NATIONAL UNIVERSITY OF SAN CRISTÓBAL DE

HUAMANGA
FACULTY OF MINING ENGINEERING GEOLOGY AND CIVIL
VOCATIONAL TRAINING SCHOOL OF
SYSTEMS ENGINEERING

“Eco-
me”
Marcus Lemonis and in each episode we see him save
companies that are on the verge of bankruptcy
investing your own money. With a group of the most
important banks in the United States such as
allies and a personality
leaves
a mark on every person he
meets thus proves his talent
in the market.
WAREHOUSE MANAGER:
WAREHOUSE EMPLOYEE
Mike
7

Mike
HISTORY OF Eco-me
In 2006 the company Eco-
Kay
meLevine
was founded by R obin

Kay Levine with her childhood friend

1 Jen Sales Director
1 partner of 12% of the A
6 profits, grew and managed to sell
half a million dollars in sales, with
only 6
In 2005, her sister was diagnosed with cancer and she didn't
have to be in a dirty place, so Robin looked for information on
how to make cleaners so she wouldn't use them.

0
08C
00T '06
 HOW DID THEY START
SELL?
They started selling a home
cleaning kit and eventually
had 17 cleaning pieces
including dog care products.
This product is sold
Body
throughout the country. It is suit
an ecological product that
works well in the home.
 BUSINESS LINE OF THE COMPANY
The company is dedicated to selling natural cleaning products including skin care
products.
' m. * : • * j. I _ Co

animals (dogs).
Eco-Me
Eco-me in trouble
: \ \. . - ( ' x // i' '
Robin the owner sought financial help
family and friends, to raise money because he had a
debt of 500,000
dollars, if its finances
are not accommodated,
the company will enter
and
097 1

bankruptcy, leaving its

workers without employment
Marcus Le nis in Eco-me
Marcus Lemonis president of Camping World, a
person who saves companies from bankruptcy,
backing them with his own money
THE PRICE OF HISTORY HISTORY d

MARCUS LEMONIS
 CONTRACT
Marcus makes a contract for 20% of Eco-me's profit
and supporting them with 500 thousand dollars, the members did
not have
another option because it was about the company, so
reach the agreement and by an authorship of control by a
Reach 10 million dollars in profits in less than a year.

OBJECTIVE OF THE PARTNERS

 MARCUS IN THE COMPANY
When Marcus arrived at the company he found serious problems in
uction.
personnel, processes and production.
• Production process ISSUES
• Lack of machinery PRODUCTION
• Lack of labor PROCESS
• Ability to sell LACK OF MACHINERY
LACK OF MANPOWER
on staff
Jen is the Director of Sales and who
controls from 4080km (Costa Verde)
where she lived and the Director of
Operations also affirms Joes that she
had seen 3 times during the 5 years she
has worked, this was absurd, business is
not going like this, said Marcus, but she
says that It is advisable to witness and
work as a team and no longer direct by
phone or online; because
 SUGGESTIONS
MARCUS
Then Marcus proposes rotating Jen's position because she was not
qualified and good at sales and did not know well about the product, but
she does not accept her mistakes and
responsibilities, Marcus is tired of insisting on saying that Jen was not in
the right place, but he wins a HI5TORY

controversy with the owner of the

company, where he mentions 7 Marcus “that the most important thing is
his business, not his feelings and it is not something personal, it is
about of your business.”
 He mentions that being far away and not being in contact with
others does not affect the sale; He even says that sales are his
strong point.
 VISIT FROM CONNIE AND KELLY
CAMPI PURCHASING OFFICERS
WORLD

ia and sales director of ECOME shows the product, to CONNIE and sales ace.
PROCESSES
The company had only one machine, the bottle filling
process is done manually, each bottle has to weigh
992g when it pours over an empty container, this
means that it takes a minute to fill a single unlabeled
bottle and they fill 1,200 bottles a day. It is totally
inefficient.

The same thing happens in

and

the packaging process.

SUGGESTIONS TO IMPROVE THE PROCESS

equip the warehouse by purchasing the necessary machinery to

overcome the inefficiency of the process.
finance equipment and inventory.
00

DEBT:

$250,000
PRODUCTION
In production it is seen that it does not sell much h
product, this due to poor marketing, e
For example, your products are named after
00

people, this is what doesn't attract people.

Dave
N bykco-Me

ALL FLOOR CLEANER BOWL CLEANB

All Purpose Cleaner
CHANGES AND IMPROVEMENTS IN THE
PROCESS
In processes, the company together with rcus
purchases packaging machinery and
labeling, with which they would fill 30,000 bottles
day this would stop the
production Eco-Me

1200 BOT
1 DAY MIN
Marcus Lemonis
• OBJECTIVE: See what the customers' reaction is to the product

ECOME INSTALLATION - CAMPING WO

RESULT: What
was seen in the
ECOME-customer interaction,
customers make it clear that the
product packaging confuses them, if
they saw it in a store they would not
even see it.
 Focus group with clients

Customers are confused about the packaging they do not

find, The relationship of the product name with the use of
the product.
HAVE A EVEN IDENTITY
ECO-ME
• The model that presents
Derek (Creative Director of
Camping World) represents .FI love
Items that can be cleaned with the product
ECOME . HI II

Creative RECTOR =
CAMPING WORLD

However, Robin, the owner of the business, does

not agree.
MEETING OF Marcus Lemonis, Jen and the
management of a hotel chain

JOHN

The managers of the hotel chain were not very

convinced with the presentation of JEN (Sales Director)
However, Marcus is not willing to let that happen.
If the sale is MADE, he suggests trying the
products and doing a cleaning and says: III
don't
I believe in my product, you are not going to believe
in
The situation after the interview with the hotel managers was the
Marcus's disapproval of the development of
JEN. To the Which
JEN does not accept the criticism that Marcus makes of her.

Finally M, as an I want to teach JEN the way to

improvement,
JEN accepts.
INSTALLATION OF MACHINERY
A.
N.

BRIAN
ACUTEK SALES REPRESENTATIVE*

With the previous machinery, 1,200 were made per

day, now it can be made up to 10 times more.
 INVESTMEN
T
MACHINERY:
INVESTMENT

$180,000
00

DEBT:

$215,837

Sales increased by 50% after having made the change process in the ECOME
company
 Currently the Eco-me company offers its products online. At the following address on
the page.
https://eco-me.com/
 CONCLUSION

It can be concluded that you should not get carried away

with pride in the authorship of your company, as many
make that mistake, it can cause you a lot of problems.
Do not confuse the feeling with the business and it is not
something personal because it is about the business