GENERATIVE AI FOR

BUSINESS WITH AWS

14 WEEKS | ONLINE | 8+ CASE STUDIES | 2 HANDS-ON PROJECTS
ABOUT THE PROGRAM
The Generative AI for Business with AWS program, offered in collaboration with AWS, is a 14-week online
learning journey designed to acquaint you with the realm of Artificial Intelligence. The program aims to
equip you with the skills to effectively utilize Large Language Models (LLMs) in addressing diverse business
challenges and constructing data-driven services via prompt engineering. You will gain proficiency in these
techniques, both with and without code, leveraging the AWS Cloud Platform, APIs, and Python SDKs.

This program is built around the fundamental learning principle of ‘learning by doing’. It will help you build a
meaningful practical skill set with hands-on case studies and a portfolio of projects to enable transition into
one of the most lucrative and fast-growing data and AI careers of the modern world. The program journey
commences with mastering the fundamentals of AWS AI capabilities.

PROGRAM HIGHLIGHTS

14-Week Online Program

8+ Hands-On Case Studies,

2 Hands-On Projects

Learn Prompt Engineering

without and with Code

Master Text Classification,

Text Summarization, and
Text Generation using GenAI

Hands-On AWS Lab Access

Certificate of Completion
by Great Learning and AWS

Learning Support
(Dedicated Program Manager and Academic Support)

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LEARNING OUTCOMES
Upon successful completion of this program, you will be able to:

Explore Generative AI, grasp core principles, and discover business applications. Gain
essential knowledge in machine learning, AI concepts, and relevant AWS services

Recognize common NLP features and explore AWS tools for NLP workloads

Delve into computer vision AI workloads on AWS, identifying solution types and tools

Focus on recognizing solution features and understanding AWS capabilities while learning
about Generative AI workloads on AWS

Gain practical knowledge of prompt engineering and the ability to do it without code for
various business use cases

Master Python for scalable prompt engineering automation, and cost-effective API usage
comprehension

Utilize AWS API key and Python SDK to efficiently deploy Generative AI at scale

Master prompt engineering for classification and leverage Generative AI for diverse content
generation tasks

Setup an information retrieval and synthesis workflow on AWS or a local environment for a
business use case

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CURRICULUM

MODULE - 1

INTRODUCTION TO GENERATIVE AI
This module serves as a primer on the dynamic realm of Generative Artificial Intelligence (AI).
This week's central objective is to thoroughly grasp the foundational principles and potential
applications of Generative AI in addressing business challenges and fostering product
innovation.

WEEK 1: GENERATIVE AI: BUSINESS LANDSCAPE & OVERVIEW

The goal for this week is to comprehend the landscape of Generative AI, its fundamental
principles, and the potential it offers for businesses to address challenges and innovate in
product creation. Below are the topics covered this week:

Defining AI, ML, DL, LLM and generative models

Learning supervised and unsupervised ML tasks

Understanding Generative and Discriminative AI

A brief timeline of Generative AI

A peek into generative models

Deconstructing the behavior of large language models

ML, DL and GenAI applications in business

Hands-on demonstration of popular tools

MODULE - 2

AI WORKLOADS ON AWS
This module establishes a foundational comprehension of machine learning, concepts in
artificial intelligence, and the corresponding AWS services.

WEEK 2: NATURAL LANGUAGE AI WORKLOADS ON AWS

Recognize characteristics of standard Natural Language Processing (NLP) workload scenarios
and investigate AWS tools and services relevant to NLP workloads. Below are the topics
covered this week:

Identify features of common NLP workload scenarios

Identify AWS tools and services for NLP workloads

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WEEK 3: COMPUTER VISION AI WORKLOADS ON AWS
Identify diverse computer vision solution categories and explore AWS tools designed for
managing tasks in computer vision. Below are the topics covered this week:

Identify common types of computer vision solutions

Identify AWS tools and services for computer vision tasks

WEEK 4: GENERATIVE AI WORKLOADS ON AWS

Concentrate on discerning attributes of Generative AI solutions and comprehending the
capabilities provided by AWS. The following topics are covered this week:

Identify features of Generative AI solutions

Identify capabilities of AWS Generative AI services

MODULE - 3

LEVERAGING GENERATIVE AI FOR BUSINESS APPLICATIONS

This module is structured around three key principles: comprehending Generative AI,
investigating AWS services linked to GenAI, and honing prompt engineering skills. Throughout
this enlightening experience, participants will delve into fundamental concepts of AI, Machine
Learning (ML), Deep Learning (DL), Large Language Models (LLMs), and their diverse
applications across industries. Gain practical insights by engaging with state-of-the-art
generative tools and exploring the extensive functionalities of AWS services. Lastly, master the
nuanced art of prompt engineering, acquiring the ability to design and implement effective
prompts effortlessly, without coding.

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WEEK 5: PROMPT ENGINEERING W/O CODE
The objective for this week is to acquire hands-on expertise in prompt engineering and
enabling the application of this skill without the need for coding across diverse business
use cases. The covered topics for the week include:

LLMs and the genesis of prompting

How does the attention mechanism work?

A brief history of the GPT model series

Accessing GPT through AWS

Designing prompts for business use cases using playground templates

Prompting techniques (prompt templates, precise instructions, chain of thought

prompting)

Ideating for prompts (prompt generation by induction, prompt paraphrasing)

WEEK 6: PROJECT: PRODUCT FEEDBACK REVIEW & SENTIMENT

ANALYSIS
Amazon requires an automated system adept at swiftly analyzing product reviews,
extracting essential information, and discerning customer sentiments. The proposed
solution aims to provide valuable insights into the company's product performance and
customer satisfaction.

This project aims to develop a concise prompt template for conducting sentiment analysis
on product reviews. The model aims to extract key information, including product names,
reviewer identities, review ratings, descriptions, and sentiments (positive or negative). The
intended outcome is to enhance the company's understanding of customer feedback.

WEEK 7: LEARNING BREAK

MODULE - 4

PYTHON FOR GENERATIVE AI

This program ensures a robust grasp of Python programming essential for Generative AI,
empowering you to initiate your own Generative AI projects. Whether you're an experienced
programmer seeking to broaden your AI expertise or a novice intrigued by the field, this
module provides the necessary programming skills for your journey.

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WEEK 8: PYTHON BASICS
The goal for this week is to quickly grasp the essential Python concepts required for scaling up
prompt engineering automation and comprehend the cost considerations associated with API
usage. The covered topics for the week include:

Variables

Data Types

Data Structures

Conditions and Loops

Functions

String Operations

Concatenation

String Formatting

String Indexing

Slicing

String Length

String Methods

String Searching and Manipulation

String Conversion

WEEK 9: PYTHON FOR LEARNING PROMPT ENGINEERING

This week aims to expedite familiarity with Python concepts essential for scaling automated
prompt engineering and to grasp the cost considerations associated with API usage. Below
are the topics covered this week:

Store text in Python

Edit, add and delete text in Python

How to read files in Python

How to work with a database

Manipulate string columns

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MODULE - 5

DESIGNING GENERATIVE AI SOLUTIONS WITH AWS

This advanced module delves deeper into Large Language Models (LLMs), guiding you
through the automation of prompt engineering and other scalable Generative AI applications
using Python. Gain expertise in configuring AWS for Generative AI solutions, obtaining API
keys, and integrating Python libraries/SDKs for diverse Generative AI models. Master the
Completions API, ChatCompletions API, and Embeddings API, comprehending their rates,
limits, and pricing. The program progresses to practical applications of Generative AI in text
classification and summarization, featuring hands-on exercises like classifying medical records
and assigning themes to finance news articles.

WEEK 10: PROMPT ENGINEERING AT SCALE

The objective for this week is to acquire the skills to utilize the AWS API key and Python SDK
effectively, enabling the scalable application of Generative AI to address business challenges.
The covered topics for the week include:

Setup your AWS API key and Python SDK

Completions and Chat API

Kinds of APIs, models, token, rate limits and pricing

Evaluating Generative AI outputs

WEEK 11: CLASSIFICATION TASKS WITH GENERATIVE AI

This week's objective is to master the application of prompt engineering for solving
classification-type problems. Below are the topics covered this week:

Framing text classification tasks as Generative AI problem

Sentiment classification

Assigning themes to a body of text

Aspect-based sentiment analysis

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WEEK 12: CONTENT GENERATION AND SUMMARIZATION WITH
GENERATIVE AI
This week aims to equip you with the skills to leverage Generative AI for content generation
across diverse business problem domains. The covered topics for the week include:

Content generation using Generative AI

Abstractive summarization

Text generation

Image generation

WEEK 13: INFORMATION RETRIEVAL AND SYNTHESIS WORKFLOW

WITH GENERATIVE AI
This week's goal is to acquire the knowledge to establish an information retrieval and synthesis
workflow applicable to a business use case on AWS or a local environment. Below are the topics
covered this week:

Overview of advanced application of Generative AI

Critical components for architecting conversational agents

Demonstration of a conversational agent implementation

WEEK 14: FINAL PROJECT: ASPECT-BASED CLASSIFICATION FOR

SENTIMENT ANALYSIS
This project aims to implement aspect-based classification for sentiment analysis,
pinpointing the aspects of a product or service that customers find satisfactory and areas
requiring enhancement.

This approach enables businesses to gain deeper insights into customer preferences,
facilitating data-driven decisions to refine products or services. Enhanced customer
satisfaction and loyalty, in turn, contribute to increased customer retention rates,
diminished churn rates, and, ultimately, heightened revenue.

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CERTIFICATE OF COMPLETION
Upon successful completion of this program, you will receive a certificate in
Generative AI for Business with AWS, that adds a competitive edge to your
resume.

M P L E
SA

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GET TO KNOW YOUR FACULTY
AND MENTORS
Learn from highly skilled professionals in the field of Generative AI who have
engineered data and AI solutions across industry verticals.

Vinicio DeSola
Senior Data Scientist

Bradford Tuckfield
Founder

Ramya (Girish)
Balasubramaniam
Data and AI Engineer

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 PROGRAM FEE INR 1,20,000 + GST
For more details on flexible fee payments, please contact a Program Advisor.

ABOUT GREAT LEARNING

Great Learning is a leading global ed-tech company that offers comprehensive, industry-relevant programs
in technology, data, and business domains. Great Learning’s programs are developed in collaboration with
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Education, Wharton Online, The University of Texas at Austin, Northwestern School of Professional Studies,
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from us

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Awards 2022 Innovation Awards 2022 Awards 2020

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 READY TO ADVANCE YOUR CAREER?
This program is a part of Great Learning Journeys initiative aimed
at delivering intricately designed learning pathways exclusively for
alums to pursue their learning aspirations at an affordable cost.

SPEAK TO A PROGRAM ADVISOR

080 4680 1925

HAVE QUESTIONS ABOUT THE PROGRAM OR

HOW IT FITS IN WITH YOUR CAREER GOALS?
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