Professional Documents
Culture Documents
Mba Case Written Format
Mba Case Written Format
C. Internal Environment
C.1 Strengths
C.1.1. Marketing
C.1.2. Production/Operations
C.1.3. Finance
C.1.4. Organization & Management
C.1.5. Human Resources
C.1.6. Research & Development
C.1.7. Information Systems
C.2 Weaknesses
C.2.1. Marketing
C.2.2. Production/Operations
C.2.3. Finance
C.2.4. Organization & Management
C.2.5. Human Resources
C.2.6. Research & Development
C.2.7. Information Systems
D. External Factor Evaluation Matrix
E. Internal Factor Evaluation Matrix
F. Competitive Profile Matrix
G. Assumptions
G.1. General Environment Stability
G.2. Industry Growth Prospects
G.3. Company's Competitive Position
3. Problem Statement supported with evidences
4. Alternative Courses of Action
A. Tows Matrix
B. Internal-External Matrix
C. Grand Strategy Matrix
D. Summary of Strategies
5. Recommended Alternative and Action Plan
A. Quantitative Strategic Planning Matrix
B. Action Plan
C. Financial Projections
C.1. Sales Forecast
C.2. Income Statement Forecast
C.3. Balance Sheet forecast
C.4. Cash Flow forecast