Pay After

Placement

100% Placement Guarantee

Program With Certification In
Digital Marketing
Take your career to a new level with Digital Marketing

Search...

72%
Enroll In Digital Marketing Program
Welcome to the Digital Marketing Course! Gain expertise in SEO, Social Media Marketing,
Content Marketing, Email Marketing, Google Analytics, and more through specialized
projects hands-on training. Be industry-ready and land roles like Digital Marketing
Specialist, SEO Analyst, Social Media Manager, Content Marketing Specialist, Email
Marketing Specialist, Pay-Per-Click Manager and Social Media Strategist. Accelerate your
career with this comprehensive course and seize exciting opportunities in the digital realm.
Enroll now for a pay after placement transformative journey and be equipped to thrive in
the ever-evolving world of digital marketing. Additional details and features about this
learning path are available below.

24*7 LMS
Support

1:1 Mentorship 100+ Hours Of Live 10+ Case Studies And

Teaching Live Projects

Industry-Oriented Doubt-Solving Learn From Top-Notch

Learning Paths Sessions Industry Leaders
Industry Trends
By 2024, the average Indian digital ad spend is likely to reach INR 539 billion, ultimately
raising the demand for Digital Marketing Professionals. With many great jobs and not
enough professionals to meet them, it is the perfect time for you to get started!

50000+ 52%
Expected Digital Growth in Digital Marketing
Marketing Jobs and Social Media Jobs
(Source: Indeed) (Source: LinkedIn)

Digital Marketing Salary Trends

₹ 542,308 / year
Avg. Base Salary ( INR )

Avg: ₹ 542k Max: ₹1000k

 After enrolling in the program,
the next step is to begin your
Digital Marketing journey.

Learning Path

Search Engine Marketing Concept &

Optimization Digital Marketing
Fundamentals

Search Engine Social Media Email

Marketing Marketing Marketing

E-commerce Web Creation Web analytics

Affiliate Marketing Specialized Projects Certified Digital

Marketer

Digital Marketing Pay After Placement 3 | www.fingertips.co.in

 Who Should Enroll In This Program?
The Digital Marketing field offers an excellent career opportunity because anyone can enter
this vast domain without any restrictions. Even if you're a fresher with a graduation degree
in any field and have an interest in digital marketing, you can learn the necessary skills
through a course and start your professional journey as a digital marketer. However, the
course is particularly well-suited for:

Marketing Content writers Fresh graduates Entrepreneurs

professionals looking aiming to become willing to start seeking to learn
to upskill in the certified Digital their career in digital marketing for
field Marketer digital marketing their business

Digital Marketing Pay After Placement 4 | www.fingertips.co.in

 Program Curriculum

Marketing Concept & Digital Marketing Fundamentals

Introduction To Marketing
What Is Marketing What Is Digital Marketing

Basics Of Marketing Digital Marketing Basics

4 Ps Of Marketing History Of Digital Marketing

Types Of Marketing

Digital Marketing Platforms & Channels

What Is PPC, SEM, SEO, Metrics Advantages And Disadvantages Of
(CPC, CPM, Reach, Frequency) Digital Marketing

Digital Marketing Channels Types Of Digital Advertising Formats

- Search, Display, Video, Content
Features Of Digital Marketing

Digital Marketing Pay After Placement 5 | www.fingertips.co.in

 Customer Lifecycle
Acquisition Conversion
Engagement Onboarding And Retention

Search Engine Optimization

Fundamentals Of SEO
What Is SEO Functions Of Search Engines
Key Aspects Of SEO "Search Engine Results Page Walkthrough"
What Are Search Engines SEO Tools

How Search Engine Works

How Search Engines Work Google Algorithm
Mechanism Of Search Engines Search Quality Raters
Crawling Ranking Factors
Indexing Critical SEO Success Factors
Ranking

Types Of SEO & Best Practices

What Is SEO Hats On-Page SEO
White Hat SEO Off Page SEO
Black Hat SEO Technical SEO
Grey Hat SEO Local SEO
Negative SEO Mobile SEO
E-Commerce SEO SEO Best Practices
International SEO What Is SEO Spam
Content SEO

Digital Marketing Pay After Placement 6 | www.fingertips.co.in

 Keyword Research & Competitive Analysis
What Is Keyword
Importance Of Keyword Research
Where To Find Keywords
Types Of Keywords-Short Tail, Mid
Tail, Long Tail
Keyword Research Tools
Keyword Metrics
Keyword Tripod Rule
What Is Search Volume
Keyword Difficulty
Keyword Relevance
Different Search Intent Types
How To Do Competitive Analysis
Different Factors In Competitive
Analysis

Content Optimization
What Are Primary Keywords, Secondary Understanding Your Audience For
Content Planning
Keywords And Tertiary Keywords?
Quality Of Content
Keywords Optimization
Content-Length
Topic Identification & Organization
Content Updates
How To Organize The Topics

Content Optimization & Planning

On-Page Optimization
What Is On-Page Optimization Title Tags
On-Page Factors Meta Description
Repetitive Anchor Text Header Tags
Cloaking URLs And URL Structure
SEO Factors Image Alt Text
Creating a Webpage In Html Internal Links
Using Google Webmasters Tool Keyword Usage
& Website Verification
Sitemaps
Sitemap Creation & Submission In
Website & Webmasters Keyword Stuffing

How To Write An Optimized Content Keyword Placement

Digital Marketing Pay After Placement 7 | www.fingertips.co.in

 How To Write A Content For Articles,
Blog, And Press Releases SEO
Off-Page Optimization
What Is Off-Page Optimization
What Is A Backlink
Why Links
Why Are Backlinks Important
What Is Google Pagerank
How Page Rank Works
Factors That Influence The
Pagerank Of A Page
Local SEO
Drive More Business Using Local SEO
Understanding Local SEO
Understanding General V/S Local SEO
Anatomy Of Local Search Results
Local Ranking Factors
Nap
Hyper Boosting Your GMB Listing
How To Use Reviews To Improve
Rankings And Business Trust
Getting And Managing Reviews For
Higher Ranking
Setting Up A Business Listing On
Top Citation Sites
Create A Search And User-Friendly
Website
Creating A Holistic Page Experience
For Visitors
Digital Marketing Pay After Placement
Hidden Text
Pagerank Metric
Types Of Links-Internal Vs. External Links
Nofollow Links
Link Profile
Anchor Text
Attributes Of A Valuable Backlink
Guest Posting
Directories
Rank High In Search Using Google
My Business(GMB)
Understanding Eligibility To Claim
A Google My Business Profile
Claim Your GMB Profile
Optimizing Your GMB Profile
Technical Must Have's For Your Site
Optimizing Your Site With Tags
Getting Local Backlinks
Create Quality Content That Answer
Searchers' Questions
Writing Website Content Addresses
Searcher Intent
Building Local Authority For Your
Business
8 | www.fingertips.co.in
 SEO Tools
What Are SEO Tools
Search Engine Marketing
Overview Of Search Engine Marketing
What Is SEM & Why, Use SEM
Understanding SERP
Search Engine Campaigns
Introduction To PPC Ads
How To Create PPC Campaigns
What Is Google PPC Process
Google Display Network
Introduction To GDN
Ad Formats And Types Of Targeting
Mobile & Shopping Campaign
Phone-Based Bidding Marketing Strategies
Strategies For Optimization
What Is Google Shopping Campaign
Optimizing Search Engine Campaign
Performance Metrics
What Is Big Management
Digital Marketing Pay After Placement
SEO Tool Categories
Introduction To Google Ads
How To Perform Keyword Research
Stages Of Search Engine Campaigns
How To Do Budget & Scheduling
Search Ads V/S Display Ads
Conversion Tracking
Creating Shopping Campaigns
On Google Adwords
Tracking And Measuring the
Performance Of Campaigns
Using Google Analytics
Evaluating Campaign Statistics
9 | www.fingertips.co.in
 Social Media Marketing
Introduction To Social Media
What Is Social Media Marketing
Social Media Platforms: Overview
Facebook Marketing & Instagram Marketing
Understanding Facebook And Algorithm
Understanding And Creating Facebook Ads
Best Practices For Facebook
Instagram Platform And Algorithm
Twitter Marketing
Understanding Twitter
How To Market On Twitter
Types Of Twitter Ads
LinkedIn Advertising
Overview Of LinkedIn Marketing
Types Of LinkedIn Ads
Managing Social Media
Paid, Earned & Shared Media
Selecting The Right Social
Media Channel
Digital Marketing Pay After Placement
What Is Social Media Strategy
Process Of Framing Social Media
Strategy
Understanding And Managing
Marketing Tools
Facebook Targeting And Analyzing
Types Of Instagram Ads
How To Grow On Instagram
Understanding Twitter Advertising
Customer Service And Engagement
Via Twitter
Creating LinkedIn Target List
LinkedIn Campaign Creating
And Managing
Publishing On Social Media
Interacting With Audience
On Social Media
10 | www.fingertips.co.in
 Email Marketing
Introduction To Email Marketing
What Is Email Marketing
Why Email Marketing Is Still
Important
Best Practices For Facebook
Instagram Platform And Algorithm
Elements Of Email
Subject Line
Sender
Recipient
Salutation
Types Of Email Marketing
New Content Announcement Mail
Product/ Service Update Mailed
Newsletter
Invitation Of Event
Co-Marketing Mail
Creating an Email Marketing Campaign
What Is an Email Marketing Campaign
How To Build an Email List
Digital Marketing Pay After Placement
Tips And Tricks For Email Marketing
Types Of Instagram Ads
How To Grow On Instagram
Email Body
Closing
Signature
Elements Of Email Address
Transactional Mail
Form Submission Mail
Welcome Mail
Lead Nurture Mail
Process Of Creating Campaign
Email Marketing Regulations
11 | www.fingertips.co.in
 Email Marketing Analysis
What Is Email Marketing Analysis How To Select Automation Platform
Email Marketing Metrics Email Campaign Measurement
Email Marketing Automation

Web analytics

Introduction to Web Analytics Segmentation and Personalization

Google Analytics Mobile and Cross-Device Analytics

Web Data Collection and Tracking E-commerce Analytics

Data Analysis and Interpretation Social Media Analytics

Conversion Rate Optimization(CRO) Reporting and DATA Visualization

Web Creation
Website Planning and Strategy Conversion Rate Optimization

User Experience (UX) Design Performance Optimization

Website Development Mobile Optimization

Content Strategy and Creation Web Analytics Integration

Search Engine Optimization Security and Data Privacy

E-commerce
Introduction to E-commerce E-commerce Social Media Marketing

E-commerce Website development Conversion Rate Optimization (CRO)

for E-commerce
Product Management
Customer Relationship Management
Payment gateway Integration
E-commerce Analytics
Shipping and Fulfilment
Multi-channel Selling
E-commerce SEO
E-commerce Security and Data Privacy
E-commerce Content Marketing
E-commerce Trends and Emerging
E-commerce Email Marketing Technologies

Digital Marketing Pay After Placement 12 | www.fingertips.co.in

 Affiliate Marketing
Introduction to Affiliate Marketing Compliance and Legal Considerations

Affiliate Marketing Models Performance Tracking and Reporting

Affiliate Network Setup Affiliate Fraud Prevention

Affiliate Program Setup Affiliate Marketing in Different Industries

Recruiting and Managing Affiliates Negotiation and Relationship Management

Affiliate Marketing Tools and Software Emerging Trends in Affiliate Marketing

Affiliate Promotion and Marketing Materials Performance-Based Marketing Strategies

Affiliate Content Marketing

Digital Marketing Pay After Placement 13 | www.fingertips.co.in

 Get Hands-On experience on Projects Tailored
to Specific Industries

SEO Assignment
This project also includes Off-page optimization, conducting an SEO audit,
and working on link building, directory submission, guest blogging, etc.

Google Analytics
Google Analytics is a popular tool that is part of the Google marketing
platform, designed to generate, analyze, and present useful insights. Learn to
navigate different business reports available in Google Analytics. Also, get to
know how data gets collected and processed.

Keyword Research
Keyword research is the art of identifying the main catchword that the
audience is using to find the content. This project covers methods to identify
relevant and high-traffic keywords, analyze search volumes and competition,
and discover long-tail keywords.

Email Campaigning
Learn how to create an email strategy and all the elements of Email marketing
right from specifying the target audience to including a CTA in emails. Get
hands-on experience with Email marketing tools like Mailchimp, and learn how
to personalize and automate the process.

Pay-Per-Click (PPC) Advertising

Set up and manage a PPC advertising campaign on platforms like Google Ads
or Facebook Ads. Monitor the campaign's performance, cost per click, and
return on investment (ROI).

Digital Marketing Pay After Placement 14 | www.fingertips.co.in

 Influencer Marketing Campaign
Develop an influencer marketing strategy for a product or service. Identify
relevant influencers, collaborate with them, and measure the impact of the
campaign on brand awareness and sales.

Google Analytics Implementation and Analysis

Implement Google Analytics on a website and analyze the data to gain insights
into user behavior, traffic sources, and conversion rates. Use the data to
propose optimization strategies.

Social Media Listening and Brand Monitoring

Monitor and analyze online conversations about a brand or industry using
social media listening tools. Present a comprehensive report on sentiment
analysis and suggestions for brand reputation management.

Solve a Range of Industry Relevant Projects

Lays Burger King

How Lay's #SmileDekeDekho
campaign successfully capitalized on
the power of positive emotions and
influencer marketing to create
widespread brand awareness and
engagement.
Learn how the 'Whopper Detour'
campaign by Burger King in 2018 is
an excellent example of using mobile
marketing and geofencing
technology to drive user
engagement and app downloads.

Digital Marketing Pay After Placement 15 | www.fingertips.co.in

 Swiggy
Explore Swiggy's SEO strategy and
how they get millions of organic
users. Make suggested changes to
generate more organic traffic and
increase ROI.
Myntra
Discover how Myntra effectively
utilized social media marketing to
lower their Cost Per Acquisition
(CPA) and boost sales.
HRX
Explore HRX's Impactful Campaign
and how it inspires a billion people
to be the best version of
themselves.
Digital Marketing Pay After Placement
Zomato
Learn about how Zomato leverages
email marketing to drive customer
loyalty and boost conversions.
Ajio
Discover the process of setting up a
search engine marketing campaign
on Google Ads by exploring a case
study involving Ajio.
iXiGO
Discover how iXiGO effectively
utilized content marketing to expand
and strengthen its affiliate marketing
program.
16 | www.fingertips.co.in
Program Certificate
Upon the successful completion of this program, you will be awarded a Digital Marketing
certificate, which will significantly enhance your professional credentials.
 Wishes you all the best
for the exciting journey
you are about to start
with Fingertips

7862-904-286
Digital Marketing Pay After Placement
www.fingertips.co.in