.6.1 Schedule of Remuneration

EPF (RM)
SOCSO (RM)
B
Monthly C TOTAL
(Value
Salary (Value from AMOUNT
Position Quantity from
(RM) website (RM)
website
A PERKESO (A+B+C)
KWSP
2022)
2022)
Marketing 1 2800.00 367.00 49.85 3216.85
Manager
Assistance 1 2300.00 302.00 41.15 2643.15
Manager
Advertising 1 2000.00 263.00 35.85 2298.85
Clerk
Sales 1 2000.00 263.00 35.85 2298.85
Supervisor
TOTAL 10457.70

39
 4.6.2 Marketing Budget
Fixed Assets Monthly Other Expenses
Item
(RM) Expenses (RM) (RM)
Fixed Asset 80, 000
 Vehicle (Lorry- 3
unit)
Working Capital
 Transportation 1800
cost
 Salaries 10457.70
 Petrol 1400

Other Expenses
 Insurance 3,000.00
 Road tax 720.00
 Website 250.00

 Flyer 50.00

TOTAL 80, 000 113657.70 4020.00

40
 LOCATION,
MANUFACTURING AND
OPERATION

41
5.0 LOCATION, MANUFACTURING AND OPERATIONS

5.1 Location

QaQiQue Enterprise is located at Lot 39 Persiaran Bayan Indah, 11900, Bayan Lepas,
Pulau Pinang. According to statistics, 77.7% of Penang residents work in factories. As
we all know, factory workers are assigned to a specific shift time. As a result of the
strategic location, there is a potential for business growth because the demand for our
product will continue to rise. Aside from that, our company is near an industrial area.
There are also many attractive places near QaQiQue Enterprise, such as a hypermarket
and a shopping complex, which customers can use as a landmark. It is also near the
Rapid Penang route, which is easily accessible by public transportation. As a result, it
will entice tourists and foreigners to purchase our product.

42
5.2 Process Planning for Manufacturing

5.2.1 Process Flow

Take the raw material from the storage to production area.

Check the quality of the raw materials.

Casting and Molding. Then, the molten material is then poured into a mold
cavity, which takes on the shape of the finished part. The molten material then
cools, with heat typically extracted through the mold, until it solidifies into the
desired shape.
Shearing and forming. The cutting process is known as shearing; curved cutting
blades indicate shearing-type operations.

Machining. A controlled material-removal process is used to cut a material to the

desired final shape and size.

Joining. Mechanical fastening provides permanent joints, whereas adhesive

bonding, welding, brazing, and soldering to provide permanent joints.

The quality of the product is inspected.

The product is being put and pack into box.

Store the product in the storage room.

43
 5.2.2 Types of Machines

i)

Diagram 1: Plastic Injection Molding Machines

(Casting and Molding)

ii)

Diagram 2: U Roll Forming Machines

(Shearing and forming)
iii)

Diagram 3: Biesse Rover Plast B FT Machines

(Machining)

44
 iv)

Diagram 4: Small Wave Soldering Machines

(Joining)

5.2.3 Key Components of the Material

Diagram 5: The structure of Polylactic Acid

Bioplastics are made up of long polymer chains, which are enormous molecules
made up of monomers derived from biomass starch. Heat can be used to combine
cornstarch and biomass glycerol, for example. The bioplastic is composed of 11.0%
starch, 49.4% glycerin, 37.6% water, and 2.0% acid. Bioplastic is simply plastic that is
made from plant or biological materials rather than petroleum. It is also referred to as
bio-based plastic.

45
 Bioplastics have a number of functions, such as biodegradability or
composability, as well as improved properties, such as increased heat resistance,
improved moisture or gas barriers, increased stiffness and flexibility, or increased
durability.

They provide energy savings in manufacturing. They do not necessitate the use
of nonrenewable raw materials. Their manufacture reduces non-biodegradable waste
that pollutes the environment. They do not contain any potentially harmful additives,
such as phthalates and bisphenol A.

5.3 Estimate the Costs per Unit of the Product.

5.3.1 Material Requirement Planning

Materials Quantity Price / Total

Unit Price
(RM)
Bio – Plastic (fragrance 120 5.00 600
bottle)
PVC (body) 200 8.00 1600

2-20V MAX* Lithium 180 11.00 1980

Ion Battery
Electrical motor 100 14.00 1400
Heating element 100 6.00 1600
Fan blade 150 8.00 1200
Cord 100 6.00 600
Digital Control panel 120 12.00 1440
TOTAL 10420

Materials Quantity Price / Total

Unit Price
(RM)
Bio – Plastic (fragrance 200 5.00 1, 000
bottle)

46
PVC (body) 250 8.00 2, 000

2-20V MAX* Lithium 280 11.00 3, 080

Ion Battery
Electrical motor 230 14.00 3, 220
Heating element 230 6.00 1, 380
Fan blade 280 8.00 2, 240
Cord 220 6.00 1, 320
Digital Control panel 240 12.00 2, 880
TOTAL 17, 120

5.3.2 Sales Forecast Per Month

Output per month

Average sales forecast per month = RM 2, 989, 79.80

The sales price = RM 80.50

Number of output per month = Average sales forecast/Sale price per unit

= RM 2, 989, 79.80

RM 80.50

= 3, 714 units per month

Number of output per day

If the number of working days per month is 24 days (6 days/week)

Number of output per day = No. of output per month / no. working days per month

= 3, 714 units

24 days

= 155 units per day

Number of units per hour

Such as daily working hour = 8 hours

Number of units per hour = No. of output per day / daily working hours

= 155 units

8 hours 47

= 19 units per hour

 = 3, 714 units

24 days

= 155 units per day

Number of units per hour

Such as daily working hour = 8 hours

Number of units per hour = No. of output per day / daily working hours

= 155 units

8 hours

= 19 units per hour

List of Machine and Equipment (Purchased)

Machine No of Price/Unit Total Cost

Machine (RM) (RM)
Molding Machine 1 25,000 25,000
Forming Machine 1 26,804 26,804

Machining Machine 1 12,200 12,200

Joining Machine 1 18,556 18,556
TOTAL 82,560

List of Operation Personnel and Schedule of Remuneration

Position Quantity Monthly EPF (RM) SOCSO TOTAL

Salary B (RM) C AMOUNT
(RM) (Value (Value from (RM)
A from website (A+B+C)
website PERKESO
KWSP 2022)
2022)
Operation 1 2800 367 49.85 3,216.85
Manager
Assistant 1 2500 328 44.65 2,872.65
Operation
Manager

48
Quality 1 1200 159 21.85 1,380.85
Checker
Store 1 1200 159 21.85 1,380.85
Keeper
Machine 1 1500 198 27.15 1,725.15
Operator
Workers 1 1200 159 21.85 1,380.85
Packaging 1 1500 198 27.15 1,725.15
Operator
Cleaner 2 1800 237 32.35 2,069.35
Forklift 2 2000 263 35.85 2,298.85
Driver
TOTAL 18,050.55

5.3.3 Overhead Requirement

Operations Overhead (indirect labour / indirect material / insurance / maintenance
and utilities)
No Types of Overhead Monthly
Cost (RM)
1 Electricity bill 35, 000
2 Water 3, 000
3 Telephone bill 1, 500
4 Internet 1, 800
5 Machine maintenance 3, 000
6 Cleaner 1, 500
7 Delivery box 2, 500
8 Packaging box 2, 000
TOTAL 50, 300

49
 5.3.4 Total Operations Cost
Total Operation Cost = Direct Material Cost (total raw material) + Direct Labor
Cost (total remuneration) + Overhead Cost (total Operations overhead)
= RM 10,420+ RM 18,050.55 + RM 21,000
= RM 49,470.55
5.3.5 Cost per Unit

Cost Per Unit = Total Operations Cost (RM)

Total Number of Output (Output Per Month)

= RM 85, 470.55

24, 755 units

= RM 3.45

5.3.6 Business and Operation Hours

Business hour = 8 hours per day (8.00 a.m. until 6.00 p.m.)
Operating hour = 8 hours per day (8.00 a.m. until 6.00 p.m.)
Working days = 6 days per week (Monday – Saturday)

50
5.4 Operations Budget

Item Fixed Monthly Other

Assets Expenses Expenses
(RM) (RM) (RM)
Fixed Asset
Machine and Equipment 82,560
Working Capital
 Raw Materials 17, 120
 Operation Overhead 50, 300
 Salary, SOCSO & 18,050.55
EPF

Other Expenses
 Workers Uniform 1, 300
Pre-Operations
 Business License 200
 Manufacturing License 350
 DOSH Certificate 400

TOTAL 82,560 85, 470.55 2, 250

51
MANAGEMENT TEAM

52
6.0 MANAGEMENT TEAM

6.1 Organizational Chart

6.2 Key Management Personnel

Names & Background Working Experience

NABIHAH NADZIRAH BINTI NAZRI  Working as Restaurant Manager at
(General Manager) KFC Kota Bharu, Kelantan.
Achievement:
Qualifications:
Able to increase company’s profit
 Bachelor of Business Administration
by 110%.
(March 2014 – January 2017, University
 Working as General Manager at
of Malaya)
LG Electronics (M) Sdn. Bhd.
 Master of Business Administration,
 Working as Senior Vice President
University of Oxford
at Pensonic Sdn Bhd.

Skills:
 Able to communicate in 3 languages
(Malay, English, Mandarin)
 Proficient in Microsoft Office including

53
 Excel and PowerPoint
 Excellent leadership skills
 Excellent communication skills

Course Attended:
 Global Youth Entrepreneur Challenge
Camp by University of Nottingham
Malaysia (UNM)
 Social Media Training (Digital Equipment
Corporation)
NURUL HAFIZAH BINTI HAISKANDARSAH  Working as Administrative
(Administrative Manager) Manager at D’Qaseh Boutique.
Achievement:
Qualifications:
Successfully installed RFID
 Bachelor of Human Resource
technology into workers’
Management (March 2014 – January
identification card so that it
2017, UUM)
allows workers to have a
 Master of Human Resource Management,
contactless session with the
UUM
attendance machine.
 Working as Junior Administration
Skills:
Executive at TNB.
 Able to translate complex text into simple
 Working as Administration
readable material
Executive at Celcom HQ.
 Proficient in Microsoft Office including
Excel and PowerPoint
 Excellent in communication skills
 Fluent in 4 languages (Malay, English,
Mandarin, Arabic)

Course Attended:
 Strategic Business Planning by PDT in
Kuala Lumpur
 Administration and Office Management –

54
 Best Practices and Technologies by BMC
Training in Kuala Lumpur
NURUL NAZURAH BINTI MOHD TAHIR  Working as Marketing Manager at
(Marketing Manager) Lotuss Store (M) Sdn Bhd.
Achievement:
Qualification:
Successfully rebranding the
 Bachelor of Marketing (March 2014 –
brand in the end of year 2021.
January 2017, UiTM)
 Working as Sales Executive at
 Master of Marketing, UM
UNIQLO.
 Working as Operation Manager at
Skills:
Darson Electronics Sdn. Bhd.
 Able to communicate in 4 languages
(Malay, English, Japan, Mandarin)
 Proficient in Microsoft Office including
Excel and PowerPoint
 Excellent organization and planning skills

Course Attended:
 Marketing Strategy and Plan Course,
HRDF Training Malaysia
 Strategic Brand Planning Workshop by
Sutapa Bhattacharya
MOHAMMAD AKMAL BIN MOHAMMAD  Working as Junior Operation
AZMI SANTANA Manager at ST Jaya Sdn Bhd.
(Operation Manager) Achievement

Successfully manage teams with

Qualifications:
more than 250 workers.
 Bachelor in Business Administration in
 Working as Assistance Operation
Marketing and Human Resource (Hons.)
Manager at IKEA.
(March 2014 – January 2017, UiTM)
 Working as Production Engineer
 Master of Business Administration, IUKL
at Top Glove Corporation Berhad.

Skills:

55
  Fluent in 2 languages (Malay, English)
 Proficient in Microsoft Office including
Excel and PowerPoint
 Good in communication skills

Course Attended:
 2- days Operation Management Training
by TONEX
 Warehouse Operation and Management
by IMTC SDN BHD
NUR AQILAH BINTI HARUN  Working as Assistance Financial
(Financial Manager) Manager at Panasonic Malaysia
Sdn Bhd.
Qualifications: Achievement
 Bachelor in Finance (Hons.) (March 2014
Successfully administered new
– January 2017, UiTM)
financial budgets and led to
 Master of Finance, University of
increase in company profit by 51%
Cambridge
 Working as Financial Executive at
NESTLE
Skills:
 Working as Junior Financial
 Fluent in 4 languages (Malay, English,
Executive at BIMB
Mandarin, Arabic)
 Proficient in Microsoft Office including
Excel and PowerPoint
 Good in decision making

Course Attended:
 Financial Literacy Workshops &
Webinars by InCharge
 Finance and Accounting Training Course
by SGS Training Malaysia

56
 Names & Positions Duties & Responsibilities
NABIHAH NADZIRAH BINTI NAZRI  Supervise all activities in the
(General Manager) company.
 Responsible in giving order and
instruction to all workers in the
company.
 Keep track on workers’
achievements and solve their
problems and issues.
 Monitor the development of the
company by go through reports
from all managers regarding
company’s updates and operations.
NURUL HAFIZAH BINTI HAISKANDARSAH  Hire, train and evaluate workers,
(Administrative Manager) make a decision in corrective
action on workers when necessary.
 Keep update to every department
regarding their duties.
 In charge in planning, scheduling
and promoting office event
including daily company’s
activities.
 Responsible in financial expenses
and any changes in administrative
systems, procedures and policies
of the Administration Department.
NURUL NAZURAH BINTI MOHD TAHIR  In charge of maintaining the
(Marketing Manager) marketing strategies and also
planning the marketing efforts.
 Responsible in identifying the new
customers.
 Opening new target market for the

57
 product by doing a thorough
research.
 Keep track on the flow of the
marketing plan.
MOHAMMAD AKMAL BIN MOHAMMAD  In charge of maintaining quality of
AZMI SANTANA the products and making sure that
(Operation Manager) every problem is being resolve
efficiently.
 Create alliances and partnerships
with other companies, also
cooperate with human resource
regarding the recruit new workers
or intern when necessary.
 Responsible in any changes in
procedures and operational
policies of the company.
 Lead the decision making
regarding the planning, strategies
and policies.
NUR AQILAH BINTI HARUN  In charge of maintaining the
(Financial Manager) financial health of the company by
managing the budgets.
 Keep track on income, cash flow
and expenditure of the company.
 Doing research and always report
on issues regarding company
performance.
 Analyze all the reports, budgets,
accounts, commentaries and also
financial statement of the
company.

58
6.3 Management Compensation and Ownership

Table 6.3.1 Management Compensation and Ownership

Names & Positions Monthly Share of Amount of
Salary Ownership Equity Invested
(RM) (%) (RM)
NABIHAH NADZIRAH BINTI NAZRI 3500.00 32 57600.00
(General Manager)
NURUL HAFIZAH BINTI 2800.00 17 30600.00
HAISKANDARSAH
(Administrative Manager)
NURUL NAZURAH BINTI MOHD TAHIR 2800.00 17 30600.00
(Marketing Manager)
MOHAMMAD AKMAL BIN MOHAMMAD 2800.00 17 30600.00
AZMI SANTANA
(Operation Manager)
NUR AQILAH BINTI HARUN 2800.00 17 30600.00
(Financial Manager)
TOTAL 17500.00 100 180000

Table 6.3.2 Schedule of Remuneration

Position Quantity Monthly EPF (RM) SOCSO (RM) TOTAL
Salary B C AMOUNT
(RM) (Value (Value from (RM)
A from website (A+B+C)
website PERKESO
KWSP 2022)
2022)
General 1 3500.00 458.00 62.15 4020.15
Manager
Administrative 1 2800.00 367.00 49.85 3216.85
Manager
Marketing 1 2800.00 367.00 49.85 3216.85
Manager

59
Operation 1 2800.00 367.00 49.85 3216.85
Manager
Financial 1 2800.00 367.00 49.85 3216.85
Manager
Worker 2 3600.00 471.00 63.85 4134.85
TOTAL 21022.40

6.4 Supporting Professional Advisors and Services

Name of Professional Advisors Services Provided

Legal Advisor
Nabihah Nadzirah binti Nazri  Providing legal advice and
(General Manager) assistance to the company.
 Certificate of Legal Practice  Find a way to develop the best and
(CLP) meaningful solutions for the legal
 Certified Manager (CM) issues.
Certification  Performing legal analysis and
 Project Management conducting research that related to
Professional (PMP) Certification legal matter.
 Certified Management  Drafting various range of legal
Accountant (CMA) documents and writing
memoranda, legal opinions and
document for briefing.
 Managing the legal clause
implementation processes and
always reviewing wide range of
legal material.
 Develop formalities for the
settlement disputes for the
company.
Accounting Advisor
Nur Aqilah Binti Harun  Managing the cash flow
(Financial Manager) forecasting for the company.

60
 Certified Financial Planner  Provide the business planning,
(CFP) operation reviews and tax planning
 Islamic Financial Planner for the company.
Certification (IFP)  Drafting the budgets and do the
 Association of Chartered pricing analysis.
Certified Accountants (ACCA) Financial Advisor
 Certified Public Accountant  Research on varies investments
(CPA) options and making sure that the
 Chartered Financial Analyst investment is within the company’s
(CFA) level of risk.
 Certified Management  Develop a favorable insurance
Accountant (CMA) coverage option where they
identify any gaps in coverage and
recommend any new types of
policies based on the company’s
financial situation.
 Provide a debt management plan, if
necessary, so that the repayment
will not burden the financial of
company.
Marketing Advisor
Nurul Nazurah Binti Mohd Tahir  Evaluating current situation
(Marketing Manager) regarding marketing effort and
 Certified Professional Marketer recommend some ways for
(CPM) improvements.
 Professional Creative Digital  Provide solutions for the
Marketing Certificate workflows or new methods on how
 Professional Social Media to reach and convert customers.
Marketing Certificate  Assists company in creating and
 Certified Sales Professional implementing the best possible
(CSP) strategies to reach their target
audience by providing new plans
and implement digital marketing

61
 campaigns via varies channels.
 Provide training sessions for the
rest of the marketer so that they
have knowledge on the best
practices and technologies.
Consulting Advisor
Nurul Hafizah Binti Haiskandarsah  Responsible in providing expertise
(Administrative Manager) in a target market.
 Certified Management  Help to identify the problems
Consultant (CMC) existed in the company’s
 Project Management organization and initiate a change
Professional (PMP) Certification in the current system.
 Talent Optimization Consultant  Providing objectivity and
Certification responsible in laying off staff.
 Provide training and learning
session for the workers.
Banking Advisor
Mohammad Akmal Bin Mohammad  Assisting company with their bank
Azmi Santana accounts either open a new account
(Operation Manager) or managing their current accounts.
 Certified Financial Planner  Reviewing the available financial
(CFP) products to the company.
 Professional Financial Advisor  Providing information regarding
(PFA) any services offered by the bank.
 Certified Health Insurance  Recommend any favorable
Specialist (CHS) services and offers that related to
 Certified Management the financial scenarios of the
Accountant (CMA) company.

62
6.5 Administrative Budget

Table 6.5.1 List of Office Furniture

Type Quantity Price/Unit (RM) Total (RM)
Stool 6 60.00 360.00
Executive Chair 1 189.00 189.00
Conference Meeting Chair 6 30.00 180.00
Waiting Room Sear 1 270.00 270.00
Executive Desk 1 210.00 210.00
Office Desk 5 100.00 500.00
Conference Meeting Table 1 255.00 255.00
File Cabinet 2 240.00 480.00
Drawer Cabinet 6 90.00 540.00
TOTAL 3334.00

Table 6.5.2 List of Office Supplies

Type Quantity Price/Unit (RM) Total (RM)
Stationary 6 set 50.00 300.00
Thumbtack 3 box 0.50 1.50
Document Tray 6 18.00 108.00
Stapler Gun 2 10.00 20.00
Dustbin 6 2.00 12.00
Broom 2 2.00 4.00
Dustpan 2 2.00 4.00
Duster 2 1.50 3.00
Rubber Stamp 6 20.00 120.00
Binder Clips 3 box 4.20 12.60
File 12 4.00 48.00
Calculator 6 7.30 43.80
A4 Paper 1 box 95.00 95.00
Tape Dispenser 2 7.90 15.80
Envelope 1 box 32.00 32.00
Ink Printer Black 3 box 38.70 38.70
Ink Printer Colour 3 box 52.90 52.90

63
Flyer 500 0.40 200.00
Sugar 2 2.20 4.40
Milo 1 18.00 18.00
Nescafe 1 12.00 12.00
Spoon 6 2.00 12.00
Fork 6 2.00 12.00
Dish Soap 1 4.00 4.00
Sponge 1 2.00 2.00
Mug 6 2.00 12.00
Banner 2 80.00 160.00
TOTAL 1530.90

List 6.5.3 List of Office Fitting

Type Quantity Price/Unit (RM) Total (RM)
Fan Ceiling 3 140.00 420.00
Fluorescent Lamp 6 16.00 96.00
Air Conditioner 4 1100.00 4400.00
Gas Exhaust Fan 1 36.00 36.00
Pantry Cabinet 1 1700.00 1700.00
White Board 1 140.00 140.00
Fire Alarm 1 40.00 40.00
Vertical Blind 4 35.00 140.00
Smoke Detector 2 21.00 42.00
TOTAL 7014.00

Table 6.5.4 List of Office Equipment

Type Quantity Price/Unit (RM) Total (RM)
Telephone 2 35.00 70.00
Printer 1 127.00 127.00
Computer 6 284.00 1704.00
Wifi Modem 1 79.00 79.00
Fax Machine 1 209.00 209.00
Fire Extinguisher 1 100.00 100.00

64
Water Dispenser 1 1680.00 1680.00
TOTAL 3969.00

Table 6.5.5 Administrative Budget

Item Fixed Assets Monthly Expenses Other Expenses
(RM) (RM) (RM)
Fixed Asset

Office Furniture 3334.00

Office Equipment 3969.00
Office Fittings 7014.00
Working Capital

Salary, EPF & SOCSO 21022.40

Rental 1000.00
Wifi Bills 500.00
Utilities 800.00
Office Supplies 1530.90
Other Expenses

Insurance for Building 500.00

Business Registration 1000.00
Deposit Rental 2000.00
TOTAL 15817.00 24853.30 3500.00

65
FINANCIAL PLAN

66
7.0 FINANCIAL PLAN

7.1 Start-up Cost

Start-Up Cost RM
Capital Expenditure: Administrative
Land & Building
Office Furniture RM 3,334
Office Fitting RM 7,014
Office Equipment RM 3,969
Capital Expenditure: Marketing
Vehicle (Lorry- 3 Unit) RM 80,000

Capital Expenditure: Operations

Machine and Equipment RM 82,560
Other Pre-Operations Expenditure
Deposit (rent, utilities, etc.)
Business Registration & Licenes RM200
Other Expenditure RM750
Total start-Up Costs RM177,827

7.2 Working Capital

Working Capital (Monthly) RM

Administrative
Rent Building RM 1,000
Office Supplies RM 1,531
Office Utilities RM 800
Salary, EPF, SOCSO RM 21,022
Wi-fi Bills RM 500
Marketing
Transportation Cost RM1,800
Salaries RM10,458
Petrol RM1,400

67
 Operations
Raw Materials RM17,120
Carriage Inward & Duty -
Salaries, EPF & SOCSO RM18,051
Operation Overhead RM50,300
Other Expenditure
Expenditure
Total Working Capital RM123,982
Total Working Capital Required 1 Month
Working Capital + Contingencies 10%
Total Contingencies RM31,063
Total Working Capital + Contingencies RM 155,045

7.3 Start-up Capital and Financing

Estimated Start-Up Capital RM 355,654

FINANCING
Equity, Share & Venture Capital RM180,000
Loan RM23,586
Annual Interest Rate 5%
Loan Duration (Years) 5

68
7.4 Financial Statement

QaQiQue Enterprise
CASH FLOW PRO FORMA STATEMENT
MONTH Pre-Operations 1 2 3 4 5 6 7 8 9 10 11

CASH INFLOW
Capital (Cash) 178,169
Loan 101,691
Cash Sales 249,098 249,098 249,098 249,098 249,098 249,098 249,098 249,098 249,098 249,098 249,098
Collection of Accounts Receivable
TOTAL CASH INFLOW 279,860 249,098 249,098 249,098 249,098 249,098 249,098 249,098 249,098 249,098 249,098 249,098

CASH OUTFLOW
Adm inistrative Expenditure
Salary, EPF & SOCSO 21,022 21,022 21,022 21,022 21,022 21,022 21,022 21,022 21,022 21,022 21,022
Rental 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000
Wi-fi Bills 500 500 500 500 500 500 500 500 500 500 500
Utilities 800 800 800 800 800 800 800 800 800 800 800
Office Supplies 1,531 1,531 1,531 1,531 1,531 1,531 1,531 1,531 1,531 1,531 1,531

Marketing Expenditure
Transportation Cost 1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800
Salaries 10,458 10,458 10,458 10,458 10,458 10,458 10,458 10,458 10,458 10,458 10,458
Petrol 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400

Operations Expenditure
Cash Purchase 17,120 17,120 17,120 17,120 17,120 17,120 17,120 17,120 17,120 17,120 17,120
Payment of Account Payable
Carriage Inw ard & Duty
Salaries, EPF & SOCSO 18,051 18,051 18,051 18,051 18,051 18,051 18,051 18,051 18,051 18,051 18,051
Operation Overhead 50,300 50,300 50,300 50,300 50,300 50,300 50,300 50,300 50,300 50,300 50,300

Other Expenditure 1,300

Pre-Operations
Deposit (rent, utilities, etc.) 2,000
Business Registration & Licences 1,200
Insurance & Road Tax for Motor Vehicle 3,720
Other Pre-Operations Expenditure 1,550
Fixed Assets
Purchase of Fixed Assets - Land & Building
Purchase of Fixed Assets - Others 14,046
Hire-Purchase Dow n Payment 101,000
Hire-Purchase Repaym ent:
Principal 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000
Interest 250 250 250 250 250 250 250 250 250 250 250
Loan Repaym ent:
Principal 1,695 1,695 1,695 1,695 1,695 1,695 1,695 1,695 1,695 1,695 1,695
Interest 424 424 424 424 424 424 424 424 424 424 424
Tax Payable
TOTAL CASH OUTFLOW 123,516 128,650 127,350 127,350 127,350 127,350 127,350 127,350 127,350 127,350 127,350 127,350
CASH SURPLUS (DEFICIT) 156,344 120,448 121,748 121,748 121,748 121,748 121,748 121,748 121,748 121,748 121,748 121,748
BEGINNING CASH BALANCE 156,344 276,793 398,541 520,289 642,037 763,785 885,534 1,007,282 1,129,030 1,250,778 1,372,526
ENDING CASH BALANCE 156,344 276,793 398,541 520,289 642,037 763,785 885,534 1,007,282 1,129,030 1,250,778 1,372,526 1,494,275

69
 QaQiQue Enterprise
PRO-FORMA INCOME STATEMENT

Year 1 Year 2 Year 3

Sales 2,989,180 8,967,539 14,945,899
Less: Cost of Sales
Opening Stock of Finished Goods 42,907 28,578
Production Cost 1,037,959 1,057,123 1,198,289
less: Ending Stock of Finishe Goods 42,907 28,578 14,329
0 0 0
995,052 1,071,452 1,212,538
Gross Profit 1,994,128 7,896,087 13,733,361

Less: Enpenditure
Administrative Expenditure 298,240 328,064 377,273
Marketing Expenditure 163,892 180,282 207,324
Other Expenditure 1,300 1,430 1,645
Business Registration & Licences 1,200
Insurance & Road Tax for Motor Vehicle 3,720 3,720 3,720
Other Pre-Operations Expenditure 1,550
Interest on Hire-Purchase 3,000 3,000 3,000
Interest on Loan 5,085 4,068 3,051
Depreciation of Fixed Assets 18,863 18,863 18,863

Total Expenditure 496,850 539,426 614,876

Net Profit Before Tax 1,497,278 7,356,660 13,118,486
Tax 0 0 0
Net Profit After Tax 1,497,278 7,356,660 13,118,486
Accumulated Net Profit 1,497,278 8,853,938 21,972,424

70
 QaQiQue Enterprise
PRO-FORMA BALANCE SHEET
Year 1 Year 2 Year 3
ASSETS

Fixed Assets (Book Value)

Land & Building
Office Furniture 2,667 2,000 1,334
Office Equipment 3,175 2,381 1,588
Office Fittings 5,611 4,208 2,806

Vehicle (Lorry-3 unit) 64,000 48,000 32,000

Machine and Equipment 66,048 49,536 33,024

141,502 106,126 70,751

Current Assets
Stock of Raw Materials 4,200 3,360 2,940
Stock of Finished Goods 42,907 28,578 14,329
Accounts Receivable
Cash Balance 1,616,023 8,990,889 22,127,081
1,663,129 9,022,827 22,144,350
Other Assets
Deposit 2,000 2,000 2,000

TOTAL ASSETS 1,806,631 9,130,953 22,217,100

Owners' Equity
Capital 180,000 180,000 180,000
Accumulated Profit 1,497,278 8,853,938 21,972,424
1,677,278 9,033,938 22,152,424
Long Term Liabilities
Loan Balance 81,353 61,015 40,677
Hire-Purchase Balance 48,000 36,000 24,000
129,353 97,015 64,677
Current Liabilities
Accounts Payable

TOTAL EQUITY & LIABILITIES 1,806,631 9,130,953 22,217,100

71
PROJECT MILESTONES

72
8.0 PROJECT MILESTONES
Table 1 Project Milestones

Activities Deadlines

29th October - 25th November

Incorporation of the venture
2021
26th November - 9th December
Product analysis and research
2021
Make a survey from potential customers
10 - 16th December 2021
Conduct SWOT analysis

Completion of design and development 17 - 30th December 2021

31st December 2021 - 7th January

Completion of prototypes
2022

Market analysis and strategies 8th - 21st January 2022

Obtaining of sales representatives 22 - 28th January 2022

Signing of distributors and dealers 29th January - 12th February 2022

Identify operation involved, equipment, and

machines 13th February – 2nd April 2022
Ordering of materials in production quantities
Completion of management team organization
(administrative, finance and operation estimation, 3 – 20th April 2022
and plan)

Starting of production development 21st May - 5th June 2022

Product promotion 6 - 12th June 2022

Receipt of first orders 13th June 2022

Delivery of first sales 13th June 2022

Business maintenance 14th June - ongoing

73
CONCLUSION

74
9.0 CONCLUSION

After completing this Technology Venture Blueprint Report, we already know

how to compile a business document that we had been preparing in detail with the new
technology product. We are grateful to finish this blueprint report. We have gone
through lots of new experiences and it is very beneficial for all of us in participating in
creating a new technology product. We hope that our product will be having a
functioning product that is profitable in the future. Our target is that we want to achieve
high profit in the creation of new technology products in this business even though
there are many rivals. Fortunately, with the good cooperation with all the subordinates
we manage to compete with the rivals as fair and square.

We also hope that with our dedication and hard work, we will achieve our vision
to become the only company that is the best in producing a product of shoes dryers. We
will ensure to create a benchmark of this product in the technology industry in the
aspect of quality standard. Before that, we should also choose our effectiveness in
doing our job and to make sure that our product will be available in Penang area and
along in Malaysia. In addition, we know that the technology industry by innovating a
product is more familiar nowadays. Besides that, we hope to produce a great product
that no one can match with our shoes product.

We will provide full responsibility and commitment which is there is no doubt

that we will achieve all these things. We are also encouraged to take any chance that
directly or indirectly in order to increase our business performance in the future
undertakings.

75
APPENDICES

76
10.0 APPENDICES

77
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