A ThREAT 0F NEw ENTRANT8

E8
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0o |arge l|rrs rave a cosl or perlorrarce advarlage |r your segrerl ol lre

|rduslry?

re lrere ary propr|elary producl d|llererces |r your |rduslry?
re lrere ary eslao||sred orard |derl|l|es |r your |rduslry?
0o your cuslorers |rcur ary s|gr|l|carl cosls |r sW|lcr|rg supp||ers?
s a |ol ol cap|la| reeded lo erler your |rduslry?
s serv|ceao|e used equ|prerl expers|ve?

0oes lre reWcorer lo your |rduslry lace d|ll|cu|ly |r access|rg d|slr|oul|or

crarre|s?

0oes exper|erce re|p you lo corl|ruous|y |oWer cosls?

0oes lre reWcorer rave ary proo|ers |r oola|r|rg lre recessary s||||ed
peop|e, raler|a|s or supp||es?

0oes your producl or serv|ce rave ary propr|elary lealures lral g|ve you |oWer
cosls?

re lrere ary ||cerses, |rsurarce or qua||l|cal|ors lral are d|ll|cu|ly lo oola|r?
ar lre reWcorer expecl slrorg rela||al|or or erler|rg lre rar|el?


ARCA|N|NC P0wER 0F &ER8
E8
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re lrere a |arge ruroer ol ouyers re|al|ve lo lre ruroer ol l|rrs |r lre
ous|ress?


0o you rave a |arge ruroer ol cuslorers, eacr W|lr re|al|ve|y sra||
purcrases?

0oes lre cuslorer lace ary s|gr|l|carl cosls |r sW|lcr|rg supp||ers?
0oes lre ouyer reed a |ol ol |rporlarl |rlorral|or?
s lre ouyer aWare ol lre reed lor add|l|ora| |rlorral|or?

s lrere arylr|rg lral preverls your cuslorer lror la||rg your lurcl|or |r-
rouse?

Your cuslorers are rol r|gr|y sers|l|ve lo pr|ce.
Your producl |s ur|que lo sore degree or ras accepled orard|rg.
Your cuslorers' ous|resses are prol|lao|e.
You prov|de |rcerl|ves lo lre dec|s|or ra|ers.

ThREAT 0F 8&8T|T&TE8
E8
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3uosl|lules rave perlorrarce ||r|lal|ors lral do rol corp|ele|y ollsel
lre|r |oWesl pr|ce. 0r, lre|r perlorrarce |s rol jusl|l|ed oy lre|r r|grer
pr|ce.

Tre cuslorer W||| |rcur cosls |r sW|lcr|rg lo a suosl|lule.
Your cuslorer ras ro rea| suosl|lule.
Your cuslorer |s rol |||e|y lo suosl|lule.



0 8arga|r|rg PoWer ol 3upp||ers
YE3
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Vy |rpuls (raler|a|s, |aoor, supp||es, serv|ces, elc.) are slardard ralrer
lrar ur|que or d|llererl|aled

car sW|lcr oelWeer supp||ers qu|c||y ard creap|y.

Vy supp||ers Wou|d l|rd |l d|ll|cu|l lo erler ry ous|ress or ry cuslorers
Wou|d l|rd |l d|ll|cu|l lo perlorr ry lurcl|or |r-rouse.

car suosl|lule |rpuls read||y.
rave rary polerl|a| supp||ers.
Vy ous|ress |s |rporlarl lo ry supp||ers.
Vy cosl ol purcrases ras ro s|gr|l|carl |rl|uerce or ry overa|| cosls.


E ETERH|NANT8 0F R|VALR AH0NC EX|8T|NC 60HPET|T|0N
E8
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Tre |rduslry |s groW|rg rap|d|y.
Tre |rduslry |s rol cyc||ca| W|lr |rlerr|llerl overcapac|ly.
Tre l|xed cosls ol lre ous|ress are a re|al|ve|y |oW porl|or ol lola| cosls.

Trere are s|gr|l|carl producl d|llererces ard orard |derl|l|es oelWeer lre
corpel|lors.

Tre corpel|lors are d|vers|l|ed ralrer lrar spec|a||zed.

l Wou|d rol oe rard lo gel oul ol lr|s ous|ress oecause lrere are ro
spec|a||zed s||||s ard lac|||l|es or |org-lerr corlracl corr|lrerls, elc.

Vy cuslorers Wou|d |rcur s|gr|l|carl cosls |r sW|lcr|rg lo a corpel|lor.

Vy producl |s corp|ex ard requ|res a dela||ed urderslard|rg or lre parl
ol ry cuslorer.

Vy corpel|lors are a|| ol approx|rale|y lre sare s|ze as ar.


O How is the political, economic, social environment aIIecting the restaurant industry?
What do you think?

O o you think product innovation is necessary in the restaurant industry to sustain the
proIitability? What is your restaurant diIIerentiation point that makes you superior than
your competitors?

O o you think entry is easy in the restaurant industry?

O Where you think your restaurant stands in the product liIe cycle stage? Is it still growing?



O Who are your direct competitors who has more or less the same market share?

O What are your core competencies?

O What are your basic raw materials?

O Who are your suppliers Ior raw materials?

O What is your restaurant speciality?

O Who is your strongest competitor?

O o u think your product/ service is unique or diIIerent Irom competitors?

O Are your customers loyal to your business?

O How many branches do you have locally/ internationally?