DATA ANALYTICS

(MARKETING ANALYTICS)

Intoduction to Marketing Analytics

Role Of Data in Marketing
What is Data Visualisation
Use Cases

Introduction to Tableau
Connect Data to Tableau
Converting Data into Pie Charts, Bar Charts, Histograms and more
Color Coding & Text Labels
Auto Calculations: Running Total, Sum, Average and more
Building Data Driven Analytics Dashboard

Analyzing Data In Tableau

Analysing Charts: Pie Chart, Bars, Area & Lines
Data Filteration
Arithmetic: Adding Number Fields Together
Aggregates: Calculating Totals, Average, Maximum, Minimum & More
DATA ANALYTICS
(MARKETING ANALYTICS)

Intoduction to Power Bi
What is Power Bi?
Understanding Power Bi Compatibility
Understanding Compatible Data Types
Used Cases of Power Bi
Diving into Business Intelligence

Transforming Data in Power Bi

Data Cleaning, Processing & Alteration
Establishing Relationships, Cardinality Among Datasets
Understanding Data View & Modal View
Calculations and Changing Data Types

Analyzing Data In Power Bi

Analysing Charts: Pie Chart, Bars, Area & Lines
Data Filteration
Arithmetic: Adding Number Fields Together
Aggregates: Calculating Totals, Average, Maximum, Minimum & More

Building Professional Dashboards

Learning Canvas Styling
Customising Elements: Colours, Text, Alignment, Fonts, Sizing and much
more
Using Filters, Slicers & Text Labels
Project Delivery
OTT
ADVERTISING
OTT Advertising
Introduction to OTT Ads

How OTT Ads are Delivered

How OTT Platforms Work

How to Buy OTT Ads

Types of Streaming Devices

Process to Set-up Adson Hotstar & Voot

MICROSOFT
EXCEL
Getting Started
Formatting Excel Sheets

Creating SpreadSheets

Excel Sheets vs Google Sheets

Using Formulas

Data Filtering

Data Processing

Collaborating on Excel
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