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Kalicube
Pro is
software
designed
by Jason
"The
Brand
SERPs
Extensive
guy"
use of the
Barnard,
Authoritas
an SEO
SERPs API

Kalicube -
industry
veteran to power

who Kalicube's

Using the specialises

in helping
SEO
software

Authoritas brand
manage
Detailed

SERPs API
analysis of
their
Google
branded

to get
Knowledge
presence
on search panels

unparalleled
engines. In-depth
Kalicube
SERP

Google
Pro uses
Feature
the feature
analysis
rich

Knowledge Authoritas
SERPs API
Fresh
SERP Data

Graph due to its

unrivalled
for millions
of

insights ability to
extract the
keywords
updated
minutiae of
on-
detail from
demand
Google
Knowledge
panels that
is
necessary
to optimise
your site
for brand
SERPs.

Introduction
Digital marketing agencies are always looking for ways to improve their clients'
online presence. One key area of focus is optimising brand SERPs and
managing search engine knowledge panels.

A great brand SERP can help boost a brand’s image when prospective clients
are researching them and can help reinforce the right brand persona helping to
close sales. Being in Google's Knowledge Graph is also vital for E-E-A-T
(Experience, Expertise,Authoritativeness, Trustworthiness) signals, which can
impact rankings.

This case study illustrates the utilisation of the Authoritas Keyword Ranking API
by Kalicube Pro in achieving these objectives for major brands and the SEO
agencies that represent them.

Background
Kalicube Pro is a SaaS platform that enables ORM, PR and digital marketing
agencies to manage the branded presence of companies and people on
Google. In Entity SEO, this means managing and optimizing the Cornerstone
Entities.

To achieve this, Kalicube requires high volume, daily access to search engine
results pages (SERPs data) from Google and other search engines. This data
needs to be accurate and highly detailed, particularly with regard to the
information extracted from Google Knowledge panels.

Whilst, there are many keyword ranking and SERPs APIs available to SEOs
today, Kalicube has been working with the Authoritas SERPs API for several
years now, as it has proved to be the only API on the market that reliably and
consistently extracts all the relevant metadata about a focus entity or
cornerstone entity.

The Problem
Many digital marketing agencies struggle to effectively manage their clients'
branded presence on Google. This can lead to inaccurate or incomplete
information in the Knowledge Panel and an inability to fully leverage E-E-A-T
signals.

The Solution
Kalicube Pro’s brand SERPs software, powered by the Authoritas SERPs API,
provides a comprehensive solution for managing and optimising brand SERPs
and knowledge panels that no other major SEO platforms really cater for.

Kalicube Pro queries the Authoritas SERPs API with relevant keyword phrases
in different languages and countries, then extracts and analyses valuable
information from the SERP, in particular the Google Knowledge panels.
Kalicube Pro’s proprietary algorithms then map this data to data from Google’s
Knowledge Graph and use that analysis to track and measure which entities are
not in the main Knowledge Graph and which are present and whether the
relationships exist within the Knowledge graph.

Kaicube Pro - software screenshot

Many agencies use Kalicube Pro to efficiently and effectively "spring clean"
their client's digital ecosystem and create a prioritised task list for improving
the brand’s presence on Google.

The Kalicube Process

1. Query the Authoritas SERPs API with keywords relating to entities relevant
to a brand’s ecosystem (company, brand and product names, key people,
etc) to extract detailed information from the SERPs, Google Knowledge
panels and the Google Knowledge Graph.

2. Compile a full list of first, second, and third online assets that make up the
digital ecosystem of the company or person.

3. Generate a prioritised list according to the relative importance of each to

Google's Knowledge Graph algorithms. This includes clarifying facts about
the company or person for Google; triggering, enriching, or correcting a
Knowledge panel, and maximising E-E-A-T signals.

Kalicube Pro then provides ongoing tracking, updates, and reports on the
company or person's digital ecosystem, Knowledge panel, and E-E-A-T
signals.

Kalicube software in action optimising the

brand SERP

Results
By using Kalicube Pro and the Authoritas SERPs API, digital marketing agencies
can effectively manage and optimise their clients' branded presence on
Google. This leads to accurate and complete information in the Google
Knowledge Panel, improved visibility in the Google Knowledge Graph, and
better leveraging of E-E-A-T signals, which leads to improved rankings across
the board.

"The Authoritas Keyword Ranking API has proven to be an invaluable tool for

Kalicube. It has allowed us to gather significant amounts of data (hundreds

of millions of data points), providing us with invaluable insights on how

Google processes information. This understanding has enabled us to

optimise thousands of Brand SERPs, Knowledge Panels, and push relevant

information into the Knowledge Graph in an ethical and effective manner. It is

worth noting that the potential for abuse in the Knowledge Panel is a

prevalent concern for Google, making Kalicube Pro even more critical in

today's digital landscape."

Jason “The Brand SERP guy” Barnard

CEO & Founder – Kalicube.pro

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Kalicube - Using the Authoritas

SERPs API to get unparalleled Google
Knowledge Graph insights
Kalicube Pro is software designed by Jason
"The Brand SERPs guy" Barnard, an SEO
industry veteran who specialises in helping
brand manage their branded presence on
search engines. Kalicube Pro uses the featur…
rich Authoritas SERPs API due to its unrivalled
ability to extract the minutiae of detail from
Google Knowledge panels that is necessary to
optimise your site for brand SERPs.

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