BUSINESS PLAN STRUCTURE – STARTUP / PART I

I. INTRODUCTION :
II. SUMMARY :

 In the city of Trujillo, if it is true there are companies dedicated to anti-stress

massages, they only comply with an established schedule which is until 8 pm
located in the historic center of Trujillo.
The idea arose from the need to often want to relax when leaving school or
leaving work around 10 pm, places available for that type of service at those
times were closed.
That is why the idea of “NARIDA” massages was born – Express massage
service, a company dedicated to performing de-stressing, relaxing and de-
fracturing massages, without having to leave home. Aimed at men, women,
young people. Having opening hours from Monday to Saturday from 3pm to
12pm.

III. COMPANY'S PRESENTATION:

 COMPANY NAME: “NARIDA” MASSAGES

 JUSTIFICATION OF THE NAME: The name means Health, Happiness, it has an
Islamic origin.
 COMPANY ITEM: Service Provider – Express Massages
 COMPANY PHILOSOPHY:

o MISSION :
“Take care of the well-being and harmony that our clients request, to
achieve the relaxation, vitality and health they require in their lives, in
addition to satisfying their needs, offering new ways to stay healthy,
with excellent service and very competitive prices. ”

o VISION:
“Consolidate the company as a leader in our sector, offering the best
services to care for the comprehensive health of men and women, so
they can feel good.”

o BUSINESS OBJECTIVES :

That the people who receive our services obtain complete

relaxation.
Reduce stress for our clients.
Relax critical areas of tension such as: Neck, back and
shoulders.
Improve circulation, mobility and muscle relationship.

o LOGO AND SLOGAN:

 o MOF – ORGANIZATION AND FUNCTIONS MANUAL – ORGANIZATION
CHART

MASSAGE THERAPIST

Employees who occupy this position must have a university

degree in Physiotherapist. In addition, additional certificates
or degrees will be required to demonstrate attendance at
massage courses. They must have a minimum of 3 years
experience as masseuses, and experience in other massage
centers will be an advantage. This is the position with the
greatest requirement for experience since it is a job with
direct contact with clients, and they must have sufficient skill
not to injure them. The masseuses must have knowledge
about all types of body massages offered by the company, and
know how to apply them with the appropriate products,
utensils and tools, and using the appropriate techniques. They
must also have knowledge about physiotherapy, anatomy and
physiology, and know the beneficial effects of treatments to
be able to advise the client. Masseuses are the ones who have
the most physical contact with clients, so they must possess
skills such as delicacy, kindness and customer orientation,
precision, good presence and hygiene, patience, listening
skills, concentration, self-confidence and emotional maturity.
In terms of the company, they must have the ability to adapt
to change and solve problems, orientation and identification
towards meeting objectives, dynamism, responsibility,
flexibility, autonomy, organizational capacity, positive spirit,
initiative, commitment to excellence, ability decision and
ethical sense.

FUNCTIONS:

For their part, they are the ones who will work in direct
contact with the client. Their functions will be to: Perform
massages on different parts of the body, using techniques
appropriate to the objective to be achieved. - Handle
appropriate materials and utensils for performing massages,
based on anatomy and physiology, with the aim of achieving
relief from ailments or applying therapeutic treatments. -
Inform members about relevant news that occurred during
the day.

IV. PRESENTATION OF THE PROJECT OR BUSINESS IDEA

 BUSINESS IDEA

o In the city of Trujillo, if it is true there are companies dedicated to anti-

stress massages, they only comply with an established schedule which
is until 8 pm located in the historic center of Trujillo.
The idea arose from the need to often want to relax when leaving
school or leaving work around 10 pm, places available for that type of
service at those times were closed.
That is why the idea of “NARIDA” massages was born – Express
massage service, a company dedicated to performing de-stressing,
relaxing and de-fracturing massages, without having to leave home.
Aimed at men, women, young people. Having opening hours from
Monday to Saturday from 3pm to 12pm.

 IDENTIFIED NEED
 GLOBAL PROBLEM
 LOCAL PROBLEMS
 PROJECT SYNTEXIS
 CORE OF THE PROJECT

o Wellness and comprehensive health

 PROJECT JUSTIFICATION

o This project was based on the need of the Trujillana population,

wanting to relax when leaving school or work and not having a place
where they could do so.
“NARIDA” massage delivery was basically created for that audience
that seeks to relax at the right time and in the right place, that is why
we base ourselves on their needs to give them relaxing solutions.

 TARGET AUDIENCES

o The public that our delivery massage service is aimed at is basically

men, women and young people between the ages of 25 and 55 in the
city of Trujillo, aimed at people who want to relax after a very busy
day, which may be in classes or at work.

 PRIMARY AND SECONDARY OBJECTIVES

 o Study of the company, through a PEST analysis, to know the most
precise possible form of the business.
o Study of the “Wellness - comprehensive health” sector in Trujillo,
especially our target audience.
o Identify the characteristics of the demand, in such a way that the
market niche you want to enter and the services to offer are
determined, carrying out the respective market research.
o Analyze the market study to identify competitors, opportunities and
risks that may arise when entering this market.
o Design high-impact strategies that allow entry and maintenance in the
target market.
o Establish a company that complies with legal and legal aspects in order
to contribute to the development of the sector and the community.
o Establish an organizational structure, identifying the direct and
indirect jobs to be provided in the functional areas and defining the
activities that will be carried out in each of these.
o Define the needs for financial resources, which must be taken into
account when implementing a stress care center.
o Determine the profitability of the project, by carrying out the financial
study and quantifying the initial amount for the implementation of the
business idea.
o
o Finally, in the economic-financial plan, the viability of the project will
be evaluated by studying the investment to be made, the expected
income and expenses, and analyzing the profitability of the business
through different ratios.

 MISSION VISION

o MISSION :
“Take care of the well-being and harmony that our clients request, to
achieve the relaxation, vitality and health they require in their lives, in
addition to satisfying their needs, offering new ways to stay healthy,
with excellent service and very competitive prices. ”

o VISION:
“Consolidate the company as a leader in our sector, offering the best
services to care for the comprehensive health of men and women, so
they can feel good.”

 SWOT MATRICES
 o Opportunities
 Strengthen the differential in quality and innovation with the
competition.
 Adapt the services provided based on the new needs
expressed by clients.
 Investigate new global trends that allow us to offer new
services and guarantee constant customer satisfaction.
 Develop marketing strategies to generate recognition and
position the brand as the best relaxation alternative on the
market.
 Present the project to the various entrepreneurship funds in
order to obtain financial resources.
 Train staff in new trends that are entering the market.
o Weaknesses
 To launch the relaxation center, not all of the initial financial
resources are available.
 Because it is a new firm, it does not have the necessary
recognition in the market, compared to the direct competitor.
 Low initial cash flow.
 There are no high advertising activities to inform the public
 Own costs are higher than those of the competition.
o Strengths
 The business concept is attractive and innovative.
 New services are offered compared to those offered by direct
competition.
 the provision of specialized services in a single place and/or
delivery.
 Simple organizational structure, with flexibility and
adaptability to changes.
 Professionals in the field, with experience and track record
that allow us to guarantee customer satisfaction.

o Threats
 The target market is concentrated on specific clients (Develop
strategies to retain and retain clients, as well as attractive
alternatives for new clients.)
 The direct competitor is strong. (Develop high-impact
advertising campaigns that allow the brand to stand out and
publicize the services offered.)
 Lack of financial support to grow. (Request loans from
financial entities with the possibility of amortizing debt to
capital in the initial periods for the difference between the
value contributed by the entrepreneurs of the project.)
 SIMULATORS
 CONCLUSIONS