Starting a soft drink business can be an exciting and lucrative venture.

However, before you can

begin producing and selling your tasty beverages, you need to create a solid business plan. This
document serves as a roadmap for your business, outlining your goals, strategies, and financial
projections. While it may seem like a daunting task, a well-written business plan is essential for the
success of your soft drink business.

The Importance of a Business Plan

A business plan is a crucial tool for any entrepreneur, regardless of the industry or size of the
business. It not only helps you map out your goals and strategies, but it also serves as a way to
attract investors, secure loans, and make informed decisions for your business. A well-crafted
business plan can also help you identify potential challenges and come up with solutions before they
become major issues.

The Difficulty of Writing a Business Plan

While the benefits of having a business plan are clear, the process of creating one can be challenging.
It requires a significant amount of time, research, and careful consideration. Many entrepreneurs
struggle with putting their ideas and goals into words and creating a comprehensive plan that covers
all aspects of their business.

Additionally, a business plan needs to be well-written, organized, and visually appealing to

effectively communicate your ideas and attract potential investors. This can be a daunting task,
especially for those who do not have a background in business or writing.

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Note: This article is for informational purposes only and does not constitute legal or financial advice.
It is always recommended to consult with a professional before making any business decisions.
He will provide the technical expertise and advice regarding the beverage products and its quality.
In general, the temperatures ranging from as low as 3?C during the night in the winter season to as
high as 40?C in the summer season (Haque, n.d.). Bangladeshi people tend to be thirstier due to the
warm temperature. A small proportion of goods go through distributors, who serve as middlemen,
facilitating further distribution and warehousing. Specific latent heat of fusion is the amount of heat
absorbed or released by a substance when changing states. This. Country’s infrastructure of
communication, transportation, and media is improving that will make things easy for our business.
Bottled soft drinks are distributed through different channels before reaching the consumer. Upper
upper class people generally do not like new local brands. 4. 1. User status Users can be divided into
categories based on their use of a new product. Statistics Make data-driven decisions to drive reader
engagement, subscriptions, and campaigns. GIFs Highlight your latest work via email or social
media with custom GIFs. Prepare for it all with this creative template with 3D models of cans of
healthy sodas in unique purple tones and share your vision with clients, investors and colleagues.
Our conducted feasibility analysis reveals a huge demand for our current product at home or other
convenient places with currently not reflecting due to lack of health and hygiene concerns of
roadside food products. Now we want to ensure that our product is healthy, hygiene, and quite
durable so that we can serve all kinds of people in the market of fruit or soft drinks both home and
outside. Subrata Howlader, CFO and Co-Founder He is the chief financial officer of the company
who will oversee the accounting and finance department. The company must use heavy sales
promotion to entice trial that is matter of investing huge amount of money. We hope to make our
product available to all the customers within 2011. We strongly prefer television, billboards, print
and online social media to do our promotional activities. Through advertisement, leaflets, events we
can increase awareness of the product and establish image of our product. 4. 2. 2 Cross selling We
can use our existing distributors to distribute our new product. We also have a small storage house,
at Ashulia, Savar, Dhaka, for keeping inventories and machineries. On the label, you must mention
the company name, registration number, manufacturing date, MRP, and the class of the preservative
you use. We want to target from middle income level to high income level people because people
with lower income than that will feel the product highly priced. It consists of potential user, first-time
user, regular user etc. It has been found that 15 glasses (200 ml per glass) of sugarcane Juice are
being sold per summer hour. They will not be able to feel the same way for the other soft drinks in
the market. There are several actions that could trigger this block including submitting a certain word
or phrase, a SQL command or malformed data. Insert the attribution line close to where you’re using
the resource. Pepsico (Slice) Figure 2: Bangladesh fruit Juice and drinks industry market share
(Haque, n. d. 2. 2 Industry Attractiveness According to Porter (1980) there are five major
competitive forces (Rivalry among firms, Threat of new entrants, Threat of substitutes, Bargaining
power of suppliers, Bargaining power of buyers) in the market that determines the potential of an
industry and its firms in terms of profitability since they significantly affect pricing. We will provide
sales based incentive programs to motivate our distributors to sell more. However, these brands
mainly sell orange or mango based juice products while our company will be selling unique products
based on sugarcane, grape, lemon, water melon etc. Minhazul Abedin, Food and Beverage Expert He
has got a masters degree in agricultural studies from Japan. A management team represents some of
the most talented and experienced professionals in the industry. 5. 1 Executive Officers Masrur
Ahmed Roman, CEO and Co-Founder As chief executive officer of Eclipse Chill Beverage Ltd.,
Masrur Ahmed Roman is responsible for company's top management decisions, generally reflecting
in all business function areas.
It includes an artificial pond where our soft industrial wastes can be dumped. Mahamud Hasan has a
LLB degree and also got a masters degree from Dhaka University. 5. 2 Board of Directors Masrur
Ahmed Roman, Chairman of the board, CEO, Co-founder He has successfully led the Eclipse Chill
Drinks since its origin and now will lead the board of directors of Eclipse Chill Beverage Ltd.
Thirsty people are drinking the juice as no more sugarcane juice providers are in the market currently
providing hygienic sugarcane juice. Overall branding and advertising are a must in the and paneer
manufacturing business. It is not far from the highway and therefore the transportation for both raw
materials and final products will be easier. Upgrade Now Free downloads unlocked You've unlocked
Today's Free Downloads. Copy this link and paste it wherever it’s visible, close to where you’re
using the resource. Embed Host your publication on your website or blog with just a few clicks. The
action you just performed triggered the security solution. The industry is of high growth rate and it is
still increasing with the increase in people’s income and need for quality life. In general, the
temperatures ranging from as low as 3?C during the night in the winter season to as high as 40?C in
the summer season (Haque, n.d.). Bangladeshi people tend to be thirstier due to the warm
temperature. Scholars can use them for free to gain inspiration and new creative ideas for their
writing assignments. Abul Khair Consumer Goods (Fruit Juice and drink) v. We will be taking this
chance and set up the facility accordingly. Create a strategic collaboration with the cold drink dealers
in your manufacturing area and develop a marketing and distribution plan for the product. Some
syrup, such as the fruit-based syrups, is sterilized. Table 2: Nutrition facts in Eclipse Sugarcane Pop
(self) 7. 2 Additional Ingredients Sugar, or other sweeteners such as high-fructose corn syrup
(HFCS), fruit and carbonated water (constituting on average 94% of a soft drink) are the main
ngredients of our soft drinks and are used in varying quantities. Choose the medium you’re going to
use the resource for. Resources Dive into our extensive resources on the topic that interests you.
Please include what you were doing when this page came up and the Cloudflare Ray ID found at the
bottom of this page. It is the first of its kind in the market. 4. 3. 2 Price The other Juice drinks, soft
drinks, and energy drinks products of same size charge more than 25 taka while we are going to price
our product at exactly Tk. 25 per 250ml can. It does carry its brand value along with a competitive
price offer. 4. 3. 3 Place nd coordinated distribution network. More Features Connections Canva
Create professional content with Canva, including presentations, catalogs, and more. They will not be
able to feel the same way for the other soft drinks in the market. Subrata Howlader, CFO and Co-
Founder He is the chief financial officer of the company who will oversee the accounting and
finance department. Strong volume growth was recorded in energy drinks sales attributed to the
aggressive marketing and new product launches. Eclipse Chill Beverage is operating a cash business;
the initial cost is significantly less than many start-ups these days. A1 Masud, Co-founder He has
been the head of Human Resources department of Eclipse Chill Drinks, holds a MBA degree from
IBA-JU, and co-founded the company. Our operations plan includes a manual for operations. He
will now also serve as an advisor of the Eclipse Chill Beverage Ltd. Middle aged and elderly people
are excluded because most of them suffer from diabetics and ours is a sugar based product.. 1. 3
Income level The income of people ranges from low, lower middle, middle, higher middle, and high
because people with lower income than that will feel the product highly priced. 4. 1. 4 Social class
There are lower class, lower middle class, middle class, upper middle class, upper ower class, upper
class, upper upper class etc.
He is also a co-founder of the Eclipse Chill Beverage Ltd. Web For example: websites, social media,
blogs, ebooks, newsletters, etc. Through advertisement, leaflets, events we can increase awareness of
the product and establish image of our product. We have noticed an increasing number of businesses
catering to the recent rise of a new target market: the health-conscious consumer. Social Posts Create
on-brand social posts and Articles in minutes. Upload Read for free FAQ and support Language
(EN) Sign in Skip carousel Carousel Previous Carousel Next What is Scribd. The company is now at
the initial stage of transition with the plan to produce and sell canned beverages to the confectionary
and super stores with the new name Eclipse Chill Beverage Ltd. Other minor ingredients added in
very low concentrations include flavorings derived from fruit (such as orange used in Fanta); acids
(most commonly citric acid); additives to enhance flavor; texture; aroma; appearance; emulsions
(most commonly gums and pectin) to enhance appearance; and preservatives and antioxidants (BHA,
ascorbic acid, or other naturally occurring additives) to maintain color and flavor. They are wrong.
Energy drinks are beverages that claim to give an extra boost. Thus attractive and effective
marketing will be needed to attract, grow, and retain the customers. Country’s infrastructure of
communication, transportation, and media is improving that will make things easy for our business.
The location should be nearer to the suppliers who will supply raw materials to your plant. GO
PREMIUM and get access to over 1,743,900 designs with no attribution. The whole bottling process
uses between 2 and 4 liters of water per liter of soft drink that is produced, and between 0. 5 and 1. 0
mega Joules per liter of soft drink creates energy in human body. Embed Host your publication on
your website or blog with just a few clicks. Irine Sultana, Vice President, Agro Group She will
provide product and market related advice. Upgrade Now Free downloads unlocked You've
unlocked Today's Free Downloads. More become affiliate make money Sign Up share links Get Paid
video about us What’s Templates advertise cooperate advertise with pikbest Sell content Log In
Daily 2 time free download Healthy Soft Drinks Business Plan Purple. So from the preparation to
presentation of sugarcane Juice an unhygienic approach is followed by the local vendors. The list of
our major competitor companies are give below. The products cost per customer will be high, as the
product is lunching initially. Mehedi Hasan, Co-founder He is overseeing the Research and
Development team and will lead the product development besides being an advisor to the firm.
Consumers will get the drink where ever he or she goes. 4. 3 Marketing Mix The marketer E. The
manufacturing plant will have all the necessary safety and security measures and equipment. Paste
this link on the website where your app is available for download or in the description section of the
platform or marketplace you’re using. The technical approach to the operations manual is illustrated
below: Figure 4: Operations manual for Sugarcane drinks production (Seleghim, n. d., p. 22) We
already have a good relationship with the suppliers who provide us a large amount of raw sugarcane
regularly. For example: “image: pikbest.com”. This cover has been designed using resources from
pikbest.com Video Online video platforms (Youtube, Vimeo, etc.) Paste this link in the appropiate
area of the video description. We hope to make our product available to all the customers within
2011. We already have a good relationship with the suppliers who provide us a large amount of raw
sugarcane regularly. By clicking “Check Writers’ Offers”, you agree to our terms of service and
privacy policy.
The industry omprises of several genres of products such as Juice, soft drinks, energy drinks etc.
Moreover, there are available substitute products in the market which takes away the control of
pricing a little from us. We can use either rail or road for transporting our products for distribution. It
includes strategies in product itself, pricing, place or distribution, and promotion. Upload Read for
free FAQ and support Language (EN) Sign in Skip carousel Carousel Previous Carousel Next What
is Scribd. Our legal advisor is already working on creating a safety related guidelines and policy.
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Initially we will enter the market with the position of niche marketing and in a few years we will be
able to capture the juice and soft drinks market and hopefully lead the market in 10 to 15 years.
When we say that something gives us “energy” it means. It also should not be too far from the
immediate market where you will be supplying finished goods. Normally the lowest sales days are
the rainy days (Haque, n.d). Web For example: websites, social media, blogs, ebooks, newsletters,
etc. Our current growth in the raw fruit juice market already proves us reliable in providing quality
tasty drinks to the mass. Scholars can use them for free to gain inspiration and new creative ideas for
their writing assignments. Deprecation: Our depreciation is 20% of the total equipment cost.
However, they still s Read more Advertisement Advertisement Advertisement Issuu converts static
files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Now
we want to ensure that our product is healthy, hygiene, and quite durable so that we can serve all
kinds of people in the market of fruit or soft drinks both home and outside. Social Posts Create on-
brand social posts and Articles in minutes. He will now also serve as an advisor of the Eclipse Chill
Beverage Ltd. Initially we will enter the market with the position of niche marketing and in a few
years we will be able to capture the juice and soft drinks market and hopefully lead the market In
10to 15 years. 1. 3 Existing Organizational Structure The current Eclipse chill Drinks has a very
simple diamond-shaped organizational structure with operation and sales being its major functional
area. For heavy industrial wastes, we have contacted the Gazipur City Corporation for help and
guidance. Abul Khair Consumer Goods (Fruit Juice and drink) v. It includes an artificial pond where
our soft industrial wastes can be dumped. Abul Khair Consumer Goods (Fruit juice and drink) v. We
also have challenges to maintain the roduct safety and quality since it is a food product and any little
mistake may lead to lawsuit problems. 3. 2. 3 Opportunities The beverage market expects new taste
and flavor which we are going to bring. Tushar Chanda, Co-founder He has been the head of sales
and marketing department of Eclipse Chill, holds MBA degree from IBA-JU, and co-founded the
company. However, we will consider the previously mentioned brands as our direct competitors since
they are the major players in the market and thus that makes more sense from the market viewpoint.
Vendors extract Juice from sugarcane and present it to the customer in a glass. After receiving and
checking the consignment we will store some quantity of juice in the Dhaka office and rest of the
product will be sent to the warehouse.
Statistics Make data-driven decisions to drive reader engagement, subscriptions, and campaigns.
Create a strategic collaboration with the cold drink dealers in your manufacturing area and develop a
marketing and distribution plan for the product. Articles Get discovered by sharing your best content
as bite-sized articles. Report this Document Download now Save Save Business Plan For Later 80%
(25) 80% found this document useful (25 votes) 5K views 47 pages Business Plan Uploaded by
Sana Khan Business plan Full description Save Save Business Plan For Later 80% 80% found this
document useful, Mark this document as useful 20% 20% found this document not useful, Mark
this document as not useful Embed Share Print Download now Jump to Page You are on page 1 of
47 Search inside document. We want to distribute our product each and every corner of the country.
Continue to log in join the creator community Upload your first copyrighted design. The whole
bottling process uses between 2 and 4 liters of water per liter of soft drink that is produced, and
between 0. 5 and 1. 0 mega Joules per liter of soft drink creates energy in human body. There are
several actions that could trigger this block including submitting a certain word or phrase, a SQL
command or malformed data. The location should be nearer to the suppliers who will supply raw
materials to your plant. Prepare for it all with this creative template with 3D models of cans of
healthy sodas in unique purple tones and share your vision with clients, investors and colleagues.
Initially we will enter the market with the position of niche marketing and in a few years we will be
able to capture the juice and soft drinks market and hopefully lead the market In 10to 15 years. 1. 3
Existing Organizational Structure The current Eclipse chill Drinks has a very simple diamond-shaped
organizational structure with operation and sales being its major functional area. If it’s not possible,
place it in the credits section. Help Center Here you'll find an answer to your question. A
management team represents some of the most talented and experienced professionals in the
industry. We can use either rail or road for transporting our products for distribution. Overall
branding and advertising are a must in the and paneer manufacturing business. It includes the
founders, board of directors, board of advisors, managers, key personnel etc. The lowest sale is 80
glasses in a 10 hour day that is 8 glasses per hour. Initially we had two outlets with no any
administrative office and all the administrative activities were conducted over the communication
via phone and social media. Subrata Howlader, CFO and Co-Founder He is the chief financial
officer of the company who will oversee the accounting and finance department. Issuu turns PDFs
and other files into interactive flipbooks and engaging content for every channel. The highest sale of
the traditional sugarcane juice available right now is 400 glasses in a 10-hour day that is 40 glasses
per hour. Our supplies mainly come from RaJshahi, Faridpur, and Kushtia districts. Paste this link on
the website where your app is available for download or in the description section of the platform or
marketplace you’re using. He also co-founded the Eclipse Chill Drinks and also holds a MBA degree
from IBA-JU. Normally the lowest sales days are the rainy days (Haque, n.d). There are many media
through which we can achieve that. Through advertisement, leaflets, events we can increase
awareness of the product and establish image of our product. 4. 2. 2 Cross selling We can use our
existing distributors to distribute our new product. He worked as a senior finance officer in a reputed
company for more than 5 years. Countrys infrastructure of communication, transportation, and media
is improving that will make things easy for our business.
January is the coolest month with temperatures averaging near 26?C and May the warmest with
temperatures from 33 to 36 ?C. It includes strategies in product itself, pricing, place or distribution,
and promotion. As the product is new and innovative, the company has to consider some critical
issues, which are as follows- The products sales growth will be slow and our company may face loss
in the very first year of their operation. This helps you in creating a website similar to the company
name. For Full Edition of Pikbest License Agreement, please click here to the Pikbest License page.
He will now also serve as an advisor of the Eclipse Chill Beverage Ltd. Continue to log in join the
creator community Upload your first copyrighted design. He completed it prior to its deadline and
was thorough and informative. ”. Overall branding and advertising are a must in the and paneer
manufacturing business. Social Posts Create on-brand social posts and Articles in minutes. Citrus
fruit is the most processed fruit for soft drink production. When we say that something gives us
“energy” it means. Adobe InDesign Design pixel-perfect content like flyers, magazines and more
with Adobe InDesign. It consists of potential user, first-time user, regular user etc. It has warm
temperatures throughout the year, with relatively little variation from month to month. Embed Host
your publication on your website or blog with just a few clicks. We select children, teenagers and
young adults as our target market since they are the people that are fond of juice based soft drinks.
This will help us promoting our new product to the market. Statistics Make data-driven decisions to
drive reader engagement, subscriptions, and campaigns. QR Codes Generate QR Codes for your
digital content. Save on Pinterest Share on Facebook Share on Twitter Like this design Download
Blue-purple gradient wind business work summary plan PPT template Format: pptx Category:
PowerPoint Designed by. For heavy industrial wastes, we have contacted the Gazipur City
Corporation for help and guidance. We also have challenges to maintain the roduct safety and quality
since it is a food product and any little mistake may lead to lawsuit problems. 3. 2. 3 Opportunities
The beverage market expects new taste and flavor which we are going to bring. Eclipse Chill
Beverage is operating a cash business; the initial cost is significantly less than many start-ups these
days. We will also be reducing our cost through the use of local raw materials through existing
suppliers, latest technology, and economies of scale. The Dhaka office will contact with the
warehouse through mobile. We can also visit school, college, universities and other crowded places
to offer free samples of our product. The distribution network will be based on Dhaka. 6. Business
Location Our manufacturing plant will be located in Gazipur. The technical approach to the
operations manual is illustrated below. Though we are not using any distributor the retailer will
collect carrot from our Dhaka office.