Professional Documents
Culture Documents
Idea Sketch Pad
Idea Sketch Pad
These are the parameters to change when creating or refining a project or venture idea. Think of it as “sketching” the idea.
people
Who is the economic How many buyers
What relevant What specific P C buyer or decision
maker?
are there?
experience do they knowledge do they
bring to the table? bring to the table?
VP
DC value proposition
directions: distinctive
1. Write the answers to each competencies O Why is the offering
important to the user?
Why is the offering
important to the
What substitutes and/or
alternatives do people have
question on Post-It Notes. buyer? to what you are offering?