adidas sponsorships

Soccer

Adidas sponsors Mats Hummels Mats Hummels is a German footballer who plays as a defender for Bayern
Munich in the German Bundesliga.

Adidas is the sponsor of the Spain national football team .

Andy Murray supported Adidas from the start of the 2010 season until the end of the 2014 season, a period in
which he was the company's highest paid, receiving $4.9 million per year.

Sir Andrew Barron Murray, OBE is a Scottish professional tennis player, who competes for the United
Kingdom. In November 2016 he reached the top of the ATP Rankings after 7 years and 3 months, since
reaching number 2 for the first time.
 Football teams sponsored by ADIDAS in the world
Europe
1. Germany
a. Bayern Munich
2. Spain
a. Celta Vigo
b. Oviedo
c. real Madrid
d. Royal Zaragoza
3. England
a. Manchester United
b. Ipswich Town Football Club
c. West Bromwich Albion Football Club
4. Italy
a. Juventus Football Club
b. Association Calcio Milan
5. Portugal
a. Benfica
b. River Ave

America
1. Argentina .
a. River Plate
b. Deportivo Riestra
2. Brazil
a. Sport Recife
3. Chili
a. University of Chile
b. O'higgins
4. Colombia
a. Cali America
b. Millionaires
5. Ecuador
a. Club Sport Emelec
6. Mexico
a. UANL Tigers
b. Atlas FC
7. Paraguay .
a. Olympia
8. Peru .
a. Sporting Cristal
9. Venezuela
a. Deportivo La Guaira
 b. Carabobo FC
c. Atlético Venezuela
d. Monagas Sport Club
Africa
1. Algeria
a. USM Alger
b. JS Kabylie

Rugby

1. South Africa
a. Stomers

Athletics

 Yohan Blake

Yohan Blake is a Jamaican sprint athlete, and was world champion in the 100 m specialty at the 2011
world championships.
 Adidas at the 2018 Russia World Cup

Adidas wins in t-shirt sponsorship and Nike in boot sponsorship

Seven other sports clothing companies will sponsor ten of the 32 participating teams: Puma, New
Balance, Umbro, Hummel, Unisport, Romai and Errea.

Confronted. Two big stars who will represent the two main brands in the 2018 World Cup in Russia: Lionel
Messi will wear Adidas and the Brazilian Neymar, with Nike.

With the end of the qualifying stage for the World Cup in Russia, Adidas AG has the initial lead in the
jersey sponsorship battle.

The German company made sure to dress twelve of the 32 participating teams, against ten from the
American Nike Inc, based in Beaverton, Oregon. These are the two most important sports brands, of the
nine that will dress the selected teams and that will fight to have greater exposure to more than 3,000
million people who will watch the ecumenical event this year.
Adidas will sponsor host Russia, Germany, Argentina, Spain, Colombia, Japan, Mexico, Belgium, Sweden,
Iran, Morocco and Egypt. In contrast, the pipe logo brand will be present in Brazil, England, France,
Portugal, Poland, Croatia, South Korea, Saudi Arabia, Australia, and Nigeria.

Although Adidas has two more teams in relation to the 2014 World Cup in Brazil and Nike two less, the
biggest change in sponsorship affected Puma. Adidas's rival, based in the same German city of
Herzogenaurach, had eight teams in the last World Cup, but the non-participation of the four-time
champion Italy meant that the feline brand was represented in Russia only by Uruguay and Switzerland.
This represents a fatal blow to the interests of this firm, which sees its business volume diminish, just
when the retirement of one of its stars and ambassador, Usain Bolt, occurred.

Adidas in the champions league

The Footy Headlines portal, specialized in the sports equipment of football clubs, has brought to light a
curious graph showing which is the official supplier of the teams participating in the 2017/18 Champions
League.

And the conclusion is clear: Adidas and Nike dominate the top European competition by being the
official supplier of 25 of the 32 teams that appear in the group stage.

Thus, the German multinational dresses 13 teams – including the champion Real Madrid – while Nike
does so with 12, including FC Barcelona and Atlético de Madrid.

The next in this ranking is the also American New Balance, dressing four teams - among them Sevilla -,
while the German Puma (Borussia Dortmund), the Italian Kappa (Naples) and the also transalpine
Macron (Sporting de Portugal) only Each one of them dresses in a club.

These are the 32 Champions League teams by official sports provider...

Adidas: Real Madrid, Manchester United, Bayern Munich, Juventus, CSKA Moscow, Anderlecht,
Feyenoord, Benfica, Besiktas, Basel, Qarabag, Maribor and Olympiacos
Nike: FC Barcelona, Atlético de Madrid, Tottenham, Manchester City, Chelsea, AS Monaco, Paris Saint-
Germain, AS Roma, Shakhtar Donetsk, Spartak Moscow, RB Leipzig and APOEL Nicosia

New Balance: Sevilla, Liverpool, Porto and Celtic

Puma: Borussia Dortmund

Kappa: Naples

Macron: Sporting of Portugal

Adidas dominated the 2015/16 Champions League jersey battle

32 teams played in the final phase of the most prestigious European competition, the Champions
League. 22 teams qualified directly and 10 have achieved it by passing the qualifying phase. And
most of them wear Adidas

If in the previous edition of the UEFA Champions League there was a tie between Adidas and Nike ,
since both companies dressed 11 of the teams that took part in the tournament, this time Adidas
triumphs.

In the 2015/16 Champions League, Adidas teamed 14 teams , highlighting the return of Manchester
United , which since August 1 wears the German brand's clothing, and also the signing of the current
European runners-up, Juventus , who also has abandoned the Swoosh brand for Adidas. Nike appears
in second position , with 8 teams.

This is how the brands were distributed among the 32 teams:

Adidas: 14
Nike: 8
Cougar: 3
New Balance: 2
Kappa: 2
Umbro: 1
Joma: 1
Khartazi: 1

The distribution of the clubs in pots , ahead of this afternoon's draw, also shows the power of Adidas,
which dominates in all cases:

Bass Drum 1

FC Barcelona (Nike)
Chelsea FC (adidas)
Bayern Munich (adidas)
Juventus Turin (adidas)
Benfica Lisbon (adidas)
Paris Saint-Germain (Nike)
Zenith FC (Nike)
PSV Eindhoven (Umbro)
Drum 2

Real Madrid (adidas)

Atlético Madrid (Nike)
FC Porto (New Balance)
Arsenal FC (Puma)
Manchester United (adidas)
Valencia CF (adidas)
Bayer Leverkusen (adidas)
Manchester City (Nike)

Drum 3
AS Roma (Nike)
Seville (New Balance)
Olympique Lyon (adidas)
Dynamo kyiv (adidas)
Olympiacos (adidas)
CSKA Moscow (adidas)
Galatasaray (Nike)
FC Shakhtar Donetsk (Nike)

Bass Drum 4
FC Astana (adidas)
Malmo (Puma)
KAA Gent (Khartazi)
Maccabi Tel Aviv FC (adidas)
Dinamo Zagreb (Puma)
Bat Borisov (Joma)
VfL Wolfsburg (Kappa)
VfL Borussia Mönchengladbach (Kappa)

Adidas in Spain

The German multinational focuses its resources on maintaining contracts with Real Madrid and the
Spanish soccer team, in addition to collaborating with dozens of athletes.
Adidas wants to remain the elite of world sport. The German brand, which has football as one of its
growth pillars for the coming years, will allocate 276 million euros to fulfill its sponsorship contracts in
Spain and Portugal in the coming years. This is a lower amount compared to the 320 million it
maintained in 2015, but it is within the levels of the last five years.

An important part of the payments correspond to Real Madrid, according to the annual report of the
Iberian subsidiary, to which Palco23 has had access. As of December 31, 2016, Adidas had 17.5 million
euros recorded as long-term advances with the white club. In this sense, it is worth remembering that
although the main sponsorship contract is managed from Germany, the Spanish subsidiary has an
important role in the retail business.

Proof of the importance of being the technical partner of the club chaired by Florentino Pérez is that the
brand considers that the Real Madrid Bernabéu store, located on the ground floor of the stadium, was
one of the pillars for the growth of the last year. In total, in Spain and Portugal, turnover reached 380
million euros, 9.4% more than in 2015.

Another of the most significant establishments for Adidas was the one opened last year on Gran Vía in
Madrid. There, a 1,200 square meter point of sale was installed where a corner of the Spanish soccer
team was included.

Precisely, that of the Royal Spanish Football Federation (Rfef) is the other major contract of the sports
brand in football. This agreement was renewed in 2015 and until 2026, despite the fact that the current
agreement expired in 2019, and then it was agreed to pay around 20 million euros annually. In addition,
a renewal bonus of 10 million was paid, which is reflected in the accounts of Adidas Spain as it must
account for the corresponding part each year while the contract is in force. It is something that the
Federation did not do to save the 2015 profit, a circumstance that generated controversy with La Roja's
auditors.

In total, the company has committed about 276 million for sponsorships, which also reflects agreements
with other "sports federations, sports clubs and athletes." In this section, which includes both money
and sports equipment, you would find footballers with objectives for national promotions such as Jordi
Alba and Ivan Rakitic. Others like Leo Messi, Gareth Bale or Luis Suárez, who are the image of the brand
at a global level, would have their contracts with the parent company.

In Spain, the brand has sponsorship agreements with key entities in the First and Second Division such as
Valencia CF and Real Sociedad. Another of Adidas' operations is to be at the forefront of clubs with a
large social mass, such as Real Betis and Cádiz CF, two of the clubs that work with Smart Group to
manage their official stores.

Adidas in Europe

Adidas overtakes Nike in Europe's sponsor league

If you maintain the ratio and increase sales in line with your financial goals, you can add another €1
billion to your 2020 marketing budget.

After Manchester United and Ajax Amsterdam reserved their places for the UEFA final, the European
soccer league, there is already a sure winner: Adidas AG.

The German sporting goods manufacturer is sponsoring both teams, as well as the finalists of the most
prestigious European Champions League tournament: Juventus and Real Madrid.

The Adidas three-stripe logo also appears on the shirts of teams that have won or are set to secure the
titles of at least three of the continent's biggest national competitions, in England, Germany and Italy.

This form of sweeping is not common in the high-stakes world of football sponsorships, where Adidas
competes fiercely with archrival Nike Inc., as well as Puma SE, Under Armor and other equipment
suppliers, paying hundreds of millions of dollars for the right to adorn the jerseys of the biggest clubs.

Nike signed a 15-year deal with Chelsea worth £900 million ($1.1 billion) last year, after a deal with
Adidas concluded this year.

Adidas and Nike have been battling for first place in soccer equipment sales for years, and the German
company has emerged as a clear leader in 2016.

Adidas spent about 2.5 billion euros ($2.7 billion) on marketing last year, within its guidance range of
12% to 13% of revenue.
If you maintain the ratio and increase sales in line with your financial goals, you can add another €1
billion to your 2020 marketing budget.

Although both companies are spending big on sponsorships, Adidas has had better luck this year.

All members of the Nike Champions League – including Barcelona, Atlético Madrid, Manchester City,
Monaco and Paris St. Germain – were left out of the pan-European tournament. Puma did no better
with Dortmund, Arsenal and Leicester, and neither did Under Armor and Tottenham Hotspur.

Bayern Munich, sponsored by Adidas, has already secured the German Bundesliga title, while Chelsea is
on the verge of winning the English Premier League and Juventus leads Italy's Serie A.

In Spain's La Liga there is still an open race between Adidas' Real Madrid and Nike's Barcelona, while in
France's Ligue 1, Nike is about to come out first when it's either Monaco or Paris St. Germain get the
title.

Even if Adidas outfits come out on top, there may be something for Nike. While jersey sponsors are
chosen for an entire team, each player can choose their own shoes.

While Adidas' Real Madrid is the bookies' favorite to win the Champions League, the team's best player,
Cristiano Ronaldo, plays in Nikes.

Adidas in Panama