KPIs CHEAT SHEET
by Nicolas Boucher
Accounting KPIs
Return on Equity
Measures how much profit a
company generates with the
money shareholders have invested
Net Income / Total Equity
Gross Profit Margin
Measures the percentage of
revenue that is left over after
deducting the cost of goods sold
(Revenue - Cost of Goods Sold)
/ Revenue
Cash Burn Rate
Net Cash spent by a company in a
Cash KPIs
specific time frame
Cash Spent (monthly average) -
Cash Received (monthly average)
Days of Inventory
Outstanding
Average number of days that a
company holds inventory for
before turning it into sales
Average Inventory / Yearly Cost Of
Goods Solds (COGS) x 365 days
Revenue Growth
Measures the increase in revenue
CEO KPIs
from one period to another
(Current period revenue - Previous
period revenue) / Previous period
revenue
Market
Expansion
Measures the company's success
in expanding into new markets or
segments
Revenue from New Markets /
Total Revenue
Customer Churn Rate
SaaS KPIs
Percentage of customers lost in a
given time frame
Customers lost / Total
Customers
Runway
Time that a startup has before they
run out of finances
Current Cash Balance / Burn
Rate
Return on
Investors KPIs
Investment
How much money you made
compared to your investment
Income from asset / Asset invested
Share Buyback
Ratio
Reflects commitment to returning
capital to shareholders and increasing
the value of remaining shares
Total Shares bought back / Total
Marketcap
Accounts Receivable
Accounts
Working Capital Ratio Debt-to-Equity Ratio
Turnover Payable Turnover
Measures a company's ability to Measures the proportion of a Measures how quickly a company Measures how quickly a company
meet its short-term financial company's financing that comes collects outstanding debts from pays its suppliers
obligations from debt versus equity customers
Current Assets / Current Liabilities Total Debt / Total Equity Net Credit Sales / Average Total Supplier Purchases /
Accounts Receivable Average Accounts Payable
Invoice Processing
Net Profit Margin Time Fixed Asset Turnover Inventory Turnover
Measures the percentage of revenue Measures how efficiently Measures how effectively a Measures the number of times
that is left over after deducting all accounting is at processing company uses its fixed assets to inventory is sold and replaced
expenses, including taxes invoices generate sales during a period
Net Income / Revenue Total invoices processed / Total Revenue / Net Fixed Assets Cost of Goods Sold / Average
time spent on invoice processing Inventory
Average Days
Delinquent Operating Cash Flow Free Cash Flow Overdues Ratio
Measure the average number of Money generated by daily Expands on the OCF concept by Measures your effectiveness of
days that payments are overdue or operations also excluding interest payments collecting cash and the quality of
delinquent beyond the agreed and including asset purchases your receivables
payment terms
Net Income + Non-Cash Expenses – OCF + Interest Payments - Overdues / Total Receivables
Days Sales Outstanding (DSO) - Best Increase in Working Capital
Possible Days Sales Outstanding (BPDSO) Asset Purchase
Days Sales Days Payables Cash Conversion Cash Reserves in
Outstanding Outstanding Cycle Days
Measures how much profit a Average number of days that it Days to convert inventory into cash Measures of how long your
company generates with the takes a company to pay its flows from sales organisation could survive if cash
money shareholders have invested suppliers dried up tomorrow
Average Account Payables / Yearly DIO+DSO−DPO Cash Reserves / Average Daily
Average Account Receivables / Cost Of Goods Solds (COGS) x 365
Annual Sales x 365 days days Expenses
Employee
Market Share Productivity Innovation Index Brand Equity
by Nicolas Boucher
Measures the company's portion of Assesses the company's ability to Measures the perceived value and
Measurers the overall productivity
the total market sales within its foster innovation and drive new strength of the company's brand
industry and efficiency of the workforce product development in the marketplace.
Total Sales of the Company / Total Productive Hours / Total Revenue derived from New Brand Awareness × Brand
Total Sales of the Market Worked Hours Products / Total Revenue Perception × Brand Loyalty
Sustainability Employee Employee
Metrics Engagement Turnover Cash Flow
Measures the company's progress in Measures the level of employee Measures the rate at which employees Measures the cash inflows and
achieving sustainability goals, such as , satisfaction and commitment to are leaving the company outflows of the company during a
improving energy efficiency, or the company given period
implementing sustainable practices. (Number of Employees who left
Employee Engagement Score based during the period / Average Operating Cash Flow +
Sustainability Goals Achieved on the average of responses of an Number of Employees during the Investing Cash Flow +
/ Total Sustainability Goals employee survey period) x 100 Financing Cash Flow
New Buyer Growth Lifetime Value Customer Average Revenue
Rate Acquisition Costs Per User
Speed at which you gain new Revenue from a customer over the Amount of money a company
customers over defined periods of Average revenue generated per
retention time period spends to get a new customer customer
time
(New buyers this month - New buyers Customer Value * Average Cost of Sales and Marketing / Total revenue / Total number
last month) / New buyers last month Customer Lifespan Number of New Customers Acquired of customers
Monthly Recurring Total Addressable
ARR Per FTE SaaS Quick Ratio Revenue Market
Measures how efficient the Market size of a product/service in
company is at generating revenue Compares revenue added (new Monthly revenue from customers
value that the company can
per employee business) vs revenue lost (churn) with a subscription achieve
(New MRRt + Expansion MRRt) / Number of customers * Annual Contract Value per client
ARR / FTE (Churned MRRt + Contraction MRRt) Average billed amount * Number of potential clients
Price-to-Earnings
Dividend Payout Ratio Earnings per Share Dividend Yield
Ratio
Provides insights into the
company's dividend sustainability Company's profitability on a per- Price of a company's shares Return on investment from
and potential for future payouts share basis relative to its earnings dividends
Dividend / Net income Net Income / Average number Market Price per Share / Annual Dividend per Share /
of outstanding shares Earnings per Share Market Price per Share
Current Ratio Quick Ratio Gross Margin Ratio NetPromoter Score
Company's ability to pay its Company's ability to pay its Measures customer satisfaction
current liabilities with current Measures the profitability of a
current liabilities with quick assets company's products or services and loyalty
assets
Current Assets / Current (Current Assets - Inventories) / (Revenue - Cost of Goods Sold) % of Promoters - % of
Liabilities Current Liabilities / Revenue Detractors