Jain college of Business Administration Hubballi

Ahalya Plaza, Chitguppi Park, Club Road, Hubballi

(AFFILIATED TO KARNATAKA UNIVERSITY, DHARWAD

RECOGNIZED BY GOVT OF KARNATAKA)

SUBMITED BY

NIKITH SHETTY

U02CX21M0045

BBA VI SEMESTER

INTERNAL GUIDE EXTERNAL GUIDE

Prof. SACHIN

Jain college

Hubballi
THE IMPORTANT OF UNDERSTANDING BRAND IDENTITY

INDUSTRIAL PROFILE

JAIN COLLEGE, HUBBALI Page 2

THE IMPORTANT OF UNDERSTANDING BRAND IDENTITY

INTROUDUCATION ABOUT ICE CREAM

ICE CREAM: Ice cream is a beloved frozen dessert enjoyed by people all
over the world. It is made from a mixture of cream, milk, sugar, and
flavorings, which are churned and frozen to create a smooth and creamy
treat. While the basic ingredients remain the same, there are countless
and customizable dessert.

The origins of ice cream can be traced back centuries, with ancient
civilizations like the Chinese and Persians enjoying early versions of frozen
treats made with ice and fruit juices. However, it wasn't until the 17th
century that ice cream as we know it today began to take shape in Europe,
particularly in Italy and France.

In the 19th century, advancements in refrigeration technology and the

availability of ingredients led to the widespread popularity of ice cream. It
became a staple dessert in many households and a popular treat at social
gatherings and events.

Today, ice cream is enjoyed in various forms, including cones, cups, bars,
sandwiches, and even as toppings for other desserts. It comes in a vast
array of flavors, ranging from traditional favorites like chocolate and vanilla
to more exotic options like matcha green tea and salted caramel.

Ice cream continues to evolve with the introduction of new ingredients,

techniques, and flavour combinations, catering to the diverse tastes and
preferences of consumers worldwide. Whether enjoyed on a hot summer
day or as a comforting treat year-round, ice cream remains a timeless
indulgence cherished by people of all ages.

JAIN COLLEGE, HUBBALI Page 3

THE IMPORTANT OF UNDERSTANDING BRAND IDENTITY
History: While the exact origins of ice cream are debated, its roots
can be traced back thousands of years to ancient civilizations such
as China, Persia, and Rome. However, it wasn't until the Renaissance
and the advent of refrigeration techniques that ice cream as we
know it began to take shape.

Evolution: Over the centuries, ice cream has evolved from a luxury
enjoyed by the elite to a widely accessible treat for all. The industrial
revolution and advancements in technology further democratized
its production, leading to the proliferation of ice cream parlors and
mass-produced varieties.

Varieties: Ice cream comes in countless flavors and forms, ranging

from classic favorites like vanilla and chocolate to innovative
creations such as cookie dough and salted caramel. Additionally,
dietary preferences and health-conscious consumers have spurred
the development of alternative options like sorbet, frozen yogurt,
and vegan ice cream.

Cultural Significance: Ice cream holds a special place in culture,

often associated with celebrations, childhood memories, and
moments of indulgence. Its popularity transcends borders, with
each culture adding its own unique twist to this frozen delight.

Conclusion: Whether enjoyed in a cone on a hot summer day or as

a decadent dessert at a special occasion, ice cream continues to
captivate taste buds and bring joy to people around the world. Its
timeless appeal and endless variety ensure that it remains a
cherished treat for generations to come.

JAIN COLLEGE, HUBBALI Page 4

THE IMPORTANT OF UNDERSTANDING BRAND IDENTITY

The history of ice cream in India dates back to ancient times, although the exact origins are
not well-documented. It is believed that frozen desserts similar to ice cream were enjoyed by
ancient Indian civilizations, particularly during the Mughal era.

During the Mughal period (16th to 18th centuries), rulers and nobility enjoyed a rich and
varied cuisine that included decadent desserts. It is said that the Mughal emperors had a
penchant for chilled desserts, and the royal kitchens likely experimented with frozen treats
made from milk, fruit juices, and aromatic spices.

One notable precursor to modern Indian ice cream is "kulfi," a traditional frozen dessert that
has been enjoyed in the Indian subcontinent for centuries. Kulfi is made by simmering milk
until it thickens, then sweetening and flavoring it with ingredients such as saffron, cardamom,
pistachios, or almonds. The mixture is poured into molds and frozen until solid, resulting in a
dense, creamy texture.

The exact timeline of when ice cream as we know it today became popularized in India is
unclear. However, with the influence of European colonization and globalization, ice cream
became more widely available in India during the colonial period and beyond. Today, ice
cream is a popular dessert enjoyed by people of all ages across India, with a wide variety of
flavors and styles available, ranging from traditional kulfi to modern interpretations
influenced by international trends.

POPICE: experiences the taste of natural flavours

JAIN COLLEGE, HUBBALI Page 5

THE IMPORTANT OF UNDERSTANDING BRAND IDENTITY

Ice cream is a mixture of milk cream sugar and sometimes other ingredients that has been frozen
into a soft creamy delight using special techniques

JAIN COLLEGE, HUBBALI Page 6

THE IMPORTANT OF UNDERSTANDING BRAND IDENTITY

OBJECTIVES OF THE STUDY:

 To study the factors affecting increase or working capital

 To study the company working capital operation
 To know the market acquisition
 To analyes the competitors activity and profit margin through retailers

SCOPE FOR THE STUDY:

 To minimize the investment in inventory to enhance firms profitability

 To maintain adequate inventory for smooth production and selling activities
 TO Create proper branding for existing outlets and convert new outlets for popice
 To find the distribution grp in the market

JAIN COLLEGE, HUBBALI Page 7

THE IMPORTANT OF UNDERSTANDING BRAND IDENTITY

JAIN COLLEGE, HUBBALI Page 8

THE IMPORTANT OF UNDERSTANDING BRAND IDENTITY

JAIN COLLEGE, HUBBALI Page 9