Professional Documents
Culture Documents
Dbrand Compro 2023
Dbrand Compro 2023
Dbrand Compro 2023
Company
Profile
-
01
Contents Company Profile 31
About
Us
Story Behind 6
5 step process of 8
03
brand development
contents
02
The
The Passion 19
Expertise
04
Brand Development 12
Brand Deployment 14
People Engagement 15
Digital Strategist 17
People 23
4 Company Profile Lorem Ipsum - Lorem Ipsum
About Us Company Profile 5
About
Us
-
Story Behind
5 step process of
brand development
6 Company Profile About Us - Story Behind
Story
Behin
Dbrandcom starts with the
passion of sharing knowledge and
expertise from the practitioners
-
communication, creative design,
event production, as well as online
tory
and offline multimedia.
25years
brand development,
dbrandcom has the
power to support
professional and
individuals and
consultancy experience
in contributing to the organizations to
success of some companies. perform at its best.
8 Company Profile ded
About Us - 5 steps of brand development
of brand
use from the combined
perspectives of marketing,
operations, finance
development
- 1. internal 2. external
analysis analysis
examines opportunities
and threats present in
the surroundings
evelopment
elopment
About Us - 5 steps of brand development Company Profile 9
increase
3. brand 4. visual 5. brand brand
platform execution journey equity
& corporate
reputation
brand is not a logo, yet each
design elements should reflect
the brand strategy; careful
choice of color, font, and
images will tell your brand
identity to the audience
10 Company Profile Lorem Ipsum - Lorem Ipsum
Our approach
in developing
brand strategy
is simple, yet
applicable.
Lorem
The Expertise
Ipsum - Lorem Ipsum Company Profile 11
The
Expertise
- Brand Development
Brand Deployment
People Engagement
Digital Strategist
12 Company Profile The Expertise - Brand Development
evelo
Brand
With you, we identify your
brand challenges such as:
Development
How to increase
your sales?
- How to rejuvenate
your brand?
A. Brand Consultant
A brand governs how your How to enhance brand
stakeholders perceive you. KPI - Brand Awareness,
Brand Association,
We leverage your company strength
Brand Loyalty?
to organize a robust brand strategy.
Your corporate identitiy is beyond
How to improve each
the design. It is about connection
between you and your target
steps of the journey
audience, consumers, employees, to brand development?
investors, goverments, and others
The Expertise - Brand Development Company Profile 13
Brand
Deployment
-
You’ve got
Great strategies are meaningless if A robust brand strategy only
they’re not executed systematically works with extraordinary creative
or unable to relate emotionally design. We work together to
Integrated Marketing
Communication Strategy
Ensuring your touch points that
are aligned with your target
audience and your budget lead
to high impact.
nt
The Expertise - People Engagement Company Profile 15
People
Engagement
-
Our passion is about People
Engagement. People make strategy
work. Our learning approach is unique.
Personal
Effectiveness People in
and Leadership Working and Organization
Challanges Bulding Team Alignment
If you feel your team has spent too Our focus is to make individuals Key: Build shared visions.
much energy but the result is not able to take extra miles efforts. Working in a team and cross-
what is expected, then it’s time to Therefore, it will give more function alignment are essential to
join this workshop. It will inspire your values to the team, celebrate achieve organization’s objectives.
team to unleash their unreached the differences, and build team’s Experiencing conflicts is common,
potentials, make time to reflect, and dynamic. Working together is yet it is actually managable. We can
reinvent their paths to success. The a mandatory as it makes our make your team passionate for their
module will cover personal goals, life experience richer. roles, and able to align themselves
work-life balance and leadership. with everyone in organization.
The Expertise - Digital Strategist Company Profile 17
The
Passion
Nurturing a brand is like nurturing a baby. Affection
given and the upbringing process define future
characters. Consequently, people’s characters are
-
the brand itself.
20 Company Profile The Passion
People
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24
- - -
Mirza Muhamad Ria R. Christiana Ahmad Nasyiruddin
Director Brand Strategist Managing Partner
1. Brand Development
2. Brand Deployment
3. People Engagement
dbrandcom
Portofolio
Portofolio 15
People Engagement -
Rumah BUMN Pertamina
Client : Pertamina
Objective : Managing 30 locations of RB
Recruitment & Human
Resource Management
Training Development for UMKM
(Small & Medium Sized Enterprise)
UMKM Incubation
Overview : Intensive training program specially designed for
Top 50 MSMEs partner consists of 4 modules;
Entrepreneur Leadership, Setting Business Goals,
Product Branding, and Digital Marketing with
experienced team of experts.
Masterclass
Overview : Online sharing session from national business
practitioner created for micro, small, and medium
business owner to become role model for other
MSMEs.
Online Bazaar
Year : 2021
Webseries
dbrandcom
Brand Deployment -
Video Production
TV Commercial
dbrandcom
Brand Deployment -
Video Production
Music Video
TV Program
dbrandcom
Non Fuel Retail (NFR) -
Strategic Formulation
Workshop
Client : Pertamina
Days : 2
Days : 2
Client : Pertamina
Days : 2
Client : Pertamina
Days : 1
Client : Pertamina
Days : 1
Days : 2
Client : Pertamax
2. Press Conference
3. Media Buying
4. Digital Campaign
5. Offline Activation
Client : Pertamax
Days : 3 months
Client : Pertamax
Days : 2 months
Client : Pertamax
Days : 4 months
Client : Pegadaian
Objective : Aligning personal branding to
corporate culture to provide a new
color and enthusiasm, both for the
team and individual
Days : 1
Client : Pegadaian
Days : 2 days
Days : 2
Client : Public
Days : 2
Days : A week
dbrandcom Portofolio
dbrandcom Portofolio
Brand Development
Workshop
Days : 1
Days : 2
Days : 2
dbrandcom Portofolio
dbrandcom Portofolio
Brand Deployment -
Solusimu
Days : 2 months
Days : 2 days
Client : Pertamina
Challenges:
1. Brand name and logo that don’t communicate the services provided by BKI
Current visual is not consistently distributed to all BKI channels
Approach
Conducting 5-step of brand journey to strengthen the business in the classification, testing,
inspection, and certification business fields to be able to compete in the global arena through
Brand Development, Brand Deployment and People Development Programs. The tools used for
the business strategy creation were:
Scope of Work
dbrandcom Portofolio
Portfolio Documentation
dbrandcom Portofolio
Portfolio
Portfolio Documentation
Portofolio
dbrandcom Portofolio
Video Highlight Workshop
Biro Klasifikasi Indonesia
https://www.youtube.com/watch?v=m7zY4SJHHu4
dbrandcom Portofolio
Portfolio Brand Development
Overview:
In order to leap on the bandwagon of visual & design in the market, PT Pembangkitan Jawa Bali
need to nourish its brand name and corporate identity. It is expected this brand uplifting move is
able to enhance the spirit to achieve all the business goals. As well, to cohere the communication
PLN
externally and internally.
Challenges:
Nusantara 1. Developing a new brand identity that is still inline with the old values and beliefs, with some new
Power added values
2. The worry and hesitation that the new brand identity couldn’t be accepted by the public
3. Finding the way to socialize the new identity both to internal and external stakeholders
dbrandcom Portofolio
Portfolio Logo Exercise
Approach:
dbrandcom Portofolio
Portfolio People Engagement
Sales
Mastery CORPORATE SALES JATIMBALINUS
SALES
Bootcamp BOOTCAMP
Boosting Skills, Elevating Sales
Overview: 28 29
September Hotel
Surabaya
Platinum
Sales Mastery Bootcamp is a program that aims to increase the knowledge and skills of 2022
Salesman agents, distributors of fuel and petrochemical relating to marketing, sales
management, and B2B selling, so that they can increase sales and cross selling.
Challenges:
1. Increasing the sense of ownership so the salesman agents are highly committed in
selling Pertamina products
2. Learning about B2B selling, including relationship management between individuals
3. Increasing competence in sales skills
Approach
2 days training conducted offline at Hotel Platinum Surabaya, where participants got to
learn important skills in the B2B industry from certified experienced facilitators. The
subjects delivered in this program were: Corporate Sales Jatimbalinus
Scope of Work
dbrandcom Portofolio
Portfolio Documentation
dbrandcom Portofolio
Portfolio Workshop Design
Pertamina
Sales Agent
Competition
Overview
Pertamina memerlukan sales agent yang kuat dan profesional untuk mendukung
Business performance dan Memperkuat Reputasi sebagai Market Leader
Challenges
1. Perlunya komitmen & loyalitas Sales Agent dalam menjual produk Pertamina
2. Perlunya peningkatan sales kompetensi yang mendasar untuk mendukung kinerja
3. Tidak dapat terlaksananya offline karena pandemi
Approach -
Pelaksanaan pelatihan secara online dengan menggabungkan e-learning mandiri
melalui online platform dan Coaching session melalui Zoom dengan 4 Silabus Kom
petensi, Yang Terdiri Dari ;
Scope of Work
dbrandcom Portofolio
Portfolio Documentation
dbrandcom Portofolio
Portfolio Social Media Activation
Pegadaian
Marketing
Tools
dbrandcom Portofolio
Portfolio Social Media Activation
dbrandcom Portofolio
Portfolio Social Media Activation
Pegadaian
TJSL
Overview:
CSR program by Pegadaian is a program initiated by the company as proof of the company's
concern and care for social issues and aims at providing more benefits to the community. Their
current priority is to highlight and communicate the programs especially in education,
environment, and SME development to raise awareness and engagement from public to
participate in one of their programs.
Challenges:
1. Competition between other BUMN’s CSR Programs
2. Low awareness for some of Pegadaian’s CSR Program, such as the Gade Creative Lounge
3. Pegadaian’s csr programs are severely underrated and need more recognition especially from
the Ministry of State Owned Enterprises
Scope of Work
dbrandcom Portofolio
Portfolio Social Media Activation
dbrandcom Portofolio
Portfolio Corporate Social Responsibility
Rumah
BUMN
Pertamina
Overview:
Rumah BUMN is a place for gathering, learning and developing SME’s member to become a
high quality Indonesia resources, as well as we build a platform for collaboration to shaping the
Digital Economy Ecosystem to increase the capacity and capabilities of SMEs themselves.
Otherways, RB is serving a data and information center for education, development and
digitalization of SME’s.
Challenges:
1. SME’s Development
2. SME’s Class Shifting
3. Social and Environement Responsibility
Scope of Work
dbrandcom Portofolio
Portfolio Corporate Social Responsibility
dbrandcom Portofolio
Portfolio Brand Deployment
Pertamina
Mudik
Overview:
Pertamina Mudik is a program specifically designed as an appreciation to
Pertamina’s Pertamax Series loyal consumers. The main objective from this
program is to provide unforgettable customers experience during peak season
of Ramadhan and to build the spirit of synergy by forming B2B partnership.
Challenges:
1. Maximizing brand recall and activation during peak season of Ramadhan
2. Developing the right communication and activation program to target customers
Approach
Developing the right campaign strategy to up the awareness level for Pertamina
and the program developed
Scope of Work
dbrandcom Portofolio
Portfolio Corporate Social Responsibility
dbrandcom Portofolio
Portfolio Corporate Social Responsibility
dbrandcom Portofolio
Portfolio Press Conference
dbrandcom Portofolio
Portfolio Branding
Warteg
D’JUARA
Client wanted to enter the F&B industry by developing and building a “warteg”, which is an
Indonesian traditional restaurant, and very popular among the middle-lower class. Warteg can be
easily found especially in the Jabodetabek area, so we need to give it a twist to differentiate it from
any other warteg out there.
dbrandcom Portofolio
Portfolio Branding
dbrandcom Portofolio
Portfolio Branding
C Tshirt
D Polo Shirt
dbrandcom Portofolio
Portfolio Branding
G Poster
F LED
E Signage
dbrandcom Portofolio
Portfolio Branding
dbrandcom Portofolio
Portfolio Workshop
Pegadaian
Truly Path
dbrandcom Portofolio
Portfolio Workshop
dbrandcom Portofolio
Portfolio Workshop
dbrandcom Portofolio
Portfolio Key Visual
Flayer Twibbon
X Banner Lanyard
Jakarta.Indonesia
MALL OF
INDONESIA
Fashion
Show
20 April —
8 Mei 2022
Talk Talk Show yang akan di
selenggarakan di Mall of Indonesia
Show
bekerja sama dengan beberapa
@jakartaramadhanfestival @jakartaramadhanfestival tokoh partner.
@jakartaramadhanfestival
Liked by and 15 others
@jrf.id coming soon!
See the 1,234 comments 1 5 1
1 hours ago
dbrandcom Portofolio
Portfolio Documentation
dbrandcom Portofolio
Portfolio Documentation
dbrandcom Portofolio
Portfolio Documentation
Video Opening
Jakarta Ramadhan Festival 2022
https://youtu.be/Bb8mbaMMOVs
dbrandcom Portofolio
26 Company Profile Thank You
You
hank
Thank
Feel free to contact
Youla
-
Silvia
Andriana Hendrawati
You
+6287771237111
+62 817 700 385
andriana@dbrandcom.com
youla@dbrandcom.com
www.dbrandcom.com
-
@2020 dbrand Communication
Insight -- Strategy -- People