Professional Documents
Culture Documents
312A DevelopingAMission
312A DevelopingAMission
312A DevelopingAMission
MISSION
The Leadership
Excellence Series
WHERE LEADERS
ARE MADE
DEVELOPING A
MISSION
The Leadership
Excellence Series
Here are some tips on using this outline to develop and deliver your presentation:
Study the outline carefully. Familiarize yourself with the general structure. Preparation is the
key to a successful presentation.
Use the outline to build your own speech using your own words. Prepare a set of notes
indicating where you wish to pause, gesture, or add special verbal emphasis. Highlight key
words or sentences to help you present the material most effectively.
Be expressive when delivering your speech. Use all of the presentation skills you have learned
as a Toastmaster including vocal variety and gestures.
Set them up and test them before the meeting begins. Place them so they are easily visible
to listeners. Place your projector so it projects a large, high, undistorted image on the screen.
Focus the image.
Bring spare equipment, including a projector bulb, extension cord, extra marking pens, etc.
Display your visuals only when they are needed. If you are using a flipchart, flip the page back
out of view when you are finished with it.
Remember not to stand between the screen or flipchart and your audience or you will block
their view.
Maintain eye contact with your listeners. Do not talk to the screen or flipchart. If you must turn
your back to point out something, pause as you point it out, and then resume speaking only
after you are once again facing your audience.
INTRODUCTION
The mission of an organization plays a major role in directing the organization to achieve its goals.
The majority of people today have not created a mission statement or even aided in the develop-
ment of one. “Developing a Mission” will help you and your organization focus on what is impor-
tant in order to carry out the day-to-day activities.
A FEW EXAMPLES V1
A mission explains how the organization will achieve the vision.
■■ It serves as a link to attain the vision.
■■ It directs and governs the organization’s day-to-day actions.
A vision is a mental picture of what the organization aspires to be.
■■ It’s conceptual.
■■ It’s purposeful foresight.
What it is:
A mission serves as a foundation upon which your organization operates.
A mission explains the following:
■■ The purpose of your organization.
■■ What your organization does every day to serve its clients.
V7 What it is not:
A mission is not detailed.
■■ Specifics can stifle creativity and innovation.
■■ General statements allow flexibility in adapting to changing environments.
A mission is not narrow in its scope.
■■ It provides motivation and a general direction.
■■ It implements a broad tone and attitude that guides the organization.
V8 What it does:
A mission may affect your organization’s day-to-day operations by determining:
■■ The competitive environment in which the organization operates.
■■ How resources will be allocated.
■■ How many team members are needed.
Put it in writing.
Talk about the organization’s mission all the time.
Explain the benefits to the organization, employees and clientele.
Be enthusiastic about the mission.
Describe how specific activity helps achieve the mission.
CONCLUSION
The world changes and your organization must change, too, if it is to survive and grow. As time
passes, your organization’s mission should be adaptable and flexible. Be sure to revisit the mission
statement regularly. When necessary, revise your mission to keep those involved focused on what is
important; by doing so, you will lead your organization to success.
“Reduce your plan to writing. The moment you complete this, you will have definitely V13
given concrete form to the intangible desire.”
— Napoleon Hill
Presenter:
If time permits, show the slide of the “Toastmasters Club Mission” [V 1] and analyze
the statement sentence by sentence. Ask the audience questions from the pro-
gram. For example, you may ask, “Why does Toastmasters International exist?” You
can also ask, “What does Toastmasters International do every day?” or “What does
Toastmasters value?”
How effective was the speaker’s introduction in helping the audience understand the purpose of
The Leadership Excellence Series and the presentation itself?
Was the presenter adequately prepared? How heavily did the presenter rely on notes?
How did the speaker use vocal variety to enhance this presentation?
What other techniques did the speaker use to personalize and augment the presentation?
Were they effective? How?
Did the speaker display the visuals smoothly and at the appropriate times? How could the
speaker improve?
What aspect of the speaker’s presentation style did you find unique? Why?
Did the speaker present the material clearly and simply so audience members could easily use
the information to improve their own leadership skills?
What could the speaker have done differently to make the presentation more effective?