Content Strategy & Editorial

Project Description
[Give a high-level overview of the product / project you're working on, its goals, etc]
1. Create Content Editorial Guidelines for a new Vegan Food Start-up.
2. Gathering audience data and analysing to generate content ideas.
3. Defining Platforms.
4. Planning Content Calendar.
5. Defining creative briefing for content production.

1. Audience & P,B,V.

[Elaborate on the target audience of your business, brand, product or service, link out to
additional resources as research reports.

2.Content
Brainstorm and ideate on content using the results and insights from the first step. Download
template to organise the information towards a Content Statement, Content pillars and
subtopics.
Content Statement
Content Pillars
Content Subtopics

3.Platform
List the adequate platforms for your project. Brainstorm on how you can share content in each
of them addressing your A,B,C,D, E goals. Organise your process using the planner template
available for download.
1. Define Platforms
2. Align with content goals and subtopics
3. Download Content Planner

4.Reach
Refine your strategy by creating ways to amplify your message. Make sure your choices are
aligned with your goals. Use Content Creation Template for content production guidelines.
1. List reach tactics
2. Define content creation guidelines
Conclusions
[Add your recommendations, suggestions, and next steps here]
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