PAM DUTHIE

ETSY 2019

ROADMAP
STARTING OUT AND GROWING YOUR
SHOP

VISIT YOUTUBE.COM/PAMDUTHIE FOR MORE INFORMATION

Before getting started
This Road map is not a course or a
tutorial but a guide to show you the
steps to focus on at each stage. If you
dont understand a particular term or
concept then that is a great place to
start your research. Check out my
videos on YouTube as a free starting
resource
 Starting point

Decide on your niche.

What are you planning to sell.
Narrow focus is best -
baby/knitting/papercraft rather
than a mix
Think of your shop name
This is important as this may
be your branding for years to
come
Set up your shop with policies,
about section, banners and
images
Identify inital target keywords
 Baby Shop

Create, photograph and list a

series of listings based on
identified keywords
Start Social Media for your
shop - remember and link to
Etsy
Announce to family, friends
and followers your new shop
Create sections to link similar
items
Join relevant social media
groups - be valuable, dont
spam
Post new listings regularly -
daily if possible
 Growing Up

Check analytics and ranking

and re optimise SEO
Improve photography
Consider international
shipping
Have a regular (interesting)
posting schedule on social
media
Plan in advance for peak sales
times like big holidays and
events
 Successful Shop

Target more competitive

keywords
Deligate, outsource or hire
people - accountants,
photographers, drop shipping
Investigate other selling
venues
Add passive income streams -
pdf, tutorials, courses, affiliate
marketing
Become an expert - interviews,
videos, guest features
 Enjoy

Crafting

Your

Career