Brand Shares | Umbrella - Historical Owner | Historical | % breakdown

Geography Category Brand Name Company Name (GBO) Data Type 2013 2014 2015 2016 2017 2018
Nigeria Sweet Biscuits Yale Sumal Foods Ltd Retail Value RSP 35.9 33.6 32.8 30.1 27.6 22.9
Nigeria Sweet Biscuits Haansbro Pladis Ltd Retail Value RSP - - - 9.1 10.0 13.2
Nigeria Sweet Biscuits McVitie's Pladis Ltd Retail Value RSP - - - 10.5 10.9 13.1
Nigeria Sweet Biscuits OK Olam International Ltd Retail Value RSP 15.1 14.9 15.4 15.0 14.4 12.2
Nigeria Sweet Biscuits Coasters Newbisco Ltd Retail Value RSP 3.5 5.3 5.9 6.3 6.8 6.9
Nigeria Sweet Biscuits Deli Tiger Brands Ltd Retail Value RSP 9.3 8.9 5.6 7.3 7.1 6.1
Nigeria Sweet Biscuits Nasco Nasco Group (Nigeria) Ltd Retail Value RSP 3.0 2.9 2.9 3.0 3.4 4.4
Nigeria Sweet Biscuits All Sport Olam International Ltd Retail Value RSP 4.5 4.4 4.4 4.3 4.2 3.4
Nigeria Sweet Biscuits Pure Bliss Olam International Ltd Retail Value RSP - - - 0.1 0.9 3.0
Nigeria Sweet Biscuits Parle Parle Products Pvt Ltd Retail Value RSP 0.6 1.1 1.3 1.3 1.5 2.4
Nigeria Sweet Biscuits Igloo Tiger Brands Ltd Retail Value RSP 1.2 1.1 1.0 2.0 2.1 2.4
Nigeria Sweet Biscuits Namune Oxford Cabin Niger Biscuit Co Ltd Retail Value RSP 2.3 2.2 2.3 2.3 2.2 2.1
Nigeria Sweet Biscuits Oxford Cabin Niger Biscuit Co Ltd Retail Value RSP 2.5 2.3 2.4 2.4 2.4 2.0
Nigeria Sweet Biscuits Maryland Burton's Foods Ltd Retail Value RSP 1.2 1.5 1.5 1.3 1.4 1.4
Nigeria Sweet Biscuits Cadbury Mondelez International Inc Retail Value RSP 0.8 0.9 0.9 0.8 0.8 0.8
Nigeria Sweet Biscuits Royal Dansk Campbell Soup Co Retail Value RSP 1.0 1.1 1.0 0.8 0.7 0.5
Nigeria Sweet Biscuits Lyons Burton's Foods Ltd Retail Value RSP 0.4 0.4 0.4 0.3 0.3 0.2
Nigeria Sweet Biscuits Nutro Wafers Britannia Industries Ltd Retail Value RSP - - 0.0 0.1 0.1 0.2
Nigeria Sweet Biscuits Sona Sona Sp zoo Retail Value RSP - - - - 0.0 0.2
Nigeria Sweet Biscuits Oreo Mondelez International Inc Retail Value RSP 0.2 0.2 0.2 0.1 0.1 0.1
Nigeria Sweet Biscuits Fox's 2 Sisters Food Group Ltd Retail Value RSP 0.1 0.1 0.1 0.1 0.1 0.1
Nigeria Sweet Biscuits All Sport OK Foods Nigeria Ltd Retail Value RSP - - - - - -
Nigeria Sweet Biscuits Cadbury Cadbury Plc Retail Value RSP - - - - - -
Nigeria Sweet Biscuits Cadbury Kraft Foods Inc Retail Value RSP - - - - - -
Nigeria Sweet Biscuits Deli Deli Foods Nigeria Ltd Retail Value RSP - - - - - -
Nigeria Sweet Biscuits Fox's Northern Foods Plc Retail Value RSP - - - - - -
Nigeria Sweet Biscuits Haansbro Yildiz Holding AS Retail Value RSP - 8.5 8.8 - - -
Nigeria Sweet Biscuits Haansbro Assudamal Group Retail Value RSP 8.1 - - - - -
Nigeria Sweet Biscuits Igloo Deli Foods Nigeria Ltd Retail Value RSP - - - - - -
Nigeria Sweet Biscuits McVitie's United Biscuits (Holdings) Plc Retail Value RSP 7.1 - - - - -
Nigeria Sweet Biscuits McVitie's Yildiz Holding AS Retail Value RSP - 7.6 10.3 - - -
Nigeria Sweet Biscuits Ok OK Foods Nigeria Ltd Retail Value RSP - - - - - -
Nigeria Sweet Biscuits Oreo Kraft Foods Inc Retail Value RSP - - - - - -
Nigeria Sweet Biscuits Royal Dansk KelsenBisca Group Retail Value RSP - - - - - -
Nigeria Sweet Biscuits Royal Dansk Kelsen Group A/S Retail Value RSP - - - - - -
Nigeria Sweet Biscuits Others Others Retail Value RSP 3.4 3.1 3.0 2.9 2.7 2.4
Nigeria Sweet Biscuits Total Total Retail Value RSP 100.0 100.0 100.0 100.0 100.0 100.0

Research Sources:
Packaged Food: Euromonitor from trade sources/national statistics

Date Exported (GMT): 11/21/2018 3:49:16 PM

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