Examples of Advertising Script

Advertising scripts are texts in which the details to be followed for the creation of an advertising advertisement are set out. It
is a guide that allows us good coordination and execution of dialogues, sounds, images and others that are needed in the
creation of an advertisement, whether we are talking about written advertising (magazines, newspapers and other printed
matter, as well as radio, internet, television or film advertising), such as dialogues between actors or those of the narrator, as
well as the necessary coordination for lighting and introduction of audio visual elements, etc.

The advertising script contains the various instructions for making the commercial or advertising, through the notes that
indicate the actors, narrator and technicians, the interventions of each one, as well as the introduction of the elements in the
order they are given. intends to use, such as making changes in lighting, changes in cameras, changes in focus, making a close
up (focusing on the foreground), zooming in with the camera, introducing music and other necessary changes, so that the
promotional material looks good. .

These scripts may vary, depending on the particular type of advertising, for example in a commercial intended for radio, there
may be only dialogues and narrations, as well as the introduction of music and sounds through the stage directions, while
instead In an advertising spot intended for television or the Internet, notes intervene that indicate the camera changes, the
narrator's intervention, dialogues, introduction of music, close-ups, and so on through the consequent notes.

Example of advertising script:

Spot object: Café El Rey
Aimed at: Workers and the general public
Message : Café el rey wakes you up every morning and allows you to work efficiently.

Scenario 1: [A sad tune is heard] a man is seen getting up from his bed, and after washing himself, he reluctantly goes to
work, walking half asleep.

Narrator: The narrator intervenes saying – Without coffee the King – while he sees in the scene that the worker is heading to
the office, arriving late for the bus and it leaves him behind, so he arrives late to the office.

Scenario 2: It is observed how the worker arrives at his office half asleep, colliding with the chair and the desk, throwing
pencils and pens as he sits awkwardly, while his co-workers look at him laughing.

Scenario 3 : [A happy tune is heard] you see a scene very similar to the previous one, but in which the worker gets out of bed,
washes himself and has a cup of “el rey” coffee, before going out to work. work.

Narrator: The narrator intervenes saying. With coffee the King - while the scene shows that the worker gets out of bed, and
after getting a job he goes to the kitchen, prepares a cup of coffee "the king", and goes to work happy and wide awake,
contrasting with the rest of the people who walk half sleepy and get on the bus being the first in line, arriving early at the
office, while several of their colleagues arrive late.

Scenario 4: As he begins to work on his computer, a beautiful, half-asleep office colleague trips and almost falls, when the
worker quickly picks her up and catches her before she falls, holding her in his arms.

Narrator: The narrator intervenes saying: -by drinking a small cup of Café el Rey every day, you stay awake and up to date-
while you observe that the worker shows an envelope of Café el Rey to the beautiful employee, still holding it with the arms.
[Image closes and music is heard in the background]
By Pablo Category: Writings
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Source: Examples of Advertising Script