MILKY MIST

➢ Milky Mist Dairy Food Private Limited (MMD) is a FMCG and dairy brand and
one of India's biggest dairy product manufacturers.

➢ The company was founded in 1997 by T. Sathish Kumar in Perundurai, Tamil

Nadu, and is part of the Lactalis Group, one of the world's largest dairy
companies.

➢ Milky Mist is known for its high-quality products, world-class packaging, and
national distribution network.

➢ The roots of MMD can be traced back to the 1990s when a young Mr. T
Sathish Kumar obsessed with a desire to make it big in business took
over his father's losses in milk distribution.
EVOLUTION OF MILKY MIST:
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DIVERSIFICATION AND COMMODITATION :
▪ Milk has self life of 2 days and 2-3% Margins.

▪ Dairy products can be broadly categorized into three product-types:

Basic dairy products like ghee, butter, curd, and paneer
Nutritional products like cheese and yogurt
Indulgence products like milkshake and ice-cream.

▪ USP is only 100% value-added milk and dairy products(self-life 1 year)

▪ Over 150 SKUs of Milky Mist products across 20+ categories

▪ Other than dairy its acquires multiple food brands such as ASAL and BRIYAS

▪ Sub Brands such as Smart Chef,Capella,MilkyLite.

❑ FRESH PANEER

❑ FROZEN CUBE PANEER

❑ BRIYAS TOFU PANEER

 CHEESE

CHEESE SLICES

CHEESE BLOCKS

CHEESE CUBES

CHEESE SPREAD

CREAM CHEESE

CHEDDAR CHEESE

MOZZARELLA PIZZA CHEESE

- DICED
- TUBED
- SHREDDED
- CHEDDAR BLENDED
BUTTER:

❑ COOKING BUTTER

❑ TABLE BUTTER

❑ BUTTER CHIPLET

FOOD ENHANCERS:

❑ DAIRY WHITENER

❑ SKIMMED MILK POWDER

❑ KHOVA
CHAPPATHI

MALABAR PAROTTA

COIN PAROTTA

WHEAT PAROTTA

IDLY& DOSA BATTER – RICE &

RAGI

CHEMBBA PUTTU PODI

PALLAPPAM MIX

IDIYAPPAM PATHIRI PODI

RICE PALADA PAYASAM MIX

VERMICELLI PAYASAM MIX

▪ INDIAN FARMERS PIZZA
▪ PANEER MAKHANI PIZZA
▪ MARGHERITA PIZZA
▪ FOUR CHEESE PIZZA
▪ PANEER TIKKA
▪ PANEER CRUNCHIES
▪ RASAMALAI
▪ DAHI TIKKI
▪ PANEER FINGERS
GHEE
➢ GHEE POUCH
➢ GHEE SACHET
➢ GHEE TIN
➢ GHEE PILLOW POUCH
➢ GHEE PET JAR

CURD
➢ SET CURD
➢ POUCH CURD
➢ PROBIOTIC CURD
➢ BUCKET CURD
PREMIUM YOGURT
❖ GREEK YOGURT
❖ SKYR YOGURT
❖ GREEK YOGURT CEREALS
❖ GREEK YOGURT (FIG & HONEY)

FRUIT YOGURT
❖ STRAWBERRY
❖ MANGO
❖ PEACH
❖ BLUEBERRY
UHT MILK - TONED,DOUBLE TONED,
LACTOSE FREE ,SKIMMED MILK
MILK CREAM

MILK SHAKES –VANILLA, CHOCOLATE

STRAWBERRY

UHT LASSI – NATURAL ,GREEN APPLE,

MANGO,BLUEBERRY

UHT BUTTERMILK
DESSERTS:
• MISHTI DOI

• SHRIKHAND – ELAICHI,MANGO

• GULAB JAMUN TIN

• RASAGULLA TIN

• MILK CAKE

• GULAB JAMUN MIX

 ICECREAM
FLAVOURS- ITALIAN CHOCOLATE,
TENDER COCONUT,
SPANISH TANGY ORANGE
FRENCH VANILLA
ALPHONSA MANGO
CREAMY BUTTERSCOTCH
CARAMEL TREATS
DOOM LITCHY
AMERICAN FRUIT NUT
COOKIES O CREAMY

ICE CANDY – ORANGE ,MANGO

KULFI – RABDI,MALAI
ROLL CUT
FRISTY FRILLS(CHEESE CAKE)
ICECREAM SANDWICH
CAPELLA BAR,CONE,DUET
CASSATA
MANGO SORBET
ICECREAM TUBS,CUPS
FAMILY PACK & TREATS
MILK CHOCOLATE

DARK CHOCOLATE – 70%,55%

COMPOUND CHOCOLATE

WAFFER
 BRANDING:
•Brand Name: MilkyMist
•Brand
. Slogan: "Pure Goodness, Fresh Delight"
•Brand Personality: Fresh, Pure, Natural, Trustworthy

LOGO:
PROCUREMENT SYSTEM:
▪ Procurement not just in terms of rate but also quality
▪ It collects and buys all its milk directly from the farmers
▪ Completely weeding out the role of milk vendors and middlemen .So,farmers also get to earn Rs.5 more
per liter .
▪ 75,000 farmers in its network, procures about 8 lakh liters of milk every day
▪ Sourced from within a 100-200 km radius from places like Erode, Salem, Tiruppur, Coimbatore, Namakkal,
Dindigul, Dharmapuri, Jolarpet, Krishnagiri, Trichy, and more.

Loyal relationship with farmers:

Health management of cows
- 24/7 veternary support, fertility improvement
- Provides high-quality cattle feed(supernova)
- constant interaction with farmers and through regular
checkup of animals
- partnership with Davara e-technology
Financial Assistance
partnering with banks and providing loans to farmers
QUALITY CONTROL:
➢ To reduce the travel and transportation time and ensure milk preservation quality
(maintained at 4-5 Celsius) ,set up its bulk milk chilling units of 2,000-3,000 liter
capacity at the village level
➢ Providing refrigeration units to local stores and retailers, they extended the shelf life
of their products like paneer , making them available to more customers.
➢ Refrigerated trucks with GPS for transportation ensures deliveries were on time and
safe
➢ High level of automation ensures that the entire manufacturing and processing is
completely handsfree and there is no direct human contact involved at any point in the
manufacturing, processing and packaging of its products with its in house designing
team.
 Set up Rs.600 crore fully automated robotic manufacturing unit for paneer and cheese.

CURD
BUTTER

PANEER CHEESE
ICECREAM
SALES AND RETAIL OPERATIONS :
Across India,200 vehicles,2,500 distributors 1,50,000retailpoints,
1200 employees on its payroll
Trading Channels :
General Trade

Modern Trade (partnership initiatives with both national(Reliance Retail and D-

Mart)and regional retailers)

HoRECa

E-commerce (selling products in online stores Flipkart & Amazon)

B2B (supplying its products to restaurant,hotels,café,supermarkets and grocery

stores)

B2C (selling directly to consumers through its own retail outlets )

MARKETING:
❑ e-commerce initiatives(D2C):
Milky Mist App currently services cities like Chennai, Kochi, Trivandrum and
Thiruvalla and plans are afoot to launch the online delivery service in other
places very soon

❑ Parlours :
Udumalpet, Ellispettai, Chithode, Kavindapadi, and Trivandrum, Thiruvalla,
Kothamangalam, and Cochin in Kerala.

❑ Digital promotions via Ads,UGC,influencer marketing

❑ MilkyMist TV for cooking videos. Recipes served directly from MilkyMist kitchen.

❑ MilkyMist Cafe
RELIABLE SUPPLY CHAIN AND EXPANSION:
▪ The company transports its products across the length and breadth of India, from
Kashmir to Kanyakumari.
▪ Tamil Nadu, Kerala, Andhra Pradesh, Telangana, Karnataka, and Goa which contribute
about 65% of the company’s topline.
▪ Its brand footprint in the Northeast, East India, West India, and in Delhi-NCR in the
North.
▪ Exports its products to countries like
Sri Lanka
Maldives
Singapore
the Middle East Bhutan
Australia
▪ Five-star hotels validated Milky Mist as a high-quality dairy product provider.
REVENUE GROWTH OF MILKYMIST
• MilkyMist witnessed 4 fold jump in profit during FY20 to FY21and operational revenue is tripled from 500 cr before
the pandemic to 1300 crore now (increased by 25%).
• From a turnover of about 50 Cr in 2012 to 1300 Cr in 2021,revenue grews over 30% YoY.
• Rs. 1,450 crore in turnover for FY22-23(net profit of 32 crore compare to previous year), which is expected to reach
Rs. 2,200 crore this fiscal
• Operating profitability : increased 15 % compared to past 3 years .Bank loan facility of Rs.1092 crores.
COMPETITORS:
Milky Mist ranks 13th among 376 competitors.
 SOCIAL RESPONSIBILITY AND SUSTAINABILITY:

I ✓ GREEN ENERGY , GREEN ENVIRONMENT INITIATIVE

✓ FARMER WELFARE AND DESILTING PROJECTS

✓ INFRASTRUCTURE DEVELOPMENT IN SCHOOLS

CONCLUSION:

The journey of Milky Mist and the entrepreneurial vision of Satish Kumar serve as an inspiring blueprint
for aspiring business leaders navigating the complexities of today's competitive landscape.

Their story highlights the transformative impact of innovation, collaboration, and strategic management
in not only surviving but thriving in dynamic market environment.

The lessons from Milky Mist: dare to innovate, cultivate meaningful partnerships, and always strive for the
highest standards of quality and integrity. The possibilities are limitless, and the potential for greatness
knows no bounds.