WARC Awards For Effectiveness 20

Insights from the APAC regional awards
© Copyright WARC 2024. All rights reserved.

WARC Awards for Effectiveness 2024, APAC
About the WARC Awards for Effectiveness 3
Introduction 4
This report features insights and themes from the Takeaways 5

shortlisted and winners of the 2024 WARC Awards
What this means for 6
for Effectiveness, an annual case study
Meet the 2024 jury 7
competition showcasing the best effectiveness
thinking from the region’s marketing industry.
Theme 1: Reinventing the product experience 11
The report showcases the winning case studies Theme 2: Tackling existential issues to drive growth 17
across Gold, Silver and Bronze winners.
Theme 3: Creativity and commerce collide 21
There’s some data analysis which indicates the Theme 4: The winning case studies 26
different models of successful strategies in APAC. Theme 5: Data analysis 31

There’s also a regional overview comparing APAC Contact WARC 41
to Europe and North America.
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In 2024, the WARC Awards for How it works

Asian Strategy were The 2024 programme runs
incorporated into the across five regions, each with
restructured WARC Awards for the same 12 categories. Bronze,
Effectiveness. The awards shine Silver and Gold awards are given
a light on the world’s most for each region. The Golds then
effective marketing, share the automatically progress to a
lessons from the work, and set a second round of judging for the
benchmark for the industry. Global Grands Prix. This report
They are delivered in does not include an analysis of
association with LIONS, using the Global Grand Prix winners as
world-class expertise in award they have not yet been awarded
management and judging. during the time of report writing.
© Copyright WARC 2024. All rights reserved. 3

After a period of After analysing over 60 and bitcoins), this spirit was notably • Reinventing new product
post-pandemic shortlists of all shapes and missing among this year’s entries. experiences
sizes, across 12 categories,
disruption, there’s a one theme was clear: It’s back Instead, there was a
• Tackling existential issues to
drive growth
return to fundamental, to business. sophistication in the way that
marketers were using • Creativity and commerce
results-driven After a period of post-pandemic fundamental tactics, such as collide
strategies that solve disruption, there’s a return to product demonstration and
fundamental, results-driven brand purpose, as well as old and Perhaps the economic climate
real business problems. strategies that solve real new channels, to drive fame and has made the industry more
business problems. Globally, participation. OOH saw a averse to experimenting. But we
APAC stands out for campaigns resurgence this year with 51% of know the opposite to be true:
that focus on sales growth on campaigns utilising it as part of innovation and creativity drive
top of building awareness – the media mix. growth. The key, of course, is to
unsurprising given that the region never forget your fundamentals
is still a fast-growing market. Indeed, it’s refreshing to see when executing.
entries not be blind-sighted by
Unlike last year, where shiny new technology or Seven Golds from APAC are now
Rica Facundo
Managing Editor experimentation emerged as a platforms. Our themes reflect in the running for a Global Grand
WARC Asia key theme (cue metaverse, NFTs, this mindset: Prix. Let’s wish them good luck!

APAC marketers are Build strategies that enable

prioritising the fundamentals long-term brand resilience
There’s less emphasis on shiny new When societal, environmental and
technology. Instead, marketers in the cultural issues threaten to hamper
region are getting back to the growth, it’s important to design
fundamentals of results-driven strategies that future-proof the brand
strategies that solve real business and the category. Adopting a long-
problems. term mindset is important.
Disrupting classic tactics Turn transactions into

like sampling pays off interactions
Promotions and sampling often play a Retail is usually at the functional end
smaller tactical role. By putting fame of a business, but consumers are
at the heart of the product willing to engage beyond
experience, it breathes new life into transactions if the brand delivers
driving trial and improving brand something of genuine value in a way
perception. that doesn’t disrupt the purchase.

Combine classic marketing Effective use of product Consider unconventional Marketers must consider long-
tactics, such as product sampling requires a targeted media placements that hijack term time horizons. Adopting
demonstrations, with an approach of whom the brand the competitor’s owned longer-term strategies can
element of fame, to amplify the is trying to “switch over” in a channels. help business and brands
impact of campaigns. way that has a spillover effect Build in interactivity into media better respond to social,
Focus on “stakeholder“ rather to a broader audience group. placements, whether cultural and ecological threats.
than “shareholder” engagement Put creativity at the heart of traditional channels such as Leverage partners and
to unlock new value that drives omnichannel retail print, or newer e-commerce technology to build enduring
business growth. experiences to collapse the channels, to make solutions for multiple
sales funnel. experiences more engaging. stakeholders.

Dean Chadwick Gary Chi Rui Nago Astrud Burgess Gautam Ramdurai
Chief Marketing Officer CEO Chief Strategy Officer Chief Marketing Officer Group Marketing Manager
MYOB Dentsu Creative Grey ANZ Bank Ads Marketing, APA, Google
Joy Santos Kimberlee Wells Suzzane Zhang Thien Thanh Nguyen

Chief Strategy Officer CEO VP, McCann Worldgroup Advisory CEO
Leo Burnett Manila TBWA APAC & Head of Strategy Edelman
McCann Worldgroup China

Sindhuja Rai Arindam Bhattacharyya Arsalan Mohsin Connie Chan Joshua Lee
CEO Chief Strategy Officer Chief Marketing Officer CEO National Head of Digital & Data
Wavemaker Dentsu One Group OMD Zenith Media
Kartikeya Bhandari Ines Cha Sharon Soh

Chief Marketing Officer Head of Creators & Media Chief Planning & Audience Officer
Livspace Co Partnerships UM
YouTube Japan

Bhaskar Choudhuri Hun Choi Cleef Chong David McIndoe Mikhael Gaery Undarsa
Chief Marketing Officer Executive Vice President, Global Planning Director Chief Strategy Officer Chief Marketing Officer
Lenovo Solution Division MullenLowe Saatchi & Saatchi PT Global Tiket Network
Cheil Worldwide
Jaslin Goh Nomfundo Msomi Susie Xu Reiko Ogata

VP, Marketing (Asia) Executive Strategy Director Head of Brand Strategy Chief Branding Director
Foodpanda CHEP Network Ogilvy Dentsu Inc.

Bhaskar Choudhuri,
Chief Marketing Officer, Lenovo Asia Pacific

Theme 1
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WARC Awards for Effectiveness 2024, APAC | Theme 1 – Reinventing the product experience
Putting fame at the heart of the product

experience breathes new life into driving
trial – an old but effective marketing trick to
improve brand perception and drive
purchase.

12
Case study Gold, Channel Pioneer
New trials
This year’s winners showcase The campaign’s success hinged
how to use product sampling to on social amplification and the
drive fame and amplify social power of earned media. With only
proof. one social media launch ad worth
US$156, the campaign delivered
Infiltrating the competitor 127k new trials – a majority of
Samsung New Zealand won Gold which were iPhone users, and Increase in website visits
with the iTest, a campaign increased website visits by

designed to infiltrate the iPhone +28.7%, with 71% of those trials
and tempt entrenched iPhone leading to outbound links to the
users to trial the new Galaxy Samsung website.
features on their phone without
having to switch (yet). Trials leading to Samsung website

Sampling in disguise The campaign resulted in an

McDonald's Hong Kong instigated a increase in social share of voice McCafe/ McDonald's McCafé McDonald's Starbucks Others
permanent upgrade to their base from 2% to 40%, and the share of
coffee, which not only had instant "Freshly Made Coffee Occasion”
impact but also propelled it to beat from 17% to 22%. 2022 2023 (Pre-campaign) 2023 (Post-campaign)
Starbucks and become the No 1

12% 14%
coffee player for the first time. 15% 17%
22% 22%
3%
3%
The promotion was launched as a

25% 25%
provocative retirement 21%
announcement across multiple
channels designed to mobilise the
silent community of McDonald's
fans who loved the basic coffee.
60% 58% 57%
At the heart of the campaign was a
fundamental human insight that
“people only realise their love of
something when they lose it”.
Source: McCafé: McDonald's coffee retirement, WARC Awards for Effectiveness, APAC,
Instant Impact, 2024

Case study Bronze, Customer Experience
Virgin Australia (VA) was no Among other initiatives, VA

Increase in market share
exception to the fiscal, regulatory launched a middle seat lottery
and logistical hoops that made that gave these unlucky
innovating the flying experience passengers a chance to win big.
challenging. This prevented VA
from differentiating itself from This was not an activation or a
competitors and converting stunt, but an ongoing initiative
29.9% of “splitters”, Aussies who that was rolled out on every VA Increase in quarterly revenue
switch between airlines based on flight across Australia. A big,
brand affinity, quality of iconic, talk-worthy symbol that
experience and price. drove a 3% increase in market
share for the quarter and a 21%
But VA was able to grow increase in revenue.
immediate sales and market Quality product perceptions
share by turning the “blah points”
of flying into a re-imagined brand
experience.

Dean Chadwick ,
Chief Marketing Officer, MYOB

Theme 2
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WARC Awards for Effectiveness 2024, APAC | Theme 2 – Tackling existential issues to drive growth
Businesses are tackling societal, cultural

and environmental problems not to pull on
heart strings, or for brand purpose, but to
drive business results, and to ensure their
brands are future-fit.

18
This year’s winners showcase how farmers. It led to 25% increased yield
future-proofing the brand in the face of and reductions in pandemic risks whilst
societal threats starts within. bolstering the financial security of
farmers.
Leveraging data
Without potatoes, there are no Lay’s Rethinking employer branding
crisps. However, climate change and Many organisations face the challenge
unpredictable weather resulted in a of talent shortage. In Hong Kong,
20% crop loss for farmers who supply McDonald's reversed a 32% decline in
potatoes to Lay’s. employee inflow in one year by tackling
the negative perceptions that a
Lay’s won Gold by taking a data-driven McDonald's job was not a proper
and grassroots fight against climate career.
change to its 50-year-old farming
audience. The brand created “Smart The brand created the McDiploma, a
Farm” - a real-time system trained with government-certified training program
+4 years of intelligence on +3,000 launched with a high-profile graduation
hectares of land, alongside satellite ceremony , leading to a 77% increase in
imagery and weather forecast data to job applications, with the number of
help generate early warnings to new store managers increasing by 32%.

Ujjivan Small Finance Bank has 3 lakh

women open their bank accounts over
In small-town and rural India, a the course of the campaign duration,
woman’s financial fate is tethered to affecting an increase of about 5 times
her new family – an ingrained cultural in women bank account holders. ~1.3X
Jump
behaviour preventing Ujjivan, a small
finance bank, from growing the
category where almost 80% women
do not have access to a bank
account. ~3.5X ~3 LACS
The Gold winning Envelope of Jump
2.32 LACS
Blessings campaign, turned a
financial gift that brides received
during their wedding, into an
account opening form. By turning a 64960
cultural symbol of prosperity into a
tool for financial inclusion, Ujjivan 2021 2022 2023
recorded a jump of 40% in total Women bank account holders
deposits with 300,000 women
opening a bank account. Source: Ujjivan Small Finance Bank: An envelope that sealed the fate of women, WARC Awards for Effectiveness, APAC, Brand Purpose, 2024
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Theme 3
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WARC Awards for Effectiveness 2024, APAC | Theme 3 – Creativity and commerce collide
Digitally savvy APAC consumers are

increasingly expecting commerce to be less
of a transaction and more of an engaging
and immersive experience that collapses
the sales funnel with creative flair.

22
Moët & Chandon and KFC share a sales intent and contributed to a substantial
footprint that is traditionally reliant on 37% lift in foot traffic to liquor outlets
physical retail. Their campaigns show across Australia.
innovative ways to deliver creative
commerce with new channels and A virtual retail store
formats. Despite being the most successful
restaurant brand in China, in 2022, KFC
Shoppable video ad format store traffic suffered by 16%, especially
Keen to embrace DTC sales but also among Gen Z. To recruit customers, KFC
maintain their premium values, Moët & built “Re:Store”, a virtual store experience
Chandon partnered with Vogue to create a hosted on China’s QQ youth platform.
“choose your own adventure” shoppable
video ad format that delivered on both e- Gamers could socialise and, most
commerce and brand KPIs. importantly, order meals in the metaverse
via “Chicken Coins” and have them
The campaign drove an average delivered in the real world. By promoting
transaction value of $200 – more than the “CP Burger” in the Re:Store, the brand
double the typical online basket size of drove sales 5x faster than previous years,
$90, delivered a 10% increase in purchase selling 4m burgers in just one week.

Sindhuja Rai, CEO, Wavemaker

Case study Shortlisted, Instant Impact
Increase in visits to Flipkart Y.O.Y.

for the festive period
E-commerce platforms are mechanics include turning a
notorious for providing excessive traditional print ad into a treasure
discounting, especially during key hunt, hiding messages in YouTube
festive shopping periods. content and encouraging
consumers to scan QR codes
Rather than succumb to the price when watching the Cricket World
war to cut through, Indian e- Cup on Hotstar, India’s largest Increase in gross merchandise value
commerce platform Flipkart streaming platform. Y.OY for the festive period
emphasised interaction over
awareness to compete in a sea of With a third of the advertising
seasonal promotional activity budget of Amazon, Flipkart
against competitors with deep managed to smash sales
pockets. promotion benchmarks. In three
weeks, the campaign contributed Contribution to total annual revenue vs
Flipkart made Indian deal hunters to 13% of the total annual revenue the average for sales promotion events
work for discounts, thereby for the platform, delivering a 28%
instilling a sense of pride in increase in gross merchandise
securing the best deals. Various value.

Theme 4
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WARC Awards for Effectiveness 2024, APAC | Theme 4 – The winning case studies
Gold Silver Bronze
Brand Purpose Channel Pioneer Cultural Impact
An envelope that sealed iTest: Comparing Changing the education

the fate of women apples with androids system to keep girls in
View the case study View the case study school View the case study
Instant Impact Long-term Growth Strategic Thinking
Brewing coffee culture

How can a country
Trapped in tea-drinking India
View the case study View the case study
exist without land? View the case study
Use of data Brand Purpose Channel Pioneer
Democratizing tech to Doing nothing makes

help farmers fight Brand purpose
you unmissable
climate change
View the case study View the case study View the case study

Gold Silver Bronze
Cultural Impact Cultural Impact Customer Experience
Can a cookie help India

#Let Her Grow Re:Store
win the World Cup?
Instant Impact Instant Impact Long-term Growth
Making the best call in Becoming the Beertime is playtime

home loans undisputed leader in IPL
Long-term Growth Strategic Thinking Strategic Thinking
Singapore’s favourite
Long-term growth You’re cooked side trip

Gold Silver Bronze
Brand Purpose Business-to-Business Channel Integration
A journey from good Making money talk Inviting Chinese

to loved travellers to Lai Ba!
Channel Integration Cultural Impact Customer Experience
Rebuilding a more
Reviving the lost wonderful airline
Correct the internet
colours of West Bengal experience
Instant Impact Instant Impact Long-term growth
How un-Australia
delivered records for
McDonald’s coffee How little moments made
retirement big bickies for Arnott’s
Australian lamb

Gold Silver Bronze
Partnerships & Sponsorships Path-to-purchase Strategic Thinking
Domex x Petron Instant

partnership shoppable ads We see you care
Strategic Thinking Strategic Thinking Use of Data
Tet 2022 – The safe

McDiploma The mush detector ticket home

Theme 5
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WARC Awards for Effectiveness 2024, APAC | Theme 5 – Data analysis
2024 vs. 2023 entrant campaigns

Market penetration was the most
common hard metric reported by Hard metrics Soft metrics
campaigns in APAC in 2024, being
2024 2023 2024 2023
reported by 2 in 3 campaigns – Market penetration/ 61%
customer gain 37% 83%
Awareness
unsurprising given the region’s 40%
67%
Sales
56%
position as a fast-growing market. Brand health/ 60%
31% equity measures 49%
Market share
32%
The most common soft metrics 28% Social media, buzz
56%
ROI 34%
reported continue to be awareness, 17%
17% 37%
brand equity and social media buzz. Behavioural change
4%
PR value
22%
Revenue 17% Consumer 29%

5%
participation 29%
Customer loyalty 4%
1% 16%
Search performance
4% 13%
Profit
1%
16%
2% Web traffic
Efficiency gain 19%
4%
2%
Brand-specific 4%
Price measures 8%
0% 20% 40% 60% 80% 0% 25% 50% 75% 100%
Source: WARC AWARDS EFFECTIVENESS 2024 and 2023, APAC
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2024 vs 2023 entrant campaigns (selected objectives)
2024 2023
Overall, campaigns continue to
65%
have a distribution of objectives Awareness 62%
similar to 2023. 61%
Brand building: Build brand equity 59%
Awareness and building brand Sales growth: Increase value/volume 45%

42%
equity continue to be the most
31%
Sales growth: Gain new customers
popular campaign objectives, with 27%
2 in 3 campaigns highlighting these Sales growth: Increase market share 22%

21%
two objectives in the past two 10%
Brand relaunch: Relaunch, reposition
years. 7%
10%
Word of mouth 11%
8%
Traffic & footfall: Web traffic 6%
6%
Brand loyalty 5%
Seasonal, event, promotional tie-in: 6%
Christmas & seasonal activity 8%
0% 20% 40% 60% 80%
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2024 entrant campaigns by region (selected objectives)

APAC North America Europe
65%
Awareness 58%
87%
61%
Awareness is a more common Brand building: Build brand equity 65%
58%
campaign objective for European 45%
Sales growth: Increase value/volume 33%
campaigns when compared with 27%
31%
those running in APAC and North Sales growth: Gain new customers 37%
20%
America.
22%
Sales growth: Increase market share 15%
19%
Campaigns in APAC are most likely 10%
Word of mouth 27%
to focus on sales growth as a key 3%
objective compared to its regional Seasonal, event, promotional tie-in: 6%
5%
Christmas & seasonal activity 9%
counterparts.
8%
Traffic & footfall: Web traffic 20%
3%
5%
Brand launch: extension/variant 3%
18%
4%
Social, political & not-for-profit 4%
10%
0% 20% 40% 60% 80% 100%
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2024 vs. 2023 entrant campaigns (selected strategies)
2024 2023
58%
Informative, educational 39%
Use of information and education
Consumer-generated content, 32%
as creative strategies increased participation 26%
significantly among campaigns in Partnerships 32%

30%
APAC from 2023 to 2024. More
26%
Celebrity
than half of all campaigns used this 27%
strategy in 2024. Music 15%

13%
13%
Consumer-generated content, Emotion 10%
partnerships and celebrity continue 13%
Humour 4%
to be popular strategies in 2024.
13%
Storytelling 12%
Artificial intelligence (Al) as 10%
creative approach 1%
9%
Advocacy 9%
0% 10% 20% 30% 40% 50% 60%
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2024 entrant campaigns by region (selected strategies)
APAC North America Europe
58%
Informative, educational 29%
Creative strategies varied between 26%
32%
regions. Education and Partnerships 46%
36%
participation were more commonly 26%
Celebrity 31%
used by campaigns in APAC than 13%
13%
the other two regions. Emotion 21%
35%
Consumer-generated content, 32%
Campaigns that ran in North participation 3%
17%
America were more likely to use Music 9%

15%
13%
partnership and celebrities than 13%
Storytelling 3%
campaigns that ran in APAC and 14%
13%
Europe. Humour 10%
6%
7%
Campaigns that ran in Europe were Corporate responsibility 13%
11%
more likely to use emotion as a 9%
Advocacy 13%
creative strategy than the other 4%
regions. 0% 20% 40% 60%
Source: WARC AWARDS EFFECTIVENESS 2024
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2024 vs. 2023 entrant campaigns (selected media)
Social media and online video

Media used Lead media
continue to be important parts of 2024 2023 2024 2023
23%
the media mix in APAC, with almost Social media
68% Television & Connected TV
23%
72%
half of campaigns using both as
Outdoor, 51% 17%
Online video
part of their media mix. out-of-home 11% 20%
49% 13%
Out-of-home saw a resurgence in Online video Social media
16%
52%
2024, with the number of Outdoor, 9%
Word of mouth, influencers, 48%
campaigns utilising it as part of the KOLs 48% out-of-home 2%
media mix increasing to 51%. This 34% 6%

Public relations Word of mouth, influencers
2%
is most likely due to brands trying 17%
to capture the attention of Online display

30%
Mobile & apps
5%
24% 4%
audiences with high-impact
26% 4%
placements in the post-pandemic Websites & microsites
24%
Public relations
1%
landscape.
0% 20% 40% 60% 80% 0% 10% 20% 30%
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2024 vs 2023 entrant campaigns

While media budgets in APAC
appear to have increased slightly in Media budgets Campaign duration
2024 vs 2023, the majority of
2024 2023 2024 2023
campaigns continue to have 2%
Over 20 million 4%
3% Over 3 years
budgets of up to 500k. 2%
5%
10 - 20 million
4% 9%
Overall campaign durations 1 - 3 years
5% 8%
continue to be similar to the 5 - 10 million
2%
previous year. Almost 70% of 8% 6 - 12 months
10%
3 - 5 million 13%
3%
campaigns in Asia run for up to 6
14%
months. 1 - 3 million
15% 3 - 6 months
23%
24%
19%
500k - 1 million
11% 46%
Up to 3 months
46% 48%
Up to 500k
59%
8%
2% Real-time
No budget 4%
2%
0% 20% 40% 60% 0% 10% 20% 30% 40% 50%
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2024 entrant campaigns by region
Overall, campaigns that ran in Media budgets Campaign duration

North America had a slightly higher APAC North America Europe APAC North America Europe
media budget and ran for a longer Over 20 million

2%
13%
4%
Over 3 years 5%
period of time than those in APAC 5%
10%
5%
and Europe. 10 - 20 million 11%
9%
4%
1 - 3 years 15%
5%
7%
5 - 10 million 13%
7%
10%
8% 6 - 12 months 16%
3 - 5 million 13%
4% 9%
14% 23%
1 - 3 million 14%
29% 3 - 6 months 24%
18%
19%
500k - 1 million 8%
46%
12%
Up to 3 months 34%
46%
55%
Up to 500k 28%
37%
8%
2% Real-time 5%
No budget
1% 1%
0% 10% 20% 30% 40% 50% 0% 20% 40% 60%
Source: WARC AWARDS EFFECTIVENESS 2024
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Insights from the 2024 North America

WARC Awards for Effectiveness
Insights from the 2024 Europe

WARC Awards landing page WARC Case Study Finder WARC Awards for Effectiveness

David Tiltman Lena Roland Rica Facundo Isabel Cleaver

SVP Content Content Director Managing Editor Senior Researcher
WARC WARC Strategy WARC Asia Research & Advisory
WARC
2nd Floor, 81-87 High Holborn WeWork Suite 638, 6th Floor
London, WC1V 6DF 71 Robinson Rd 666 Third Ave, New York, 10017
United Kingdom Singapore, 068895 United States
enquiries@warc.com asiapacific@warc.com americas@warc.com

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Insights from the APAC regional awards

© Copyright WARC 2024. All rights reserved.

About the WARC Awards for Effectiveness 3

This report features insights and themes from the Takeaways 5

different models of successful strategies in APAC. Theme 5: Data analysis 31

In 2024, the WARC Awards for How it works

© Copyright WARC 2024. All rights reserved. 3

© Copyright WARC 2024. All rights reserved. 4

APAC marketers are Build strategies that enable

Disrupting classic tactics Turn transactions into

© Copyright WARC 2024. All rights reserved. 5

© Copyright WARC 2024. All rights reserved. 6

Joy Santos Kimberlee Wells Suzzane Zhang Thien Thanh Nguyen

© Copyright WARC 2024. All rights reserved. 7

Kartikeya Bhandari Ines Cha Sharon Soh

© Copyright WARC 2024. All rights reserved. 8

Jaslin Goh Nomfundo Msomi Susie Xu Reiko Ogata

© Copyright WARC 2024. All rights reserved. 9

© Copyright WARC 2024. All rights reserved. 10

Putting fame at the heart of the product

© Copyright WARC 2024. All rights reserved. 12

Case study Gold, Channel Pioneer

with the iTest, a campaign increased website visits by

© Copyright WARC 2024. All rights reserved. 13

Sampling in disguise The campaign resulted in an

Starbucks and become the No 1

The promotion was launched as a

© Copyright WARC 2024. All rights reserved. 14

Case study Bronze, Customer Experience

Virgin Australia (VA) was no Among other initiatives, VA

© Copyright WARC 2024. All rights reserved. 15

© Copyright WARC 2024. All rights reserved. 16

Businesses are tackling societal, cultural

© Copyright WARC 2024. All rights reserved. 18

© Copyright WARC 2024. All rights reserved. 19

Ujjivan Small Finance Bank has 3 lakh

Digitally savvy APAC consumers are

© Copyright WARC 2024. All rights reserved. 22

© Copyright WARC 2024. All rights reserved. 23

Sindhuja Rai, CEO, Wavemaker

© Copyright WARC 2024. All rights reserved. 24

Case study Shortlisted, Instant Impact

Increase in visits to Flipkart Y.O.Y.

© Copyright WARC 2024. All rights reserved. 25

Gold Silver Bronze

Brand Purpose Channel Pioneer Cultural Impact

An envelope that sealed iTest: Comparing Changing the education

Instant Impact Long-term Growth Strategic Thinking

Brewing coffee culture

Use of data Brand Purpose Channel Pioneer

Democratizing tech to Doing nothing makes

© Copyright WARC 2024. All rights reserved. 27

Gold Silver Bronze

Cultural Impact Cultural Impact Customer Experience

Can a cookie help India

Instant Impact Instant Impact Long-term Growth

Making the best call in Becoming the Beertime is playtime

Long-term Growth Strategic Thinking Strategic Thinking