Education where you

graduate with a job

and not just a degree or a certificate!
 About Kraftshala

Kraftshala makes India’s most loved marketing & sales training programs with an Advocacy Score of 95%.

We believe that education becomes a lot more fruitful, and a lot more fun, when you get kickass practitioners, the real experts, to
train emerging talent. Our programs are built on frameworks and examples from the best in the industry and they are consistently
updated with the latest, cutting-edge tools & learnings from the field.

This is why S&M professionals from India’s top consumer companies (like Unilever, P&G, Nestlé, Yum! Brands etc) as well as
students currently studying in the best business schools of the country (major IIMs, ISB, FMS, XLRI, SP Jain, IIFT, etc.)
find value in our programs.

We are a team that is gunning to bring transformative changes to India’s higher education ecosystem.

Welcome to the ride!

 Our Investors / Advisors

NANDU NANDKISHORE PALLAV JAIN SARFARAZ KHIMANI PHANINDRA SAMA

Former Fortune 100 CEO Ex-Co-CEO at Performics India Ex-Co-CEO at Performics India Co-Founder / CEO at Redbus
Ex-Head of Asia, Oceania, Africa MBA from IIM Ahmedabad MBA from IIM Calcutta Early-stage investor in
for Nestlé & Global CEO for Batch of 2007 Batch of 2009 Unacademy, Innovacer
Nestlé Nutrition

AMIT KUMAR AGARWAL, SUJAYATH ALI NISHIT SHAH

SAURABH GARG, AKHIL GUPTA Co-Founder at ShupUp and Voonik Director of Product Management, Google

Co-Founders at Nobroker.com
 A glimpse of some brilliant companies who’ve hired
1700+ Marketing Launchpad students for Full time roles with
CTC of 4.5-9.2L in last 24 months..

World’s biggest
agencies

India’s Loved
Brands
Students from top
B-Schools that we’ve
taught marketing to..

Nakul Kumar Sristi Gupta

Some of our past alumni Co-Founder & COO, Cashify Brand Manager @ Marico

from
Shalini Lahiri Kshitiz Gupta
Professional Category Manager, Beauty @ Tata Cliq Brand Marketing @ Coursera
Brand Management
Diptimaya Sarangi Vanshul Arora
In the Digital Age Business Development (Brand Ads) @ Flipkart Brand Manager @ ITC Foods

Some of the companies

that we’ve been the
training partners for..
 A note from the Kraftshala Alumni:
A lot of you reach out to us on Linkedin or Instagram.
The more the questions, the more we like it.

Because it shows you are putting in an effort

And this effort will eventually ensure that Kraftshala students keep impressing recruiters
And so, we want you to know that the ones who succeed at Kraftshala
Are the ones who are curious..
The ones who are willing to go above and beyond..
The ones who are ready to challenge the status quo..

So go on, know everything that there is to know about Kraftshala.

Check out the Placement Reports on Kraftshala’s Instagram Channel,
Connect with Us, the Alumni on Linkedin,
Hear our Stories on Youtube and a lot more!

Be sure that you can put in the work, because The Marketing Launchpad requires effort.
And some incredible results follow post that!
 This is some of us..
And 1,700+ more of us are out there to help you..
 The Marketing Launchpad is the Future of Education
Practical. Personalised. Performance-Driven

Practical Personalised Performance - Driven

Built with 100% industry expertise,
0% fluff. Course designed &
delivered 100% by industry’s top
practitioners.
Coaching 50 people together doesn't
help. At Kraftshala, you get
feedback in smaller groups on your
work to build your individual
strengths.
This is a job-linked program.
If your job < 4.5L, we refund
your fee with a deduction.

Placement reports published from Day 1 -

Check them out from the above link!
Here’s how we get you cracking
Functional Training
Here is our learning methodology:
● 70% through hands-on projects that you work on in groups
● 20% through mentorship and coaching from expert practitioners
● 10% through online lectures on digital marketing examples, frameworks & concepts from top marketing
experts and business leaders

Behavioural Training
Having worked with 1,000’s of students we know that functional knowledge can land you the job,
but behavioural skills will make your career. This is thus, a core aspect of your training.

Placement Drive + Finishing School/Internships

You will start sitting for job opportunities that are floated as part of the placement drive. During this period, you
will also be a part of the finishing school and attempt additional refresher sessions / projects / assessments to get
better prepared and ace your interviews and jobs.

Final placements
Full-time Marketing job offers with a CTC of ₹4.5-9.2L.
We are so confident of the outcomes that if your job < 4.5L, you get a 60% refund!
Here are some of our trainers and experts!

...and a range of external experts!

 Placements
A placement process that has delivered excellent talent to the 1000-crore brands as well as the starry eyed
startups, the big daddy agencies as well as the upcoming ingenious ones.

A process that has been fine tuned across years and delivered jobs >=4.5L for 1,700+ students.
If the job < 4.5L, we refund your fee with a deduction. And so our incentives are aligned to getting you placed
in fantastic marketing roles such as:

Digital Marketing
Performance Marketing Analyst | Digital Marketing Analyst | Marketing Associate | Category Management |
Account Manager | SEO Analyst | Ecommerce Analyst | Growth Marketing

Content Writing & Social Media Marketing

Social Media Specialist | Copywriter | Creative Writing & Content Marketing | Influencer Marketing Specialist
/ Manager | Creative Strategist

Placement reports published from Day 1 -

Check them out from the above link!
 We publish all our placement results
online
1700+ students placed. All placements in roles with CTC >= 4.5 lakhs

Batches 1&2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
→
Students
Placed %
100% 100% 100% 98% 96% 96% 99% 98% 94% 94% 96% 93.5% 92.5% 90.2% 92%

No. of
Recruiters
12 18 22 22 48 31 64 52 53 55 50 41 34 34 21

Highest Salary
Offered
6.5 L 8.2 L 6.5 L 6.5 L 8L 8L 9.2 L 6.6L 8L 6L 9.2L 6L 6L 6L 6L

% of Direct
Offers 40% 62% 62% 55% 47% 43% 51% 60% 59% 45% 41% 60% 53%

Average CTC 5 LPA

Other students are still in the placement process and attending refresher sessions
*Updated as of May 2024
All placement processes are run by Kraftshala.
We dont ask you to fetch the jobs yourselves.
All of these are full time jobs, not side-projects or freelancing gigs
Some questions that we get about placements
Why do top companies keep coming back to hire from Kraftshala?
How does Kraftshala get so many students placed at top companies?
Why do companies pay above market standards to Kraftshala students?
How does a fresher / person with no marketing experience get a CTC of 4.5L or more?

Here’s how it happens >>

 ● 200+ Hours with Experts
(~3 hours every day learning and getting feedback from experts who’ve
succeeded in roles that you will get into)

Reason 1 - ● 300+ Hours on Actual Brand / Growth Problems (you

work on exercises / projects + get feedback on it)

Practicality ● 140+ Hours on Human Skills Coaches

of The Marketing (Functional skills will get you the job, but Human Skills is what will truly make
Launchpad you successful at it)

● 50+ Hours on Excel Skills

(these is not some generic excel content, but you learn and use excel in context
of the marketing problems that you will solve in your job)
 ● 10 Hour Days, every day
(You push your limits which you didn't even know existed - words from alumni)

● A Million Tests and Interviews

Reason 2 - (Might seem like school, but a thousand times better - words from alumni)

Intensity ● Holding yourself accountable

(I learnt to focus, to ask questions, to actually enjoy the process of learning - words
of The Marketing from alumni)
Launchpad
● Form Deep Connections
(The tougher the problems, the harder we laughed and stronger we bonded - words
from alumni)
 Who Should Apply?
Anyone who is keen to
kickstart their marketing career.
No prior marketing experience needed.
 Admissions Process
The programs help you graduate with a job and not just a certificate.
Thus, the screening process is a mandatory step to ensure we enroll folks who can derive value from the program.

Step 1
Apply to Kraftshala
Fill up the application form and get your process started.

Step 2 - You have to do 2 things after application submission

Free screening test : 60 mins and 3 attempts. Warm up with the practice test
Take the screening test, which evaluates you on your logical ability and decision making. It helps us understand your candidature and recommend the best
course for you. If you give the first attempt within 3 days, you will also be evaluated for the scholarship of Rs 30,000.

Career Chat
You can also speak to the Admission Team at this stage to get your doubts clarified and also to know more about the program and its placements

Step 3
Final offer and Enrollment to move towards marketing job of 4.5L or more
Within 3-4 working days, you will get your results. And if accepted, you can complete the payment formalities and enroll and
start your journey towards a fantastic career!
 How Much Does it Cost?
We believe in making education performance-driven. Hence, this is a job-linked Digital
Marketing program. If the job < 4.5L, you get a 60% Refund
This puts us on the same team as our students.
The better you do, the better we do.

Prepaid Fee: ₹120,000 Upfront or EMI Starting ₹7,198/ month

You can pay the fee ₹120,000/- fee (Plus GST @18%) upfront. This fee is 60% refundable if you don't get
placed at 4.5L or more within 15 months of program completion.

Kraftshala ChangeMakers Scholarships

of upto Rs. 30,000 are available. This will be rolled out based on your performance in first attempt of the
Screening test, if given with 3 days from your application submission

All amounts can be facilitated through our EMI partners

*All payments and refunds will be based on the terms and conditions
 We know this is a crucial step for you
and we have a simple chart to make the decision easy.
(next page)
 You can go for either
FULL TIME - 16 weeks
PART TIME - 7 months
Summary of the 16 weeks
for the Digital Marketing
Launchpad - FULL TIME
Daily Schedule-
FULL TIME
Summary of the 7 months
for the Digital Marketing
Launchpad - PART TIME
Weekend Schedule-
PART TIME
Path to Marketing
leadership for people with
the Digital Marketing
Specialization
 Want to hear more?
Here are some heartfelt stories from our alumni!

Kraftshala MLP Alumni Stories

For more stories, do follow us on instagram @kraftshala :)
They make us proud :)
 In case you are more interested in content
writing and social media, you can also check
our
Content Writing and Social Media Launchpad
In case you need any more details about marketing careers,
the program, the admission process or anything else,
feel free to get in touch with us.

Email: contact@kraftshala.com

Happy Learning :)