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Chap-2 Advance Research Methodology
Chap-2 Advance Research Methodology
Chap-2 Advance Research Methodology
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8. Discuss the factors to be considered before starting international business
operations.
One must consider many factors when setting up any business internationally. These
factors include:
1. Geographical Factors: Simple challenges that come with the change in geography
have to be studied when considering international business. There are differences
in storage requirement, supply chain requirements, connectivity issues, etc. from
country to country. Colgate-Palmolive will face a thousand challenges even before
its soaps and shampoos can reach rural areas of India where there is a lack of basic
necessities such as water, electricity, transportation, etc.
2. Social Factors: Social factors are very important in international business. It is very
difficult to set up shops in countries that are politically disturbed or are going
through some tensions. For example, most companies don’t want to expand its
business in Afghanistan, as there is so much disturbance.
3. Legal Policies: Every country has different laws and governing policies. A
company should check all the legal requirements in the country in which it wants
to conduct business. The basic laws that need attention are organization laws,
securities laws, consumer protection laws, employees protection laws, and many
more. The process can be lengthy but it is necessary.
4. Behavioral Factors: Every country has different cultures and beliefs, and people
can be very sensitive to these beliefs. An international company, if not careful, can
land a lot of issues if they don’t take care of the country’s behavioral factors. For
example, McDonald cannot sell its beef burgers in India, else it will have to face
the brunt of the Indian population that is majority Hindu.
5. Economic Forces: These factors include the county’s currency values, market size,
cost, inflation, etc. These are important because it directly affects the profitability
of operations. Every company should consider these factors before expanding
internationally if they want to manage its bottom line.