STRATEGIC

ANALYSIS OF TOTES
Members
Alvarez Osco Herald victor
Quispe Churqui Jashim Alejandro
HISTORY

• April 10, 1986 with the visionary idea of Mr. Carlos España and
his wife Isabel Ayala of Spain
• Construction of the central office began in the city of La Paz in 1995, thus
establishing the current building that has a basement and four floors with
workshops, warehouses and offices in the Obrajes area.
MISSION

• We are a company committed to society. Our mission is to provide 100%

guaranteed cleaning to all our clients.
We are convinced that when you enjoy what you do, you can achieve
organizational goals, providing opportunities for growth and enrichment to
employees.
VISION

• To be the leading company in the national cleaning market, with

international recognition, where each client finds the solutions they need
and our staff finds a place to grow, all within a framework of respect for
the environment.
VALUES

• Creativity: each project we undertake is unique and as such invites us to

reinvent ourselves and provide specific, ingenious and creative solutions
• Commitment: with our clients to fulfill the objectives set in each project
we undertake
• Collaboration: We work together with our clients, being convinced that
the team is much more than the sum of the individualities.
SWOT ANALYSIS

► Strengths :
► • Variety of services to offer.
► • Knowledge of the field.
► • Uncommon service in the market.
► • Wide geographic coverage of the service to be delivered.
► • Have the tools and machinery necessary for the
delivery of
► service.
► Weaknesses:
► • Little experience in marketing and advertising.
► • Availability of specialist for some services (gas fittings,
electricity,
► pest control, gardening).
► • Find qualified and specialized personnel.
► External factors
► Weaknesses:
► • Little experience in marketing and advertising.
► • Availability of specialist for some services (gas fittings,
electricity,
► pest control, gardening).
► • Find qualified and specialized personnel.
► External factors
Opportunities:

► • Increased demand for these services.

► • Demand for new cleaning and maintenance services.
► • Increase in real estate projects.
► • Increase in young people who are going to live alone.
► • Abundant strength in the market.
► • Non-seasonal demand.
► • Few companies dedicated to the field or to delivering the variety of services
what I will offer.
► Threats
► • Competitor with experience in the field (“TOTES”).
► • Possible price war.
► • “PROLIMPIO” competition (low prices)
► • Increase in the price of oil (this would affect the mobilization
of the
► Staff to the workplace.
► PRODUCT OR SERVICE
► The 2 services offered by Clean House are: Simple cleaning, Full cleaning
and Planc Sanitization of bathrooms
SIMPLE
► Vacuuming and/or mopping floors (application of polish on floors
► floating)
► Throw away the trash
► Dishwashing
► Change of sheets and making of beds
FULL
► Bathroom sanitation
► Sanitization and degreasing of kitchens (ovens, stoves, furniture, walls,
► extractor hoods, microwaves, refrigerators)
► Vacuuming and/or mopping floors (application of polish on floors
► floating) and waxed
► Throw away the trash
► Change of sheets and making of beds
► Dishwashing
► Easy access glass cleaning.
► PRICE
► The market price was determined considering several factors.
► customers' willingness to pay for the service.
► Prices were set according to the service lines
► the market segmentation carried out for “TOTES”, the costs of our service
and finally it was considered 10% more than the competition's prices.
► PROMOTION AND PUBLICITY

► Through a survey of clients who fit the defined profiles, it was determined
that the means by which these clients were informed are: radio, television
news, the Internet and the written press.
► PEOPLE OR CUSTOMERS
► Companies need their premises to be pristine for the public that is going
to visit them.
► Cleaning offices, banking establishments, etc. It is the presentation, the
living room for these companies and a great responsibility for a cleaning
company.
• Formulation and crossing of baribles

–FO Strategy
1. Cover most of the grand design with our service (F2, F5, O1,O2,O3).

2. Work in the fastest, cheapest and most efficient way (F1,F3,O1,O2, O7)
► –DO Strategy
► 1.Select appropriate and qualified personnel for the most specialized jobs
(D3,D4,O5)
► 2.Possess strong advertising to delight potential customers.

(D2,O1,O2,O3,O4,O6,O7)
► –FA Strategy
► 1. Manage to make a difference with the competitor, always offering
new offers to customers.
► (F1,F2,F3,F5,A1,A2)
► 2. Become the number one company in cleaning and maintenance
domiciliary
► (F1, F2,F3,F4,F5,A1,A4)
► –DA Strategy
► 1.Offer training to staff to be able to provide good service.(D3,
D4,A1,A2)

► 2.Find professional marketing personnel to stabilize.(D5,A1,A2,A3,A5

► 4. CREATE COMPETITIVE ADVANTAGE.
► The following comparative table evaluates general criteria of three
companies dedicated to cleaning, these criteria are:

► The length of time that companies have in the city of La Paz, which tends
to be a competitive advantage due to the trust that users have.

► Technology that each company has in this regard refers to the machines
that are used for cleaning.
 SPIDER WEB DIAGRAM
-•-r TOTE's -•r
Don Quixote Without Spot Urrutibehety
6. SPECIFIC STRATEGIC
OBJECTIVES.
► DIFFERENTIATION IN THE PROVISION OF ITS SERVICES ►
FLEXIBILIZATION OF ITS SERVICES