№ Customer types for solar installers

1 Calculated and frugal investors

2 Climate change advocates

3 Energy independence seekers

4 Tech enthusiasts

Source:
https://www.creativenurds.com/blog/target-customers-for-solar-installers
 Pain points
Busy at work and want someone that they can trust to explain it to them
They are sceptical of solar installers that promise the world but cannot deliver.
They’ve heard of solar companies not returning for warranty issues, and don’t
want that to happen to them.

They are disappointed with climate change being politicised. They believe that it is backed by
science, and there should be no debate on whether humans affected climate change or not.
They feel that if nothing is done, then the next generation is going to pay the price for it.

They’re frustrated about the frequency of power outages

They’ve had yearly increases in power bills, and they feel powerless to stop it.
Fluctuating prices make it hard to predict and control their budget.

Don’t want to be left behind with technology

They look in envy of their friends who have the latest tech, and want to feel the same.
Don’t want to be controlled by their parents, government, or large corporations.

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Motivation

They want a really good return on investment and have heard that the ROI for solar is 2-3 years
They want to be in control of their power and bills
They want to take advantage of the rebates while it is still available.

They want to be the leaders in fighting climate change.

They want to send a message when getting solar panels. It is not about saving money, it is about
making a statement.

They want to have peace of mind. Having fewer things to worry about reduces stress.
They want to be able to live off the land, and not rely on anyone else.

They dream of generating and consuming all the energy they need from their solar panels.
They may not have the money now, but when they do, they’ll be buying a Tesla.