Republic of the Philippines

Pamantasan ng Cabuyao
(University of Cabuyao)
Senior High School Department
Katapatan Mutual Homes, Brgy. Banay-banay, City of Cabuyao, Laguna 4025

Comparative Analysis Between Franchise and

Startup Business Strategy in Accountancy,

Business, and Management Student

A Senior High School Thesis Presented to the Faculty at

Cabuyao Institute of Technology

City of Cabuyao

In Partial Fulfillment of the Requirements for the

Accountancy, Business, and Management

By:

ANDRADA, ALEXA P.

MAGTUBO, JEMEL T.

MANAIG, RAS EURHYL L.

ORTIZ, ALVIN MATTHEW Q.

VALENCIA, JUNE NICOLE G.

MAY 2023
 Republic of the Philippines
Pamantasan ng Cabuyao
(University of Cabuyao)
Senior High School Department
Katapatan Mutual Homes, Brgy. Banay-banay, City of Cabuyao, Laguna 4025

Franchise (Cost Efficiency) Cronbach's Alpha Interpretation

1. Cost Efficiency is a critical factor to consider
when evaluating a franchise business. 0.820988 Good
2. Cost Efficiency is an important factor for the
0.808352
success of Franchise Business. Good
3. Cost Efficiency structure of franchise
businesses is easier to manage compared to 0.779521
startup businesses. Acceptable
4. Cost Efficiency is higher in franchise businesses
0.83151
than startup businesses. Good
5. Cost Efficiency is more achievable when
investing in franchise businesses compared to 0.79387
startup businesses. Acceptable

Franchise (Consumer Buying Behavior) Cronbach's Alpha Interpretation

1. Consumer Buying Behavior is more attainable
in franchise businesses because they offer
0.874772
standardized products or services that appeals to
customers compared to startup businesses Good
2. Consumer Buying Behavior is more attainable
in franchise businesses because they offer
0.871324
standardized products or services that appeals to
customers compared to startup businesses Good
3. Consumer Buying Behavior is more attainable
in franchise businesses because they offer
0.866349
standardized products or services that appeals to
customers compared to startup businesses Good
4. Consumer Buying Behavior is more attainable
in franchise businesses because they offer
0.865895
standardized products or services that appeals to
customers compared to startup businesses Good
5. Consumer Buying Behavior is more attainable
in franchise businesses because they offer
0.908245
standardized products or services that appeals to
customers compared to startup businesses Good

Startup (Cost Efficiency) Cronbach's Alpha Interpretation

1. Cost Efficiency is a critical factor to consider
0.866354
when evaluating a startup business. Good
2. Cost Efficiency is an important factor for the
0.861068
success of Startup Business. Good
3. Cost Efficiency structure of startup businesses
is easier to manage compared to franchise 0.897165
businesses Good
 Republic of the Philippines
Pamantasan ng Cabuyao
(University of Cabuyao)
Senior High School Department
Katapatan Mutual Homes, Brgy. Banay-banay, City of Cabuyao, Laguna 4025

4. Cost Efficiency is higher in startup businesses

0.862668
than franchise businesses. Good
5. Cost efficiency is more achievable when
investing in startup businesses compared to 0.856608
franchise businesses. Good

Startup (Consumer Buying Behavior) Cronbach's Alpha Interpretation

1. Consumer Buying Behavior is more attainable
in startup businesses because they have more
0.798846
room for creativity and innovation, which appeals
to consumers. Acceptable
2. Consumer Buying Behavior favors startup
businesses more that offer unique and
0.807993
personalized products or services, as they are
more likely to attract customers. Good
3. Consumer Buying Behavior is more likely to
trust and buy from startup businesses compared 0.807993
to franchise businesses. Good
4. Consumer Buying Behavior apprehension is
essential for success in the startup business 0.84375
industry. Good
5. Consumer Buying Behavior captivation is more
achievable in startup businesses than franchise 0.788013
businesses. Acceptable
Summary Cronbach's Alpha Interpretation
1. Level of analysis of the students in Franchise Business in terms of:
1.1 Cost Efficiency 0.839816 Good
1.2 Cosumer Buying
Behavior 0.899848 Good
2. Level of analysis of the students in Startup Business in terms of:
2.1 Cost Efficiency 0.892484 Good
2.2 Cosumer Buying
Behavior 0.841383 Good