Finished Wine Project

GABRIEL RENE MORENO
AUTONOMOUS UNIVERSITY
FACULTY OF POLITICAL, LEGAL, SOCIAL SCIENCES AND INTERNATIONAL
RELATIONS
TEACHER: Javier Hernandez
SUBJECT: Preparation and evaluation of projects
NAME: Yosselin Encinas Cordova 217166555
Santa Cruz – Bolivia

EXECUTIVE SUMMARY
The present PICOROSS wine project, the creation of a micro-enterprise dedicated

to the production and marketing of red wine, will be located in the department of
Santa Cruz de la Sierra - Andrés Ibáñez province, whose fundamental purpose is
to provide quality product, at a fair price. and with timely attention and delivery.
THE project is based on presenting to the market an innovative wine with unique
characteristics that differentiate us from the rest of the competitors, an important
factor for future clients.
With the implementation of the project, it will contribute to society, since it will
generate sources of employment and will contribute to the country's economy as
well as jobs since we have been too affected by the present pandemic.
The face mask company “Picoross” will be located in the department of Santa Cruz
de la Sierra – Andrés Ibáñez province, a department with great population and
economic growth. Through the analysis of the environment, it was observed that
there is no presence of businesses with a similar innovative product. which allows
us to obtain a great opportunity in the market.
In this proposal, a market study, technical, economic and financial study was
carried out that allowed us to determine the feasibility of the implementation of the
business, as well as the resources necessary to launch it.
TABLE OF CONTENTS
Chapter I..........................................................................................................................................1
Introduction..................................................................................................................................1
2. Statement of the Problem.........................................................................................................2
3. Objectives................................................................................................................................2
3.1 General Objective.................................................................................................................2
3.2 Specific Objective.................................................................................................................2
4. Justification..............................................................................................................................2
Chapter II.........................................................................................................................................4
Theoretical framework.....................................................................................................................4
2.1 Conceptual framework...........................................................................................................4
2.2 Legal framework....................................................................................................................5
Chapter III........................................................................................................................................7
Surrounding analysis.......................................................................................................................7
3.1 Macro Environment Analysis................................................................................................7
3.2 Micro Environment Analysis...............................................................................................12
Chapter IV.....................................................................................................................................13
Market study..................................................................................................................................13
4.1 description of the main product (good and/or service)........................................................14
4.2. Investigation Development.................................................................................................17
4.2.2 Determination of the population sample..........................................................................17
4.2.3. Determination of the sources, methods and tools of information collection.................18
4.2.4 Tabulation and Analysis of the Information Obtained.....................................................20
Conclusion of the results obtained through the surveys............................................................26
Having carried out the surveys with people aged 20 and older, we can see that the
majority of the population consumes “VINA DE BALBO” and “VINOS KOLBERHG”
wines once or twice a week, in which the male gender consumes a percentage of 48%
and the female gender with a percentage of 16% .....................................................................26
4.3 Demand Analysis and Projection.........................................................................................27
4.4 Analysis and Projection of Supply......................................................................................28
Chapter V.......................................................................................................................................30
Commercial Strategic Plan............................................................................................................30
5.1 Differentiation......................................................................................................................30
5.2 Mission................................................................................................................................30
5.3 Vision...................................................................................................................................30
5.4 Corporate values..................................................................................................................30
5.5 Target market.......................................................................................................................31
5.6 Commercial mix..................................................................................................................31
Chapter VI.....................................................................................................................................35
Size and location............................................................................................................................35
6.1 location:...................................................................................................................................35
6.1.1 Macro Location.................................................................................................................35
6.1.2 Micro Location.................................................................................................................36
Chapter VII....................................................................................................................................42
Project Engineering.......................................................................................................................42
7.1 Flow chart of productive or service process........................................................................42
7.2 Requirements.......................................................................................................................43
FRUIT WASHER..........................................................................................................................47
Chapter VIII...................................................................................................................................51
Business organization....................................................................................................................51
8.1 Type of company.................................................................................................................51
8.2 Legal requirements..............................................................................................................51
8.3 Organizational chart.............................................................................................................56
8.4 Function manual..................................................................................................................57
8.5 payroll and salaries..............................................................................................................67
Chapter IX.....................................................................................................................................68
Investments and Financing............................................................................................................68
9.1 Investment Objective...........................................................................................................68
9.2 Classification of Investments...............................................................................................69
9.2.1 Fixed Investment..............................................................................................................69
9.2.2 Deferred Investments.......................................................................................................71
9.2.3 Working Capital...............................................................................................................72
Chapter...........................................................................................................................................74
Financing.......................................................................................................................................74
10.2 Financing Sources..............................................................................................................74
10.3 Amortization table.............................................................................................................75
Conclusions....................................................................................................................................75
recommendations...........................................................................................................................76
COSTO TOTAL 36.070,00
CANTIDAD LITROS 2.080,00
COSTO TOTAL UNITARIO 17,34
MARGEN DE UTILIDAD 50% 8,67
PARCIAL 26,01
IVA 14,94% 3,89
TOTAL PRECIO DE VENTAS 30
.......................................................................................................................................................78
Chapter I
Introduction
In Bolivia, wine production has become one of the pillars of fundamental development,
being known worldwide as “high altitude wines” and considered Cultural Heritage of the
Plurinational State of Bolivia.
Wine is considered a noble drink whose quality depends on many variable factors such as
soil, climate, altitude, strain and technological production processes.
Wine production in Santa Cruz de la Sierra has become a good alternative in the Santa Cruz
valleys, due to its favorable climate for the good development of this product. One of the
municipalities where grapes are produced and transformed into high-end wines is Saipina,
where the LANDSUA, UVAIRENDA AND VARGAS wineries were established.
According to estimates by the Samaipateño Winegrowers Association, the valleys of Santa
Cruz have the potential to grow 40,000 hectares of grapes.
Wine is the drink obtained from alcoholic fermentation. The main process by which must is
transformed into wine is alcoholic fermentation: it consists of the transformation of the
sugars contained in the fruits.
For the implementation of this project, several aspects have been taken into account, such
as the technological advance within Santa Cruz De La Sierra since it is increasingly broader
and requires greater investment, we will also see the competitiveness shown in the market.
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2. Statement of the Problem
Will it be feasible to make wines based on natural fruits from the City of Santa Cruz de la
Sierra?
3. Objectives
3.1 General Objective

Carry out the evaluation of the project, applying evaluation methods that take into
account the value of money over time, to determine its feasibility.
3.2 Specific Objective
 Carry out a market study, economic and financial study that allows determining
the feasibility of business implementation.
 Carry out a technical study to establish the necessary resources for the correct
functioning of the business.
 Define an import policy for the selected products.
 Identify the competition in the sector.
 Analyze the local market by evaluating and identifying market needs.
 Determine import strategies by identifying and selecting suppliers according to

their product
 Determine the NPV Net Present Value.
 Determine the Internal Rate of Return IRR.
 Determine the investment recovery period.
 Determine the benefit/costs
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4. Justification
4.1 Practical Justification = This research is carried out in order to improve and
implement our knowledge in the field of project preparation.
4.2 Economic Justification = This research will focus on studying the marketing of wines
based on fruits from the city of Santa Cruz de la Sierra. Economically, by implementing
the wine company, the partners will benefit from obtaining income, which will
respectively provide employment to our society.
4.3 Social Justification = In this project we will make people aware of a new product since
it is a product that offers health benefits, which will encourage greater fruit production and
thus creating new job opportunities for the inhabitants of the region. That by securing the
market the income of producers would be improved and in this way prevent people from
migrating to another city.
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Chapter II
Theoretical framework
2.1 Conceptual framework
Investment = It is said that investment is any disbursement of financial resources to acquire

specific durable goods or production instruments, called capital goods, and that the company will
use for several years to fulfill its corporate purpose. Source:
Investment - https://www.zonaeconomica.com /Author: Luis Garrido Martos.
Feasibility study = The feasibility study is the analysis carried out by a company to determine
whether the proposed business will be good or bad, and what strategies must be developed to
make it successful. (Tania, 2008) states that a feasibility study of a project is one that has
approved the following basic evaluations: Market evaluation, Technical Evaluation. -
Environmental evaluation. - Financial evaluation. - Socio-economic evaluation.
Consumers = It is a person or organization that consumes goods or services that producers or

suppliers make available to them and that decides to demand to satisfy some type of need in the
market.
Production process = It is the procedure used in the project to obtain goods and services
from a series of materials, and is identified as the transformation into products through the
participation of technology, materials, labor, machinery. source: http://academia.edu/
Competitive = It is the ability to compete. In the field of economics, competitiveness refers to

the ability of a person, company or country to obtain profitability from its other components.
Market study = Naresh Malhotra, classifies market research as a type of descriptive research
(type of conclusive research that has as its main objective the description of something, generally
the characteristics or functions of the market) , as well as: studies participation, sales analysis
studies, image studies, among others
Deferred investments = Deferred investments are those that are made on the purchase of
services or rights that are necessary for the implementation of the project; such as: technical,
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economic and legal studies; organizational expenses; assembly, testing and start-up costs;
payment for the use of trademarks and patents; Expenses for training and training of personnel.
http://inversionesdiferidas.blogspot.com/Author : Karen Natalia Gaviria Giraldo
Financial = It is the branch of economics and administration that studies the exchange of capital
between individuals, companies and with the uncertainty and risk that these activities carry.
Norms = They are a set of rules that people must follow to have a better coexistence, to which
the behaviors, tasks and activities of the human being must be adjusted.
Working capital = Working capital is the excess of current assets over liability accounts, which
constitute the immediately available working capital necessary to continue the operations of a
business” Weston, (1994) in “Fundamentals of Financial Management”
Control = In a management function through which performance is evaluated, it is a

management process that includes all activities undertaken to ensure that actual operations match
planned operations.
Financing = In an act of providing money and credit to a company, organization or individual,

this is the contribution of money that is required to start or complete a project, business or
activity.
2.2 Legal framework
A company must be made up of a team of workers led by a leader, have innovative project ideas,
but to be competitive in the market it must also be institutionally recognized and operate in the
market according to current standards.
The steps to follow are:
 Fundempresa = this entity grants commercial registration to have legal state recognition
and develop its business activities.
 National Tax Service = companies must register with the National Taxpayer Registry of
the National Tax Service (SIN) to obtain the NIT, which is the tax identification number.
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 Operating License = authorizes the opening of an economic activity to: obtain a license
and achieve Municipal operation in accordance with the sworn declaration
 National health fund = employees and workers of Bolivian companies must join the
National Health Fund CNS to access health services in case of common illnesses and
accidents that are not necessarily related to work activity or working conditions. job.
 Pension Fund Administrators AFP = Pension fund administrators register companies in

the mandatory long-term social insurance-SSO to manage workers' resources when they
reach an advanced age.
They serve the well-being of their employees with joint and decent pensions.
 Ministry of Labor = all people in Bolivia who have one or more workers must register
in the mandatory registry of employees run by the Ministry of Labor, Employment and
Social Welfare.
It serves so that you are authorized and can use the book and alternative assistance for
personnel control as well as opening the accident book.
 SENAPI = with the registration of its brand image, the companies:
 They acquire the exclusive right to use the brand.
 Prevent third parties from marketing identical products with the same brand or
with a similar brand that may create confusion.
 It helps obtain financing since it shows greater seriousness of the producer or
company.
 A brand that projects an excellent image and reputation gives a great advantage
over competitors at the time of marketing.
SENASAG = With the regulations, entrepreneurs must guarantee the quality of their products to
be able to go to the local, national and international market, providing a safe product.
The National Agricultural Health and Food Safety Service (SENASAG) carries out surprise
inspections in coordination with municipal governments to remove from the market all products
that do not have the health registry .
Other requirements are also the requirements requested by SENSAP, such as:
 The letter with the name of the company
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 The number of warehouse zones
 Processing or packaging rooms
 The type of product that will be processed
 The list of names and brands of the products that will be processed
 Storage and storage conditions
 Data on the type of material
 The photocopy of the NIT
 The application form UIA-REG-FORM-001
 The ingredient and adjective list form to use
 The Label Approval Form and Label Affidavit
Chapter III
Surrounding analysis
3.1 Macro Environment Analysis
3.1.1 Political:
In the political sphere we can see that there is a law in order to help the growth and productive
development of Bolivian wines.
Bolivia: Law No. 774, January 5, 2016

Law No. 774
LAW OF JANUARY 4, 2016
7
EVO MORALES AYMA
CONSTITUTIONAL PRESIDENT OF THE PLURINATIONAL STATE OF BOLIVIA
Whereas, the Plurinational Legislative Assembly has enacted the following Law:
THE PLURINATIONAL LEGISLATIVE ASSEMBLY,
DECREES:
LAW FOR THE PROMOTION OF GRAPE, SINGANI, BOLIVIAN HIGHLAND WINES

AND BOLIVIAN WINES
CHAPTER I
General disposition
Article 1 °.- (Object) The purpose of this Law is to promote and strengthen the development of
the Productive Complex of Grapes, Singani, Bolivian Altura Wines and Bolivian Wines, in a
comprehensive, articulated and coordinated manner with the set of actors in the economy. plural
and with all levels of government of the Plurinational State of Bolivia, according to their powers.
Article 2.- (Declaration )

Singani and Bolivian High Altitude Wines are declared Cultural Heritage of the Plurinational
State of Bolivia.
Grapes, Singani, Bolivian High Altitude Wines and Bolivian Wines are declared to be of
strategic interest to the Plurinational State of Bolivia.
Article 3.- (Scope of application) This Law applies throughout the national territory,
prioritizing the producing regions and with productive potential of Grapes, Singani, Bolivian
High Altitude Wines and Bolivian Wines.
Article 4.- (Scope ) This Law includes all the activities and actors of the plural economy: micro,
small, medium and large producers, artisanal and industrial, linked to the Grape Productive
Complex, Singani, Bolivian High Altitude Wines and Bolivian Wines, within the framework of
all levels of government of the Plurinational State of Bolivia, according to their powers.
CHAPTER II
Promotion and strengthening actions
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Article 5.- (Actions at the central level of the State) For the promotion and strengthening of
the Productive Complex of Grapes, Singani, Bolivian Altura Wines and Bolivian Wines, in an
integrated and complementary manner, the Ministry of Foreign Affairs, the Ministry of
Development Productive and Plural Economy, the Ministry of Rural Development and Lands,
the Ministry of Environment and Water, the Ministry of Cultures and Tourism, and others, will
coordinate the execution of the following tasks, within the framework of their powers:
a. Promote the dissemination of the production and exportable supply of Grapes, Singani,
Bolivian High Altitude Wines and Bolivian Wines, in external markets.
b. Promote financial and non-financial mechanisms for the comprehensive development of
the Grape Productive Complex, Singani, Bolivian Altura Wines and Bolivian Wines,
aimed at investment for grapevine crops.
c. Formulate policies, plans and programs to promote the comprehensive development of
the Grape Productive Complex, Singani, Bolivian Altura Wines and Bolivian Wines, in
aspects of transformation, industrialization and marketing.
d. Promote the designation of origin, distinctive brands and quality of the Grape, Singani,
Bolivian Altura Wines and Bolivian Wines, nationally and internationally.
e. Improve and strengthen conventional, organic and ecological wine production and
productivity, supporting the comprehensive strengthening of the Productive Complex.
f. Promote Tourist Circuits Related to the Grape Production Complex, Singani, Bolivian
High Altitude Wines and Bolivian Wines, Including Technical Assistance.
g. Formulate Appropriate Natural Resources Management Practices and Strengthen
Practices and Technologies in Management, Maintenance and Operation of Irrigation
Systems, Promoting Technical Irrigation and the Operation of Technical Irrigation
Systems and the Efficient Use of Water, Promoting Respect And Conservation Of The
Environment And The Sustainable Management Of Ecosystems.
h. Promote Adaptation Actions, Generating Conditions for the Resilience of Productive
Systems to Climate Change, Through the Corresponding Instances, Within the
Framework of Law No. 300 of October 15, 2012, Framework of Mother Earth and
Comprehensive Development for Live good.
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3.1.2 Economic
For the analysis of the economic environment the main factors are:
 GDP
 Rate of inflation
 Employment in Bolivia
Gross domestic product: In 2016, the Gross Domestic Product (GDP) of Bolivia registered a
growth of 4.3%, compared to the same period in 2015, according to preliminary data reported by
the National Institute of Statistics (INE).
Inflation Rate: Bolivia's inflation, measured by the Consumer Price Index (CPI), was 0.09% in
June and 0.14% in the accumulated first half of 2017, reported the National Institute of Statistics
(INE).
"The Consumer Price Index registered a positive percentage variation of 0.09% in June, a
cumulative variation of 0.14% and a 12-month variation of 1.84%," details the report from the
state institute.
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Bolivia closed 2016 with an accumulated inflation of 4% and the official projection for this year
is 5.03%.
Employment in Bolivia = in terms of job creation, there are to a certain extent differentiated
trajectories between the public sector and the private sector. Thus, in 2016, the public
administration reduced employment by 3.1 percent, while the private sector increased it by 19.7
percent. In reality, since 2010, and in relative terms, it is private companies that have hired more
personnel, compared to the public administration.
3.1.4 Social
In the city of Santa Cruz de la Sierra, wine is considered the 'nectar' of the gods because its
production and consumption is almost as old as humanity, and in Santa Cruz it is part of a culture
that is growing from time to time. bit. Society will benefit from the vitamins and benefits that our
product presents since it is made from fruits.
3.1.5 Technological
The evolution of technology is important to us, because the more development there is, the better
service we can provide.
The equipment as well as the necessary maintenance are obtained through suppliers in Bolivia
without the need to import or subcontract from foreign companies.
MAVICARDIMPEX = It is a company that offers manufacturing services for food machines,
food processors, cauldrons, packaging machines, processors, dehydrators, tanks, mixers, peelers,
labelers, scales, etc.
This is a company located in Bolivia-Cochabamba that designs and builds the machine,
customized, adapting to the needs and requirements that are required.
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3.2 Micro Environment Analysis
3.2.1 Competition
The entry of new competitors is constant. Any new competitor, whose quality and price is
similar to that of the products of this project, represents a threat.
The companies that concentrate 98% of the production of wine production in Bolivia are ten, of
which eight are located in the department of Tarija (La Concepción, Campo de Solana, La
Cabaña, Grande, Bodegas Cepas del Valle, Milcast , Magnus SRL Vinos y Singanis ¨8 stars¨ one
in the department of Chuquisaca (Bodegas y Viñedos Cepas Mendocina) and one in the
department of Santa Cruz (Viñedos & Bodegas Uvairenda SRL)
3.2.2 Substitutes
Currently in the beverage sector there is a wide range of products that promise to refresh and
satisfy the consumer. In the market there is Singani among other drinks that are offered at low
prices in supermarkets and restaurants.
3.2.3 Suppliers
Regarding suppliers in the national market, we can see that more than 1 million tons of fruits are
produced in Bolivia. Bolivian exports of fresh fruits totaled approximately $US 45.8 million,
equivalent to 142,000 tons. Because the materials necessary for the production of wine based on
natural fruits are easy to obtain.
3.2.4 Clients
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The distribution of the product will be carried out directly, the transport of wine to bars,
restaurants or supermarkets. The target market for wine is young adults, generally students or
workers, who seek to enjoy their lifestyle, who seek to share moments with friends and family,
they are people who enjoy going out to public places and value natural products, seeking soft
drinks.
The points where the product will currently be marketed will be:
 Supermarkets
 markets
 Liquor Stores
Chapter IV
Market study
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4.1 description of the main product (good and/or service)
The product to be developed in this project is the production of wine made from natural fruits.
PRODUCT ARRIVAL CHARACTERISTICS = The transfer to the

winery or the corresponding winery must be
carried out in the best conditions, to prevent
the fruits from fermenting prematurely.
Once in the winery, the fruits will be received
in hoppers, after analysis to check the hygienic
and ripening conditions.
CRUSHED CHARACTERISTICS = After obtaining the

fruits, the process continues with the crushing
of the fruits. which is made in modern
machines that allow the juice to be released,
causing the least possible damage
ALCOHOLIC FERMENTATION CHARACTERISTICS = For the production

of red wine, it is placed in tanks, at a
controlled temperature, to macerate . During
this process, providing color to the must, as
14
well as other components that will determine
the final product.
There, alcoholic fermentation begins, that is,
the process in which yeasts transform fruit
sugars into alcohol.
DISCOVER
CHARACTERISTICS = Once the alcoholic
fermentation has finished when it has acquired
color, the winemaking process continues with
the devatting, known as “yolk wine”, to
another tank, this time already separated from
the solid part.
In this second tank, malolactic fermentation
takes place, which consists of a chemical
transformation due to the effect of lactic acid
bacteria that are naturally found in fruits. This
fermentation allows the acidity of the wine to
be reduced.
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BREEDING CHARACTERISTICS = Once the
fermentations are finished, the wine that is
going to be “aged” goes to the wooden barrels,
where it will remain for the time determined
for each variety. The barrels remain in the
winery, at controlled temperature and
humidity. During this period, the wine
acquires the aromatic notes that we find later,
when tasting it.
Furthermore, as it is a porous material, it
allows micro-oxygenation to occur, which
allows the stabilization of some components,
such as the soluble pigments responsible for
the color of the wine and which, in addition,
provide their antioxidant benefits.
STABILIZATION CHARACTERISTICS = It is the process of

eliminating these wastes; and tartaric
stabilization, which prevents the production of
tartrate crystals in the wine
CHARACTERISTICS = Bottling is the last

BOTTLING phase of the wine making process and, as its
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BOTTLING name indicates, it consists of placing the wine
in the bottles and applying the corresponding
closure.
4.2. Investigation Development
4.2.1. Determination of the study population
The surveys will be carried out on people between 20 and 60 years old in the city of Santa Cruz
de la Sierra, according to statistical data according to the last census in 2012, the National
Institute of Statistics (INE) reported that the city has 2,655,084 inhabitants, of which 51.1% are
men and 48.9% are women
Population of Santa Cruz de la Sierra Age range 20 years - onwards (66%)

2.655.084 1.752.355
4.2.2 Determination of the population sample
For this work, stratified pro-ballistic sampling will be taken into account.
In this example, through the surveys carried out, we will be able to obtain in-depth data about
our project in which we will see who consumes this product, the age range of those who
consume it, among others, etc.
The formula process was carried out as follows:
DATA:
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 Z = Confidence level Z = 95% (1.96)
 N = Population N = 1,752,355
 p = Probability of Success p = 50% (0.5)
 q = Probability of Failure q = 50% (0.5
 e = Estimation Error e = 5% (0.05)
n = (z)2 * p*q* N
( N -1) *(e)2+ ( Z) 2 *p*q
n = (1.96)2 * 0.5 * 0.5 * 1,752,355
(1.752.355-1) * (0.05)2 + (1.96)2 * 0.05 * 0.05
n = 384 “The size of the surveys to be carried out for this project is 384 surveys.”
4.2.3. Determination of the sources, methods and tools of information collection.
 Primary sources: In this research project we use primary information sources through a
market analysis in which we conduct surveys in the city of Santa Cruz in order to know the
acceptance of the product in the market.
 Secondary sources: secondary sources are collected data that we obtained through the
INE (National Institute of Statistics), monographs, books, internet pages.
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Survey
Production of wines based on natural fruits
The objective of this survey is to obtain information from the population in order to please our
future consumers.
1. Gender?
□ Male □ Female
2. Age range?
□ 20-30 □ 31-40 □ 41-50 □ 51-60
3. How often do you drink wine?

□ 1 or 2 times a week □ 1 or 2 times a month □ 2 or more times a month
4. What brands of wine do you usually consume the most?
□ Kohlberg Wines □ Viña de Balbo □ Campo Solano □ Others
5. How much do you usually pay for a bottle of wine?
□ 30-50 □ 50-70 □ 70-100
6. What type of wine do you consume the most?
□ White wine □ Red wine
7. Where do you usually buy this product?
□ Supermarkets □ Liquor stores □ Markets □ stores
8. What do you usually look for when buying a bottle of wine?
□ Price □ Presentation of the bottle □ Brand
9. If there was a product at a lower price and higher quality, would you be willing to try it ?
□ Yes □ No
10. By what means would you like to find out about the new product?
□ Television □ Newspaper □ Social networks
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4.2.4 Tabulation and Analysis of the Information Obtained
1- How often do you consume wine?
48%
16%
12%
7% 9%
7%
1 o 2 veces por mes 1 o 2 veces Masculino
Femenino por semana 2 o mas veces por mes
How often do you consume wine? female male Grand Total

1 or 2 times a month 26 39 65
1 or 2 times a week 62 185 247
2 or more times a month 26 46 72
Total 114 250 384
Interpretation = According to the surveys carried out, we saw that the male gender consumes
wines more frequently with a percentage of 48% and the female gender with 16% with an
average of 1 or 2 times per week.
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2- What type of wine do you consume the most?
54%
23%
12%
4%
2%
0% 0% 0%
Campo solano
0% 1% otros
0% 0% 0%
vinos kohlberg viñ1%
a de1% 1%
balbo
20-30 31-40 41-50 51-60

Age range sunny field others Kohlberg wines Balbo vineyard Grand Total
20-30 1 3 90 208 302
31-40 1 46 7 5 59
41-50 16 3 19
51-60 2 2 4
Total 2 49 114 218 384
Interpretation = According to the results of the surveys carried out, it tells us that the most
consumed type of wine is Balbo vineyard with a percentage of 54% and is followed by Kohlberg
wines with 23% in which the majority were people between 20 and 30 years old.
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3- How much do you usually pay for a bottle of wine?
90%
10%
30-50 50-70 1%
70-100
price How much do you usually pay for a bottle of wine?

30-50 344
50-70 37
70-100 3
Total 384
Interpretation = According to the surveys carried out, it indicates that people usually pay 30-
50 Bs for a bottle of wine, resulting in 90%.
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4- Where do you usually buy this product?
79%
16%
3% 2%
licorerias mercados Supermercados tiendas
Place Where do you usually buy this product?

liquor stores 301
markets 64
Supermarkets 10
stores 9
Total 384
Interpretation = According to the surveys carried out, we can see that people usually buy
this product (wine) in liquor stores.
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5- What do you usually look for when buying a bottle of wine?
52%
35%
13%
marca precio presentacion de la botella
Detail What do you usually look for when buying a bottle of wine?
Brand 133
Price 201
Bottle Presentation 50
Total 384
Interpretation = According to the surveys carried out, it indicates that the majority of people
when purchasing this product tend to pay attention to the price more than the brands and even the
presentation of the bottle.
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6- If there was a product at a lower price and higher quality, would you be willing to
try it?
95%
5%
no si
If there was a product at a lower price and higher quality, would you be
Options
willing to try it?
No 19
Yeah 365
Total 384
Interpretation = According to the surveys carried out, it indicates that people are willing to
try a new product at a lower price and higher quality.
25
7- By what means would you like to find out about the new product?
72%
27%
1%
periodico redes sociales television
By what means would you like to find out about the new
Media product?
Newspaper 5
Social networks 105
Television 274
Total 384
Interpretation = According to the surveys carried out, it indicates that the majority of people
would like to learn about the new product through television
Conclusion of the results obtained through the surveys
Having carried out the surveys with people aged 20 and older, we can see that the majority of the
population consumes “VINA DE BALBO” and “VINOS KOLBERHG” wines once or twice a
week, in which the male gender consumes a percentage of 48% and the female gender with a
percentage of 16% .
We can also see that 95% of the population would be willing to try a new, better quality product,
and 90% would be willing to pay 30 bolivianos for the product (fruit-based wines).
26
4.3 Demand Analysis and Projection
4.3.1 Analysis of current demand

For the analysis of the demand, the population of Santa Cruz de la Sierra was taken into account
based on data from the last census carried out in 2012 (INE), we will also take into account the
age range and the Middle-Upper social classes.
Population in Age range 20 years - Upper-Middle People willing to try our

Santa Cruz onwards (66%) Social Class (63%) product
Yes (95%) No (5%)
2.655.084 1.752.355 1.103.984
1.048.785 55.199,2
The demand for wines in Santa Cruz de la Sierra in 2017 was 1,048,785
4.3.2 Demand projection
To prepare this projection, the growth of the city of Santa Cruz de la Sierra will be taken into
account according to the National Institute of Statistics (INE), which represents 2.70%.
Expressed in liters
Years Demand projection

2.017 1.048.785
2.018 1.077.102
2.019 1.106.184
2.020 1.136.051
2.021 1.166.724
2.022 1.198.226
2.023 1.230.578
2.024 1.263.803
2.025 1.297.926
2.026 1.332.970
27
4.4 Analysis and Projection of Supply
4.4.1 Analysis of the current offer
For the analysis of the offer we take into account the data of the present company “Uvairenda
wineries and vineyards” dedicated to the production of wines:
The 1750 wines are produced by Uvairenda wineries and vineyards, a winery located in the
Saipina Valley in Santa Cruz-Bolivia, it is a company led by young people with a technical
profile, with a vision of social and environmental awareness. It began production in 2010 with a
modest production and is now on track to exceed the production of 100 thousand bottles
Expressed in liters
Manageme
Total
nt
2014 72.898
2015 80.006
2016 88.978
Supply projection
When analyzing the sales of wines from Uvairenda wineries and vineyards, we notice that the
growth is approximately 11%, with which we will be able to make our supply projection for 10
years.
Expressed in liters
Years Supply projection

2.017 88.978
2.018 98.766
2.019 109.630
2.020 121.689
2.021 135.075
2.022 149.933
2.023 166.426
2.024 184.733
2.025 205.053
28
2.026 227.609
Unsatisfied demand
To determine unsatisfied demand we take into account the projection of demand and the supply
made.
Years Projected Demand Projected Offer Unsatisfied demand

2.017 1.077.102 88.978 988.124
2.018 1.106.184 98.766 1.017.206
2.019 1.136.051 109.630 1.047.073
2.020 1.166.724 121.689 1.077.746
2.021 1.198.226 135.075 1.109.248
2.022 1.230.578 149.933 1.141.600
2.023 1.263.803 166.426 1.174.825
2.024 1.297.926 184.733 1.208.948
2.025 1.332.970 205.053 1.243.992
2.026 1.368.960 227.609 1.279.982
29
Chapter V
Commercial Strategic Plan
5.1 Differentiation
In this project, the objective of our product is to position itself as an innovative and high-quality
product that will present distinctive qualities that make it an original and unique product. The
company will follow a differentiation strategy. .
What will make our product different from the rest will be the model of the bottles and the
flavors that are made from natural fruits.
5.2 Mission = create a product that generates consumer satisfaction when trying our fruit-based
wines
5.3 Vision = Offer quality products which makes us a recognized company
5.4 Corporate values = Values define the set of principles, beliefs, rules that regulate the
management of the organization. Along the way, the values that will define the actions of the
work team will be.
 leadership and teamwork: We are people committed to setting an example, positively

influencing the work of others, generating teamwork that produces successful results.
 Responsibility: Fulfillment of functions, within the assigned authority. We are committed
to society, service to others. We assume and recognize the consequences of our actions.
 Respect: Treat our fellow human beings with honesty, equality and sensitivity. Appreciate
the value of diversity of opinion.
 Loyalty: Trust, fidelity and unity in all aspects of the business
 Quality : present in all activities and processes as a philosophy of all business activities,
considering continuous improvement as the most effective instrument to achieve
objectives.
30
5.5 Target market
 Gender segmentation.- This product is aimed at both men and women who will
consume said product, which is “fruit wines.”
 Segmentation by social classes.- This product may be consumed by middle and upper
class people.
 Segmentation by Geographic Location.- The intervention area in which we will carry
out the surveys will be in different strategic areas of the department of Santa Cruz de la
Sierra.
5.6 Commercial mix
This mix is also known as the “4Ps” since it includes product, price, place (distribution) and
promotion. Our company will offer a new product (fruit-based wines), what we seek is to inform
consumers about the new product, the quality it will present and the benefits it will provide and
also encourage them to buy it.
5.6.1 Price = The strategy to use consists of offering the product at a low and accessible
price, taking into account the diversity in products similar to this product.
The price of our product will be 40 bs C/U.
5.6.2 Product = We want to launch a product on the market that presents the characteristics
of a good wine such as aroma, acidity and color (red/white), which will offer a
different and concentrated flavor due to the characteristics of the fruits that give it a
texture. and a unique aroma
 Label
31
 Packaging = This product will be packaged in transparent glass bottles, it is intended to
use bottles with a content of 750 ml.
 Benefits = This will be a new product that will have high contents of fruits, proteins,
alcohol and vitamins essential for human consumption.
Fruit-based wine offers good benefits. Consumers today know that consuming fruit
wine gives them greater benefits for their health. Most fruits, when treated in the
fermentation process, do not lose their properties and are more Some even increase
them, through its properties wine provides vitamins such as A, C and several of the B
complex, it contains small amounts of iron, so wine should be ingested in case of
anemia, it is a natural means of recovery if it is taken after physical exertion.
32
5.7 Plaza.- Our product will be marketed to wholesale-retail buyers which will be
distributed to the market and supermarket to reach the final consumer. This product will
be distributed to our suppliers in the different markets of the city of Santa Cruz de la
Sierra, this will be a product that ensures good quality and satisfaction for the consumer
PRODUCTO
CONSUMIDOR
, MAYORISTA
MINORISTA
33
5.8 Promotion = to promote our product, billboards will be placed in strategic points of the
city, advertising spots will be made in some television media and we will participate in
social networks.
Customers need to know the product before purchasing it and this is done through
promotion.
In order for our product to be known, the following options will be taken into account:
Promotion Commercial distribution channels

Television media - UNITEL “The Blender”
Written advertising - Ruffles
- Posters
Internet -Facebook
34
Chapter VI
Size and location
For the elaboration and production of wines, the winery will have a production capacity of
approximately 20,000 bottles per year.
The company's work team will have approximately 7 people in the necessary areas inside and
outside the warehouse.
6.1 location:
6.1.1 Macro Location
6.1.1.2 Climate: Without a doubt, the good climate of the Saipina area accompanies growth, not
only with the benefits of a temperate climate, but also due to the unique characteristics, slate
soils and red earth, full of minerals and are of great contribution.
6.1.1.3 Tomography : Saipina presents mountainous areas and mountain ranges, which is the
largest area of the municipality and constitutes all the mountain chains of different heights,
shapes and orientations.
Valleys are characterized by being surfaces enclosed between two mountain ranges or mountain
chains and their origin can be diverse, structural, erosive.
6.1.1.4 Cultural Conditions : = The unique location of the area is of utmost importance because
it is located in a region of eco-tones among some of the most important eco-regions of Bolivia.
6.1.1.5 Infrastructure: Regarding road or access infrastructure, there are adequate means of
communication and transportation.
35
6.1.2 Micro Location
It is an important factor since it consists of the location for the installation of this project. The
major factors that have the greatest weight in determining the location of the project must be
considered:
6.1.2.1 Land Availability = The land on which the wine cellar will be located will be in the 'el
Sauce' Zone location: Province #florida - #Saipina, located 3 km from the town. And this is
located at KM.110 road to Saipina
6.1.2.2 Access Roads = the town of Saipina is located 120 km from the city of Santa Cruz de la
Sierra, it has a paved road on the old Santa Cruz – Cochabamba route. Saipina is located in the
sub-Andean zone of the department
6.1.2.3 Basic Services = within the municipality of Saipina there are several associations and
cooperatives of agricultural producers, what is said is that within Saipina basic services are easily
accessible to everyone
6.1.2.4 Specific Facilities = The discarded parts of the raw material will be transformed into
organic material
36
6.1.2.5 Weighting Chart
White stones area Saipina, located 9 Road area to Saipina, 10 km. 'El Sauce' area Saipina location,
km from the town located 3 km from the town
Before Fort-Saipina
Classification Weighted Weighted Classification Weighted

Factors Weighing Rating 1-10
1-10 Average Average 1-10 Average
Land 40% 5 2 9 3,6 9 3,6

Access roads 15% 7 1,1 7 1,1 7 1,1
Basic services 30% 5 1,5 7 2,1 7 2,1
Other services 15% 4 0,6 8 1,2 9 1,4
TOTAL 100% 5,2 8,0 8,1
37
 Location #1 = Saipina White Stones Zone, located 9 km from the town
 Location #2 = Road area to Saipina, 10 km. Before Saipina El Fuerte Zone
 Location #3 = Zona 'el Sauce' Saipina

location, located 3 km from the town
38
After making a comparison between the different options for our project, we chose that
our winery will be located in the 'El Sauce' Saipina Zone at a distance of 3 km from the
town and 120 km from the city of Santa Cruz de la Sierra . Since it has easy access to
the warehouse and with the requirements for adequate basic services, among others, etc.
6.1.3 Project Size

This project will be medium-sized since the present company is new and will seek to
grow little by little in the wine market.
6.1.3.1 Demand
The quality of national wineries, tourism, and consumer curiosity made wine gain more
space in Santa Cruz, so it can be said that there is a good demand for our product (fruit-
based wines) according to the statistics given. within the department of Santa Cruz The
people who consume this product the most are those between 18-35 years old, so our
product will be most consumed by that age range.
6.1.3.2 financing
The wine sector celebrated the launch of a specific credit line for the sector, by the
Productive Development Bank (BDP) in coordination with the Ministry of Rural
Development and Lands, in an event headed by the President of the Plurinational State
of Bolivia, Evo Morales Ayma, with the purpose of supporting small producers who are
dedicated to high quality production such as wine and singanis
The credits for investment capital will finance the purchase of certified seedlings, soil
recovery, irrigation systems, anti-hail nets, machinery, equipment and tools, winery
infrastructure and others that contribute to the sustainable management of wine
production. In this case, the BDP may finance up to 80% of the required capital, with
the borrower having to contribute the remaining 20% in cash.
6.1.3.3 Availability of inputs
39
Currently, the city of Santa Cruz de la Sierra is the one that produces the largest
quantity of fruits of excellent quality. After conducting a search, we opted for the
province of Saipina and Guarayos since they are places where the fruits we require for
our product are approximately throughout the year
 Pineapple producers in the municipality of Guarayos seek to produce this native

fruit throughout the year, which is why they carry out work together with the
Peasant Research and Promotion Center (CIPCA), a project to produce
pineapple and these are ready at an early stage. Ascensión de Guarayos was
declared the capital of pineapple production through municipal law 04/2017 .
 notiboliviarural.com, Santa Cruz, Bolivia.- Humberto Andrade President of

AVISA, reported that the climate and soils of the Santa Cruz valleys are ideal
for the production of high quality grapes, which are used for the transformation
of high-end wines; a fact that has encouraged many producers and businessmen
to invest in grape production in the area. According to estimates by the
Samaipateño Winegrowers Association, the valleys of Santa Cruz have the
potential to grow 40,000 hectares of grapes.
6.1.3.4 Production capacity
40
Wine bottle production capacity = The winery will have an approximate production
capacity of 21,000 bottles of wine per year since the company will be starting out in the
market and will be a medium-sized company.
The production capacity that aims to cover “vineyards and fruits” is 1.58% of
unsatisfied demand
Expressed in liters
Demand Demand to cover Production
Dissatisfied capacity
988.124 988.124 * 1.58 % = 15,600 liters
The following table shows the activities that the operators will carry out, as well as the
delay time that each process takes place.
Process Time
fruit washing 30 minutes
fruit peeling 30 minutes
Destemmed 120 minutes
Crusher 60 minutes
Pressing 120 minutes
Fermentation 10-15 days
Bottle filling 30 minutes
Labelled 30 minutes
packaging 15 minutes
Hours worked by company personnel 8 hours a day
Capacity to produce
Expressed in liters:
Monthly
Ability Diary Annual
(26 days)
Production in liters 80 liters 2,080 liters 24,960 liters
Production in bottles 80 bottles 2,080 bottles 24,960 bottles
41
Chapter VII
Project Engineering
Project engineering consists of determining different aspects such as the wine

production processes and the necessary resources, identifying the technical
activities related to the equipment, machine capacity and raw materials.
7.1 Flow chart of productive or service process
Product Arrival
Washed damaged fruit
fruit peeling
crushed
Discover and fermentation
Breeding
Stabilization Waste
Bottling
Labeling and Packaging
Storage
42
7.2 Requirements
7.2.1 Materials
7.2.1.1 Direct Material
Grape Characteristics
The health benefits of grapes are very

varied; these exquisite fruits contain a
treasure of sweetness in their small grains.
7.2.1.2 Indirect Material
Glass bottles Characteristics
This product will be packaged in

transparent glass bottles, it is intended to
use bottles with a content of 750 ml.
43
Tag Characteristics
The labels must show the basic

information of the wine, such as the main
identification data: name, logo, winery,
etc.
Bottle Sealing Caps Characteristics
Cork stoppers have unique characteristics,

which give the wine a series of nuances
and help it develop fully. Specifically, it
helps shape your character, gives you
authenticity and adds value.
The plugs can measure from 40mm to
55mm
Boxes To Store Wine Characteristics
The packaging for wine bottles

“VINEYARDS AND FRUITS” is
designed to store 6 bottles of wine so that
this product can be sent in adequate and
safe packaging for sale.
Personal Characteristics
Coverall = is to stay safe in risky work,
where physical integrity may be
44
equipment compromised
Helmet = When handling suspended

loads, protect your head with a helmet.
Gloves= Protect hands against mechanical

attacks (cuts, punctures, etc.) and avoid
contact with irritating elements
Furniture and fixtures
Amount Detail
3 Desk
10 Chairs
5 Shelf
Computer Equipment
Amount Detail
2 Computer
1 Printer
1 Phone
Desk Supplies
Amount Detail
1dozen Pens
1box Staples
1box Staplers
45
1box Drilling machines
1box Color Ink Boxes
1pack(100h) Bond leaves
Basic services
Detail
Light
Water
Phone
7.2.2 Human Resources
Nº Detalle Q
1º Gerente General 1
2º Secretaria 1
3º Jefe de Producción 1
4º Contador 1
5º Operarios 4
6º conductor 1
TOTAL 9
7.2.3 Technology (Machinery and Equipment)
46
FRUIT WASHER Characteristics
The washing machine is designed to wash

and clean fruit before processing. The
fruit in the washing machine is washed
with water and soft brushes that leave it
intact
Suitable for all types of fruits
PINEAPPLE PEELING MACHINES Characteristics

The fruit is placed manually and held with
an electric clamping system. It is always
the same operation regardless of the size
of the product and, therefore, it is simple
and practical to handle for operators even
of small stature.
Through several adjustment options the
peeling processes can be optimized, the
peeling time is 20 seconds per fruit
CRUSHER Characteristics
The purpose of the crusher is to break the
fruits to extract their juice and make it
come into contact with the yeasts that are
on the skin or with those that we add.
The most common crushers are roller
crushers. It consists of a small reception
hopper and a pair of rollers (sometimes
more) arranged in parallel, through which
the entire harvest is passed.
PRESSES Characteristics
The press, whose function is to squeeze
and squeeze the mass of skins so that the
liquid comes out through the slits or holes
of the cage that houses it.
47
The models that provide the best quality
are those that treat the crushed grapes
better, do not tear them and subject them
to light pressures: vertical, horizontal,
pneumatic and hydraulic presses.
Characteristic
DESTEMMERS The destemmer is used to separate the
stem from the fruits. Its use was almost
exclusive for winemaking, where the paste
was not pressed until after fermentation,
since if the stem were not separated from
the skins, it would make the wine dull by
giving up many harsh tannins. In vertical
presses, this helps evacuate the wort by
serving as an outlet channel. Without its
presence, the unfermented skin cake
would be too clastic and spongy.
STORAGE TANK Characteristics

The tank has the function of agitation,
storage and isolation, it has a lid on the
top for the entry of raw materials.
Alcoholic fermentation takes place for 10
and 15 days. Fermentation ends when the
wine contains between 1 and 2 grams of
sugar per liter,
48
BOTTLE FILLING OR BOTTLING Characteristics
The bottling machines consist of a tank for

dosing, a carousel with a drag system,
filling nozzles provided with level valves
and mechanisms for advancing and holding
the bottle.
LABELLED Characteristics
Labeling is the arrangement of labels on
the bottle. It should be done just before
going on the market to avoid
deterioration.
This system is repeated around the
perimeter of the carousel for the different
types of labels. In self-adhesive labels,
these are found in rolls that allow them to
be placed on the bottle using a rotating
system; rubber rollers spread them,
leaving them smooth.
PACKING Characteristics
In the process the boxes are automatically

closed and sealed.
This machine places the product inside
cases or cardboard boxes.
49
VEHICLE Characteristics
It will be used to transport the

merchandise to the places that will buy
our product, it is a delicate cargo since it
must be transported safely to avoid
damage.
7.2.3 Layout (Office Layout)
Meeting room
Storage of finished
Raw
product
material
Bathr
oom
storage Reception
Labeling and packaging
Parking lot
bottling area
Fermentation room
50
Chapter VIII
Business organization
8.1 Type of company
The type of company of the company will be a limited liability company since the
capital of the company will be made up of the contribution of the partners
8.2 Legal requirements
 Requirements for registration of a limited liability company
1. Virtual Registration application form as a sworn declaration, duly completed and

signed by the legal representative. Entering www.miempresa.gob.bo.
2. Testimony of public deed of corporate constitution, in original or legible legalized

photocopy. The aforementioned instrument must contain the aspects provided for in Art.
127 of the Commercial Code and adapt to the rules corresponding to the respective type
of company established in the same regulatory body.
3. Publication of the constitution testimony in the Electronic Gazette of the Commerce

Registry, which contains the pertinent parts referring to:
to. Notarial introduction of the public deed stating the instrument number, place, date,
Public Faith Notary and Judicial District.
b. Extensive and verbatim transcription of the clauses established in sections 1 to 7 of
Art. 127 of the Commercial Code.
c. Conclusion and agreement of the intervention of the Notary of Public Faith.
4. Attestation of power of attorney of the original legal representative or legible

legalized photocopy, in the case in which the public deed of incorporation does not
determine the appointment of the same.
The inclusion of the assembly minutes is not required. If the legal representative is a
foreigner, he or she must present the original document that accredits the residence in
51
the country (only for verification), which must alternatively include: specific purpose
visa, temporary stay of one year, temporary stay of two years, multiple visa or indefinite
permanence, accompanying a simple photocopy of said document signed by the owner.
If applicable, you can also present an original certification or a legalized photocopy
issued by the National Immigration Service - SENAMIG.
 Requirements for establishing a limited liability company
- Name, surname and marital status of the partners; if they were natural persons;
or the name or company name if they were legal entities, in both cases their
nationality and domicile.
- Objective name or company name of the company.
- Duly specified corporate purpose.
- Duration of the company.
- Company address.
- Amount of the share capital, with the expression of the number of shares into
which it is divided and their nominal value.
- Indication of the shares that each partner subscribes and pays in cash or in kind,
the value attributed to them, the part of the unpaid capital, the form and plan to
integrate it.
- How the administration and supervision of the company will be organized.
- Way of deliberating and making decisions at the general meeting and the way of
calling and constituting it.
- The other lawful agreements and special conditions that the partners deem
appropriate to establish,
-
52
Registration Procedure for All Regimes.
- Approach the SIN (National Tax Service) of your jurisdiction, giving the official
the required documents and the previously completed form (enter the tax page
www.impuestos.gob.bo).
- The official requests basic information which is captured in the system
- Print preliminary report with the information provided, it must be reviewed (or
corrected).
- Sign the form5. Print the final report as proof of registration.
- Grants the NIT by verifying the address.
Municipal government. -
- Authorizes the opening of an economic activity
- To obtain authorization through the F-401 License
- Municipal Operation, in accordance with the sworn declaration.
- Operating License Requirements and Municipal Taxpayer Registry for a Legal
Entity. Folder with clip containing the following documentation.
- Affidavit F-401 in case of not having PMC.
- F-402 if you have PMC (collect and fill out the taxpayer service platform).
- Original and photocopy of the holder's identity card.
- Photocopy of electricity bill (front and back), proving the address of the
domicile of the economic activity.
- Photocopy of the NIT and registration certificate (if you have it).
- Sketch of the location of the economic activity and distribution area of the
environments, expressed in m2
Health Fund
53
- It affiliates the employer and the worker to the National Health Fund, so that its
staff can attend in case of common illnesses and accidents that are not
necessarily related to the work activity or working conditions.
-
Requirements for companies:
- 1. Form AVC-01 (Empty).
- 2. Form AVC-02 (Empty).
- 3. Form RCI-1A (Vacuum).
- 4. Request addressed to the HEAD OF DEPTO.NAL. MEMBERSHIP.
- 5. IC photocopy of the person in charge or Legal Representatives.
- 6. NIT photocopy.
- 7. Opening Balance approved and signed by the NATIONAL INTERNAL TAX
SERVICE (photocopy).
- 8. Original salary return and three copies (sealed and signed).
- 9. Staff payroll with date of birth.
- 10. Company location sketch
- 11. Pre-Occupational Exam (100.- Bs. Per worker) the deposit must be made in
window 4 (treasury division).
Requirements for Worker Affiliation:

- 1. Form Avc-04 “Sealed and signed by the company”.
- 2. Form Avc-05 (do not fill out).
- 3. Photocopy of the worker's identity card.
- 4. Birth certificate (original and computerized) or military service book
- 5. Last payment slip or salary slip stamped for contributions.
-
54
AFP`s.-
Business Registration
- The Employer Registration Form must be filled out, which acquires the quality
of an Affidavit of the Legal Representative or Highest Executive Authority, who
freely and expressly declares that the data contained in said Form at the time of
its subscription is valid, to do so it must attach the following:
Requirements
- Simple photocopy of the NIT (Tax Identification Number)
- Simple photocopy of the Legal Representative's Identity Document.
- Photocopy of the Power of Attorney Testimony of the Legal Representative (if
applicable).
- About Membership:
- It is permanent, whether or not the Affiliate continues to work in an employment
relationship, carries out one or several activities simultaneously and has several
or no Employers.
Ministry of Labor
- Register as an employer with the MTEPS (Ministry of Labor, Employment and
Social Security) and obtain the Certificate of Registration in the Registry. So
that you are authorized and can make use of the use of the Attendance Book
and/or Alternative Personnel Control System, as well as the opening of the
Accident Book.
New Employer Requirements:
- Completed Mandatory Employer Registration Form (ROE) (3 Copies)
- Deposit of 145.- Bs to the Banco Unión account number: 1-6036425 hours. 8:30
a.m. to 3:00 p.m. at Banco Unión offices.
- NOTE: With the requirements, go to the User Service platform or Single
Window in any Departmental or Regional Office of the Ministry of Labor,
Employment and Social Welfare to complete the process. You have three
months from the start of activities to register without fines.
55
8.3 Organizational chart
ORGANIZATION CHART
“ Picoross ”
General manager
Counter
Secretary
Production manager
machine operators
56
8.4 Function manual
FUNCTION'S MANUAL PAGE: 1/10
Job title General manager

Immediate boss None
subordinates Production manager, accounting manager, logistics
manager, sales manager
Requirements to exercise Engineer with specialization in economics and/or
the position finance.
1. General objective
Its main objective is to create added value based on the products we offer, maximizing
the value of the company for shareholders.
2. Specific objectives
 He is in charge of directing and planning strategies for adequate decision-
making in accordance with the mission, vision.
 The manager must formulate the company's financial budgets
 Responsible to shareholders for the results of operations and organizational
performance.
 Exercises functional authority over the rest of the executive, administrative and
operational positions of the organization.
ELABORATED APPROVED AUTHORIZED

Secretary Administrative boss Board of directors
Signature: Signature: Signature:
57
Job title Counter

Immediate boss General manager
subordinates None
Requirements to exercise With a minimum of 3 years experience in related
the position positions
Direct, analyze, evaluate, and present accounting and tax information in accordance
with current accounting principles and/or standards, tax regulations, administrative
policies.
 Control the activities inherent to the accounting function
 Organize and control accounting operations related to all company processes
 Direct the preparation, analysis, evaluation of accounting information to present
in a timely manner to your immediate superior, to the Administrative
Management
 Coordinate the preparation of the different tax declarations and reports,
guaranteeing their accuracy and timely presentation.
 Prepare the Operational Plan of the Accounting Unit and carry out budget
control.
 Advise the formulation of the company's accounting and financial policies
 Timely attend to accounting, fiscal or tax requirements

58
Job title Administrative boss

subordinates Human Resources
Requirements to exercise Five years as Administrator or Administrative Director
the position in a service company.
Plan, direct and control the Administrative activities of the Company
 He is responsible for the organization, coordination, direction and development
of the Company's Administrative services.
 Advise General Management on administration matters
 Formulate the Annual Expenditure Budget of the Management under your
responsibility.
 Assume leadership to hold periodic meetings with Area Managers to evaluate
the results of the Company's management.
 You must assume the responsibility of periodically evaluating the risks of the
Management personnel under your charge.
 Manage the Company's real estate assets by exercising control over leasing and
conservation of land, main administrative offices
 Ensure compliance with internal regulations

59
Job title Production manager

junior machine operators
Requirements to exercise Minimum 2 years of experience preferably in the
the position alcoholic beverage or similar sector.
The Production Manager must promptly produce a quality product with a minimum
capital investment, also exercising control over the process in order to comply with the
specifications ordered by law and with the value proposition offered to the client.
 The manager must schedule and direct production, aspects such as receiving
raw materials
 analyze its quality and good condition, organize and control the activities of the
operators
 study processes and look for ways to improve and control them
 is responsible for the proper development of the company's production
 verify the reports that are delivered and analyze them
 supervise the execution of the activities of your department carried out by the
work team

60
Job title Human Resources

Immediate boss Administrative boss
subordinates None
Requirements to exercise With experience in the area at least 1 year
the position
Guarantee that tasks related to human resources administration, control and application
of personnel actions and policies are carried out efficiently.
 plans, directs and supervises the programs of the different human resources
subsystems (recruitment, selection and performance evaluation)
 Coordinates with the Quality Management Directorate the updating of the
organization's position structure.
 Sign Personnel Actions, Certifications and other Management documents.
 Plans the personnel needs of the different areas of the organization, in
coordination with the different Directorates

61
Job title machine operators

Immediate boss Production manager
subordinates None
Requirements to exercise With experience in the beverage production area of at
the position least 1 year
Verification of the fruit, washing and drying it, handling of the mixing tank and
packaging of the fruit liquor.
 Do not allow outsiders to enter the winery.
 Notify merchandise that has expired.
 Supervise the quality and quantity, as well as the proper handling of the
materials under your responsibility.
 Control entry and exit of raw materials.
 Enter raw material purchase orders

62
Job title Sales manager

subordinates None
the position least 2 years
. They plan and supervise the sales of companies that sell products or services.
 Intervene in company decisions related to the marketing of products and
services.
 Prepare quotes and process orders
 Resolve problems, complaints or queries that arise related to your department,
as well as treat and maintain good relationships with customers .

63
Job title Driver

Immediate boss Production manager
subordinates None
Requirements to exercise Professional driver.
the position
Be aware of material handling
 Bring the product in good condition.
 Be punctual in the delivery of both supplies to customers
 . Take care of the good condition of the vehicle.
 Other functions consistent with the position

64
Job title Logistics Manager

subordinates None
the position least 2 years
Schedule, supervise and execute tasks related to the contracting, storage, distribution,
control of goods and materials

 Analyze the distribution procedures of commercial operations
 Coordinate supplier selection, evaluation and re-evaluation activities
 Process supporting documents to pay for public services

65
Job title Secretary

subordinates None
Requirements to exercise 1 year experience in the position. Accounting secretarial
the position professional
Promote optimal and timely communication between the Company and its internal and
external clients.
 Manage incoming and outgoing telephone communications.
 Serve people who come to the Company
 Create letters
 Keep general company files up to date.
 Organize daily messaging
 Prepare documents for export.
 Prepare formats for social security payments (Health, Pension, Professional risks)

66
8.5 payroll and salaries
BENEFICIO SOCIALES APORTE PATRONALES

APORTE
HABER SEGUNDO DESCUENTOS TOTAL DEL TOTAL ANUAL
CARGO AGUI. INDE. AFP SOLIDARIO
BASICO AGUINALD AFP MES
8,33% 8,33% 8,33% 12,71% 3% 12
Gerente general 6.000,00 499,80 499,80 499,80 762,60 180,00 762,60 6.916,80 83.001,60
Jefe de producción 4.200,00 349,86 349,86 349,86 533,82 126,00 533,82 4.841,76 58.101,12
Contador 2.500,00 208,25 208,25 208,25 317,75 317,75 2.807,00 33.684,00
Secretaria 2.100,00 174,93 174,93 174,93 266,91 266,91 2.357,88 28.294,56
Operario 1 2.060,00 171,60 171,60 171,60 261,83 261,83 2.312,97 27.755,62
Operario 2 2.060,00 171,60 171,60 171,60 261,83 261,83 2.312,97 27.755,62
Operario 3 2.060,00 171,60 171,60 171,60 261,83 261,83 2.312,97 27.755,62
Operario 4 2.060,00 171,60 171,60 171,60 261,83 261,83 2.312,97 27.755,62
Conductor 2.060,00 171,60 171,60 171,60 261,83 261,83 2.312,97 27.755,62
TOTAL 25.100,00 2.090,83 2.090,83 2.090,83 3.190,21 306,00 3.190,21 28.488,28 341.871,36
Chapter IX
Investments and Financing
9.1 Investment Objective
Our objective is to increase the productivity of the company to increase profits, through the
optimal use of funds in a reasonable period of time.
Investment is that part of production that is not intended for immediate consumption but
rather for the production of new consumer goods or new capital goods.
 For this project we will classify the investment into:
Fixed investment = fixed investment is investment in physical assets such as machinery,

land, buildings, facilities, vehicles or technology.
Deferred investment = It is made up of research work and studies, organization and

supervision expenses, plant start-up expenses, administration expenses, technical assistance
expenses and personal training.
Working capital = Working capital is considered to be those resources that the company
requires to be able to operate.
9.2 Classification of Investments
9.2.1 Fixed Investment

They are physical assets that are not the subject of current transactions by the Organization.
n
INVERSION FIJA
Materiales Cantidad Costo Total
Material directo 12.480,00
Uva 312 cajas 40/Caja 12.480,00
Material indirecto 6.990,00
Botellas de cristal 2.080 1,50 3.120,00
Etiquetas 2.080 0,40 832,00
Tapas para sellar botellas 2.080 0,60 1.248,00
Cajas de cartón 290 1,00 290,00
Equipamiento personal 5 300,00 1.500,00
Muebles y enseres 4.000,00
Escritorio 2,00 500,00 1.000,00
Sillas 10,00 100,00 1.000,00
Estante 2,00 1.000,00 2.000,00
Equipo De Computación 4.400,00
Computadora 2,00 2.000,00 4.000,00
Impresora 1,00 400,00 400,00
Material De Escritorio 158,00
Bolígrafos 1 Caja 15,00 15,00
Grampas 1 Caja 3,00 3,00
Engrampadoras 1 Caja 10,00 10,00
Perforadoras 1 Caja 10,00 10,00
Cajas De Tinta A Color 1 Caja 100,00 100,00
Hojas Bond 1 Paquete 20,00 20,00
Servicios Básicos 5.800,00
Agua 2000 2.000,00
luz 3500 3.500,00
Telefono 300,00 300,00
TOTALES 33.828,00
store
Name Total
land 210.600,00
infrastructure 258.400,00
TOTAL 469.000,00
MAQUINARIA
Nombres cantidad Total
Lavadora de frutas 1,00 17400,00
Peladora de fruta 1,00 21300,00
Estrujadora 1,00 87430,00
Bombas y sinfines 1,00 59090,00
Tanques 10,00 104400,00
Etiquetadora autoadhesiva 1,00 8000,00
TOTAL 297620,00
Vehículo
Nombre Cantidad Total
Camión de transporte 220.000,00 220.000,00
TOTAL 220.000
9.2.2 Deferred Investments
It is the intangible heritage of the company, they are acquired services and rights, necessary
for the study and implementation of the project and as such are not subject to physical wear
and tear.
Description Expressed in Bs Cost Total

Company registration Bs 455,00 455,00
Patent registration Bs 800,00 800,00
Constitution and legal
Bs 200,00 200,00
power
SENASAG registration Bs 140,00 140,00
NIT (national taxes) Bs 13,00 13,00
Health card Bs 15,00 15,00
AFP registration Bs 150,00 150,00
CNS Registration Bs 15,00 15,00
Registration with the
Bs 150,00 150,00
Ministry of Labor
TOTALS Bs 1938,00 1938,00
9.2.3 Working Capital
Working Capital considers those resources that the project requires to attend to the
production operations and marketing of services and contemplates the amount of money
that is needed to start the production cycle of the project in its operating phase.
Working Capital
(Expressed in Bolivian)
CONCEPT 1 MONTH 3 MONTHS

Fixed cost 35.546,28 106.638,84
Salaries and salary 28.488,28 85.464,84
Stationery 158,00 474,00
Basic service 5.800,00 17.400,00
advertising 300,00 900,00
fuel 800,00 2.400,00
Variable costs 17.970,00 53.910,00
Direct raw material 12.480,00 37.440,00
Indirect raw material 5.490,00 16.470,00
TOTALS 53.516,28 160.548,84
Depreciation
(Expressed in Bolivian)
Descripción % Año Valor Depreciación
Dep. Acum. Equipo De Computación 25% 4 6.000 1.500

Dep. Acum. Vehículo 20% 5 264.000 52.800
Dep. Acum. Muebles Y Enseres 10% 10 4.500 450
Dep. Acum. Maquinaria 12,50% 8 297.620 37.203
9.2.4 Total investment
Nº Detalle Total
1 Inversión fija 995.020
2 Inversión diferida 1.938
3 Capital de trabajo 160.549
TOTALES 1.157.507
Chapter
Financing
10.1 Search Available Sources

The purpose of financing is to detect the sources of necessary monetary resources and their
conditions for the execution and operation of the project. Therefore, we will analyze
various sources that we can access from the banking entities in our area that can finance the
cash needs to make the investment that this project requires.
Own contribution
The total investment of the project amounts to 1,428,044 Bolivianos, of which 64%,
equivalent to 900,000 Bs, will be assumed as own contribution while the remaining 36%,
equivalent to 528,044 Bs.
Expressed in Bolivians
CAPITAL STRUCTURE %
DETAIL (Bs) percentage
Own contribution 694.504 60%
Bank financing 463.003 40%
TOTAL 1.157.506,84 100%
10.2 Financing Sources
Tasa De
Banco Monto Tiempo Garantía
Interés
BDP (Banco de Desarrollo Productivo) 463.003 9,50% 10 años Hipoteca
Banco fácil 463.003 12% 8 años Hipoteca
Banco Nacional de Bolivia 463.003 10% 10 años Hipoteca
After an analysis of each of the financing alternatives of the respective banks, it is chosen
based on the service provided by the BDP productive development bank, which offers the
following advantages:
 Lower interest rate
 Accessible term
 The loan can be repaid annually.
10.3 Amortization table
The BDP (Productive Development Bank) presents an interest rate of 11.5% payable in 5
years. The debt repayment is detailed below:
According to the characteristics of the credit, the obligations with the bank were
determined. Their calculation is based on:
Term: 10 years
Interest: 9.5%
Amortization: Annual
AMORTIZACION ANUAL
amortización interés total amortización saldo
N° amortización capital
anual anual prestado
0,00 463003
1,00 46300,27 4399 50699 416702
2,00 46300,27 4399 50699 370402
3,00 46300,27 4399 50699 324102
4,00 46300,27 4399 50699 277802
5,00 46300,27 4399 50699 231501
6,00 46300,27 4399 50699 185201
7,00 46300,27 4399 50699 138901
8,00 46300,27 4399 50699 92601
9,00 46300,27 4399 50699 46300
10,00 46300,27 4399 50699 0,00
Conclusions
The conclusions of this project are to verify that the objectives set at the beginning of this
project have been achieved.
By installing a wine cellar in the province of Saipina you contribute to the development of
this area, and at the same time to the creation of sources of work especially for the people
who live in this province and thus offering them a better standard of living.
For the current situation of national wine consumption, it is necessary to look for new
products with good quality.
recommendations
It is recommended to produce a quality wine at an affordable price within the reach of the
entire consumer public so that it can compete in the market with other national wines.
You must have as much control as possible in the fermentation process, since in our
product there may be the possibility that the wine to be made may turn sour.
It is recommended that the winery initially start its production in small volumes since this
would avoid incurring a high amount of debt and with this the income obtained would be its
own profit and production could be increased as demand determines it.
CHAPTER X
PROJECT EVALUATION
INCOME AND COSTS
10.1 INCOME
It is the monetary expression of the values received, caused or produced for tax revenues, sales
of goods and services, transfers and others.
10.2 COSTS
Costs the economic expense caused by the production of some good or the offer of some
service . This concept includes the purchase of inputs, payment of labor, production and
administrative expenses , among other activities.
PICTURES N° 1
ANNUAL SALES INCOME
(EXPRESSED IN BOLIVIAN)
Año DETALLE AÑO 1

VINOS DE MESA 1 LTS 24.960,00
1 PRECIO 30
VENTAS TOTALES 746259
TABLE N° 2
PROJECTED ANNUAL SALES INCOME PROJECTION
(EXPRESSED IN BOLIVIANOS)
PRODUCTION IN UNITS LITERS
YEARS 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030
2570 2727 2980 3161
LITERS 24960 9 26480 4 28093 28935 4 30698 9 32567
PROJECTION IN VALUES
UNITS 24960 25709 26480 27274 28093 28935 29804 30698 31619 32567
PRICE 30 30 30 30 30 30 30 30 30 30
INCOME 746259 768647 791707 815458 839922 865119 891073 917805 945339 973699
COSTS AND EXPENSES
10.3 EXPENSES
The economic expense caused by the production of some good or the offer of some service . This
concept includes the purchase of inputs, payment of labor, production and administrative expenses ,
among other activities.
TABLE N° 3
PRODUCTION COST
MATERIAS PRIMAS 12480,00
MATERIAS PRIMAS CAJA DIAS TOTAL CAJA DEL MES PRECIO TOTAL A PAGAR
UVA 12,00 26,00 312 40,00 12480,00
ELEMENTOS DEL COSTO CAJAS CAJA EN KG TOTAL KG MERMAS EN LTS. LITROS DIARIOS DIAS TOTAL MES
MP: LITROS DE UVA 12,00 10,00 120,00 1,50 80 26,00 2.080,00
MANO DE OBRA 10300,00
ELEMENTOS DEL COSTO PERSONAL SUELDO TOTAL MES

MO: 5,00 2.060,00 10.300,00
CARGAS SOCIALES 33.37%
TOTAL MANO DE OBRA 3.437,11
GIF: 13290,00
SERVICIOS BASICOS
LUZ 2.500,00
AGUA 3.500,00
TELEFONO 300,00
TOTAL 6.300,00
GASTOS INDIRECTOS
ENVASE 3.120,00
ETIQUETAS 832,00
CORCHOS 1.248,00
CAJAS 290,00
EQUIPAMIENTO DEL PERSONAL 1.500,00
TOTAL GASTOS INDIRECTOS 6.990,00
COSTO TOTAL 36.070,00

CANTIDAD LITROS 2.080,00
COSTO TOTAL UNITARIO 17,34
MARGEN DE UTILIDAD 50% 8,67
PARCIAL 26,01
IVA 14,94% 3,89
TOTAL PRECIO DE VENTAS 30
TABLE N° 4
SALE PRICE
PRODUCCION DIARIO
ELEMENTOS DEL COSTO CAJAS CAJA EN KG TOTAL KG MERMAS EN LTS. LTS. DIARIOS
MP: LITROS DE UVA 12,00 10,00 120,00 1,50 80,00
0,00
PRODUCCION MENSUAL
ELEMENTOS DEL COSTO LTS. DIARIOS DIAS TRABAJADOS TOTAL MES LITROS
MP: LITROS DE UVA 80,00 26,00 2.080,00
PRODUCCION ANUAL
ELEMENTOS DEL COSTO TOTAL MES LITROS MESES ANUAL LITROS
MP: LITROS DE UVA 2.080 12,00 24.960,00
TABLE N° 4
SUMMARY OF COSTS AND EXPENSES
DETALLE TOTAL
COSTOS DE PRODUCCIÓN
COSTO DIRECTO
Materia Prima Directa (MPD) 12.480,00
Mano de Obra Directa (MOD) 10.300,00
GASTOS DE FABRICACIÓN
Gastos Indirectos de Fabricació n (GIF) 13.290,00
GASTOS DE OPERACIÓN
Material de escritorio 1.866,00
Sueldos y Salarios 334.527,36
Depreciació n de Activos Fijos 91.952,50
Telé fono Fijo e Internet 3.600,00
Servicios Bá sicos 66.000,00
GASTOS DE PUBLICIDAD
Publicidad 3.600,00
GASTOS FINANCIEROS
Intereses 4.339,00
TOTAL COSTOS Y GASTOS 541.954,86
TABLE N 5
SALARY AND SALARY SHEET
BENEFICIO SOCIALES APORTE PATRONALES APORTE

HABER SEGUNDO DESCUENTOS TOTAL DEL TOTAL ANUAL
CARGO AGUI. INDE. AFP SOLIDARIO
BASICO AGUINALD AFP MES
8,33% 8,33% 8,33% 12,71% 3% 12
Gerente general 6.000,00 499,80 499,80 499,80 762,60 180,00 762,60 6.916,80 83.001,60
Jefe de producción 4.200,00 349,86 349,86 349,86 533,82 126,00 533,82 4.841,76 58.101,12
Contador 2.500,00 208,25 208,25 208,25 317,75 317,75 2.807,00 33.684,00
Secretaria 2.100,00 174,93 174,93 174,93 266,91 266,91 2.357,88 28.294,56
Operario 1 2.060,00 171,60 171,60 171,60 261,83 261,83 2.312,97 27.755,62
Operario 2 2.060,00 171,60 171,60 171,60 261,83 261,83 2.312,97 27.755,62
Operario 3 2.060,00 171,60 171,60 171,60 261,83 261,83 2.312,97 27.755,62
Operario 4 2.060,00 171,60 171,60 171,60 261,83 261,83 2.312,97 27.755,62
Conductor 2.060,00 171,60 171,60 171,60 261,83 261,83 2.312,97 27.755,62
TOTAL 25.100,00 2.090,83 2.090,83 2.090,83 3.190,21 306,00 3.190,21 28.488,28 341.871,36
TABLE N 6
SALARY SHEET AND PROJECTED SALARY
BENEFICIO SOCIALES APORTE PATRONALESAPORTE TOTAL AL TOTAL ANUAL TOTAL ANUAL TOTAL ANUAL TOTAL ANUAL TOTAL ANUAL TOTAL ANUAL TOTAL ANUAL TOTAL ANUAL
HABER DESCUENTOS TOTAL ANUAL
CARGO SOLIDARIO PAGAR DEL 2020 2021 2022 2023 2024 2025 2026 2027
BASICO AGUI. INDE. AFP AFP
3% MES 12 3% 3% 3% 3% 3% 3% 3% 3%
8,33% 8,33% 12,71%
Gerente general 6.180,00 514,79 514,79 785,48 185,40 785,48 6.238,71 74.864,52 77.110,46 79.423,77 81.806,48 84.260,68 86.788,50 89.392,15 92.073,92 94.836,13
Jefe de producción 4.326,00 360,36 360,36 549,83 129,78 549,83 4.367,10 52.405,16 53.977,32 55.596,64 57.264,54 58.982,47 60.751,95 62.574,51 64.451,74 66.385,29
Contador 2.575,00 214,50 214,50 327,28 327,28 2.676,71 32.120,55 33.084,17 34.076,69 35.098,99 36.151,96 37.236,52 38.353,62 39.504,22 40.689,35
Secretaria 2.163,00 180,18 180,18 274,92 274,92 2.248,44 26.981,26 27.790,70 28.624,42 29.483,15 30.367,65 31.278,68 32.217,04 33.183,55 34.179,06
Operario 1 2.121,80 176,75 176,75 269,68 269,68 2.205,61 26.467,33 27.261,35 28.079,19 28.921,57 29.789,22 30.682,89 31.603,38 32.551,48 33.528,03
Operario 2 2.121,80 176,75 176,75 269,68 269,68 2.205,61 26.467,33 27.261,35 28.079,19 28.921,57 29.789,22 30.682,89 31.603,38 32.551,48 33.528,03
Operario 3 2.121,80 176,75 176,75 269,68 269,68 2.205,61 26.467,33 27.261,35 28.079,19 28.921,57 29.789,22 30.682,89 31.603,38 32.551,48 33.528,03
Operario 4 2.121,80 176,75 176,75 269,68 269,68 2.205,61 26.467,33 27.261,35 28.079,19 28.921,57 29.789,22 30.682,89 31.603,38 32.551,48 33.528,03
Conductor 2.121,80 176,75 176,75 269,68 269,68 2.205,61 26.467,33 27.261,35 28.079,19 28.921,57 29.789,22 30.682,89 31.603,38 32.551,48 33.528,03
TOTAL 25.853,00 2.153,55 2.153,55 3.285,92 315,18 3.285,92 26.559,01 318.708,16 328.269,41 338.117,49 348.261,01 358.708,84 369.470,11 380.554,21 391.970,84 403.729,96
10.3.1 PROJECTED EXPENSES
After having detailed each of the costs and operating expenses, we proceed to make their projection
for the ten years for which the project is scheduled.
TABLE N° 7
PROJECTED EXPENSES
(Expressed in Bs.)
AÑO AÑO AÑO AÑO AÑO AÑO AÑO AÑO AÑO AÑO
DETALLE
1 2 3 4 5 6 7 8 9 10
EGRESOS
GASTOS DE OPERACIÓN
Material de Escritorio 1.866,00 1.866,00 1.866,00 1.866,00 1.866,00 1.866,00 1.866,00 1.866,00 1.866,00 1.866,00
Sueldos y Salarios 334.527,36 334.527,36 334.527,36 334.527,36 334.527,36 334.527,36 334.527,36 334.527,36 334.527,36 334.527,36
Depreciación de Activos Fijos 91.952,50 76.322,19 47.853,10 15.297,15 8.970,15 5.645,93 3.789,41 2.644,60 3.291,18 1.874,21
Teléfono Fijo e Internet 3.600,00 3.600,00 3.600,00 3.600,00 3.600,00 3.600,00 3.600,00 3.600,00 3.600,00 3.600,00
Servicios Básicos 66.000,00 66.000,00 66.000,00 66.000,00 66.000,00 66.000,00 66.000,00 66.000,00 66.000,00 66.000,00
GASTOS DE PUBLICIDAD
Publicidad 3.600,00 3.600,00 3.600,00 3.600,00 3.600,00 3.600,00 3.600,00 3.600,00 3.600,00 3.600,00
GASTOS FINANCIEROS
Intereses 4339 4339 4339 4339 4339 4339 4339 4339 4339 4339
TOTAL COSTOS Y GASTOS 515.342,11 498.613,52 468.085,15 445.807,15 432.665,52 425.497,38 421.587,05 419.322,82 417.894,54 416.927,06
TABLE N° 8
STATEMENT OF INCOME
FROM JANUARY 1 TO DECEMBER 31, 2021
2018
INGRESOS 746.259
(-) COSTOS (36.070,00)
UTILIDAD BRUTA 710.189,44
(-) GASTOS OPERATIVOS

Gastos Administrativos 71.466,00
Impuesto A las Transacciones 22.387,78
Impuesto Al Valor Agregado 97.013,73
depreciacion 91.952,50
sueldos y salarios 341.871,36
Gastos Comerciales 3.600,00
TOTAL GASTOS OPERATIVOS} 628.291,37
UTILIDAD ANTES DE IMPUESTO INTERESES 81.898,07

(-) Gastos Financieros (4.339,25)
UTILIDAD ANTES DE IMPUESTO 77.558,83
IMPUESTO A LAS UTILIDADES
de la Empresa
IUE 25% 19.389,71
UTILIDAD DE LA GESTION 58.169,12
TABLE N° 9
PROJECTED INCOME STATEMENT
2018
2021 2019
2022 2020
2023 2021
2024 2022
2025 2023
2026 2024
2027 2025
2028 2026
2029 2027
2030
INGRESOS 746.259 768.647,23 791.706,64 815.457,84 839.921,58 865.119,23 891.072,80 917.804,99 945.339,14 973.699,31
COSTOS (36.070,00) (36.070,00) (36.070,00) (36.070,00) (36.070,00) (36.070,00) (36.070,00) (36.070,00) (36.070,00) (36.070,00)
UTILIDAD BRUTA 710.189,44 732.577,23 755.636,64 779.387,84 803.851,58 829.049,23 855.002,80 881.734,99 909.269,14 937.629,31
GASTOS OPERATIVOS
Gastos Administrativos 71.466,00 71.466,00 71.466,00 71.466,00 71.466,00 71.466,00 71.466,00 71.466,00 71.466,00 71.466,00
Impuesto A las Transacciones 22.387,78 23.059,42 23.751,20 24.463,74 25.197,65 25.953,58 26.732,18 27.534,15 28.360,17 29.210,98
Impuesto Al Valor Agregado 97.013,73 99.924,14 102.921,86 106.009,52 109.189,81 112.465,50 115.839,46 119.314,65 122.894,09 126.580,91
depreciacion 91.952,50 76.322,19 47.853,10 27.239,68 15.297,15 8.970,15 5.645,93 3.789,41 2.644,60 1.874,21
sueldos y salarios 341.871,36 318.708,16 328.269,41 338.117,49 348.261,01 358.708,84 369.470,11 380.554,21 391.970,84 403.729,96
Gastos Comerciales 3.600,00 3.600,00 3.600,00 3.600,00 3.600,00 3.600,00 3.600,00 3.600,00 3.600,00 3.600,00
TOTAL GASTOS OPERATIVOS} 628.291,37 593.079,91 577.861,57 570.896,43 573.011,61 581.164,07 589.153,69 606.258,42 620.935,70 636.462,06
UTILIDAD ANTES DE IMPUESTO INTERESES 81.898,07 139.497,32 177.775,07 208.491,42 230.839,97 247.885,16 265.849,12 275.476,57 288.333,44 301.167,25
Gastos Financieros (4.398,53) (4.398,53) (4.398,53) (4.398,53) (4.398,53) (4.398,53) (4.398,53) (4.398,53) (4.398,53) (4.398,53)
UTILIDAD ANTES DE IMPUESTO 77.499,55 135.098,80 173.376,55 204.092,89 226.441,44 243.486,63 261.450,59 271.078,04 283.934,91 296.768,73
IMPUESTO A LAS UTILIDADES
de la Empresa
IUE 25% 19.374,89 33.774,70 43.344,14 51.023,22 56.610,36 60.871,66 65.362,65 67.769,51 70.983,73 74.192,18
UTILIDAD DE LA GESTION 58.124,66 101.324,10 130.032,41 153.069,67 169.831,08 182.614,97 196.087,94 203.308,53 212.951,18 222.576,54
CHAPTER XI
ECONOMIC AND FINANCIAL EVALUATION
11.1 FINANCIAL EVALUATION

Financial Evaluation refers to that type of evaluation where the financial evaluation parameters are
calculated, taking into account the profitability point of view of the project.
To carry out the financial evaluation of this project, the cash flow is determined, from which the financial
indicators will be obtained, to decide the implementation of the project.
11.2 CASH FLOW

The second criterion used for the economic analysis of the company to be created is without resorting to a
bank loan.
The table details the projected 10-year unfunded cash flow.
TABLE N° 10
CASH FLOW WITHOUT FINANCING
Detalle 0 1 2 3 4 5 6 7 8 9 10
Inv Fija (995.020,00) (6.000,00) (220.000,00) (303.620,00)
Inv Diferido (1.938,00)
Capital de Trabajo (160.548,84) 160.548,84
Valor de Salvamento 226.218,00
UAII 81.898,07 139.497,32 177.775,07 208.491,42 230.839,97 247.885,16 265.849,12 275.476,57 288.333,44 301.167,25
(+)Depreciacion 91.952,50 76.322,19 47.853,10 27.239,68 15.297,15 8.970,15 5.645,93 3.789,41 2.644,60 1.874,21
(+)Amortizacion de Inv Diferido (484,50) (484,50) (484,50) (484,50)
(-)IUE 19.374,89 33.774,70 43.344,14 51.023,22 56.610,36 60.871,66 65.362,65 67.769,51 70.983,73 74.192,18
FLUJO DE CAJA (1.157.506,84) 153.991,19 181.560,31 181.799,54 184.223,38 183.526,75 (24.016,35) 206.132,40 211.496,47 (83.625,69) 615.616,12
TABLE N° 11
CASH FLOW WITH FINANCING
Detalle 1 2 3 4 5 6 7 8 9 10
Inv Fija (995.020,00) (6.000,00) (220.000,00) (303.620,00)
Inv Diferido (1.938,00)
Capital de Trabajo (160.548,84) 160.548,84
Valor de Salvamento 226.218,00
UAII 81.898,07 139.497,32 177.775,07 208.491,42 230.839,97 247.885,16 265.849,12 275.476,57 288.333,44 301.167,25
(+)Depreciacion 91.952,50 76.322,19 47.853,10 27.239,68 15.297,15 8.970,15 5.645,93 3.789,41 2.644,60 1.874,21
(+)Amortizacion de Inv Diferido (484,50) (484,50) (484,50) (484,50)
(-)IUE 19.374,89 33.774,70 43.344,14 51.023,22 56.610,36 60.871,66 65.362,65 67.769,51 70.983,73 74.192,18
(-) Amortizacion de Capital 46.300,27 46.300,27 46.300,27 46.300,27 46.300,27 46.300,27 46.300,27 46.300,27 46.300,27 46.300,27
(-) Amortizacion de Interes 4.398,53 4.398,53 4.398,53 4.398,53 4.398,53 4.398,53 4.398,53 4.398,53 4.398,53 4.398,53
(+) Prestamos 463.002,74
Flujo de Caja (694.504,10) 103.292,39 130.861,51 131.100,74 133.524,58 132.827,95 (74.715,15) 155.433,60 160.797,67 (134.324,49) 564.917,32
TABLE N° 12
WEIGHTED COST OF CAPITAL
ESTRUCTURA DE CAPITAL %
DETALLE (Bs)
COSTO CPK
PARTICIPACIÓN
Aporte Propio 694.504 60% 6,5% 0,039
Financiamiento Bancario 463.003 40% 9,50% 0,038
TOTAL 1.157.506,84 100% 0,077
7,70%
11.3 NPV
The Net Present Value explicitly considers the time value of money and consists of
subtracting the sum of the discounted flows from the initial investment.
TABLE N° 13
1ST CRITERION
NET PRESENT VALUE (NPV) WITHOUT FINANCING
6,5% of the Risk Free Rate (TLR)
FACTO R
FCN ଵ FCNA
AÑO
S/F VANൌ S/F
ଵା௜ ௡
0 -1.157.506,84 -1.157.506,84
1 153.991,19 0,9389671362 144.592,66
2 181.560,31 0,8816592828 160.074,33
3 181.799,54 0,8278490918 150.502,58
4 184.223,38 0,7773230909 143.201,08
5 183.526,75 0,7298808365 133.952,66
6 -24.016,35 0,6853341188 -16.459,23
7 206.132,40 0,6435062148 132.647,48
8 211.496,47 0,6042311876 127.792,76
9 -83.625,69 0,5673532278 -47.445,31
10 615.616,12 0,5327260355 327.954,73
TO TAL VAN S/F 99.306,92
A N Á LIS IS : El VA N pa ra e l pro ye c to a rro jo un re s ulta do po s itivo de B s .9 9 .3 0 6 ,9 2
lo que s ignific a que e l pro ye c to e s re nta ble .
FCN FCN FCN

VAN =−Ii+ + +
( 1+ i ) 1 ( 1+i ) 2 ( 1+ i ) n
TABLE N° 13
1st CRITERION
NET PRESENT VALUE (NPV) WITHOUT FINANCING
AÑO 0 AÑO 1 AÑO 2 AÑO 3 AÑO 4 AÑO 5 AÑO 6 AÑO 7 AÑO 8 AÑO 9 AÑO 10
153.991,19 181.560,31 181.799,54 184.223,38 183.526,75 -24.016,35 206.132,40 211.496,47 -83.625,69 615.616,12
-1.157.506,84
VAN(6,5%) 1,065 1,134225 1,207949625 1,286466351 1,370086663 1,459142297 1,553986546 1,654995671 1,76257039 1,877137465
-1.157.506,84 144.592,66 160.074,33 150.502,58 143.201,08 133.952,66 -16.459,23 132.647,48 127.792,76 -47.445,31 327.954,73
TOTAL VAN S/F 99.306,92
0,065 %de la Tasa Libre de Riesgo (TLR)
TIR > CK Es re ntable

TIR = CK Indife re nte The product is profitable because it gives a positive result of 99,306.92
TIR < CK No e s Re ntable
TABLE N° 14
1ST CRITERION
NET PRESENT VALUE (NPV) WITH FINANCING
7,70% Annual Bank Interest Rate
FACTO R
FCN FCNA
AÑO ଵ
C /F VANൌ C /F
ଵା௜௡
0 -694.504,10 -694.504,10
1 103.292,39 0,9285051068 95.907,51
2 130.861,51 0,862121733 112.818,55
3 131.100,74 0,8004844320 104.944,10
4 133.524,58 0,7432538831 99.242,7
5 132.827,95 0,6901150260 91.666,57
6 -74.715,15 0,6407753259 -47.875,63
7 155.433,60 0,5949631624 92.477,26
8 160.797,67 0,5524263347 88.828,87
9 -134.324,49 0,5129306729 -68.899,15
10 564.917,32 0,4762587492 269.046,81
TO TAL VAN C/F 143.653,45
A N Á LIS IS : El VA N pa ra e l pro ye c to a rro jo un re s ulta do po s itivo de B s . 14 3 .6 5 3 ,4 5

lo que s ignific a que e l pro ye c to e s re nta ble .

TIR = CK Indife re nte
TABLE N° 14
1ST CRITERION
NET PRESENT VALUE (NPV) WITH FINANCING
FCN FCN FCN

VAN =−Ii+ + + …
( 1+ i ) 1 ( 1+i ) 2 ( 1+ i ) n
AÑO 0 AÑO 1 AÑO 2 AÑO 3 AÑO 4 AÑO 5 AÑO 6 AÑO 7 AÑO 8 AÑO 9 AÑO 10
103.292,39 130.861,51 131.100,74 133.524,58 132.827,95 -74.715,15 155.433,60 160.797,67 -134.324,49 564.917,32
-694.504,10
VAN(7,7%) 1,1 1,159929 1,249243533 1,345435285 1,449033802 1,560609405 1,680776329 1,810196106 1,949581206 2,099698959
-694.504,10 95.907,51 112.818,55 104.944,10 99.242,66 91.666,57 -47.875,63 92.477,26 88.828,87 -68.899,15 269.046,81
TOTAL
143.653,45
VAN C/F
7,70% Tasa de Interés Anual Bancario
The product is Profitable because it gives a positive result of 143,653.45
11.4 INTEREST RATE OF RETURN (IRR)
To calculate the IRR, the NPV must be found that refers to the limit when the
profitability is negative and when it is positive. The positive and negative NPV
is calculated from the net flows.
TABLE N° 15
2ND CRITERION
INTERNAL RATE OF RETURN (IRR) WITHOUT FINANCING
8,1 % of the Risk Free Rate (TLR)
FACTOR
FCN ଵ
FCNA
AÑO VANൌ
S/F ଵା௜௡ S/F
0 -1.157.506,84 -1.157.506,84
1 153.991,19 0,9250693802 142.452,53
2 181.560,31 0,8557533582 155.370,85
3 181.799,54 0,7916312287 143.918,19
4 184.223,38 0,7323138101 134.909,32
5 183.526,75 0,6774410824 124.328,56
6 -24.016,35 0,6266800022 -15.050,57
7 206.132,40 0,5797224812 119.499,58
8 211.496,47 0,5362835164 113.422,07
9 -83.625,69 0,4960994601 -41.486,66
10 615.616,12 0,4589264201 282.522,50
ANÁLISIS: El VAN para el proyecto arrojo un resultado positivo de
Bs 2.379,54
lo que significa que el proyecto es rentable.
FCN FCN FCN

VAN =−Ii+ + + …
( 1+ i ) 1 ( 1+i ) 2 ( 1+ i ) n
TABLE N° 15
2ND CRITERION
INTERNAL RATE OF RETURN (IRR) WITHOUT FINANCING
8,2
% of the Risk Free Rate (TLR)
0
FACTOR
ଵ
FCN VANൌ FCNA
AÑO ଵା௜௡
S/F S/F
0 -1.157.506,84 -1.157.506,84
1 153.991,19 0,9242144177 142.320,87
2 181.560,31 0,8541722900 155.083,79
3 181.799,54 0,7894383456 143.519,53
4 184.223,38 0,7296103009 134.411,27
5 183.526,75 0,6743163595 123.755,09
6 -24.016,35 0,6232129015 -14.967,30
7 206.132,40 0,5759823489 118.728,62
8 211.496,47 0,5323311913 112.586,17
9 -83.625,69 0,4919881620 -41.142,85
10 615.616,12 0,4547025527 279.922,22
TOTAL VAN S/F -3.289,43
NPV= (+) 8,1% 2.379,54

NPV= (-) 8,2% -3.289,43
TIR=ti menor +¿)* VAN ti menor
TIR=0,082+¿)*441 , 47
IRR S/F= 0,081580251

IRR S/F= 8,16%
ANALYSIS: In this case the two rates that are closest to zero are 8.1% and 8.2%, resulting in a positive
or negative NPV respectively.
The project is profitable because the IRR shows a higher result than the CK (8.16%).

TABLE N° 16
2nd CRITERION
INTERNAL RATE OF RETURN (IRR) WITH FINANCING
FACTOR
FCN ଵ FCNA
AÑO VANൌ
S/F ଵା௜ ௡
C/F
0 -694.504,10 -694.504,10
1 103.292,39 0,8968609865 92.638,91
2 130.861,51 0,8043596292 105.259,72
3 131.100,74 0,7213987706 94.575,91
4 133.524,58 0,6469944131 86.389,66
5 132.827,95 0,5802640476 77.075,29
6 -74.715,15 0,5204161862 -38.882,97
7 155.433,60 0,4667409742 72.547,23
8 160.797,67 0,4186017705 67.310,19
9 -134.324,49 0,3754275969 -50.429,12
10 564.917,32 0,3367063649 190.211,26
ANÁLISIS: El VAN para el proyecto arrojo un resultado
positivo de Bs.723,17
TABLE N° 16
2ND CRITERION
INTERNAL RATE OF RETURN (IRR) WITH FINANCING
FACTOR
FCN ଵ FCNA
AÑO VANൌ ௡
S/F ଵା௜ C/F
0 -694.504,10 -694.504,10
1 103.292,39 0,8960573477 92.555,90
2 130.861,51 0,8029187703 105.071,16
3 131.100,74 0,7194612637 94.321,90
4 133.524,58 0,6446785517 86.080,43
5 132.827,95 0,5776689532 76.730,58
6 -74.715,15 0,5176245100 -38.674,39
7 155.433,60 0,4638212455 72.093,40
8 160.797,67 0,4156104351 66.829,19
9 -134.324,49 0,3724107841 -50.023,89
10 564.917,32 0,3337014194 188.513,71
TOTAL VAN S/F -1.006,10
NPV= (+) 11,5% 2.191,95

NPV= (-) 11,6% -1.006,10
TIR=ti menor +¿)* VAN ti menor
TIR=0,118+ ¿)*723,17
IRR C/F= 0,114314590

IRR C/F= 11,43%
ANÁLISIS: En este caso las dos tasas que más se aproximan a cero son 11,5% y 11,6%, dando como resultado un
VAN positivo o negativo respectivamente.
El proyecto es Rentable porque el TIR arroja un resultado mayor que el CK (11,43%).

TABLE N O 17
3RD CRITERION
RECOVERY PERIOD OF PRI INVESTMENT WITHOUT FINANCING
11.5 PRI “INVESTMENT RECOVERY PERIOD”
The investment recovery period (PRI) is the third most used criterion to evaluate a project and
its objective is to measure how long it takes to recover the investment, including the capital cost
involved. The importance of this indicator is that it complements the information, often hidden
by the assumption that, if the flow is not enough, “it is owed” from both the NPV and the IRR.
FCN FCNA VAN S/F FCNA

AÑO
S/F (CK) 6,5% PRI S/F
0 -1.157.506,84 -1.157.506,84
1 153.991,19 144.592,66 144.592,66
2 181.560,31 160.074,33 304.667,00
3 181.799,54 150.502,58 455.169,58
4 184.223,38 143.201,08 598.370,66
5 183.526,75 133.952,66 732.323,32
6 -24.016,35 -16.459,23 715.864,10
7 206.132,40 132.647,48 848.511,58
8 211.496,47 127.792,76 976.304,34
9 -83.625,69 -47.445,31 928.859,03
10 615.616,12 327.954,73 1.256.813,76
TOTAL PRI S/F 99.306,92 6.961.476,03
PRI = a+ (bc)
(d)
PRI = 9 228.647,81
327.954,73
9,70
PRI =
years
YEARS 9
MONTHS 0,69719320 8,366318409
MONTHS 8
DAYS 0,366318409 11,0
DAYS 11,0
ANALYSIS: The time in which the capital invested in the project will be recovered is 9 years
and 8 months and 11 days
TABLE N O 18
3RD CRITERION
RECOVERY OF INVESTMENT PERIOD (PRI) WITH FINANCING
(Expressed in Bs)
11.5 PRI “INVESTMENT RECOVERY PERIOD”
The investment recovery period (PRI) is the third most used criterion to evaluate a project and
its objective is to measure how long it takes to recover the investment, including the capital cost
involved. The importance of this indicator is that it complements the information, often hidden
by the assumption that, if the flow is not enough, “it is owed” from both the NPV and the IRR.
FCN FCNA VAN C/F FCNA

AÑO
C/F (CK) 7,7% PRI C/F
0 -694.504,10 -694.504,10
1 103.292,39 95.907,51 95.907,51
2 130.861,51 112.818,55 208.726,06
3 131.100,74 104.944,10 313.670,16
4 133.524,58 99.242,66 412.912,82
5 132.827,95 91.666,57 504.579,39
6 -74.715,15 -47.875,63 456.703,76
7 155.433,60 92.477,26 549.181,03
8 160.797,67 88.828,87 638.009,89
9 -134.324,49 -68.899,15 569.110,74
10 564.917,32 269.046,81 838.157,55
TOTAL PRI C/F 143.653,45 4.586.958,91
PRI = a+ (bc)
(d)
PRI = 9 125.393,36
269.046,81
9,47
PRI =
years
YEARS 9
MONTHS 0,466 5,59
MONTHS 5
DAYS 0,59 17,8
DAYS 18
ANALYSIS: The time in which the capital invested in the project will be recovered is 9 years and 5
months AND 18 days
TABLE NO 19
4TH CRITERION
COST BENEFIT
(EXPRESSED IN BOLIVIAN )
11.6 B/C “COST BENEFIT”

The indicator called benefit/cost is the relationship between the net income generated by the project and
the total costs necessary for its execution, as can be seen in the equation.
The method leads to the same NPV decision rule, since when this is 0, the benefit-cost ratio is equal to 1.
If the NPV is greater than 0, the relationship is greater than 1, and if the NPV is negative, it is less than 1.
The benefit/cost analysis has the following considerations:
TABLE NO 19
4TH CRITERION
COST BENEFIT WITHOUT FINANCING
(EXPRESSED IN BOLIVIAN )
INTEREST = 6,5%
INVESTMENT 6,5%
= -1.157.506,84 0,065
FACTO R
FCN ଵ FCNA
AÑO
S/F VANൌ S/F
ଵା௜ ௡
0 -1.157.506,84 -1.157.506,84
1 153.991,19 0,9389671362 144.592,66
2 181.560,31 0,8816592828 160.074,33
3 181.799,54 0,8278490918 150.502,58
4 184.223,38 0,7773230909 143.201,08
5 183.526,75 0,7298808365 133.952,66
6 -24.016,35 0,6853341188 -16.459,23
7 206.132,40 0,6435062148 132.647,48
8 211.496,47 0,6042311876 127.792,76
9 -83.625,69 0,5673532278 -47.445,31
10 615.616,12 0,5327260355 327.954,73
TO TAL VAN S/F 99.306,92
ANÁLISIS: El VAN para el proyecto arrojo un resultado positivo de Bs.99.306,92
Benefit/cost =
Benefit/cost = 1.256.813,76
1.157.506,84
Benefit/cost = 1,09
B/C > 1 Es re ntable

B/C = 1 Indife re nte
B/C < 1 No Re ntable
ANALYSIS = The result obtained from the benefit/cost relationship without financing concludes that for
each boliviano invested, 1.09 is recovered and it is PROFITABLE.
TABLE N O 20
COST BENEFIT
11.6 B/C “COST BENEFIT”

The indicator called benefit/cost is the relationship between the net income generated by the project and
the total costs necessary for its execution, as can be seen in the equation.
The method leads to the same NPV decision rule, since when this is 0, the benefit-cost ratio is equal to 1.
If the NPV is greater than 0, the relationship is greater than 1, and if the NPV is negative, it is less than 1.
The benefit/cost analysis has the following considerations:
B/C > 1 It is profitable
B/C = 1 Indifferent
B/C < 1 Not Profitable
TABLE N O 20
COST BENEFIT WITH FINANCING
INTERES = 7,7%
INVERSION = -694.504,10
7,7%
0,077
FACTO R
FCN ଵ FCNA
AÑO
S/F VANൌ C /F
ଵା௜ ௡
0 -694.504,10 -694.504,10
1 103.292,39 0,9285051068 95.907,51
2 130.861,51 0,8621217333 112.818,55
3 131.100,74 0,8004844320 104.944,10
4 133.524,58 0,7432538831 99.242,66
5 132.827,95 0,6901150260 91.666,57
6 -74.715,15 0,6407753259 -47.875,63
7 155.433,60 0,5949631624 92.477,26
8 160.797,67 0,5524263347 88.828,87
9 -134.324,49 0,5129306729 -68.899,15
10 564.917,32 0,4762587492 269.046,81
TO TAL VAN C/F 143.653,45
ANÁLISIS: El VAN para el proyecto arrojo un resultado positivo de Bs. 143.653,45
Benefit/cost =
Benefit/cost = 838.157,55
694.504,10
Benefit/cost = 1,21
ANALYSIS = The result obtained from the benefit/cost relationship without financing concludes that for
each boliviano invested, 1.21 is recovered and it is PROFITABLE.
TABLE N O 21
RESUMEN
SIN CON
DETALLE EXPRESADO EN:
FINANCIAMIENTO FINANCIAMIENTO
(VAN)
VALOR ACTUAL BS. 99.306,92 143.653,45
NETO
(TIR)
TASA INTERNA DE % 8,16% 11,43%
RENTABILIDAD
(PRI)
PERIODO DE
TIEMPO 9,70 9,47
RECUPERACIÓ N
DE INVERSIÓ N
(B/C)
BS. 1,09 1,21
BENEFICIO/COSTO
12. CONCLUSIONS AND RECOMMENDATIONS
CONCLUSIONS
The economic evaluation of the project, despite requiring extensive collection of
management information and analysis, offers simple and easily interpreted results such as the
net present value (NPV).
The internal rate of return (IRR), and return on investment, which were used in this work, as
observed in the proposed project, obtained favorable results in these indicators. On the one
hand, the NPV is positive, which indicates that the project can give a rate higher than the
established one, the internal rate of return with financing indicates that the project is capable
of offering a rate of 7.15%, and the internal rate of return without financing indicates that the
project is capable of offering a rate of 6. 5% both higher than the opportunity cost.
The return on investment shows the advantage with financing of 9.95 or 0.95 and the
advantage without financing of 1.04 or 1.02 that is obtained for each boliviano (Bs.) of the
capital to be invested with respect to the profit of the project.
13. RECOMMENDATIONS
With all the characteristics of the Study that the project revealed, it is advisable to start it since it
is Profitable.

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GABRIEL RENE MORENO

TEACHER: Javier Hernandez

SUBJECT: Preparation and evaluation of projects

NAME: Yosselin Encinas Cordova 217166555

Santa Cruz – Bolivia

The present PICOROSS wine project, the creation of a micro-enterprise dedicated

3.1 General Objective

3.2 Specific Objective

 Determine import strategies by identifying and selecting suppliers according to

2.1 Conceptual framework

Investment = It is said that investment is any disbursement of financial resources to acquire

Consumers = It is a person or organization that consumes goods or services that producers or

Competitive = It is the ability to compete. In the field of economics, competitiveness refers to

Control = In a management function through which performance is evaluated, it is a

Financing = In an act of providing money and credit to a company, organization or individual,

2.2 Legal framework

 Pension Fund Administrators AFP = Pension fund administrators register companies in

3.1 Macro Environment Analysis

Bolivia: Law No. 774, January 5, 2016

LAW FOR THE PROMOTION OF GRAPE, SINGANI, BOLIVIAN HIGHLAND WINES

Article 2.- (Declaration )

PRODUCT ARRIVAL CHARACTERISTICS = The transfer to the

CRUSHED CHARACTERISTICS = After obtaining the

ALCOHOLIC FERMENTATION CHARACTERISTICS = For the production

STABILIZATION CHARACTERISTICS = It is the process of

CHARACTERISTICS = Bottling is the last

4.2. Investigation Development

4.2.1. Determination of the study population

Population of Santa Cruz de la Sierra Age range 20 years - onwards (66%)

4.2.2 Determination of the population sample

The formula process was carried out as follows:

( N -1) *(e)2+ ( Z) 2 *p*q

n = (1.96)2 * 0.5 * 0.5 * 1,752,355

(1.752.355-1) * (0.05)2 + (1.96)2 * 0.05 * 0.05

4.2.3. Determination of the sources, methods and tools of information collection.

Production of wines based on natural fruits

3. How often do you drink wine?

1- How often do you consume wine?

How often do you consume wine? female male Grand Total

20-30 31-40 41-50 51-60

price How much do you usually pay for a bottle of wine?

Place Where do you usually buy this product?

marca precio presentacion de la botella

4.3.1 Analysis of current demand

Population in Age range 20 years - Upper-Middle People willing to try our

4.3.2 Demand projection

Years Demand projection

4.4.1 Analysis of the current offer

Years Supply projection

Years Projected Demand Projected Offer Unsatisfied demand

5.3 Vision = Offer quality products which makes us a recognized company

 leadership and teamwork: We are people committed to setting an example, positively

5.6 Commercial mix

Promotion Commercial distribution channels

6.1.1 Macro Location

Classification Weighted Weighted Classification Weighted

Land 40% 5 2 9 3,6 9 3,6

 Location #2 = Road area to Saipina, 10 km. Before Saipina El Fuerte Zone

 Location #3 = Zona 'el Sauce' Saipina

6.1.3 Project Size

6.1.3.3 Availability of inputs

 Pineapple producers in the municipality of Guarayos seek to produce this native

 notiboliviarural.com, Santa Cruz, Bolivia.- Humberto Andrade President of

( N -1) (e)2+ ( Z) 2 p*q