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Government of Jammu & Kashmir
Tourism Departmont
Civil Secrotariat, SrinagarlJammu
Sdl
(Sarmad Hafeezj,IA3
Secretary to the Government
No. TSM/Estt-117/2014-1
Dated 712.2020.
Copy to the:
(Wasookaja)KAS
Additional Secrap theovernment
J&K TOURISM
2
10.4
Incentive for Promotion of Innovation
10.5 JaKTOURISA
SkilI Development Allowance Scheme 14
10.6 (Sector Specific)
Assistance for Research in the Tourism/ 14
10.7 Hospitality Industry
Support to Eco Tourism 14
10.8 Interest subsidy to
eligible Tourism Units 14
10.9 Power tariff
14
10.10 Incentive for
10.11
Information & Communication 14
Convergence of Different Schemes Technology (ICT) 14
10.12 Diesel Generator Set/
Green Energy 15
11.
Proposed Option
11.1
Projects (Proposed projects are only 15
Outsourcing Assets/Projects
of indicative) 15
11.2 Eco-Circuit Projects
15
11.3
11.4
Destination
Lake TourismDevelopment Projects 15
16
11.5 Ropeway Projects
16
11.6 High Class Tented Accommodation 16
11.7 Star
Category Hotels 17
11.8 Skiing Projects
17
11.9 Adventure Activities
18
11.10 Eco Parks
18
11.11 International Institutes
19
11.12 Golf Projects 19
11.13 Health and Welliness 20
12.
Jurisdiction of Courts 20
Annexure 20
Category AA 21
Category B 21
Category C 21
22
3
1 Tourism Scenario
jaK
TOURIS
Tourism is one of the
fastest growing industries in
worldwide has been the world as the
number of tourists
Tourism contributed for registering a
phenomenal growth.
jobs, or 9.9% of total 10.4%' of global Gross Domestic Products (GDP) and 319
India ranked 8h in theemployment, in 2018. million
world in 2017 in terms of
tourism sectors to its GDP2 absolute direct contribution of
travel and
The
Indian tourism and
trilion (USS 91.27 hospitality sector's direct contribution to GDP in 2017,
2028, implying
billion).
This is expected to
reach
was 5.94
a CAGR of 7.23 per cent 12.68 trillion (US$ 194.69 billion)
during in
Tourism is the 3
largest foreign exchange earner2012-28.3
for the
2 country.
Jammu and Kashmir
1. The
Tourism
projected estimates of GSDP for the
Crores. year 2018-19 at current
2 prices is 1.57 Lakh
Tourism sector contributes to
3 The Tourist arrivals in 6.98 per cent of
Jammu & Kashmir's
Jammu & Kashmir GSDP during last three years:
Year
Jammu Kashmir Division
Division Total
2016
2017
12.2 1.3
13.3 13.51
2018 1.2
16.0 14.5
0.83
16.8
4 Jammu & Kashmir is
endowed with in millions)
several shrines. Besides its topographic diversity, pristine natural
religious
adventure tourism natural beauty, Jammu & beauty and
opportunities in the form of Kashmir also offers
angling, rafting, trekking, skiing, many
5 mountaineering
The policy envisages a
and rock
climbing. paragliding, camping,
dynamic long-term approach to achieve true
tourism sector in Jammu & Kashmir.
and necessary regulatory This policy growth potential of the
reforms that will help proposes initiative, attractive incentives
through efficient management and ensure large scale
investment support
private partnerships.
3 Vision
To make tourism in Jammu and Kashmir
Jammu and Kashmir as a an
enriching
leading
increasing the livelihood all-season tourism experience
destination
for the tourists and
position
of the
opportunities for people of Jammu & Kashmir. country and thereby
Mission
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To make Jammu & Kashmir a destination that is natural in its environment, global in
standards, moden in outlook, traditional in hospitality, entertaining in experience and thrilling
in adventure.
Goals
Department of Tourism, through implementation of this policy aims to achieve the below
targets:
1. To become most preferred all-season tourist destination for domestic and foreign tourists
in India by 2025.
2 To achieve Compounded Annual Growth Rate (CAGR) of 8% for domestic and 5% for
foreign tourist arival over the next 5 years by 2025 and CAGR of 10% for domestic and
7% for foreign tourist arrival over the next 10 years by 2035.
3. To attract average investment target of R2,000 Crore per year for next 5 years.
4 To generate employment of approximately 50,000 people per year.
5. To impart training to 4,000 tourism service providers over the next ten years.
6. To promote all kinds of tourism across Jammu & Kashmir.
7. To promote city-wise events and festivals with a pre-defined calendar and promoting the
same at national and international level.
6 Policy Period
This policy will remain in force for 10 years from the date of its issuance and projects started/
established/ expanded operationally during such period will qualify for benefits/ exemption
concessions under the provision of this Policy. However, tourism projects
established
expanded before the issuance of this policy will be dealt with as per provisions of the then
policy, if in vogue.
5
J4K TOURIS
6
j4K TOURISM
1. An integrated branding approach will be adopted by the Department to promote Jammu &
Kashmir as a leading tourist destination. The Department will launch its marketing
to boost tourist inflow and
campaign with new marketing punchline, colour and theme
better outreach.
2. Government of Jammu and Kashmir shall also consider the constitution of a Tourism
Promotion Board for advising on policy framework and tourism promotion
3. The Department, with the assistance of branding agency, will conduct promotional activities
various
through conferences, road shows, fairs, festivals and develop ad films on the
tourism products and services.
4. he Department, with assistance of branding agency, will improve Jammu & Kashmir's
image through strategic advertisement campaigns, pre-plan its content calendar for social
media and ensure maximum use of social media viz-a-viz Linkedln, YouTube, Facebook,
Instagram, Twitter and other social media handles for tourism publicity.
5. The ad content and publicity calendar will be disseminated across all advertising and
media platforms through aggressive media campaigns.
6. The Department will ensure the presence of Jammu & Kashmir Tourism in international
and national tourism events/ marts, road shows & expos.
7. The Department will set up a Jammu & Kashmir Tourism database repository, publish an
annual status report and organize annual tourism outlook conference.
8. Tourism mobile application and social media touch points will be revived to serve as one-
stop-solution for all destination information.
9. The Department will engage with the online booking partners to provide special packages
for attracting domestic and international tourists to ensure tourism inflow throughout the
year
10. The Department will set up four digits 24x7 tourism helpline number to provide instant help
to tourists.
11. The Department will liaise with the mobile operators to ensure good connectivity for all
tourism destinations in the Jammu& Kashmir especially in the far-flung areas.
12. The department in collaboration with Universities/Institutes of Jammu and Kashmir will
conduct market research and survey on different aspect & dynamics of tourism sector in
Jammu and Kashmir. There will be a mechanism to collect and manage data which
includes total tourist footfall in Jammu and Kashmir, distribution of tourist footfall from
different states, recent trends in taunat footfall which will provide suitable database for
proper planning and implementation of tourism programmes & activities.
13. The tourism department will ensure safety and security of tourists by deploying tourist
police in adequate numbers at Tourist places, life guards/ SDRF at rivers/ lakes along with
equipment and having dedicated helpline with toll free numbers for tourists' facilitation. The
tourist police personnel along with local police personal dealing with tourist will be trained
through sensitization programmes to ensure cordial behaviour with tourists and better
facilitation.
14. The Department will assess and regulate the annual number of tourists according to the
carrying capacity and eco sensitivity of tourism destinations.
S
calendar year, for the publicity of events of Jammu & Kashmir.
The Department will provide the financial assistance for organizing traditional fairs and
festivals.
The Department will promote tribal tourism by highlighting nomad tourism circuits and
incentivizing home stays in such areas.
10
J4K TMUMY
Tourism Project will mean a tourism
project approved by the Department of Tourísm,
Govemment of Jammu & Kashmir or
by the Ministry of Tourism, Government of India.
Following definitions would be applicable this policy:
for
1. New Tourism Unit: A New Tourism Unit means a
Tourism Unit which is set up and
commences commercial operations
2
during the operative period of this policy.
Commercial Operations: The date of start of commercial operations of Tourism Unit will
mean the date which
on the unit actually starts such Commercial Operations for which the
unit has been
registered with the Department of Tourism or any other concerned Authority
3. Eligible Tourism Unit: New Toursm Unit or Existing Tourism Unit undergoing substantial
expansion during the operative period of this policy would be consídered as Eligíble
Tourism Unit.
4. Existing Tourism
Unit Existing Tourism Unit taking up
and Kashmir Industrial Promotion
expansion as per the Jammu
Policy, 2020.
5. Tourism Unit: Tourism Unit means a
legal entity under the relevant law, engaged or to be
engaged in providing any service related to travel and tourism. Following units would be
considered as Tourism Units':
Hotel: A Hotel will have to confom to all existing laws and regulations and will have a
minimum accommodation as following:
Category Area Min No. of Min No. of Min Investment
Rooms Beds (In )
12 B
C
20
15
40 7 Crore
30 5 Crore
1
JaK TOURN
providing any service related to travel and tourism including Travel
Operators, Ticketing Agents & Tourist Guide or any service provider as Agents,
Tour
the Tourism Department. designated by
V. Theme Park: It should be based on a single or series of themes piece to the
on a of land
measuring at least 5 acres with a minimum investment of 30 Crores pertaining
COst of equipment alone. It may have amusement rides, water slides, restaurants,
shopping area, activity area and theme areas. It is, however, not mandatory to have all
these features.
Vil. Adventure
Tourism Projects: Adventure sports should have
requisite infrastructure,
equipment and trained staff, along with appropriate safety and rescue
provide tourists with an opportunity to undertake
set-up, that would
permissible adventure activities like
mountaineering, river rafting etc with a minimum investment of R 2 Crores. All requisite
permissions from various competent/ regulatory authorities and
insurance cover will have to be obtained before the comprehensive
vii. Convention Centre: A covered activity.
pillar-less, air-conditioned hall, with a minimum carpet
area of 5000 Sq. Ft, that
provides adequate space for meetings, conventions/
conferences and exhibitions, and can accommodate minimum 500
of time. persons atone point
ix. Wellness Tourism Unit: A unit engaged in
developing (Ayurveda, Yoga &
Unani, Siddha and Homeopathy) wellness centres with minimum 20 rooms Naturopathy,
and minimum
investment of 1 Crore.
Sound and Light Show/ Laser Show: Minimum
investment in the equipment cost to
the tune of 5 crore.
XI. Aerial Ropeways: As defined in "The Jammu and
Kashmir Aerial Ropeways Act, 2002"
and will also include any
transport mode that have cables and exclusively used for
transporting tourists from one point to another point. The cable may be driven or passive,
and items may be moved by
pulling, sliding, sailing or by drives. The use of pulleys and
balancing of loads moving up and down are the elements of ropeways. The types of
ropeways are as following:
1. Mono-cable Detachable Gondolas (MDG)
2. Bi-cable (2S) &Tri-cable (3S) Gondolas lifts
3. Pulsed Movement Gondolas
Agrial Ropeway
4. Detachable Chairlift
5. Fixed grip chairlifts
6. Tele mix: combined detachable chairlift and gondolalift
7. Aerial Tramways
8. Funicular railroads
9 Sky Bus
12
jaK TOURISM
In of units/
case projects falling in B and C Category areas, and not covered under the
inçentives provided under Jammu and Kashmir Industrial Promotion Policy, 2020, the same
shall be considered for sanction of incentives at 15 % of the eligible capital investment
Subject to a maximum limit to be decided by the Tourism department as per the procedure
laid down in the relevant guidelines to be issued by the Tourism department.
Note:
Single unit wll not be granted capital investment subsidy under more than one policy and a
unit eligible for incentives under Jammu and
Kashmir Investment Promotion Policy, 2020,
shall in no case be considered for
incentives under Jammu and Kashmir Tourism Policy,
2020.
Capital investment subsidy will be granted post the successful start of commercial
operations of the eligible Tourism Units.
Maximum targets per year/ annual targets to be fixed by tourism department as per need
assessment and availability of funds.
This subsidy will be provided to the unit, which gives an undertaking to the effect that al
such trained workers will continue to be
of at- least 3 years. An amount
employed by them after their training for a period
equal to 50% of the actual cost of training with an upper
ceiling limit of 10,000/- per trainee will be reimbursed, subject to a maximum of 50,000
per unit for one training Programme in a single year with an upper ceiling of 20 units per
year. 30% subsidy will be released after completion of the training and remaining 70% will
be released after
employment of 3 years of the trained persons after successful
completion of training.
Training to tourist guides from local areas with one-time stipend of 5,000 registered with
the Department. The reimbursement will be limited to
a single year and no
training for 400 service providers for
repeat training is aliowed for the same individual.
Tourism courses would include courses for
personnel working in hotels, resorts, wellness
centres, cottages, tented accommodation, transportation booking, marketing, tourist
guide, ticketing and any other related course as notified by the Jammu & Kashmir
Government from time to time.
The existing staff of tourism department will
be trained to build their capacity for
specific
jobs under the skill development allowance for enhancing their
performance.
Third party skill assessment of trainees after completion of course will be a condition for
the reimbursement of course fees.
14
The Jammu & Kashmir Government wll duly facilitate and support international and
national level
conferences, exhibitions and other events In Jammu & for the
promotion of the usage of ICT in the tourism sector. Financial assistanceKashmir
for conducting
Such conferences/ events will be
provided to the maximum limit of ? 5 lakh per event to
max 5 events per year, as may be approved by the Tourism Department.
he tourist service provider providing audiol video guide will be eligible for one-time
assistance up to 25% of the cost of procuring the equipment/ content creation or R 2 Lakh,
whichever is less. Incentive can be availed for two units per year during the operative
period of the policy.
10.11 Convergence of Different Schemes
Convergence among different schemes of Government Department including Rural
pevelopment Department, Forest, R&B, Transport, Lakes & Waterways
Development
Authority, Tourism Development Authority etc to synergise them for development of
infrastructure and other facilities at various tourism
destinations.
10.12 Diesel Generator Set/ Green
As per the relevant
Energy Option
provision of the Jammu and Kashmir Industrial Promotion
Policy, 2020.
11. Proposed Projects (Proposed projects are only indicative)
11.1Outsourcing of Assets/Projects
Tourism Department and
its corporations will identify the properties to be outsourced
to any mechanism as deemed or put
11.2 Eco-Circuit Projects
appropriate by the Government/board of Directors
The Department will develop Eco-Circuit projects in Jammu & Kashmir with the active
participation of the private sector.
The list of the projects is tabled below:
15
ak TOURIS
11.3
Destination Development Projects
promote
the
the
unexplored tourist destination of the Jammu & Kashmir, the Department with
private sector participation will
prepare destination tourism development plans.
Suggested destination for the
projects; to be notified separately, will have amenities like
residential cottages, hospital, school,
shopping area, parking, cobbled streets/path,
movement through electrical vehicles, parks, club, entertainment centres etc.
11.4 Lake Tourism
The Department in collaboration with the Boards/ Agencies intends to develop beautiful lakes
inJammu & Kashmir with active
participation of the private sector to give boost to the local
economy and overall upliftment of the
The list of lakes is as
area.
under
S.
No. District Lake
16
Jak ToURISM
17
J a k ToURISM
18
) Jai Valley, Bhaderwah
c) Baglihar Dam
d) Lal Draman
e) Chinta Valley
)PulDoda
g) Badarwah
Adventure activities
| 7. Kishtwar: Snow Bound
Water Based activities
Thakrai, Gulabgarh, Dul-Hasti
Dam Rock climbing, Zipline, Trekking,
8. Ramban/ Udhampur water sports
Camping, Cycling,
Patnitop, Sanasar, Mansar, Jug activities
Dhar, Pancheri
Kishtwar, Rajouri, Poonch, Mountaineering Expedition
9
Bhaderwah
Patnitop, Ramban, Rajouri, Trekking
10 Poonch, Kishtwar
11 Reasi: Paragliding
a) Dhanwa Sallon
Water Sports
b) Seri
c) Salal Dam/ Thanpal
d) Bukkal Bridge
e) Baradri / Dera - Baba
20
Annexure
CategoryA
Categorization for Incentives
(Highly Commercialized)
No Tourist Spot District
1
Gulmarg Baramulla
Pahalgam Anantnag
Sonamarg Ganderbal
Patnitop Udhampur
Katra Town (Municipal Limit) Reasi
Srinagar (Municipal Limit)_ Srinagar
Jammu(Municipal Limit) Jammu
Category B
(Less Commercialized)
22
jak TOURIsa
Tourism Department
Name: Sarmad Hafeez, 1AS
Designation Secretary.to the Government
Email:- jksecytourism@gmail.com
Phone: +91-191-2542922(0), 2564386(FE)
Website: http://www.jktourism.jk.gov.in/
23