LA CONSOLACION COLLEGE BACOLOD

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Distance Learning
Senior High School Department Instructional Module
TM Track 1 – LOCAL GUIDING SERVICES 1
Module 2
THE TOUR GUIDING PROFESSION
Lesson 2: Communication in Tour Guiding (Week 5)

MY JOURNEY
Tour guides spends much of their time interacting with guests. Communication skills will this
be your main tool if you want to become a tour guide and successfully relate to your guests. This lesson
discusses the process and purpose of communication for tour guiding.
MY TARGETS
Upon completion of this lesson, you will be able to:
1. Appreciate the elements of communication through matching it with its sample.
2. Provide tourism-related examples for each element in the communication process.
3. Identify the communication barriers.
4. Identify the purpose of communication in the tour guiding by ascertain the dialogue
according to its purpose.

MY WARM-UP
Task 1
DIRECTION: Match the elements of communication in column A with the example in
column B. Write the letter of the correct answer in the answer sheet labelled as M1L2T1.
Column A Column B
1. Effect A. Request for room reservation
2. Source of information B. Telephone
3. Receiver of information C. Front Desk
4. Channel D. Caller requesting for room reservation
5. Message E. Confirmed room reservation

MY READING TEXT

What is Communication?
Communication is the reciprocal sharing of verbal and non-verbal information following
a set of rules.

Communication Process
The process of communication involves a source that uses a channel to deliver a message to the
receiver, and this message produces an effect and feedback (Black&Bryant 1992,in Flor &
Ongkiko 2006). This definition is best illustrated through Berlo’s Model of Communication.

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 S M C R E

Feedback
In this model, the letter SMCRE represents the elements of communication:
SOURCE – where the information comes from.
MESSAGE – the information relayed from the receiver
CHANNEL – refers to the tool through which the message is relayed.
RECEIVER – gets the message and execute the EFFECT.
In a typical tour scenario, the source is the tour guide, the message is the commentary,
the channel is microphone and the receiver is the tourist and the Effect is the tourist’s reaction
and appreciation.
Feedback is also relayed by the tourist to the tour guide in the form of formal evaluation
of the tour guide’s performance through feedback forms, suggestions on how to improve tour
guide’s performance, tips or gratuities and repeat visits.

Communication Barriers
Communication barriers prevent the message from reaching the receiver and creating a desired
effect. They can be classified as:
1. Physical Barriers – include channel and environmental factors. Examples of channels are
microphone, telephones and radios. Environmental factors include potential disruption around the
source such as noise, brightness and temperature.
2. Socio-psychological Barriers – include differences in pronunciation, meanings, emotional
blocks like stress and “communicators” role and stature within a group. (Flor & Ongkiko 2006).
Tour guides should not perceive communication barriers as a problem, but as “challenges” that
can be surmounted. In facing these challenges, tour guides will learn about other cultures and improve
their services in the process.

Purposes of Communication in Tour Guiding

Tour Guides relate with the people around them to inform. To clarify, to promote, to
build relationship, and to evaluate the service they provide.
1. TO INFORM
It is the tour guide’s duty to inform the guests of the tour schedule; where the
tour group is going and at what time, what to wear or bring and what to expect. The tour guide
informs the guest about the tourist spots and places of interests, their history and significance.
2. TO CLARIFY
Tourist come from different cultural backgrounds and as such, meanings, symbols
and pronunciation may differ and affect communications. As a tour guide part of his/her role is
to break those barriers and promote understanding through clarification. Paraphrasing and
repetition are some of the means to ensure that the message is understood. A bridge is remark
can also be used to encourage response. Question on preference are examples of a bridge
remark, such as “Do you like ___??
3. TO PROMOTE
A tour guide does not only represent oneself but the company and the country as well.
Promotion is necessary to improve the guest’s perspective and help them plan their next visit, and in
process, help spread the benefits of tourism as well.
4. TO BUILD RELATIONSHIP
As a tour guide, you will not only interact with your guests. It is also your duty to liaise
with tourism suppliers, including your colleagues in the travel trade. Effective communication helps build

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interpersonal relationship with customers, colleagues and suppliers; this is important to sustain tourism
activities.
5. TO EVALUATE THE SERVICE
Collecting feedback from guests is important because this will serve as basis for
improving services. There are several ways to get feedback. Aside from filling out a feedback form,
responses may also be gathered simply by asking questions about the guest’s interest and whether their
expectations are met during and after the tour.

The Importance of Communication in Tour Guiding

Knowing the definition of communication is “not as important as knowing how
communication takes place” (Flor &Ongkiko 2006). The essential part of communication is how
well the message is understood and creates the intended effect. In tourism, the ultimate effect
is customer satisfaction. Without communicating properly to tourists, tour guide will not deliver
the service well.

TESTING MYSELF
Task 2
DIRECTION: From the dialog box below, pick some lines that correspond to the
following communication purposes. Write your answer on the answer sheet provided. Submit
it on September 25, 2020.

Maria : How do you find the tour so far, Anne?

Anne : It’s fun, especially our lunch during the river cruise. The place is beautiful and the food was
great… what do you call those rice cake again?
Maria : Was it the round one, or the long sticky one?
Anne : The sticky ones…. are they both made of rice?
Maria : Yes, the round ones are made of ground rice. They are called “puto”. The sticky ones are boiled
in coconut milk. They are called “suman”. Did you like them?
Anne: Yes! Did you know we have lots of rice and coconuts in our country, too?
Maria: Where are you from again?
Anne: Tanzania. It’s in Africa. It looks pretty much like Philippines.
Maria : That’s interesting! I’m sure you will like the next place we are going to visit, too. It’s called
Balay sa Humay. “Balay” means house and “humay” means rice. It’s an interactive museum.
Anne :Oh! I’m excited to see it.

CONNECTING WHAT I LEARNED

Task 3
DIRECTION: Write your answer in answer sheet labelled as M2L1T3. Submit on
September 25, 2020.
How important proper communication in tour guiding profession?

GLOSSARY
Bridge remark: Phrases, sentences or questions that encourage response and participation.
Channel: Means or tool through which the message passes in the process of communication
Communication: Mutual sharing of information, verbal, non-verbal, using set of rules.

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Feedback: Reversion or return of part of the effects to the source, which may include evaluation,
confirmation, questions or irrelevant sounds.
Information: Data or set of meanings that is passed on during the communication process; it may be
verbal or non-verbal
Message: The information relayed from the source to the receiver
Receiver: The person who gets the message and execute the effect.

REFERENCES
BOOKS
Cruz, Zenaida. (2008). Principles of Tour Guiding.
Romero, E. (2016). Local Guiding Services.
Verzosa, R., Baltazar, J (2016). Local Guiding Services. Technical and Vocational Livelihood Series

ONLINE SITES
https://www.gdrc.org/uem/eco-tour/t-glossary.html
https://www.travelwta.com/travel-terms-glossary/
https://www.englishclub.com/english-for-work/tour-guide-vocabulary.htm

PRAYER FOR THE BEATIFICATION OF

VENERABLE MOTHER CONSUELO BARCELO
(Co-foundress of the Augustinian Sisters of Our Lady of Consolation in the Philippines)

God of Love and Compassion, you endowed Venerable Mother Consuelo

with great love and zeal for your honor and glory. We commend to You her life
and example of love of God and neighbor. With faith and trust in Your gracious providence,
we pray for her beatification sp that she may continue to inspire us in seeking Your will
and living a holy life. God of mercy, we also humbly present to You our need, united with the
confirmation of the holiness of life of Venerable Mother Consuelo.
(Silently mention your intentions)
In gratitude for your boundless blessings, we praise and thank you,
Our God, Father, Son and Holy Spirit. Amen.

Our Lady of Consolation, pray for us.

Our great father, St. Augustine, pray for us.
Mother Rita, Venerable Mother Consuelo, and
all deceased Sisters, Priests and Brothers, intercede for us.
MY HEART IS RESTLESS, UNTIL IT RESTS IN YOU, O LORD.

Prepared by:
MARY GRACE MALERIADO, CGSP
Track 1 – Teacher

Noted by:

ANIE O. DIAZ, CGSP, LPT, MBA-HRM MANUEL A. DELUMPA, JR., LPT, MAEd
Track Chair – TVL HM TM Assistant Principal

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 ANSWER SHEET
TRACK 1 – LOCAL GUIDING SERVICES 1

Name: Section :

Module 2 Lesson No. 2

Week 5: Task 1 – MY WARM UP (M2L2T1)

Written Task Due Date : October 2, 2020

Column A Column B
1. Effect F. Request for room reservation
2. Source of information G. Telephone
3. Receiver of information H. Front Desk
4. Channel I. Caller requesting for room reservation
5. Message J. Confirmed room reservation

1. ________________
2. ________________
3. ________________
4. ________________
5. ________________

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 ANSWER SHEET
TRACK 1 – LOCAL GUIDING SERVICES 1

Name: Section :

Module 2 Lesson No. 2

Week 5: Task 2 – MY WARM UP (M2L2T2)

Performance Task Due Date : October 2, 2020

Purpose of Communication Example from the Dialog

1. To Inform

2. To Clarify

3. To Promote

4. To build relationship

5. To evaluate

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 ANSWER SHEET
TRACK 1 – LOCAL GUIDING SERVICES 1

Name: Section :

Module 2 Lesson No. 2

Week 5: Task 3 – MY WARM UP (M2L2T3)

Performance Task Due Date : October 2, 2020

RUBRICS:

5 4 3 2 1
Quality of Writing With excellent Very Informative Somewhat Gives some new Gives no new
information and and well organized informative and information but information and very
organized very well organized poorly organized poorly organized

Ideas Present ideas in an Present ideas in a Presents ideas in Ideas are too Ideas are vague or
original manner consistent manner slightly consistent general unclear
manner

Understanding Writing shows Writing shows a Writing shows clear Writing shows Writing shows little
deep and clear fairly sound understanding adequate understanding
understanding understanding understanding

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