KARYLLE RANIT DEPALOBOS.

BSIT2-B
ACTIVITY 1
1. Complementary Color Scheme:
- Company: FedEx
-Focus: FedEx is a multinational delivery services company known for its reliable shipping and
courier services.
- Sample Material: ![FedEx Logo]
(https://about.van.fedex.com/wp-content/uploads/2016/01/fedex-logo-1200x676.png)
The FedEx logo uses a combination of purple and orange, which are complementary colors on
the color wheel. The bold contrast between the two colors makes the logo stand out and reflects
the company’s dynamic and efficient approach to shipping.

- Company: T-Mobile
- Focus: T-Mobile is a telecommunications company providing wireless voice, messaging, and
data services.
- Sample Material: ![T-Mobile Logo]
(https://upload.wikimedia.org/wikipedia/commons/thumb/6/65/T-Mobile_Logo_2014.svg/
1200px-T-Mobile_Logo_2014.svg.png)
T-Mobile’s logo features a combination of magenta and shades of cyan, which are
complementary colors. This color scheme creates a vibrant and energetic impression, aligning
with the company’s focus on innovative and cutting-edge wireless technology.

2. Analogous Color Scheme:

- Company: Spotify
- Focus: Spotify is a digital music streaming service offering access to millions of songs,
podcasts, and videos from artists around the world.
- Sample Material: ![Spotify Logo]
(https://upload.wikimedia.org/wikipedia/commons/thumb/1/19/Spotify_logo_without_text.svg/
1200px-Spotify_logo_without_text.svg.png)
Spotify’s logo primarily uses various shades of green, which are part of an analogous color
scheme. The subtle variations in green create a harmonious and soothing effect, reflecting the
company’s focus on providing a seamless and enjoyable music streaming experience.
 - Company: McDonald’s
- Focus: McDonald’s is a global fast-food chain known for its hamburgers, french fries, and
other fast-food items.
- Sample Material: ![McDonald’s Logo]
(https://upload.wikimedia.org/wikipedia/commons/thumb/3/36/McDonald
%27s_Golden_Arches.svg/1200px-McDonald%27s_Golden_Arches.svg.png)
McDonald’s iconic golden arches logo primarily uses shades of yellow and orange, which
form an analogous color scheme. These warm and inviting colors evoke feelings of happiness
and warmth, aligning with the company’s focus on providing a cheerful and family-friendly
dining experience.

3. Triadic Color Scheme:

- Company: Google
- Focus: Google is a multinational technology company specializing in internet-related services
and products, including search engines, online advertising technologies, cloud computing,
software, and hardware.
- Sample Material: ![Google Logo]
(https://upload.wikimedia.org/wikipedia/commons/thumb/5/53/Google_%22G%22_Logo.svg/
1200px-Google_%22G%22_Logo.svg.png)
Google’s logo features primary colors: red, yellow, and blue, which form a triadic color
scheme. This vibrant combination of colors represents Google’s diverse range of services and its
innovative approach to technology.

- Company: Adobe
- Focus: Adobe is a multinational computer software company known for its creativity and
multimedia software products.
- Sample Material: ![Adobe Logo]
(https://upload.wikimedia.org/wikipedia/commons/thumb/7/7e/Adobe_Systems_logo_and_word
mark_%282013%29.svg/1200px-Adobe_Systems_logo_and_wordmark_%282013%29.svg.png)
Adobe’s logo incorporates a triadic color scheme with the use of red, green, and blue. This
color combination symbolizes the company’s commitment to creativity, innovation, and digital
design solutions.
ACTIVITY 2
A.
1. Clarity: Adjusts the mid-tone contrast in an image, enhancing the definition and detail without
affecting the highlights or shadows excessively.
2. Dehaze: Reduces the haziness or fog in an image, improving visibility and adding clarity to
distant objects or landscapes.
3. Temp: Controls the overall color temperature of an image, allowing you to make it warmer
(more yellow/orange) or cooler (more blue).
4. Vibrance: Enhances the intensity of muted colors in an image while protecting skin tones and
preventing over-saturation.
5. Tint: Adjusts the green-magenta balance in an image, useful for correcting color casts or
adding creative toning effects.
6. Saturation: Controls the overall intensity of colors in an image, increasing or decreasing the
richness and vividness of hues.
7. Highlights: Adjusts the brightness of the brightest areas in an image, helping to recover detail
in overexposed regions or add a matte effect.
8. Contrast: Modifies the difference in brightness between the light and dark areas of an image,
making it appear more dynamic and impactful.
9. Shadows: Adjusts the brightness of the darkest areas in an image, helping to reveal detail in
shadowed regions or create a moody atmosphere.
10. Preset: A predefined set of adjustments applied to an image to achieve a specific look or
style, saving time by providing a starting point for editing.

B. Three adjustments under the “light” option:

1. Exposure
2. Highlights
3. Shadows

C. Two adjustments under the “color” option:

1. Temperature
2. Tint