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Business Strategy

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Business Strategy

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Business Strategy

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STRATEGY Controls

Integration Strategy Vertical-Backward Integration Gain control over Suppliers

Vertical-Forward Integration Gain control over Distributors
Horizontal Integratiion Gain control over Competitors
Intensive Strategy Market Penetration Increase Market Share of present products
Market Development Introduce present products to new geographic location
Product Development improving/modifying present products to increase sales
aphic location
increase sales

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