Business Model Canvas

▸ What is BMC ?
Is a business tool used to visualize all the building
blocks when you want to start a business, including
customers, route to market, value proposition and
finance.
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 1. Value proposition
• Newness
• Performance
• Customization
• Getting the job done
• Design
• Brand /status
• Price
• Cost reduction
• Risk reduction
• Accessibility
• Convenience/ Usability
2. Customer segment
• Mass Market

• Niche Market

• Segmented
3. Channel Phases
• Awareness
• Evaluation
• Purchase
• Delivery
• After Sales

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4.Customer Relationship
• Personal assistance
• Dedicated personal assistance
• Self-service
• Automated services
• Communities
• Co-creation
 Maps
5.Revenue Streams

• Asset sales.
• Usage fees.
• Subscription fees.
6.Cost Structure
This is essentially all the most important costs
for operating your business model.

• Cost driven.

• Value driven.
 Types of costs

Fixed Variable
costs costs

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7. Key activities
The key things that you need to do in order to deliver
your value propositions to customers.

Categories for key activities

1. Production.

2. Platform/ network.
8. Key resources

o Physical resources.

o Intellectual resources.

o Human resources.

o Financial resources
9. Key Partners
Important steps to keep in mind:

• Right Partnership Agreements.

• Defining Expectations.
• Win-Win situation.
 Types of Partners

• Strategic alliances.
• Joint-Ventures.
• Buyer-Supplier Relationships.
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THANKS