Subject name

Organizational communication

Degree Name
Pedagogy

Student's name
María Esther García Heredia
Tuition
000040258

Name of the homework

Conceptual map. Types of channels, flows
Communications, networks and tools
communication
Unit 2
Communication dimensions
organizational.
Teacher's name
Elías Lara Rodríguez
Date
8/11/2017
 Unit 2. Dimensions of organizational communication

Introduction : In this task, a conceptual map of types of channels,

communication flows, networks and communication tools will be made,
which will allow us to identify the references of the dimensions of
organizational communication and identify the areas of intervention and
audiences of interest in them. for the application of strategies in the
development of communication plans and programs.

Task
Channel

Is

It is the path through which a producer delivers a certain good to

the final consumer.

Channel types

Direct Channel Indirect Channel

The producer or manufacturer It is usually indirect, because

sells the product or service there are intermediaries
directly to the consumer between the supplier and the
without intermediaries. end user or consumer.

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 Unit 2. Dimensions of organizational communication

Within the indirect channels we can distinguish

between

a short channel long channel

It only has two steps, that is, a Many intermediaries are

single intermediary between involved
manufacturer and end user

Wholesalers, distributors, warehousemen,

Marketing of automobiles,
resellers, retailers and commercial agents. This
appliances, designer clothing
channel is typical of almost all convenience or
frequently purchased products such as
supermarkets, traditional stores, markets or food
galleries.

Communicativ
e flows

Communication processes that take

Guys
place within the organization. They
occur through networks

Networ
ks

Interna Externa
l l

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 Unit 2. Dimensions of organizational communication

It refers to the This has to do

Formal informal with external
exchange
between the audiences, that is,
organization's consumers,
management and representatives
internal publics, or distributors
that is, and suppliers.
They follow the They arise
employees.
path outlined by within the
the relationship organization
of the roles without planning
defined in the and outside
organization official channels.
chart

Upward Falling Horizontal Crusade

Flows from Flows from It flows Flows

subordinates the highest between between
to levels to the people who people at
management lowest are at a different
similar level levels of the
within the organization
organization

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 Unit 2. Dimensions of organizational communication

Communication
networks

Those formal structures created by companies

to deliver information to their members

Types of
networks

Chain Circle Star Wheel All the

channels

Members pass The information All members In which the The one
information to is transmitted by are on equal individual with
each other peers with the terms, but the monopolizes the maximum
through difference that flows are ability to conduct efficiency
interaction the circle is crossed and communication and
with closed, improving there is no flows operability
continuous the degree of contact with that can
members decentralization peers. This occur in an
(peers), but and increasing network organization
nevertheless, feedback. usually occurs
the circle is in groups with
not closed. high
cooperative
cohesion and
low social
index.

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 Unit 2. Dimensions of organizational communication

Communication
tools

Those that use information and

communication technologies as a means to
develop dialogue, discussion and debate, Types of tools
interaction and communication and
information capabilities

Asynchronous Synchronous
communication communication
tools tools

They are tools designed for Designed for real-time

non-real time communication. communication

Browsers and the World Web Chats

(WWW)

Videoconferences
Email

Mailing lists

Forums

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 Unit 2. Dimensions of organizational communication

Introduction : In this task, conceptual maps were made of each of the

types of channels that are divided into direct and indirect channels, the
communicative flows that are divided into formal and informal networks and
their types are two, which are internal and external. , networks, which are
those formal structures created by companies to deliver information to their
members, and finally, communication tools, which are those that use
information technologies and are divided into asynchronous ones (designed
for non-time communication). real) and synchronous (designed for real-time
communication) which we specify for each of them.

References:
diago05. (Jun 8 2012). Types of distribution channels!!. June 8 2012, from
Slideshare Website: https://es.slideshare.net/diago05/tipos-de-canales-de-
distribucin

Alfonso Moreno. (February 16 of 2013). Flow in communication. Feb 16

2013, from SlideShare Website:
https://es.slideshare.net/alfacarmoreno/flujo-en-la-comunicacion

Moises Chirino, Abg. Vanessa Arcaya, Lcda. Janeth Baptista, Esq. Kikitza
Galanos. (Thursday, January 26, 2012). COMMUNICATION NETWORKS..
Thursday, January 26, 2012, from Blogger Website:
http://baraltnocturnorrhh.blogspot.mx/2012/01/redes-de-comunicacion.html

Maria painted. (2014). Communication tools. 2014, by alfineees Website:

http://www.mariapinto.es/alfineees/comunicacion/que.htm

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Unit 2. Dimensions of organizational communication