"Innovating for Success: How Philippine Airlines Stays Ahead of the

Competition"
Word Count: 901 words

INTRODUCTION

One of Asia's first airlines and the flag carrier airline of the Philippines is the

Philippine Airlines Company, sometimes referred to as PAL. It was established in 1941

with a fleet of over 80 aircraft. PAL offers service to over 75 locations in Asia, North

America, Australia, and Europe. The Ninoy Aquino International Airport in Manila serves

as the airline's transportation gateway. Clark International Airport and Mactan-Cebu

International Airport both serve as subsidiary airports for it.

Philippine Airlines has established an outstanding reputation for offering excellent

customer service and relaxing flights throughout the years. Because of its in-flight

facilities and services, the airline has earned numerous honors, notably the Skytrax

World Airline Awards, which awarded PAL the "Best Regional Airline" in 2020 and the

"Most Improved Airline" in 2019. Philippine Airlines has contributed significantly to the

nation's economy by fostering tourism and enabling business.

HISTORY

Philippine Airlines (PAL) has a long and storied history that spans more than eight

decades. Dating back to 1941 the airline was founded as Philippine Air Lines, a

subsidiary of the Philippine Aerial Taxi Company. PAL's inaugural flight was from Manila

to Baguio in March 1941. The airline suspended operations during World War II and

resumed flights in 1946. PAL has since grown to become a leading airline in Asia and

one of the oldest airlines in the world.

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 In the 1960s, PAL became the first Asian airline to cross the Pacific Ocean when it

launched its Manila to San Francisco route. The airline continued to expand its

international operations in the following decades, adding destinations in Europe and the

Middle East. However, PAL faced financial difficulties in the 1990s and underwent a

series of restructuring measures to improve its financial situation. In 1995, the

International Air Transport Association acknowledged PAL as the first airline in Asia to

have successfully completed an operational safety audit.

One untold history of PAL is its role in Philippine history, particularly during the

martial law era under the regime of Ferdinand Marcos. The government seized control

of PAL in 1972. It was employed as a propaganda weapon to draw attention to the

nation's economic development under power. The airline became known for its

luxurious in-flight services, with some saying it was "the best airline in the world."

However, this was achieved at the expense of the airline's employees, who were

subjected to low wages and poor working conditions. PAL became a symbol of the

Marcos regime's corruption and cronyism. The airline's profits were allegedly funneled

to the dictator's family and allies. Despite this dark chapter, PAL has undergone

significant changes and is now committed to transparency and ethical business

practices.

WORLDWIDE REACH

Philippine Airlines (PAL) connects travelers to more than 75 locations globally.

Direct flights are provided to well-known places, including Tokyo, Sydney, Vancouver,

and New York, as part of the airline's expansive international network in Asia, Australia,

and North America.

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 According to the Philippine Airlines website, over 40 destinations in Asia, such as

Bangkok, Hong Kong, Seoul, Singapore, and Tokyo, the airline operate direct flights to.

PAL serves Los Angeles, San Francisco, Vancouver, and New York in North America.

Furthermore, the airport handled direct flights to London and Paris throughout Europe.

Passengers may travel to more places through the PAL's codeshare agreements with

other airlines, including Etihad Airways, Japan Airlines, and Qatar Airways.

Through its extensive worldwide reach, PAL promoted a reliable and valuable

means of international travel. The airline's fleet of modern aircraft, such as the Boeing

777-300ER and Airbus A350, ensures that customers have a peaceful, comfortable,

and enjoyable journey.

ATTRIBUTES

Compared to other airlines, Philippine Airlines (PAL) has various unique

characteristics. One of these is the airline's renowned hospitality, which draws its

concept from Filipino culture and traditions. The PAL staff is famous for providing warm

and welcoming service that puts customers at rest and ensures they have a good time

while flying. Moreover, PAL offers a variety of Filipino cuisines onboard as travelers may

taste the country's cuisine while traveling.

PAL is also known for its commitment to supporting local communities and

promoting Philippine culture. The company also supported cultural preservation and

promotes environmentally friendly travel in the Philippines. Filipino culture and art are

included in the in-flight entertainment system and cabin decoration of PAL to give

passengers a unique and thorough appreciation of Philippine culture.

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CONCLUSION

The company has a rich history of delivering passengers with secure and reliable air

travel. It has remained innovative and flexible throughout the years to accommodate

increasing consumer needs. Travelers regard PAL for its expansive global network,

cutting-edge fleet, and commitment to passenger security and convenience.

The unique attributes that help PAL stand out are its outstanding hospitality, support

for local traditions and cultures, and perseverance in environmental conservation. The

airline's core values and its goal that give each passenger a special and memorable

travel experience are reflected in these attributes. The success of PAL may be primarily

ascribed to its willingness to balance history and innovation, prioritize passenger

comfort and safety, and uphold its essential principles.

As the airline navigates the aviation industry's challenges, it is undeniable that PAL's

commitment to quality and innovation will remain at the forefront of its operations.

Because of its broad network of destinations, state-of-the-art aircraft, and dedication to

customer satisfaction, PAL is in a good position to maintain its status as the premier

airline in the Philippines and the globe.

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