Mini Project-1

on

AUTOMATIC BOOK MACHINE(ABM)

Submitted in partial fulfillment of the requirements

for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

to

DR. A.P.J. ABDUL KALAM TECHNICAL UNIVERSITY LUCKNOW

Under the Guidance of Submitted by

AARYAN KUMAR SONI

Mrs. Akriti Mittal
Coordinator MBA, A1
ID- 23272127

GREATER NOIDA INSTITUTE OF TECHNOLOGY (MBA Institute)

AFFILIATED TO

DR. A.P.J. ABDUL KALAM TECHNICAL UNIVERSITY (FORMERLY

UTTAR PRADESH TECHNICAL UNIVERSITY), LUCKNOW (FS-14)

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 Certificate

I AARYAN KUMAR SONI, ID- 23272127 from MBA-A1, of Greater Noida Institute of
Technology, U.P hereby declare that the Mini Project-I (KMBN 107) entitled
AUTOMATIC BOOK MACHINE(ABM) is an original work and the same has not been
submitted to any other Institute for the award of any other degree.

Date: 02-01-2024 Signature of the Student

Aaryan kr.soni

Certified that the Mini Project-I (KMBN 107) submitted in partial fulfillment of
Master of Business Administration (MBA) to be awarded by Dr. A.P.J. Abdul Kalam
Technical University, Lucknow by AARYAN KUMAR SONI, ID- 23272127 has been
completed under the guidance and is Satisfactory.

Name of coordinator
Mrs. Akriti Mittal

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 Director Certificate

This is to certify that the work which is being presented in this report
entitled “Automatic Book Machine” is an authentic record of the AARYAN
KUMAR SONI carried out under my supervision. The statements made by
the candidate are correct to the best of my knowledge.

Prof. (Dr.) Anshul

Sharma (Director)

GREATER NOIDA INSTITUTE OF TECHNOLOGY

(MBA Institute)

Date: 29/01/2024

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 Supervisor Certificate

This is to certify that the work which is being presented in this report entitled
“ANALYSIS OF AUTOMATIC BOOK MACHINE
(ABM)” is an
authentic record of the AARYAN KUMAR SONI carried out under my
supervision. The statements made by the candidate are correct to the
best my knowledge.

Prof. Ms. AKRITI MITTAL

Supervisor
GREATER NOIDA INSTITUTE OF TECHNOLOGY (MBA Institute)

Date: 29/01/2024

(Seal of the Department/College)

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 STUDENT DECLARATION

I, AARYAN KUMAR SONI bearing University, ID-23272127 of APJ University,

Lucknow, enrolled as student of MBA at Greater Noida Institute of Technology,
Greater Noida, U.P solemnly declare that the project report title’ “AUTOMATIC
BOOK MACHINE(ABM)” embodies the results of original research work carried out
by me and the same has not been submitted in any form partially or fully for
award of any diploma or degree of this or any other University/Institute.

NAME: AARYAN KUMAR SONI

ID: 23272127

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 ACKNOWLEDGEMENT

This mini project is the outcome of sincere efforts, hard work and constant
guidance of not only me but number of individuals. First and foremost, I would
like to thank GNIOT, GREATER NOIDA.

I owe a debt of gratitude to my faculty guide who not only gave me valuable
inputs about the industry but was a continuous source of inspiration during these
months, without whom this Project was never such a great success.

Last but not the least I would like to thank all my faculty members, friends and
family members who have helped me directly or indirectly in the completion of
the project.

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 AARYAN KUMAR SONI

TABLE OF CONTENT
CHAPTER NUMBER Page no CHAPTERS

1 8-9  Introduction
 Source Of Idea

2 10-12  Objective of the

innovation

 Need of the Innovation

3 13-15 Feasibility Analysis

i) Commercial
Feasibility
 Services is
for which
segment
 Targeted
Audience
ii) Financial Feasibility
iii) Social Feasibility

4 16-18  SWOT Analysis

19  Feasibility

20  Reference

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CHAPTER 1
INTRODUCTION
Automatic Book Machine (ABM) is an innovative service that allows users to easily
purchase books online. The service utilizes a sophisticated algorithm to
recommend books based on the user's reading history, preferences, and browsing
behavior. Users can also search for books by title, author, or genre, and have
access to reviews, ratings, and other information to help them make informed
purchase decisions. Additionally, the service offers a variety of formats, including
e-books and audio books, and allows for seamless integration with popular e-
readers and devices. Overall, Automatic book machine aims to revolutionize the
way people discover, buy, and enjoy books.

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 SOURCE OF IDEA
The idea for Automatic book machine likely came from a variety of sources. One
possibility is that it was inspired by the growing popularity of e-commerce and
online bookstores, such as Amazon and Barnes & Noble. Another possibility is
that the creators of Automatic book machine noticed a gap in the market for a
more personalized and convenient book-buying experience, and sought to fill that
need. Additionally, advances in technology, such as machine learning and natural
language processing, may have played a role in the development of the service's
recommendation and search algorithms.

It is important to note that this is not an existing service, and the information
provided is based on a hypothetical scenario.

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CHAPTER 2

OBJECTIVE OF THE INNOVATION

The objective of the innovation of Automatic Book Machine(ABM) is to

revolutionize the way people discover, buy and enjoy books by providing a
personalized and convenient book-buying experience. The service aims to make it
easy for users to purchase books online, by providing a variety of features such as:

(1)Personalized book recommendations based on the user's reading history,

preferences, and browsing behavior.

(2)A search function that allows users to find books by title, author, or genre.

(3)Access to reviews, ratings, and other information to help users make informed
purchase decisions.

(4)A variety of formats, including e-books and audiobooks, and seamless

integration with popular e-readers and devices.

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(5)A user-friendly interface that makes it easy for users to browse and purchase
books.

Overall, the objective of ABM is to provide a one-stop-shop for all book-buying

needs, and to make it as easy and enjoyable as possible for users to discover and
purchase new books.

NEED OF INNOVATION

The need for innovation in the way people discover, buy, and enjoy books is
driven by several factors, including:

The growing popularity of e-commerce and online bookstores: With the rise of
the internet and online shopping, more and more people are turning to online
bookstores to purchase books. This has created a need for a more personalized
and convenient book-buying experience.

The abundance of books available online: With the vast amount of books
available online, it can be difficult for users to find the books they are looking for
and to make informed purchase decisions. This has created a need for a service
that can help users discover new books and make more informed purchase
decisions.

The increasing popularity of e-books and audiobooks: With the rise of e-books
and audiobooks, there is a growing need for a service that can provide these
formats, as well as seamless integration with popular e-readers and devices.

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The desire for a one-stop-shop for all book-buying needs: With the number of
online bookstores and marketplaces available, it can be difficult for users to find
the books they are looking for and to compare prices. This has created a need for
a service that can provide a one-stop-shop for all book-buying needs, making it
easy for users to discover and purchase new books.

Overall, the need for innovation in the book-buying experience is driven by a

desire for a more personalized, convenient, and comprehensive service that can
help users discover new books, make informed purchase decisions, and enjoy
their reading experience.

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CHAPTER 3

FEASIBILITY ANALYSIS
COMMERCIAL FEASIBILITY

The commercial feasibility of a "ABM" (a vending machine that dispenses books)

depends on several factors, including the target market, location, and cost of the
machine and books. If the machine is placed in a location with high foot traffic
and a demographic that is likely to purchase books, such as a university campus or
airport, it may be more commercially feasible. Additionally, if the cost of the
books dispensed by the machine is competitive with other book retailers, it may
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also increase its feasibility. However, if the machine is placed in an area with low
foot traffic or a demographic that is unlikely to purchase books, it may not be
commercially feasible.

FINANCIAL FEASIBILITY
The financial feasibility of A "Automatic Book Machine" service depends on
several factors, including the cost of the machine, the cost of the books, and the
projected revenue from sales. Some considerations include:

Initial Costs: The cost of purchasing or leasing the vending machine, as well as any
additional costs such as installation, insurance, and permits.

Operating Costs: The cost of stocking and maintaining the machine, including the
cost of the books and any additional expenses such as electricity and internet
access.

Revenue: The projected revenue from sales of the books, which will depend on
factors such as the location of the machine and the target market.

Break-even point: The point at which the revenue from sales equals the total
costs of operating the vending machine.

Profitability: The net profit or loss, calculated by subtracting the total costs from
the total revenue.

Return on Investment (ROI): A measure of the profitability of an investment,

calculated by dividing the net profit by the total investment.

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It's important to conduct a detailed financial analysis of the business model,
including projected revenue and expenses, to determine the financial feasibility of
a book vending machine service. Additionally, it's important to take into account
the market trends and size, as well as the competition in the market.

SOCIAL FEASIBILITY
The social feasibility of A "Automatic Book Machine" service depends on how
well it aligns with the values, beliefs, and needs of the community in which it is
located. Some considerations include:

Accessibility: The ability of the community to access the vending machines,

including issues related to location, transportation, and mobility.

Affordability: The cost of the books offered in the vending machines and whether
they are affordable for the community.

Diversity: The variety of books offered in the vending machines, including

representation of different cultures, languages, and perspectives.

Education: The ability of the vending machines to promote education and lifelong
learning, by providing access to books for all ages and reading levels.

Environment: The environmental impact of the vending machines and the

materials used to manufacture them, as well as the packaging and distribution of
the books.

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CHAPTER 4
SWOT ANALYSIS
A SWOT (Strengths, Weaknesses, Opportunities, Threats ) analysis is a tool that
can be used to evaluate the potential success of a "Automatic Book Machine"
service. A SWOT analysis considers the internal and external factors that can
impact the success of the service.

Strengths:

Convenience: The vending machines offer customers an easy and convenient way
to purchase books.

Accessibility: The vending machines can be placed in locations that are easily
accessible to customers, such as airports, train stations, and universities.

Variety: The vending machines can offer a wide variety of books to customers,
including new releases, bestsellers, and niche titles.

Cost-effective: The vending machines can be a cost-effective way to sell books,

with lower overhead costs than traditional brick-and-mortar bookstores.

Weaknesses:

Limited space: The vending machines have limited space for books, which can
restrict the variety of titles that can be offered.

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Limited interaction: Customers cannot browse books physically and the
machine's interface may not be as user-friendly as a human interaction.

Limited to specific locations: The vending machines may not be suitable for all
locations and may only be successful in specific areas.

Vandalism: Vending machines can be subject to vandalism, which can result in

costly repairs or replacement.

Opportunities:

Expansion: The vending machines could be expanded to other locations, such as

hospitals, airports, and shopping malls.

Customization: The vending machines could be customized to fit specific market

segments, such as college students or tourists.

Electronic books: The vending machines could offer electronic books, which
would not be limited by physical space and could increase the variety of titles
offered.

Threats:

Competition: Other bookstores and online retailers may compete with the
vending machines for customers.

Technological advancements: Online bookstores and e-book readers may make

the vending machines less popular.

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Economic downturns: Economic downturns may result in a decrease in
customers, as people have less disposable income to spend on books.

Legal and regulatory issues: The vending machines may be subject to legal and
regulatory issues, such as taxes and permits.

Overall, a SWOT analysis is a useful tool for evaluating the potential success of a
Automatic book machine service by identifying the internal and external factors
that can impact the service. By considering these factors, a business owner can
make informed decisions about whether to proceed with the service and how to
best position the service for success.

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19
 FEASIBIITY
Analyzing evolving marketing trends in the digital era is not only feasible but
also crucial for businesses to stay competitive. Here's why:

1. Abundance of Data: With the proliferation of digital channels and tools,

there's an abundance of data available. Analyzing this data can provide deep
insights into consumer behavior, preferences, and market trends.
2. Advanced Analytics Tools: There are numerous advanced analytics tools
and techniques available today that can help in analyzing complex data
sets and deriving meaningful insights. These tools can analyze data from
various sources, including social media, website analytics, and customer
databases.
3. Competitive Advantage: By analyzing evolving marketing trends,
businesses can gain a competitive advantage by identifying new
opportunities, understanding customer needs better, and optimizing their
marketing strategies accordingly.
4. Real-time Insights: Digital data can provide real-time insights into market
trends, allowing businesses to make quick and informed decisions.
5. Cost-effective: Compared to traditional market research methods, digital
data analysis is often more cost-effective and can provide more
comprehensive insights.

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 REFERENCES
 This mini project revenue and business idea thought by myself.
 The table of content, certificate and student declaration form are taken
from the Mini Project Guideline.
 The pictures used into the project has taken from www.google.com
 The technical feasibility, financial feasibility and managerial feasibility has
taken some sources from www.google.com

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THANK YOU

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