MKT 410 INTRODUCTION TO

MARKETING
Public Relations (Amway Company)

Presented by :
Siti Nor Ainna Maisarah binti Mat Sophan Suriya (2022844992)
Nurul Nasyathirah binti Hasim (2022844424)
Nur Faatihah binti Azizan (2022997009)
Muhammad Saifuddin bin Sha'ari (2022464522)
 Content

PRESS
SPONSORSHIPS EVENTS WEBPAGES
RELEASE
 Press Release

A press release is an official statement issued by an organization to

the media and public. It is used to announce newsworthy events,
developments, or information.
Based on Amway Annual Report 2023, they highlighting Amway Malaysia’s performance:

Financial Performance

"Amway Malaysia achieved a revenue of RM 1.15 billion in FY2023, marking a 4.3% increase from
the previous year. This growth was driven by strong demand for our health and wellness
products, reflecting the continued trust and loyalty of our customers".

Sustainability Initiatives

"In our ongoing commitment to sustainability, Amway Malaysia significantly reduced its carbon
footprint in FY2023 by implementing digital solutions such as e-receipts and digital welcome
packs, resulting in a 15% reduction in paper usage compared to the previous year".

Digital Transformation

"Amway Malaysia continued to enhance its digital infrastructure in FY2023, achieving a record
Website Satisfaction Score of 95% in November 2023. This was attributed to various user
experience improvements on our eCommerce platform, ensuring seamless and efficient online
shopping for our customers".
Sponsorship
1. Free entreprise
Amway offer same oppurtunity for people who wants build a business by their own but at
the same time, they built their integrity, personal responsibility to be a good citizens and
maximizing company profit.

2. Nutrilite Experience Day

Amway launch this day as a starter for Nutrilite's 90th anniversary Celebrations attracted 8000
partcipants to go to Malaysia International Trade and Exhibition Centre.
It The celebration became even more interesting when two famous Malaysian athletes, Nur
Dhabitah Sabri and Goh Sze Fei attended the ceremony
Indirectly, it has made this product more well-known among the public.
Sponsorship

Amway's product is about a healthier product which can

help people have a healthier life.
Because of that, Amway always do their best in giving
services, join or involving in community health programs
which were organised by NGO.
It also their marketing strategy to introduce their
product and company to the public.
EVENTS
 EVENTS
Public relations for an Amway event can increase visibility
of Amway and its products.
We're preparing our employees and ambitious ABOs to
succeed in the face of these significant trends as Amway
keeps evolving and expanding.

Engage with attendees and media representatives.

 WEBPAGES
Corporate Social Responsibility (CSR)
Amway Malaysia’s website typically highlights their CSR initiatives that includes
information about their activities. This helps in promoting the company’s
commitment to social responsibility and building a positive public image.

Engaging Content
Amway Malaysia's website often features blog posts and news articles that
highlight product benefits, usage tips, and success stories. This content is
designed to educate consumers, build trust, and establish the brand as an
authority in health, beauty, and wellness.
 WEBPAGES
Social Media Integration
Links to Social Media: Integrating social media links encourages visitors to follow
Amway Malaysia on platforms like Facebook, Instagram, and YouTube. This helps
in building a larger online community and facilitates direct engagement with
consumers.

Effective Use of Multimedia

Videos: The inclusion of videos helps demonstrate product usage and benefits
visually. These multimedia elements are more engaging than text alone and can
effectively convey the brand’s message.
Source: Youtube page ‘Amway Malaysia’
 CONCLUSION
Amway Malaysia’s public relations strategy is comprehensive and
multifaceted, focusing on building a positive corporate image,
engaging with various stakeholders, and promoting transparency.
Through active media relations, robust social media presence, and
detailed corporate communications on their website, Amway
Malaysia effectively disseminates information and engages with the
public. Their commitment to corporate social responsibility, event
management, and customer relations further reinforces their
reputation as a responsible and customer-centric company. Overall,
Amway Malaysia's PR efforts are designed to maintain trust, foster
community engagement, and support their long-term business goals.