I

Executive Summary

21st Century Café is an attentive and valuable

enterprise and provides a friendly, comfortable atmosphere

where the customer can receive quality food, service and

entertainment at a reasonable price. The coffee house will

offer a variety of choices to the customers.

The interior design of the building will focus on

projecting a fun and relaxing atmosphere with a lot of art

decoration. 21st Century Café will be divided into different

areas. Some will have tables and chairs, and some are will

have a crib with small tables and pillows. A television will

be installed for entertainment such as movies and a Wi-Fi

for people who like to surf the net.

The advertising and promotion will take a number of

avenues. First, flyers will be distributed in the

neighborhood. Ads will be display on local newspaper and be

advertise on local radio station.

21st Century Café will be a sole proprietorship type of

business. It is located at Mabini Street, Kalibo, Aklan. The

building has substantial parking. The site shares Shakey’s

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Pizza Parlor, Goldilocks Bakeshop, Dolce Baker Bakeshop and

7-Eleven.

The business started with the amount of Php.

10,000,000.00 capital. Within 5 years, the business was able

to raise its sales to Php. 10,630,385.01, making the

business earn the profit of Php. 630,385.01.