Assignment Of Chapter : 5

” Human Resource Planning And Job Analysis “

( basic assignment topics : Mission and Vision statements

of any Pakistani or foreign company AnD It’s
Swot Analysis )

MISSION STATEMENT OF A COMPANY:

A mission statement is a concise summary of the purpose

and goals of an organization, company, or individual. It
typically outlines what the organization does, who it
serves, and what principles guide its actions. Mission
statements are used to communicate the fundamental
objectives and values of the entity to stakeholders,
employees, and the public. They often serve as a guiding
beacon for decision-making and strategy development.

VISION STATEMENT OF A COMPANY:

A vision statement outlines the aspirations and long-term

goals that an organization or individual aims to achieve in
the future. It provides a clear picture of what success looks
like and what the organization hopes to accomplish or
become over time. Unlike a mission statement, which
focuses on the present purpose and actions, a vision
statement is forward-looking and inspirational. It often
describes the desired impact or contribution the
organization wants to make to its stakeholders or society
as a whole. Vision statements are used to motivate and
align stakeholders towards a common goal and to guide
strategic planning and decision-making.

SWOT ANALYSIS OF A COMPANY:

SWOT analysis is a strategic planning tool used to identify

and evaluate the Strengths, Weaknesses, Opportunities,
and Threats involved in a project or in a business venture.

Evaluation of Strengths , weaknesses, opportunities and

threats involves following method:
 Identify Strengths (Internal):
 What are the organization's key strengths or advantages?
 What an organization does better than its competitors?
 What unique resources or capabilities do a company
possess?
 Identify Weaknesses (Internal):
  What aspects of the organization could be improved?
 In which areas does the company lag behind its
competitors?
 What limitations or challenges does the company face
internally?
 Identify Opportunities (External):
 What are the favorable external trends or developments
in the industry or market?
 Are there emerging markets, technologies, or consumer
trends that company could manage to capitalize on?
 Are there any partnerships or alliances that could benefit
the organization?
 Identify Threats (External):
 What external factors could pose a threat to the
company’s business or project?
 Are there new competitors entering the market?
 Are there economic or regulatory changes that could
negatively impact the company’s business?

Analysing mission and vision statement and swot analysis of

a Pakistani Company Philips :

Mission statement of Philips company:

Over 125 years ago, Frederik and Gerald Philips

started a small lightbulb company in Eindhoven.
Little did they realize that it would become a
global force of innovation, committed to
improving billions of lives worldwide. But it did.
Today, Philips is a world leading health technology
company with a vision to make life better for
people through meaningful innovation. Making
good on this promise depends on our passionate,
inspirational, collaborative and diverse team. We
have over 17,000+ brilliant people across 50+
locations, but are always looking for more to join
us in creating a healthier, more connected society
while transforming themselves personally and
professionally. Working at Philips is more than a
job. It’s an experience filled with unexpected
moments that will transform you in lasting and
positive ways. Help us improve the world for the
better while building a career that no one could
have planned for. Even you.

VISION STATEMENT OF PHILIPS COMPANY :

At Philips, we are striving to make the world

healthier and more sustainable through
innovation, with the goal of improving the lives of
3 billion people a year by 2025.

SWOT ANALYSIS OF PHILIPS COMPANY :

Strengths:
1. Brand Reputation: Philips is a globally recognized brand
known for quality and innovation.
2. Product Range: Diverse portfolio including healthcare
equipment, consumer appliances, and lighting solutions.
3. Technological Innovation: Strong R&D capabilities
leading to cutting-edge products.
4. Distribution Network: Established distribution channels
across Pakistan.
5. Customer Loyalty: Strong brand loyalty among
consumers and businesses.
Weaknesses:

1. Price Sensitivity: Products may be perceived as

expensive in a price-sensitive market like Pakistan.
2. Local Competition: Facing competition from local
brands offering cheaper alternatives.
3. Regulatory Challenges: Compliance with local
regulations and certifications can be cumbersome.
4. Infrastructure: Issues related to infrastructure and
logistics in some regions of Pakistan.
5. Market Penetration: Limited market penetration
compared to local competitors in certain product
categories.
Opportunities:
 1. Healthcare Expansion: Growth opportunities in the
healthcare sector with increasing demand for medical
equipment.
2. Rising Disposable income: Growing middle class and
increasing disposable income driving demand for
consumer electronics and appliances.
3. Energy Efficiency: Opportunities in providing energy-
efficient lighting solutions.
4. E-commerce: Rapid growth of e-commerce platforms
expanding reach and accessibility.
5. Technological Advancements: Opportunities in
integrating smart technology into products.

Threats:

1. Economic Instability: Fluctuations in the economy

affecting consumer spending.
2. Political Instability: Political uncertainties impacting
business operations.
3. Competitive Pressure: Intense competition from both
global and local brands.
4. Changing Consumer Preferences: Shifts in consumer
preferences towards cheaper or local alternatives.
5. Supply Chain Disruptions: Vulnerability to supply chain
disruptions and logistics challenges.